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Arif Suwarjono
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Jl. Lowanu Sorosutan UH VI / 20, Sorosutan, Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55162, Indonesia
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Kajian Bisnis STIE Widya Wiwaha
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : 08544530     EISSN : 2622173X     DOI : https://doi.org/10.32477/jkb.v31i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year (January and July) by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha. Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year. It is particularly receptive to research relevant to the practice of Business within the emerging regions and its effects beyond. It covers studies on how business work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. Topics covered include, but not strictly limited to: 1. Business and Management Strategy 2. Marketing Management 3. Operations Management 4. Finance and Investment Management 5. Entrepreneurship 6. Organisational Behaviour and People Management 7. Corporate Social Responsibility
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 283 Documents
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Peran Kepercayaan Merek dalam Hubungan Pemasaran dan Loyalitas Konsumen Fast Fashion Tachaputri Ramadhana Anas; May Roni; Prasetya Nugeraha
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/m116ps05

Abstract

This study examines the mediating role of brand trust in the relationship between Community Relationship Marketing (CoRM), Customer Relationship Marketing (CRM), and Brand Loyalty among Uniqlo consumers in Indonesia, a fast-growing fashion market driven by consumers who value personalized experience, strong community, and long-term brand engagement. Using quantitative approach, primary data were collected from a sample of 97 Uniqlo consumers through a structured questionnaire and analyzed with Partial Least Square Structural Equation Modeling (PLS-SEM) in SmartPls. Both CoRM and CRM have a significant positive effect on brand trust and brand loyalty, brand trust significantly and positively affects brand loyalty, and brand trust partially mediates the effect of both relational marketing strategies on brand loyalty. The strongest structural effect is the CRM - Brand Trust path (β = 0.546), indicating that direct customer engagement is the most powerful mechanism for building consumer trust. To sustain customer trust and loyalty in Indonesia's highly competitive fashion market, Uniqlo should strengthen customer-centric and community-based relationship marketing strategies.
MENGKAJI PERAN GREEN ADVERTISING DAN eWOM TERHADAP NIAT BELI PRODUK RAMAH LINGKUNGAN Surpiko Hapsoro Darpito; Yuli Liestyana; Karyono; Hery Sutanto; Lintang Nuril Shabrina
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/ss2p9h83

Abstract

Permasalahan lingkungan dan meningkatnya kesadaran akan keberlanjutan mendorong produsen kosmetik untuk menerapkan strategi pemasaran hijau dan digital. Penelitian ini bertujuan untuk menganalisis pengaruh green advertising dan electronic word of mouth (eWOM) terhadap green purchase intention melalui attitude towards green product sebagai variabel mediasi pada konsumen produk Avoskin di Kabupaten Sleman. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 135 responden yang mengetahui dan memperhatikan kampanye pemasaran digital Avoskin tetapi belum pernah membeli produk tersebut. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa green advertising dan eWOM berpengaruh positif dan signifikan terhadap attitude towards green product dan green purchase intention. Selain itu, attitude towards green product terbukti berperan sebagai mediator yang signifikan dalam hubungan tersebut. Temuan ini memberikan implikasi bahwa merek kosmetik harus secara strategis mengintegrasikan nilai lingkungan dalam ulasan digital dan periklanan guna membentuk perilaku konsumen yang ramah lingkungan secara efektif.
ANALISIS KETIMPANGAN PEMBANGUNAN WILAYAH DI PROPINSI DAERAH ISTIMEWA YOGYAKARTA Ary Sutrischastini; Suci Utami Wikaningtyas
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/8scw0n13

Abstract

In regional economic studies, the issue of development inequality between regions is a significant topic of interest, including in the Special Region of Yogyakarta. According to data from the Central Statistics Agency (BPS) in March 2025, the Gini ratio in the Special Region of Yogyakarta was higher than the national average. This indicates a greater income gap in Yogyakarta. The objective of this study was to analyze regional development inequality and identify leading sectors with potential for development in the Special Region of Yogyakarta. The research was conducted in the Special Region of Yogyakarta Province. The data sources were secondary data collected from the BPS for 2020–2024, including per capita GRDP and the population of the Special Region of Yogyakarta (DIY). The analysis tool used was the Williamson Index to measure regional development inequality and the Location Quotient (LQ) to determine leading or base sectors. The results showed that regional development inequality in the Special Region of Yogyakarta Province was categorized as high, with an average Williamson Index value of 0.51658597. Meanwhile, the LQ analysis results showed that Yogyakarta City has ten basic sectors, followed by Gunung Kidul Regency with seven basic sectors, Bantul and Kulon Progo Regencies each with six basic sectors. Meanwhile, Sleman Regency has the fewest leading sectors, with five.

Page 29 of 29 | Total Record : 283

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