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Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng
ISSN : 2337778X     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Ekonomi, Manajemen, Pemasaran, Keuangan, Manajemen Proyek, Manajemen Resiko, Manajemen Keuangan Internasional, Pemasaran Jasa, Ekonomika Manajerial, Sistem Informasi Manajemen, Bisnis Internasional, Manajemen Strategik, Manajemen SDM.
Arjuna Subject : -
Articles 183 Documents
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Praktik Pemasaran Pada Perusahaan Farmasi Multinasional Di Indonesia Dalam Bingkai Virtue Ethics Mendorong Terciptanya Keunggulan Kompetitif Wijayanti, Sari; Kusuma, Triana Hasty; Poluan, Stevi Jimry; Nisa, Rizka Fatkhin; Putra, Yanuar Surya
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.561

Abstract

The marketing strategies employed by multinational pharmaceutical corporations in Indonesia are closely related to the ethical dimensions and their capacity to enhance competitiveness within the marketplace. The objective of this research is to formulate a mini-theory concerning the development of propositions derived from emerging theoretical frameworks. The methodology adopted in this investigation was a qualitative approach, utilizing secondary data sourced from way back machine, corporate search engines and online resources. The focal subjects of this inquiry comprise three multinational pharmaceutical entities operating in Indonesia, specifically Eisai Indonesia and Roche Indonesia. The findings of this study culminate in the assertion that marketing practices at multinational pharmaceutical firms, bolstered by ethical considerations, significantly impact competitive advantage.
Pengaruh Penetapan Harga, Brand Image, Kualitas Pelayanan, Dan Promosi Terhadap Keputusan Pembelian Pengguna Jasa Ekspedisi JNE Cabang Bantul Rokhim, Abdul; Fuady, Misbach
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.562

Abstract

This study aims to analyze the influence of pricing, Brand Image, service quality, and promotion on consumer purchasing decisions at JNE Bantul Branch Courier Services. The population of this study was consumers of JNE Bantul Branch, with sampling using the non-probability sampling method, precisely the accidental sampling technique. Data analysis was carried out using multiple linear regression. The results of the study showed that the variables of Pricing, Service Quality, and Promotion did not affect Purchasing Decisions. While Brand Image has a positive effect on purchasing decisions. The value of Adjusted R is 0.288, indicating that 28.8% of purchasing decisions can be explained by the independent variable Brand Image. While the remaining 71.2% is explained by other causes that are not examined in this study and are not the variables of Pricing, Service Quality, and Promotion. Which means that these three variables are not important concerns/considerations for customers.
Pengaruh Kinerja Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Deviden Sebagai Variabel Intervening Perusahaan Manufaktur (Studi Kasus Pada Perusahaan Manufaktur Yang Terdaftar Di Bei) Puspita Sari, Yusfrina Apri; Titisari, Kartika Hendra; Pawenang, Supawi
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.563

Abstract

This study aims to evaluate the extent to which corporate performance influences firm value, with dividend policy serving as an intervening variable. The research focuses on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Corporate performance is assessed using three main indicators: liquidity (measured by the current ratio), profitability (measured by return on assets), and leverage (measured by the debt to equity ratio). Firm value is proxied by Price to Book Value (PBV), while dividend policy is measured by the Dividend Payout Ratio (DPR). A quantitative approach is employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The results indicate that liquidity, profitability, and leverage do not have a direct significant effect on firm value. However, both profitability and leverage significantly influence dividend policy. Despite this, dividend policy does not mediate the relationship between corporate performance and firm value. These findings suggest that, in the context of Indonesian manufacturing firms, traditional financial indicators are not sufficient to reflect market value. Investors tend to give greater consideration to other factors such as long-term business strategies, corporate governance quality, and growth prospects. This research contributes to the theoretical development of financial management literature and provides practical insights for company management and policymakers in designing sustainable financial strategies.
The Implementation Of Zakat Utilization Model Canvas (ZUMC) As A Fundraising Strategy In Amil Zakat Institutions In Southeast Sulawesi Hakim, Miftahur Rahman; Zamani, Istiqomah Shariati; Amanah, Rawdatul; Zulhaja, Isya; Lestari, Azwah Tri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.573

Abstract

This research seeks to explore the fundraising strategies employed by Amil Zakat Institutions (LAZ) in Southeast Sulawesi through the application of the Business Model Canvas approach, which has been adapted using the Social Enterprise Model Canvas framework—collectively referred to as the ZakatUtilization Model Canvas (ZUMC). The study focuses on two institutions: Baitul Maal Hidayatullah (BMH) and Wahdah Inspirasi Zakat (WIZ). A descriptive qualitative method was adopted, utilizing data collection techniques including observation, interviews, and documentation. The findings reveal that strategicpartnerships with government bodies such as Baznas and the Ministry of Religious Affairs, as well as private entities like PLN and Telkomsel, play a crucial role in enhancing zakat fundraising effectiveness. Moreover, diversification of funding sources and the integration of digital technology have proven to expand outreach and strengthen the transparency of zakat distribution. The implications of this study highlight the need for stronger collaboration among government, private, and community sectors in managing zakat to ensure more effective and efficient distribution. In addition, the use of digital tools in zakat fundraising contributes significantly to wider access and increased transparency, which in turn fosters greater public trust and engagement..
The Impact Of Digital Service And Innovative Work Behavior On Employee Performance : The Mediating Role Of Job Satisfaction Harsaningsih, Harsaningsih; Sulistyowati, Indah; Isnaeni, Yuli; Sukandar, Agus; Mursid, Ali
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.574

Abstract

This study investigates "The Impact of Digital Service and Innovative Work Behavior on Employee Performance: The Mediating Role of Job Satisfaction." It aims to explore how Digital Service and Innovative Work Behavior influence Employee Performance, with Job Satisfaction acting as a mediating variable. Theresearch proposes five hypotheses: H1 posits that Digital Service positively affects Job Satisfaction; H2 suggests that Digital Service enhances Employee Performance; H3 indicates that Innovative Work Behavior positively influences Job Satisfaction; H4 asserts that Innovative Work Behavior improves EmployeePerformance; and H5 evaluates the mediating effect of Job Satisfaction on the relationships between Digital Service, Innovative Work Behavior, and Employee Performance. Using a questionnaire distributed to 200 respondents, this study seeks to provide valuable insights into the interconnectedness of these factors and their collective impact on enhancing employee performance.
Pengaruh Penetapan Harga Transfer, Kepemilikan Keluarga, Dan Pertumbuhan Penjualan Terhadap Penghindaran Pajak Gina, Erin Rista; Pramono, Nugroho Heri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.575

Abstract

This study aims to gather empirical evidence on the impact of transfer pricing, family ownership, and sales growth on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. This study uses a quantitative approach with secondary data obtained from the companies' annual financial reports. The population consisted of 83 companies, and the sample selection was carried out using a purposive sampling technique based on certain criteria, resulting in 10 companies as samples observed for five years, with a total of 50 observations. Data analysis was performed using panel data regression, and the model test results indicated that the fixed effect model was the best model. Data processing was carried out using EViews version 13 and Microsoft Excel. The results show that simultaneously, transfer pricing, family ownership, and sales growth influence tax avoidance. Partially, transfer pricing and sales growth have a significant effect, while family ownership does not show a significant effect. These findings indicate that some companies utilize certain strategies to reduce tax burdens, so it is hoped that they can be considered by regulators in designing more targeted tax policies.
The Influence Of Perceived Value, Brand Communication, And Brand Image On Consumer Trust In The Honda Brand Maghfiroh, Jani Putri; Hapsari, Vega; Anugraheni, Vivid; Emyrasari, Kiki; Mursid, Ali
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.588

Abstract

This study aims to analyze the influence of perceived value and brand communication on brand trust, with brand image serving as a mediating variable in the context of the Honda brand. Using a quantitative approach, data were collected from 200 respondents who are consumers of Honda products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value has a positive and significant effect on brand trust, as well as a positive and significant effect on Honda’s brand image. Moreover, brand image mediates the relationship between perceived value and brand trust. In addition, brand communication is found to have a positive and significant effect on both brand image and brand trust. The study also confirms that brand image has a positive and significant effect on brand trust and plays a mediating role in the relationship between brand communication and brand trust. These findings underscore the strategic importance of building strong brand image as a bridge between value perception,communication efforts, and consumer trust in the Honda brand.
Inclusive Leadership And Employee Productivity: The Strategic Role Of Board Gender Diversity And Female Executives Darojat, Abdul Rouf; Ayyub, Noor Muhammad; Cahyono, Ari
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.590

Abstract

This study explores how gender-inclusive leadership structures influence organizational performance, particularly employee productivity. It examines three dimensions: board gender diversity, the presence of female executives (e.g., CEO or board chair), and their interaction. Grounded in Resource-Based and Social Identity Theories, the research hypothesizes that (H1) board gender diversity positively affects productivity; (H2) female top leadership enhances productivity; and (H3) their interaction amplifies these effects.Using quantitative methods and data from publicly listed companies across various industries, the study controls for factors such as firm size, industry, and market conditions. The analysis reveals strong direct effects of board diversity and female leadership on productivity, while age, as a mediating variable, shows a negligible and slightly negative influence. These findings underscore the strategic value of inclusive leadership in fostering workforce performance and suggest that organizations should prioritize gender diversity and female representation in leadership to improve productivity outcomes.
Pengaruh Destination Image, Memorable Tourist Experience, Dan Green Value Co – Creation Terhadap Revisit Intention Gen Z (Studi Pada Objek Wisata Bukit Skoter Dieng Banjarnegara) Azzahra, Septiana; Efendi, Bahtiar
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.601

Abstract

This study aims to analyze the influence of destination image, memorable tourist experience, and green value co-creation on tourist’s revisit intention at Skoter Hill, Dieng Banjarnegara. The destination image plays a key role in shaping tourist’s parceptions of a destination, while memorable experiences contribute to their intention to return. Additionally, tourist’s involvement in green value co-creation, which focuses on creating environmentally sustainable practices, is predicted to strengthen revisit intention. The research methodology uses a survey with questionnaires distributed to tourist’s who have previously visited Skoter Hill. The collected data is analyzed using multiple regression analysis to examine the relationships between the variables. The results of this study are expected to provide insights for destination managers in enhancing tourist attraction and loyalty through strengthening destination image, offering memorable tourist experiences, improving accessibility, and involving tourists in creating sustainable values.
Pengaruh Disiplin Kerja, Kepuasan Kerja, Dan Motivasi Kerja Terhadap Kinerja Karyawan Sebagai Variabel Moderasi CV. Shawn Printing Semarang Widayat, Guruh Mulia; Sudarmin, Sudarmin
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.609

Abstract

This study aims to empirically test the influence of job satisfaction and work motivation on the performance of CV Shawn Printing Semarang employees. The population of this research is all employees of CV Shawn Printing Semarang. In this research, a total sampling technique was used; that is, the entire population was sampled. Then the data collection method is through questionnaires. The method used is quantitative with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The number of respondents was 50 people with a minimum work period of one year.The research results show that work motivation has a significant positive effect on employee performance. Job satisfaction also has a significant positive impact on employee performance. Based on the coefficient of determination value of 0.649, which indicates that 64.9 percent of employee performance variables can be explained by work motivation and job satisfaction variables, while the remaining percentage is explained by other variables outside the scope of this research.

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