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JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
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Analisis Daya Saing Ekspor Komoditi Unggulan Perkebunan Indonesia di Pasar Internasional Hidayati, Berlina; Devi, Hervina Renovaka Pradev; Hermanto, Febrika Yogie; Adinata, Restu Eri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26388

Abstract

This research aims to determine the competitiveness value of Indonesia's exports in plantation commodities during 2018 - 2022. This research is motivated by the increasing growth in the production volume of Indonesian plantation commodities, so it is necessary to examine whether this growth is also accompanied by the value of competitiveness in the international market. This research uses import-export data obtained from the United Nation Commodity Trade and the Revealed Comparative Advantage (RCA) analysis method. The research results show that Indonesian exports of palm oil, rubber, copra and coffee consistently have high competitiveness in the international market. However, clove and pepper commodities will experience a decline or low competitiveness in 2022 with values ​​of 0.2 and 0.9. The competitiveness of Indonesia's exports in plantation commodities remained strong during the pandemic and was able to become a pillar of the economy. This indicates that the government needs to pay attention to the plantation sector in a sustainable manner
Pengaruh Kepemimpinan Transformasional, Kualitas Kerja Karyawan Terhadap Loyalitas Karyawan dimediasi Kepuasan Karyawan Nefita, Shela Dhea; Muafi, Muafi; Suhartini, Suhartini
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26410

Abstract

This research is aimed at testing whether there is an influence of Transformational Leadership, Employee Work Quality on Employee Loyalty which is mediated by Employee Satisfaction at CV. Tempo Gelato. This research was conducted at CV. Tempo Gelato. This research uses quantitative methods by taking the entire population (census) and using questionnaires as a measurement tool. The sample from this research is the same as the population, namely 70 CV employees. Tempo Gelato. Hypothesis testing in this study used Smart PLS version 3.2.9. The findings obtained in this research prove that leadership, employee work quality, and employee satisfaction have an important role in employee loyalty at CV. Tempo Gelato
Pengaruh Kebijakan Dividen Terhadap Nilai Perusahaan Budiarti, Ramlah
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26423

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan dividen terhadap nilai perusahaan  non-keuangan di Amerika Serikat. Sampel penelitian ditetapkan dari tahun 1972 hingga 2016 menggunakan data panel dari CRSP dan Compustat. Variabel penelitian utama  adalah rasio  pasar terhadap nilai buku, yang menekankan ME/E sebagai ukuran pembayaran dividen yang lebih penting kepada pemegang saham. Hasil analisis regresi data panel menunjukkan bahwa terdapat hubungan positif  signifikan antara rasio pembayaran dividen terhadap nilai perusahaan. Hasil ini memberikan informasi penting bagi manajer perusahaan untuk mengelola kebijakan dividen guna meningkatkan nilai perusahaan. Studi ini memberikan kontribusi penting terhadap landasan teori keuangan strategis, khususnya dalam konteks perusahaan non-keuangan di Amerika Serikat
Pengaruh Sertifikasi Halal dan Religusitas terhadap Niat Beli dengan Mediasi Kepercayaan pada Produk Kosmetik Halal Dwi Anggita, Ajeng; Astuti, Budi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26480

Abstract

Indonesia, with a large Muslim population, means that halal cosmetic products are increasingly developing. However, generation Z, which is a significant market segment, tends to be less enthusiastic about exploring further information about the halalness of a product. The aim of the research is to determine the intention to purchase halal cosmetic products among generation Z Muslims. The total sample was 146 respondents, obtained through the accidental sampling method. Based on primary data, obtained through a Likert scale questionnaire with Partial Least Square (PLS), the results were obtained: halal certification has a positive and significant effect on trust, trust does not have a positive and significant effect on the intention to purchase halal cosmetic products, trust does not mediate the effect of halal certification on intention to buy halal cosmetic products, halal certification does not have a positive and significant effect on intention to buy halal cosmetic products, intention to buy has a positive and significant effect on consumer buying behavior, religiosity has a positive and significant effect on intention to buy halal cosmetic products. With these results, halal product marketers can use them in developing policies and marketing strategies
Niat Beli Milenial: Peran Kampanye Pemasaran Dan Media Sosial Serta Bandwagon Effect Produk Fashion Di Tiktok Pradnyawati, Ni Putu Mareta Manik Indah; Prianthara, Ida Bagus Teddy
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26496

Abstract

This study highlights the influence of social marketing campaigns, social media, and the Bandwagon Effect on millennials' purchase intentions related to fashion products on TikTok. Understanding these dynamics is important in the digital age to devise effective marketing strategies according to the preferences and behaviours of this target market. The purpose of this study is to analyse the influence of social marketing campaigns, social media usage, and Bandwagon Effect on millennial purchase intentions on fashion products on TikTok, with the hope of providing valuable insights for marketers and researchers in the face of the changing digital marketing landscape. The study was conducted in Denpasar City, Bali, with 113 respondents selected using quota sampling. The study model was estimated, validated, and evaluated using Structural Equation Modelling (SEM) with the Partial Least Squares (PLS) method for data analysis. The results showed that social marketing campaigns had no significant effect on millennial purchase intention, while social media usage and Bandwagon Effect had a significant positive relationship with purchase intention. Moderation of the Bandwagon Effect weakens the effect of social marketing campaigns, while moderation of social media usage is not significant
Pengaruh Pengetahuan, Sikap dan Motivasi Terhadap Minat Islamic Entrepreneurship Mahasiswa FEBI UIN Sumatera Utara : Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara Qadisyah, Maulida; Nurbaiti , Nurbaiti; Tambunan, Khairina
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26505

Abstract

Penelitian ini untuk mengkaji bagaimana mahasiswa Fakultas Ekonomi dan Bisnis Islam (FEBI) UIN Sumatera Utara termotivasi, berpengetahuan, dan cenderung berwirausaha Islami. Memanfaatkan teknik survei, metodologi penelitian yang digunakan adalah kuantitatif. Seratus mahasiswa FEBI mengisi kuesioner untuk mengumpulkan data, yang kemudian dilakukan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pengetahuan, sikap, dan motivasi berpengaruh signifikan terhadap minat mahasiswa dalam Islamic entrepreneurship. Pengetahuan tentang prinsip-prinsip ekonomi Islam memberikan pemahaman yang lebih mendalam, sikap positif terhadap kewirausahaan mendorong keinginan untuk berpartisipasi, dan motivasi yang kuat memperkuat minat untuk memulai bisnis berbasis syariah. Kesimpulan dari penelitian ini adalah bahwa peningkatan pengetahuan, sikap, dan motivasi secara bersama-sama dapat meningkatkan minat mahasiswa terhadap Islamic entrepreneurship, yang pada gilirannya dapat berkontribusi pada pengembangan ekonomi Islam di Indonesia.
Pemanfaatan Teknologi Artificial Intelligence Dalam Memasarkan Produk Secara Digital dan Dampaknya Terhadap Customer Repurchase Intention pada Shopee Lang, Ratnawati; Saragih, Fry Melda; Hanoky, Alif
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26724

Abstract

Research exploring the impact of artificial intelligence (AI) technology in marketing products via e-commerce on consumer repurchase decisions remains limited. Therefore, this study aims to investigate the influence of AI-based product recommendations and chatbot quality on Shopee on consumer repurchase intention, mediated by consumer consideration. This study adopts an explanatory research approach. Data will be collected using a questionnaire created with Google Forms and distributed through social media to consumers who have made purchases on Shopee. Purposive sampling was employed, yielding 155 respondents. Analysis will be conducted using SmartPls3.0 and the partial least squares structural equation model (PLS-SEM). Findings indicate that chatbot quality in AI significantly impacts consumer consideration and repurchase intention, whereas product recommendations in AI do not. Additionally, consumer consideration mediates the relationship between chatbot quality and repurchase intention.
Peran Kompensasi Memediasi Pengaruh Kepemimpinan Partisipatif Dan Pengembangan Karir Terhadap Work Engagement Karyawan Milenial Sukmana, Oktiana Triperani; Martini, Ida Ayu Oka
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26901

Abstract

Study objective to to investigate the mediation effect of compensation on the relationship between participative leadership and work engagement, as well as the impact of career development, compensation, and participative leadership, career development, and work engagement. The research was conducted at BPJS Ketenagakerjaan offices in the Bali, Nusa Tenggara, and Papua regions, targeting millennial employees, with a sample size of 73 employees from each office, derived through proportional sampling. The analysis was conducted using structural equation models - Partial Least Squares (SEM-PLS), and data collection was conducted through questionnaires. The findings indicate that both participative leadership and career development positively and significantly influence compensation and work engagement among millennial employees at BPJS Ketenagakerjaan. Specifically, participative leadership directly impacts both compensation and work engagement, while career development affects these variables through the mediation of compensation. The study underscores the importance of enhancing participative leadership and career development to improve employee engagement and compensation within public service organizations like BPJS Ketenagakerjaan
Analisis Personal Branding Pada Kesuksesan Karir Content Creator TikTok Anisa, Nur; Handayani, Trisni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26934

Abstract

In today's era, there are a lot of content creators who are inconsistent in building personal branding, making them not last long in their career development. Content creators who build personal branding must be consistent and have uniqueness in themselves. The purpose of this research is to find out how personal branding satyasalsabila on his TikTok account. The research method used is a qualitative method. The data collection techniques used in this study are interviews, observations, and documentation. Based on the results of data analysis, personal branding satyasalsabila has the competence of singing, cooking, dancing, satyasalsabila's dress style, which is casual and satyasalsabila's standard, namely world life balance. This shows that personal branding is very important in the success of satyasalsabila's career on his TikTok account
Program Diskon Pada Minimarket Dalam Menarik Minat Pembeli Pangestu, Chairunnisah; Andru, Budi; Utami, Novelia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.26990

Abstract

Nowadays, very tight business competition makes companies change strategies to achieve the goals they want to achieve, one of the strategies used is to provide discounts. The aim of the research is to determine the extent of the effectiveness of discounts in sales results at As-Salam Mart Bintara Jaya West Bekasi. The research method used is descriptive qualitative by conducting observations, interviews and documentation. The informants in this research are shop owners, shop employees, shop consumers. The focus of this research is discounts with discount indicators, a certain period of time, a certain amount. Providing discounts is expected to have an effect on the sales results of the products offered. The research results show that giving discounts at As-Salam Mart Bintara Jaya West Bekasi does not have a significant effect on sales results and consumer interest. The reasons found were many empty products, an uncomfortable atmosphere, and unattractive discounted products at that place.

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