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Jl. Lowanu Sorosutan UH VI / 20, Sorosutan, Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55162, Indonesia
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Kajian Bisnis STIE Widya Wiwaha
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : 08544530     EISSN : 2622173X     DOI : https://doi.org/10.32477/jkb.v31i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year (January and July) by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha. Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year. It is particularly receptive to research relevant to the practice of Business within the emerging regions and its effects beyond. It covers studies on how business work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. Topics covered include, but not strictly limited to: 1. Business and Management Strategy 2. Marketing Management 3. Operations Management 4. Finance and Investment Management 5. Entrepreneurship 6. Organisational Behaviour and People Management 7. Corporate Social Responsibility
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 273 Documents
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QUALITY AND TIMELINESS OF EXPORT DOCUMENT PROCESSING: ANALYSIS OF THE IMPACT ON JOB PERFORMANCE OF FREIGHT FORWARDING EMPLOYEES Rustina, Evada; Vemberi, Yohanes; Munarsih, Eni; Khoirul Sodikin, Rohma; Rizqiyani, Septika
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 2 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i2.1210

Abstract

The issue of accuracy in completing work by employees often receives less attention, even though the Company has improved its work services so as to achieve user and employee satisfaction. This study focuses on the impact of export service quality, and punctuality on employee Job Performance of X Freight Forwarding Company. This research approach used a Quantitative method. Flowcharts was used to illustrate the export service process carried out by freight forwarding employees. Quantitative methods were used to test hypotheses using Smart PLS 4.1.1.2 software. The selection of sample criteria was based on purposive sampling, with an equal number of employees, namely 23 men and 23 women in the export service department. Meanwhile, primary data was collected from 46 employees through accidental sampling using a 1-5 Likert scale questionnaire. The observation found that the export service work of freight forwarding X involves coordination between the exporter, freight forwarding, and shipping. The process starts from booking ship space and submitting documents such as Shipping Instructions to issuing Delivery Order and completing export documents such as Notice of Export of Goods (PEB), and Master Bill of Lading (MBL), which has the potential to cause Job Performance or dissatisfaction. Freight forwarding functions as an intermediary. The findings of the quantitative analysis show that timeliness in completing work has a positive and significant effect on Job Performance, while the Job Quality of freight forwarding employees does not affect Job Performance. Path coefficients Moderated Mediation Analysis (MGA) results found statistically significant differences in the effect of Timeliness on Job Performance between Male and Female groups.
NIAT BAIK YANG MENYESATKAN : PERAN TERSEMBUNYI KECOCOKAN ORGANISASI DALAM MENDORONG PERILAKU TIDAK ETIS DEMI ORGANISASI Umama, Hany Azza
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 2 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i2.1211

Abstract

Penelitian ini bertujuan untuk menguji hubungan antara komitmen afektif (affective commitment/AC), kecocokan individu dengan organisasi (fit to organization/FO), dan perilaku tidak etis yang menguntungkan organisasi (unethical pro-organizational behavior/UPoB) dalam konteks usaha mikro dan kecil (UMK). Data dikumpulkan dari 153 responden yang merupakan karyawan UMK di Jawa Tengah melalui kuesioner terstruktur. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa komitmen afektif berpengaruh positif dan signifikan terhadap fit to organization. Namun, baik pengaruh langsung komitmen afektif terhadap UPoB maupun pengaruh FO terhadap UPoB tidak signifikan. Temuan ini menunjukkan bahwa hubungan antara keterikatan emosional terhadap organisasi dan kecenderungan melakukan perilaku tidak etis tidak bersifat langsung, serta dipengaruhi oleh faktor lain yang belum tercakup dalam model. Studi ini memberikan kontribusi terhadap literatur mengenai perilaku tidak etis dalam konteks UMK serta menyarankan perlunya pendekatan multidimensi untuk memahami faktor pendorong UPoB.
Peran Kesadaran Lingkungan dalam Pembelian Produk Hijau: Studi Kasus di Retail Modern Yogyakarta Mathori, Muhammad; Chasanah, Uswatun
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 2 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i2.1212

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh kesadaran lingkungan sebagai mediator dalam hubungan antara sikap lingkungan positif dan niat pembelian produk hijau di retail modern di Yogyakarta, Indonesia. Dengan semakin meningkatnya kesadaran akan masalah lingkungan, faktor-faktor yang mempengaruhi keputusan konsumen dalam memilih produk yang ramah lingkungan menjadi semakin relevan. Oleh karena itu, penelitian ini penting untuk memberikan wawasan bagi pemasar dan pembuat kebijakan dalam merancang strategi yang efektif untuk mempromosikan produk hijau. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan desain survei. Peneliti menggunakan kuesioner untuk mengumpulkan data primer dari responden yang berusia minimal 18 tahun dan telah membeli produk hijau dari retail modern di Yogyakarta. Pengambilan sampel dilakukan secara online menggunakan Google Form, dengan kriteria responden yang telah ditentukan. Jumlah sampel yang diperlukan berkisar antara 100 hingga 200, sesuai dengan rekomendasi penelitian sebelumnya. Variabel yang diteliti terdiri dari tiga konstruk utama: Sikap Lingkungan (Environmental Attitudes), Kesadaran Lingkungan (Environmental Concern), dan Niat Pembelian (Purchase Intention) produk hijau. Penelitian ini menguji dua hipotesis, yaitu pengaruh kesadaran lingkungan terhadap niat pembelian produk hijau, dan peran sikap lingkungan sebagai variabel mediasi dalam hubungan tersebut. Data dianalisis menggunakan uji validitas dan reliabilitas, serta analisis jalur untuk menguji hipotesis yang diajukan. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara sikap lingkungan terhadap niat beli produk hijau, di mana kesadaran lingkungan berperan sebagai mediator yang signifikan. Penemuan ini menunjukkan bahwa konsumen dengan sikap positif terhadap lingkungan cenderung memiliki niat yang lebih tinggi untuk membeli produk yang ramah lingkungan, terutama ketika mereka memiliki tingkat kesadaran lingkungan yang tinggi. Dari hasil penelitian, disarankan bagi perusahaan dan pemangku kepentingan untuk meningkatkan kesadaran dan kepedulian lingkungan di kalangan konsumen melalui kampanye pendidikan yang menekankan pentingnya produk hijau dan dampaknya terhadap keberlanjutan lingkungan. Strategi pemasaran yang memfokuskan pada keuntungan lingkungan dari produk juga dapat menarik perhatian konsumen yang peduli akan isu-isu lingkungan. Secara keseluruhan, penelitian ini memberikan kontribusi penting dalam memahami dinamika hubungan antara sikap lingkungan, kesadaran lingkungan, dan niat beli produk hijau, serta memberikan rekomendasi untuk strategi pemasaran yang lebih efektif dalam mendukung keberlanjutan.
MANAJEMEN STRATEGIS PENINGKATAN AKREDITASI: STUDI KASUS PRODI TATA KELOLA SENI Gunawan, Indra; Widiastuti, Nur
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 33 No 2 (2025): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v33i2.1232

Abstract

This study aims to identify the factors influencing the accreditation ranking of the Program Studi S-1 Tata Kelola Seni (Prodi TKS), Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta, which is currently rated as "Baik Sekali", and to formulate strategic steps to elevate the ranking to "Unggul". Employing a qualitative research approach, data were collected through document analysis, in-depth interviews, and participatory observation. The findings reveal that the current accreditation status is influenced by several critical components, including the number and qualifications of Permanent Lecturers of the Study Program (DTPS) and the average study duration of graduates. Prodi TKS has made efforts to increase the number of qualified DTPS and to reduce the time students take to complete their studies. This research contributes theoretically to the field of higher education management by presenting a conceptual framework for the quality assurance process in arts-based study programs. Practically, this study provides strategic insights for policymakers and academic leaders in improving accreditation outcomes through targeted resource allocation, strengthening institutional collaboration, and monitoring performance. The proposed improvement strategies, including strengthening synergies between study programs, faculties, institutions, and external partners, can serve as a model for similar study programs focused on improving quality and accreditation rankings.
PENGELOLAAN KONTEN DIGITAL HOTEL POPULER DAN BERPRESTASI DALAM MENCIPTAKAAN KEBERLANJUTAN DAYA SAING Amirulloh, Amri; Eko Yudiandri, Tri; Buchori, Apit; Zahraa Sulistya, Fadilah; Puspa Isfiani, Ines; Sulistyo, Agung
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1233

Abstract

Competitive hotel business management emerges amidst the development of digital technology. Referring to a study by the Organization for Economic Co-operation & Development, businesses need to maximize the role of technology in creating sustainability. However, the facts show that many hotel business managers have not fully adopted technology. Several obstacles arise, including limited budget, human resource skills, and limited literacy in technology adoption. Furthermore, managers have difficulty generating creative content ideas and lack understanding of how to evaluate digital-based strategies. This study aims to investigate the digital content management of popular and high-achieving hotels in creating excellence and sustainability. Qualitative methods were used through an interpretive perspective. Several popular hotels in the Yogyakarta tourist area were selected as research objects. These hotels include: @HOM Premiere Hotel (CHSE & INDOCARE Certified), Greenhost Boutique Hotel (green promotion), and Hotel Cakra Kembang (traveler reviews). Research data were collected through semi-structured interviews. The selected informants were parties with authority, experience, and information related to the research theme. Interpretive phenomenology analysis (IPA) and triangulation techniques were chosen for data analysis and validation. The research results show that hotels need to maximize: human resource competency, appropriate use of digital platforms, creativity of content themes, intensity of publication content, internal collaboration, and communication with target markets to create sustainable and competitive management.
ANALISA PENGARUH LITERASI KEUANGAN DAN PERSEPSI KEPERCAYAAN TERHADAP MINAT BELI ASURANSI UMUM DI INDONESIA Handayani, Ch.Dini Ika; Zuhri, Saifudin; Agustiningrum, Vetriana
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/z0ayr644

Abstract

Research on financial literacy and perceived trust in general insurance purchase intention has not been widely conducted. However, such research can help insurance companies improve their services and sell the types of products needed by the public. The independent variables used in this study are the level of financial literacy and perceived trust in general insurance products. Meanwhile, the dependent variable is the interest in purchasing general insurance products. The sampling technique used in this study was purposive sampling with several specific considerations: a minimum age of 21 years, domiciled in Jakarta and Yogyakarta, knowing or having received information about general insurance, having a minimum income of Rp 3,000,000 per month, and not having a general insurance product. Using SPSS software, the results showed that the variables of financial literacy and perceived trust also had a significant positive effect on the interest in purchasing general insurance products, both partially and simultaneously. These two variables can explain the variable of buying interest in general insurance by 47.1
PENGARUH KEPEMIMPINAN, KETERLIBATAN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU DI YAYASAN MAJELIS AT-TUROTS AL-ISLAMY Zuhri, Saifudin; Rokhman, Nur; Agustiningrum, Vetriana
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1270

Abstract

Penelitian ini bertujuan menganalisis: (1) pengaruh kepemimpinan terhadap kinerja, (2) pengaruh keterlibatan kerja terhadap kinerja, (3) pengaruh lingkungan kerja terhadap kinerja, (4) pengaruh kepemimpinan, keterlibatan kerja dan lingkungan kerja secara simultan terhadap kinerja guru Madrasah Aliyah Yayasan Majelis At-Turots Al-Islamy. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik analisis data menggunakan, uji validasi, uji reliabilitas, analisis regresi linier berganda, uji t, uji f dan uji yang dilakukan secara manual menggunakan aplikasi SPSS 17.0 for windows. Populasi penelitian ini sebanyak 123 orang. Teknik pengambilan sampel menggunakan metode simple random sampling dengan jumlah sampel 74 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis menggunakan regresi berganda. Hasil penelitian ini membuktikan: (1) kepemimpinan berpengaruh positif dan signifikan terhadap kinerja, terbukti nilai signifikansi 0,017 < 0,05 dengan nilai t sebesar 2,445; (2) keterlibatan kerja berpengaruh positif dan signifikan terhadap kinerja, terbukti nilai signifikansi 0,000 < 0,05 dengan nilai t sebesar 8,753; (3) lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja, terbukti nilai signifikansi 0,000 < 0,05 dengan nilai t sebesar 4,332; (4), kepemimpinan, keterlibatan kerja dan lingkungan kerja memiliki pengaruh secara bersama-sama terhadap kinerja guru terbukti nilai signifikansi sebesar 0,000 < 0,05 dengan nilai F sebesar 93,897.
Eksplorasi Faktor-Faktor Pendorong Online Repurchase Intention di E-Commerce Dellarianti, Rahma; Setiyaningrum, Ari
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1271

Abstract

This study aims to explore the driving factors of consumers online repurchase intention in e-commerce. In this research, the author examines whether factors such as effort expectancy, performance expectancy, and self-efficacy have a direct or indirect impact on online repurchase intention in e-commerce through the mediating role of satisfaction. The researcher collected primary data by distributing questionnaires to 147 individuals who met the criteria of having made at least one online purchase using an e-commerce application. The research findings, using SEM-PLS analysis, indicate that only satisfaction was found to have an impact on online repurchase intention, while effort expectancy, performance expectancy, and self-efficacy did not have a significant effect on online repurchase intention. Performance expectancy and self-efficacy were found to influence satisfaction, while effort expectancy had no impact on satisfaction. The mediation analysis results show that satisfaction mediates the effect of performance expectancy and self-efficacy on repurchase intention; however, satisfaction does not mediate the effect of effort expectancy on repurchase intention.
PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH STRATEGI DIFERENSIASI DAN INOVASI PRODUK TERHADAP KINERJA PERUSAHAAN START-UP DI YOGYAKARTA Nurcahyo, Narwanto; Setiawan Riatmaja, Dodi; Sukmaningrum, Dinda
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v34i1.1284

Abstract

Penelitian ini bertujuan untuk menguji pengaruh strategi diferensiasi dan inovasi produk terhadap keunggulan bersaing serta kinerja perusahaan pada startup di Yogyakarta. Dalam konteks kompetisi digital yang sangat dinamis, startup dituntut untuk menghadirkan keunikan dan solusi inovatif guna mempertahankan posisi pasar. Dengan menggunakan pendekatan kuantitatif asosiatif dan teknik analisis SEM-PLS, penelitian ini melibatkan 254 responden karyawan dari 16 startup lokal. Hasil penelitian menunjukkan bahwa strategi diferensiasi dan inovasi produk berpengaruh signifikan terhadap keunggulan bersaing. Selanjutnya, strategi diferensiasi dan keunggulan bersaing terbukti berpengaruh langsung terhadap kinerja perusahaan. Sementara itu, inovasi produk tidak berpengaruh langsung terhadap kinerja perusahaan, namun memberikan dampak tidak langsung yang signifikan melalui keunggulan bersaing sebagai variabel mediasi. Temuan ini menegaskan bahwa keunggulan bersaing berperan sebagai mekanisme kunci yang menjembatani pengaruh inovasi produk terhadap peningkatan kinerja Perusahaan. Penelitian ini menggarisbawahi pentingnya membangun keunggulan bersaing berbasis inovasi dan diferensiasi untuk mengoptimalkan performa startup secara berkelanjutan. Kontribusi teoretis diberikan dalam bentuk integrasi pendekatan RBV dan dynamic capabilities dalam konteks startup lokal. Implikasi praktis mencakup pentingnya desain strategi inovasi yang terarah dan terintegrasi dengan diferensiasi nilai yang konkret. Temuan ini dapat menjadi acuan pengembangan kebijakan dan praktik manajerial dalam ekosistem kewirausahaan digital di Indonesia.
Sistem Pengukuran Kinerja dan Dampaknya terhadap Kinerja pada Unit Pemerintah Daerah di Indonesia Primastiwi, Anita; Adi Kurniawan, Taufan; Kiswati, Sri
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/4ee38t70

Abstract

The Indonesian government, through the Ministry of Administrative and Bureaucratic Reform of the Republic of Indonesia, has regulated the accountability of public sector organization management through PermenPANRB Nomor 88 Tahun 2021. However, Government Agency Performance Accountability System (SAKIP) evaluation results for over the past 10 years show an average SAKIP score less than 75 out of 100, which is certainly far from expectations. This study attempts to analyze one of the reasons for the low SAKIP score by focusing on contractibility to determine the clarity of organizational goals so that organizational performance is easier to achieve and can satisfy all stakeholders. The results show that contractibility has a positive influence on organizational performance, but contractibility does not moderate the use of performance measurement systems for incentive purposes and exploratory purposes. The existence of contractibility, such as clear objectives, measurable performance, and the actor's knowledge of the transformation process, makes it easier for employees to complete their tasks. Meanwhile, contractibility does not moderate the use of performance measurement for incentive and exploratory purposes due to low levels of incentives, low levels of contractibility, and a top-down organizational structure that does not support feedback for exploratory purposes.

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