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Arif Suwarjono
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Jl. Lowanu Sorosutan UH VI / 20, Sorosutan, Umbulharjo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55162, Indonesia
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INDONESIA
Kajian Bisnis STIE Widya Wiwaha
Published by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
ISSN : 08544530     EISSN : 2622173X     DOI : https://doi.org/10.32477/jkb.v31i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year (January and July) by Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha. Jurnal Kajian Bisnis (JKB) is a peer review journal published twice a year. It is particularly receptive to research relevant to the practice of Business within the emerging regions and its effects beyond. It covers studies on how business work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. Topics covered include, but not strictly limited to: 1. Business and Management Strategy 2. Marketing Management 3. Operations Management 4. Finance and Investment Management 5. Entrepreneurship 6. Organisational Behaviour and People Management 7. Corporate Social Responsibility
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 283 Documents
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Pengaruh Kepedulian Lingkungan terhadap Pilihan Konsumen dalam Mengatasi Darurat Sampah di Yogyakarta Muhammad Mathori; Diah Retno Wulandaru; Ervina Damayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/ryg52f04

Abstract

This study examines the influence of environmental concern on consumer choice in overcoming waste problems in Yogyakarta, with knowledge of waste management as a mediating variable. Using a quantitative approach and the SEM-PLS model, data were collected from 309 student respondents. The results show that environmental concern has a positive and significant effect on the choice of environmentally friendly products. Knowledge of waste management also strengthens this relationship as a mediator, supporting the Stimulus-Organism-Response (SOR) theoretical framework. The findings underscore the importance of increasing public knowledge and awareness related to waste management to encourage sustainable behavior. This study recommends the development of educational programs and campaigns that focus on emotional aspects and environmental knowledge. However, limitations such as limited sampling and non-random sampling should be considered for further research so that the results are more representative and in-depth in understanding the factors that influence sustainable consumption behavior in the area.
PENGARUH DISIPLIN KERJA & KOMPENSASI TERHADAP KINERJA PEGAWAI UP45 DENGAN KOMITMEN PEGAWAI SEBAGAI VARIABEL INTERVENING Hartanti Widayani; Nur Widiastuti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/pq23rz48

Abstract

This study aims to analyze the influence of work discipline and compensation on employee performance at Universitas Proklamasi 45 with employee commitment as an intervening variable. This study uses a quantitative approach with a survey method through the distribution of questionnaires. The sampling technique used is purposive sampling with a total of 94 respondents from Universitas Proklamasi 45. Data analysis was carried out using the SmartPLS application to test the role of employee commitment in mediating the relationship between work discipline and compensation on performance. The results of the study indicate that: (1) Work discipline has a positive and significant effect on employee performance, (2) Compensation has a positive and significant effect on employee performance, (3) Employee commitment has a positive and significant effect on employee performance, (4) Employee commitment has a positive and significant effect on work discipline with employee performance, (5) Employee commitment has a positive and significant effect on compensation with employee performance. These findings provide new contributions in human resource management in the university environment by emphasizing the importance of work commitment as a link between discipline and compensation policies with increasing employee performance.
IMPLEMENTASI SUSTAINABLE DEVELOPMENT GOALS (SDGs) DAN STRATEGI PENGELOLAAN SUMBER DAYA MANUSIA DI PT KANISIUS YOGYAKARTA Arizona Emmanuel; Evi Rosalina Widyayanti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/vxzr0434

Abstract

This study focuses on seeing whether there is an influence of the implementation or application of government programs, namely the Sustainable Development Goals (SDGs) by focusing on the eighth goal, namely about decent work for the community and the continuity of a business, and also to see the influence of human resource management strategies on employee performance at PT Kanisius Printing Publisher located in Yogyakarta either partially or simultaneously. The author in conducting the study used a descriptive quantitative method by giving questionnaires to respondents who were structural officials at PT Kanisius. From the results of the research that has been done, it shows that there is a positive influence of the two variables on employee performance, however, the SDGs implementation variable does not directly have a significant effect on employee performance. So if referring to the results of this study, PT Kanisius can focus more on improving HR management strategies to maximize employee performance.
PENGARUH TRANSFORMASI DIGITAL TERHADAP KINERJA USAHA MIKRO DAN KECIL DALAM MENINGKATKAN BRAND AWARNESS DI ERA EKONOMI 5.0 Sintong H Hutabarat
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 1 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/mqkj4d13

Abstract

Tujuan: Penelitian ini menguji pengaruh transformasi digital terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) serta brand awareness di era ekonomi 5.0, dengan peran mediasi kinerja UMKM dan moderasi literasi digital pada UMKM Sulawesi Tengah. Metodologi Penelitian: Pendekatan kuantitatif eksplanatori menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan SmartPLS 4.0 pada sampel 60 UMKM di Palu-Donggala melalui kuesioner skala Likert 5 poin (purposive sampling), menganalisis model outer/inner, mediasi (uji Sobel), dan moderasi (PLS-MGA). Hasil: Transformasi digital berpengaruh positif signifikan terhadap kinerja UMKM (β=0,45, p<0,001) dan brand awareness (β=0,31, p=0,004). Kinerja UMKM memediasi parsial (VAF=42%, Sobel z=2,98), literasi digital memoderasi positif (β=0,24, p=0,008). Model fit: SRMR=0,071, R²=0,48-0,57, Q²=0,43. Kesimpulan: Digitalisasi meningkatkan kinerja dan kesadaran merek UMKM melalui sinergi manusia-mesin era 5.0, dengan literasi digital sebagai katalis utama di wilayah berpenetrasi digital rendah.
PENGARUH KONTEN VIDEO PENDEK BERBASIS AI DAN PENGALAMAN PELANGGAN TERHADAP NIAT MENONTON ULANG: PERAN MEDIATOR KEPUASAN PELANGGAN PADA GEN Z Abdul Hadi; Gadhing Dwi Nugrahanto
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/nrrv7c80

Abstract

Abstract This study examines the influence of Artificial Intelligence (AI) based short video content and customer experience on rewatch intention, with customer satisfaction serving as a mediating variable, among Generation Z in Klaten Regency. The purpose of this research is to identify the relationships between these variables and to explore the role of customer satisfaction in strengthening rewatch intention. A quantitative approach with a survey design was employed, involving 165 Gen Z respondents in Klaten Regency selected through random sampling techniques. The data were analyzed using Structural Equation Modeling (SEM) to test the relationships among the studied variables. The results indicate that AI-based short video content and customer experience have a significant positive effect on customer satisfaction, which in turn influences rewatch intention. Furthermore, AI-based short video content was also found to have a direct effect on rewatch intention. The study contributes theoretically by enriching the understanding of the influence of AI and customer experience in the context of digital marketing and provides practical implications for marketers in designing more relevant and satisfying user experiences. These findings also offer valuable insights for platform developers to enhance user loyalty through personalized technology.
TRANSFORMASI KEUANGAN DI DAERAH : ANALISIS EFEKTIVITAS BRILINK DI KECAMATAN GUNUNG KERINCI Bela Ovelia; Wiyan Mailindra
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/d79hj613

Abstract

This study aims to evaluate the effectiveness of BRILink in enhancing financial inclusion in Gunung Kerinci District, a region with limited banking and digital infrastructure. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation to understand community experiences and perceptions of BRILink services. The findings indicate that BRILink plays a crucial role in expanding access to financial services, overcoming geographical barriers, and fostering local economic growth. However, key challenges include reliance on unstable internet networks and limited cash availability at agents. Additionally, BRILink contributes to improving financial literacy through direct interactions with agents. The results of this study are expected to provide policy implications for local governments and the Financial Services Authority (OJK) in improving digital infrastructure and strengthening the capacity of BRILink agents as a strategy to expand financial inclusion in rural areas.
PENGARUH SALES PROMOTION DAN PERSONAL SELLING TERHADAP BRAND IMAGE DI TOKO KHENAR.ID Salsabila Lapasi; Hapsawati Taan; Djoko Lesmana Radji
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/3a12t468

Abstract

Brand image merupakan salah satu faktor penting yang menentukan daya saing UMKM di tengah persaingan bisnis yang semakin kompetitif. Oleh karena itu, diperlukan strategi komunikasi pemasaran yang efektif, seperti sales promotion dan personal selling, untuk membangun persepsi positif konsumen terhadap suatu merek. Penelitian ini bertujuan untuk menganalisis pengaruh sales promotion dan personal selling terhadap brand image pada UMKM Khenar.id. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 80 pelanggan Khenar.id yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner yang disebarkan secara daring menggunakan Google Form dan secara luring, kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa sales promotion dan personal selling secara parsial maupun simultan berpengaruh positif dan signifikan terhadap brand image. Kedua variabel tersebut mampu menjelaskan 95,5% variasi brand image, sedangkan 4,5% sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini mengindikasikan bahwa optimalisasi program promosi penjualan dan peningkatan kualitas personal selling dapat menjadi strategi yang efektif dalam memperkuat brand image serta meningkatkan daya saing UMKM.
PERAN WORK LIFE BALANCE DAN STRES KERJA DALAM MENINGKATKAN KESEHATAN MENTAL KARYAWAN PERUSAHAAN START-UP Dodi Setiawan Riatmaja; Dinda Sukmaningrum; Ammar Surya Ramadhan
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/svdtdn82

Abstract

The growth of start-up companies in Indonesia drives an increased demand for digital workforce operating in dynamic, flexible, and high-pressure environments. This condition heightens the risk of mental health disturbances due to work-life imbalance and prolonged stress. This research aims to analyze the influence of Work Life Balance and Work Stress on the Mental Health of start-up company employees. The research method employed a quantitative approach with 250 respondents selected through purposive sampling. Data were collected via a Likert scale questionnaire (1–5) and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) through SmartPLS 4.0 software. The research findings indicate that Work Life Balance has a significant positive effect on Mental Health, while Work Stress has a significant negative effect on Mental Health. Furthermore, Work Life Balance was also proven to significantly reduce the level of Work Stress. The R² value shows that Work Life Balance and Work Stress explain 57.7% of the variance in Mental Health, while Work Life Balance explains 51.2% of the variance in Work Stress. These findings confirm that work-life balance is a crucial protective factor for the psychological stability of start-up employees, whereas work stress is a primary risk factor that diminishes mental health. This research offers important implications for start-up management to enhance work-life balance policies, improve organizational support systems, and create sustainable work environments to maintain employee mental health in the long term.
Determinan Keberlanjutan Usaha Coffee Shop: Mediasi Keunggulan Kompetitif Verga Aulia Putri; Yuhendri Leo Vrista
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/hwfheg46

Abstract

The objective of this study is to analyze the effects of Product Innovation, Market Orientation, and Social Media Utilization on Business Sustainability, with Competitive Advantage as a mediating variable in coffee shop businesses in Padang City. The study was motivated by increasing competition among coffee shops and the challenges of maintaining long-term Business Sustainability. A causal research design was used in conjunction with a quantitative technique. Data were collected by distributing questionnaires to 180 coffee shop business actors in Padang City and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that Product Innovation (β = 0.395; p < 0.001), Market Orientation (β = 0.397; p < 0.001), and Social Media Utilization (β = 0.260; p < 0.001) significantly affect Competitive Advantage. Furthermore, Market Orientation (β = 0.229; p = 0.002) and Competitive Advantage (β = 0.599; p < 0.001) significantly affect Business Sustainability, whereas Product Innovation (β = -0.013; p = 0.859) and Social Media Utilization (β = 0.090; p = 0.125) do not have a direct significant effect on Business Sustainability. The results also indicate that the relationships between Product Innovation, Market Orientation, Social Media Utilization, and Business Sustainability are mediated by Competitive Advantage. These findings highlight the importance of strengthening Competitive Advantage through innovation, market responsiveness, and effective Social Media Utilization to support long-term Business Sustainability.
WHAT DRIVES ENTREPRENEURIAL RESILIENCE IN BATIK SMES? R. Andro Zylio Nugraha; Agatha Saputri; Caesar Rosyad Achmadi; Muhammad Harfiansyah Makarim; Arief Nurrahman
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 34 No 2 (2026): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/155tk456

Abstract

Small and medium-sized enterprises (SMEs), particularly those operating in cultural industries, often face significant challenges due to market uncertainty, technological change, and increasing competition. These conditions highlight the importance of entrepreneurial resilience in ensuring business sustainability. This study aims to examine the factors that drive entrepreneurial resilience among batik SMEs by analyzing the roles of innovation, cultural identity, and market adaptability. The study employs a quantitative research approach using survey data collected from batik SME owners in Yogyakarta, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that innovation, cultural identity, and market adaptability all have positive and significant effects on entrepreneurial resilience, with market adaptability showing the strongest influence. These findings suggest that strategic capabilities embedded in SMEs serve as important intangible resources that strengthen business resilience. The study contributes to the entrepreneurship literature by extending the Resource-Based View in the context of cultural-based SMEs.

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