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INDONESIA
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Published by Universitas Hamzanwadi
ISSN : -     EISSN : 25490893     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Pendidikan Ekonomi dan Kewirausahaan (jpek) terbit dua kali setahun pada bulan juni dan desember. Memuat artikel, riset maupun pemikiran-pemikiran kritis tentang pendidikan ekonomi, ekonomi, dan kewirausahaan yang relevan bagi pengembangan profesi dan praktek ilmu ekonomi.
Arjuna Subject : -
Articles 497 Documents
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Pengaruh Sosial Media Marketing dan Pengalaman Merek terhadap Niat Berkunjung Kembali, Kepercayaan Merek dan Loyalitas Merek pada Starbucks Indonesia Lutfiah, Namira Ghassani; Astuti, Budi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25351

Abstract

The presence of social media today is able to create a wider marketing space for business actors, so it is important for business actors to maximize marketing effectiveness through social media. Based on the results of previous research, it was found that there was a gap in research results regarding the influence of social media marketing. Therefore, this research was conducted to prove the influence of social media marketing and brand experience on revisit intention, brand trust and brand loyalty at Starbucks. The population in this study were Yogyakarta residents who had visited Starbucks Indonesia. Sampling was carried out using the convenience sampling method with a total of 280 respondents. Data collection was carried out by distributing questionnaires. The SEM results show that there is a positive and significant influence between social media marketing and brand experience on revisit intention, brand trust and brand loyalty. These results have implications for marketers to develop marketing strategies related to social media marketing
Analisis Strategi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Penjualan Produk UMKM Di Kabupaten Bojonegoro Irnawati, Dwi; Anggapratama, Reza; Saputra, Muhammad Yoga Aditya; Cahya, Kevin Dwi Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25394

Abstract

In achieving company goals through product marketing, an appropriate marketing strategy is needed. Products must continue to innovate to match the direction of the marketing media used. Digital marketing has become a common choice for companies and MSMEs. Both on a micro and macro scale, digital marketing is considered an effective strategy to introduce products to the wider community. Creating efficient marketing flows and continuously innovating products, companies can increase profits and sales significantly. This study aims to evaluate the influence of digital marketing and product innovation on increasing product sales. The method used in this study is using a discriptive quantitative approach, the population in the study is producers and consumers of RENA Fashion Bojonegoro which amounts to 18 people from producers and 1,005,671 people from consumers. Then for sampling using the slovin formula to produce a sample of 97 people, and the data analysis technique used is using SPSS 22. RENA Fashion Bojonegoro was the subject of research. The results showed that digital marketing and product innovation either together or individually had a positive effect on increasing product sales
Eksplorasi Gaya Kepemimpinan dalam Mewujudkan Kepuasan Kerja dan Loyalitas Anggota Keluarga Pabrik Kata-Kata Joger Santana, I Putu Gede Adi; Supriyadinata Gorda, A.A.Ngurah Eddy
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25401

Abstract

This study delves into the exploration of leadership styles in fostering job satisfaction and loyalty among the members of the Joger Word Factory family, utilizing a qualitative descriptive approach. Data were collected through documentation, observation, and in-depth interviews with 7 informants. Data analysis was carried out using a triangulation approach, encompassing both sources and techniques, guided by the theory of Miles et al. The findings reveal that a democratic leadership style has been adopted by the Joger company. A well-implemented leadership style is evidenced by Mr. Joger's decision-making ability, motivational skills, effective communication, adeptness in supervising subordinates, responsible, and emotional control. Furthermore, the job satisfaction of each member of the Joger family can be enhanced through several components such as salary, promotions, supervision, and relationships with colleagues. The study demonstrates that the application of a good leadership style can elevate job satisfaction, which then increased loyalty. This is reflected through employee attitudes, including adherence to rules, responsible, willingness to collaborate, a sense of belonging, interpersonal relationships, and a positive attitude toward work. This research offers a positive contribution to the literature on human resource management and provides practical insights for the Joger company in enhancing employee satisfaction and loyalty
Pengaruh Kerja Fleksibel, Berbagi Pengetahuan, dan Kepercayaan Terhadap Kinerja dan Komitmen Organisasional Cuwanditha, I Putu Dava; Darma, Gede Sri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25402

Abstract

The aim of current study is to investigate key determinants that can enhance job performance within all LPDs operating in the Kuta District area. The research targets a population of 200 employees across all LPDs within Kuta District. Utilizing census sampling, all 200 employees were included as research respondents. Empirical data was gathered through a questionnaire employing a 10-point Likert scale, which was subsequently analyzed using the Structural Equation Modeling (SEM) approach with SmartPLS software. The findings of this research indicate that optimal performance can be achieved when organizations, particularly LPDs, afford their employees freedom and flexibility in managing their time and workspace, foster active interaction and collaboration in knowledge sharing among employees, exhibit high levels of employee commitment to the organization, and establish trust among internal LPD parties. Notably, the study reveals that organizational commitment can serve as a significant moderating factor. This research contributes positively to the human resources literature by presenting a research framework that incorporates organizational commitment as a moderating variable. Moreover, it offers practical implications for LPDs in formulating strategies or approaches that can effectively create and enhance employee job performance.
Pengaruh Budaya Organisasi Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Motivasi Kerja Sebagai Mediasi Di PT Kaltim Prima Coal Marsela, Putri; Ayu Setyaning, Alldila Nadhira
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25453

Abstract

This study aims to understand the impact of Organizational Culture and Work Compliance on Employee Performance mediated by Work Motivation at PT Kaltim Prima Coal. The research employs a quantitative method, with a population of 206 employees at PT Kaltim Prima Coal. Purposive sampling method was used, involving 136 respondents in this study. Data were collected through the distribution of questionnaires using a Likert Scale ranging from 1 to 5, and SPSS was used for data analysis. The findings of this study indicate that (1) Organizational Culture has a positive impact on Work Motivation, (2) Work Compliance has a positive impact on Work Motivation, (3) Organizational Culture has a negative impact on Employee Performance, (4) Work Compliance has a positive impact on Employee Performance, (5) Employee Performance is positively influenced by Work Motivation, (6) Through Work Motivation, Organizational Culture positively impacts Employee Performance, and (7) Through Work Motivation, Work Compliance positively impacts Employee Performance.
Pengaruh Gaya Kepemimpinan Transformasional dan Lingkungan Kerja terhadap Produktivitas Kerja Mahasiswa Magang Program Studi Manajemen FBE UII : Kepuasan Kerja sebagai Mediator Susetya, Puspa Riningtyas; Setyaning, Alldila Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25462

Abstract

Internship serves as a means to enhance students' professional knowledge and skills, producing competent graduates in the workforce, and is expected to have competitiveness upon entering the job market. This study aims to observe the consequences of transformational leadership patterns and the work environment on work productivity through job satisfaction among internship participants in the Management Program at the Faculty of Business and Economics, Universitas Islam Indonesia. This study utilizes questionnaires and SPSS testing tools. The results of the study indicate that transformational leadership patterns cause substantial negative effects, but the work environment leads to positive effects on work productivity. Transformational leadership patterns and the work environment have a significant positive influence on job satisfaction. Job satisfaction has a positive and significant influence on work productivity. Job satisfaction mediates the relationship between transformational leadership patterns, but does not mediate the relationship between the work environment and work productivity
Pengaruh Brand Image terhadap Brand Loyalty dengan Satisfaction dan Brand Trust sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Xiaomi di Yogyakarta) Reza, Ceva Faza; Nyoman Udayana, Ida Bagus; Kusuma Ningrum, Nonik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25496

Abstract

The rapid growth of the Smartphone industry. Xiaomi, which is a smartphone manufacturer, experienced a decline in sales from Q3 2022 to Q1 2023. So researchers intend to test the influence of brand image, satisfaction and brand trust on brand loyalty on Xiaomi brand smartphones in Yogyakarta. This research uses a descriptive quantitative approach. There was a sample of 160 respondents, using structural equation model (SEM) data analysis techniques with partial least squares (PLS) statistical tools. It was found that the test results showed that brand image has a positive and significant impact on brand loyalty. Brand image has a positive and significant impact on satisfaction. Brand image has a positive and significant impact on brand trust. Satisfaction has a positive and significant impact on brand loyalty. Brand trust has a positive and significant impact on brand loyalty. Satisfaction cannot mediate between brand image and brand loyalty. However, brand trust can mediate between brand image and brand loyalty.
The Influence of Board of Directors, Board of Commissioners, and Independent Commissioners on Company Financial Performance Islam, Alifia Izzah
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25516

Abstract

Assessing a company's financial performance is crucial, as it serves as a benchmark for potential investors when considering investment in the company's stocks. This research sought to examine the impact of the board of directors, board of commissioners, and independent commissioners on a firm's financial performance, evaluated using financial ratios. The study concentrated on pharmaceutical companies registered on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022. The results indicate that while the size of the board of directors does not exert a significant influence, both the board of commissioners and independent commissioners contribute to shaping the financial performance of the company
Pengaruh Literasi Keuangan, Lingkungan Keluarga dan Love Of Money Terhadap Minat Wirausaha Gen-Z Wilayah Kabupaten Sidoarjo Firdausi, Rajendra Rafi; Panggah Setiyono, Wisnu; Sriyono, Sriyono
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25594

Abstract

Entrepreneurial interest is a person's decision because they feel they have the desire and are interested in pursuing the world of entrepreneurship and have the courage to take risks so that success can be achieved. Generation Z is the generation born in the internet era, so this generation has enjoyed the technological era because it was born in that era. In general, Generation Z was born from 1995 to 2012. This research was conducted to test whether financial literacy, money-loving attitudes and family environment and able to influence the entrepreneurial interest of Gen-Z in the Sidoarjo Regency area. The research was conducted using quantitative techniques with the primary data source being questionnaires to Gen-Z in the Sidoarjo Regency area with a sample of 96 respondents. The results of this research are 1) Financial literacy has an influence on entrepreneurial interest. 2) Family environment has an influence on entrepreneurial interest. 3) Love of Money has an influence on entrepreneurial interest. In deciding to become an entrepreneur or someone who is interested in running an entrepreneur is certainly encouraged by good financial knowledge, family support and a love of money..
Pengaruh Work Family Conflict dan Budaya Organisasi Terhadap Komitmen Organisasi Dengan Kepuasan Kerja Sebagai Variabel Mediasi Wardana, I Wayan Adhitya Kusuma; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25664

Abstract

This research was carried out with the aim of investigating the role of work family conflict and organizational culture on job satisfaction as mediators and organizational commitment. This study was carried out by taking locations in Rama Krisna Tuban with a target population including all employees who work for the organization. By determining a saturated sample, the entire population was used, namely 160 employees who participated as research respondents. Empirical data was collected through distributing questionnaires with a 10-point Likert Scale and then analyzed using the Structural Equation Modelling approach with SmartPLS. Research findings have succeeded in proving that work demands as well as family demands can significantly reduce job satisfaction and employee commitment to the organization. Furthermore, the research results confirmed that a good work culture is believed to be able to increase job satisfaction and organizational commitment. Interesting findings in this research show that job satisfaction can act as a mediating variable in the relationship between constructs. This research is able to make a positive contribution to human resource management literature and practically for Rama Krisna Tuban in increasing job satisfaction and employee commitment to the organization

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