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Musamus Journal of Agribusiness
Published by Universitas Musamus
ISSN : 26553309     EISSN : 26564475     DOI : -
Core Subject : Agriculture, Social,
Agriculture, Biological Sciences & Forestry Social Sciences
The aims of this MuJaGri is to provide a venue for academicans, researchs and practitioners for publishing the original research articles or review articles. The Scope of the articles published in this journal deals with: (1) economics of cooperative marketing and management, (2) design and development of credit market institutions, (3) organizational design, (4) market structure and performance analysis, (5) supply chain management and design, (6) optimization of operational efficiency, (7) development of data and analysis for financial management, (8) strategic management, and (9) agribusiness education
Arjuna Subject : -
Articles 113 Documents
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Analisis Kelayakan Usaha Tani Ubi Jalar (Studi Kasus Di Kampung Bersehati Distrik Tanah Miring Merauke) Gregorius Andana; Maria M.D Widiastuti; Untari Untari
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4180

Abstract

This study aims to determine the feasibility of sweet potato farming in Bersehati Village, Tanah Miring District, Merauke Regency. The determination of the research location was carried out by purposive sampling with the consideration that the area was a sweet potato producing area with a business duration of more than 5 years. The number of respondents in this study were 15 people. Analysis of the data used is the financial analysis of the R/C ratio. The results of this study indicate that the farming profits obtained from these 3 types of sweet potatoes are different, where the sweet potato with red skin and white content with a total revenue of Rp. 50,000,000 able to get a profit of Rp. 30,250,000 with an R/C ratio of 2.5. This amount is greater than the profit of red sweet potato filled with purple content with a total revenue of Rp. 42,000,000 with a profit of Rp. 20,550,000 and R/C ratio 1.96. While the white sweet potato with purplish white content with a total revenue of Rp. 43,200,000 can get a business profit of Rp. 21,850,000 with an R/C ratio of 2.02, which is below the business profit of white filled red skin sweet potatoes and higher than purple filled red skin sweet potatoes.
Hubungan Penyuluhan Pertanian Terhadap Peningkatan Produksi Petani Padi (Kampung Marga Mulya, Distrik Semangga) Kabupaten Merauke Naning Dwi Anggraheni; Ineke Nursih Widyantari; Untari Untari
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4181

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan penyuluh pertanian terhadappeningkatan produksi padi petani di Desa Marga Mulya Kecamatan SemanggaKabupaten Merauke. Penelitian ini merupakan penelitian deskriptif survei denganmenggunakan analisis skala Likert. selanjutnya dianalisis menggunakan analisis PearsonProduct Moment (PPM) dengan jumlah sampel sebanyak 83 responden dari totalpopulasi sebanyak 493 orang. Hasil penelitian ini menunjukkan bahwa penyuluhanpertanian memberikan pengaruh yang signifikan/terlihat terhadap peningkatan produksipadi, hal ini dapat dilihat dari hasil perhitungan analisis menunjukkan bahwa nilai t =8,949 lebih besar dari nilai t tabel = 1,989, sedangkan kontribusi hubungan penyuluhpertanian terhadap peningkatan produksi padi sebesar 49,7% yang ditentukan oleh SDMdan sisanya 50,3% dipengaruhi oleh variabel lain yang tidak termasuk dalam modelanalisis korelasi Pearson Product Moment seperti seperti kondisi iklim, modalmanajemen pertanian
Analisis Kelayakan Usahatani Ikan Asin Gabus ( Ophiocephalus Striatus ) Di Distrik Sota Kampung Sota Hilarius R.M. Ena; Untari Untari; Ineke Nursih Widyantari
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4182

Abstract

Usaha budidaya ikan asin Gabus merupakan salah satu komoditi unggulan yang adadi Kampung Sota. Pengembangan usaha ini masih bersifat tradisional dan skalarumah tangga. Penelitian ini bertujuan untuk menganalisis kelayakan usaha budidayaikan asin Gabus menggunakan Revenue Cost Ratio (R/C ratio) di KecamatanKampung Sota, penelitian dilakukan selama satu bulan, dimulai dari bulan April 2015sampai dengan Mei 2015. Penarikan sampel dilakukan dengan menggunakan TotalSampling yang ditentukan secara sengaja, dan analisis data dilakukan dengan metodekualitatif dan kuantitatif, teknik ini digunakan untuk besar biaya, tingkat pendapatan,dan analisis kelayakan usaha seperti R/C ratio.Hasil penelitian menunjukkan bahwa pendapatan rata-rata budidaya ikan asin gabusper musim adalah sebesar 13.259.187,00. Budidaya ikan asin gabus layak tandingKecamatan Kampung Sota, hasil analisis kelayakan budidaya ikan asin gabusmemperoleh nilai R/C ratio sebesar 1,23
Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke Gesang Rizki Gumelar; Maria Magdalena Diana Widiastuti; Marthen A.I. Nahumury
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4183

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang menjadi kekuatan,kelemahan, peluang dan ancaman serta merumuskan strategi yang tepat dan dapatdigunakan untuk pemasaran bakso ikan IFAD dengan menggunakan matriks SWOT,matriks IE dan matriks QSPM. Penelitian dilaksanakan pada 4 kelompok pengolahanbinaan IFAD yang terdapat pada Kelurahan Maro dan Kelurahan Samkai DistrikMerauke Kabupaten Merauke.Hasil yang diperoleh dari penelitian ini adalah melakukan penetrasi pasar denganspesifikasi strategi berdasarkan matriks QSPM yaitu memaksimalkan jumlah produkyang dipasarkan dengan memanfaatkan sarana dan prasarana yang ada sepertimengoptimalkan rumah niaga, rumah kemasan, kios-kios sayur, warung-warung,toko dan swalayan sebagai tempat pemasaran, dengan total alternatif skor sebesar12,82.
Kapasitas Peningkatan Populasi Ternak Sapi Bali di Kecamatan Mowila Kabupaten Konawe Selatan Musram Abadi; Takdir Saili; Hijrawati Hijrawati; Abdul Rizal
Musamus Journal of Agribusiness Vol 4 No 01 (2021): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4184

Abstract

Penelitain bertujuan mengkaji Kapasitas Peningkatan Populasi Ternak Sapi Bali diKecamatan Mowila Kabupaten Konawe Selatan. Data yang digunakan dalampenelitian ini dibagi menjadi dua yaitu, data primer dan sekunder. Data primerdiperoleh dari survey dan wawancara langsung kepada responden. Sedangkan datasekunder diperoleh dari instansi terkait seperti Dinas Peternakan, Dinas Pertanian danBPS Kabupaten Konawe Selatan. Variabel yang diukur adalah Kapasitas PeningkatanPopulasi Ternak Ruminansia yang dianalisis menggunakan perhitungan KapasitasPeningkatan Populasi Ternak Ruminansia Responden adalah peternak sapi Bali yangmemiliki ternak 2 ekor atau lebih. Sampel dipilih dari populasi dengan cara acak(simple random method), dari 10 desa/kelurahan yang ditentukan maka dipilihresponden dengan menggunakan rumus Slovin dengan jumlah rumah tangga peternak(RTP) 1.009 dan diperoleh hasil 91 orang yang kemudian disesuaikan oleh penelitimenjadi 100 orang. Hasil penelitian yang telah dilakukan menunjukkan bahwaKecamatan Mowila Kabupaten Konawe Selatan berpotensi untuk dilakukanpenambahan ternak sapi Bali. Hal ini didukung dengan adanya ketersediaan asumberdaya manusia, pengalaman peternak, skala kepemilikan yang bisa ditingkatkan, rataratapeternak sudah memiliki pendidikan dan ketersediaan lahan
The Marketing Strategy of Palm Sugar “Gu Sereen Noniludo Group” in Lareh Sago Halaban District, Lima Puluh Kota Regency Mega Amelia Putri; Sindi Sonata
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4212

Abstract

Gu Sereen is a brand of sugar products made from coconut water which is cooked into granules. Gu Sereen products were launched by Noniludo Group in September 2019. Gu Sereen products are still relatively new and not widely known to the public, requiring a strategy in marketing. Efforts to get the right marketing strategy obtained from the identification of internal and external factors. This study aims to describe and analyze the marketing strategy of Gu Sereen Noniludo Group. The study was carried out from April to May 2020. Determination of the sample was purposive. Data were analyzed using SWOT analysis. The main advantage of the product is a quality product without preservatives. Gu Sereen has a major market opportunity, namely consumers who prioritize a healthy lifestyle. The most appropriate strategy to be applied is the market penetration strategy by maximizing promotion and market expansion. The results of the SWOT analysis produce 10 alternative strategies that can be chosen by the company. An alternative strategy that is prioritized by the company is collaborating with minimarkets and herbal stores that are strategically located to be able to reach potential consumers with a TAS score of 6.486.
FAKTOR PENENTU PRODUKSI IKAN KERING DI KABUPATEN MUKOMUKO, BENGKULU, INDONESIA Agung Trisusilo; Heni Anisa; Gita Mulyasari
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4233

Abstract

Dried fish producers at Mukomuko Regency manage their business traditionally and rally on individual skills. Furthermore, the sustainability of this business is also very reliant on the availability of capital from each one of them. Therefore this research aims to analyze the determining factors of dried fish production in Mukomuko Regency, Bengkulu Province. The study conducted in Mukomuko Province involves 67 dry fish producers as respondents. This study used descriptive quantitative method and multiple linear regression analysis with ordinary least square (OLS) method. The research results show that the value of R2 is 0,8773. The results of the F-test show that the raw materials, labor, and capital are affected to the production of dried fish simultaneously. The T-test result indicated that the production of dried fish is subject to independent variables intermediates.
A Analisis Usahatani Kapulaga Desa Tundagan Kecamatan Watukumpul Kabupaten Pemalang Reo Sambodo
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4261

Abstract

Cardamom is one of Indonesia's biopharmaceutical commodities that is increasingly in demand by the export market, as indicated by the increasing demand from other countries. This study aims to analyze the feasibility of cardamom farming. The data processing method in this study was analyzed by farming analysis, namely by using financial analysis of the R/C ratio. The results of cardamom farming with local varieties are Rp. 186,900,000 with an average production per 1 hectare of 890 kg with a high price of Rp 210,000. The income received by cardamom farmers is Rp. 13,720,500 and the profit obtained by cardamom farmers is Rp. 102,945 000. Based on the results of the calculations in the discussion, it can be concluded that cardamom farming is profitable, it means that cardamom farming is feasible to be developed because the results of the R/C calculation are more than 1, namely 2.2 which means the business is feasible.
The The Distribution Chain of Sumbawa Forest Honey in Sumbawa Regency West Nusa Tenggara Nila Wijayanti; Yadi Hartono; Alia Wartiningsih; Siti Nurwahidah
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4357

Abstract

This distribution chain of Sumbawa forest honey has several problems such as the long-distance of the forest from settlements, the fluctuated price of forest honey, which is depended on the quality and the distance to get the honey. The next problem is the high shipping cost to customers, and the packaging must be hygienic and safe. Sumbawa forest honey delivery to consumers must be in good. The purpose of this study is to analyze the marketing chain of Sumbawa forest honey in Sumbawa District, West Nusa Tenggara Indonesia. The method of determining location is done by purposive sampling, considering Sumbawa district is the center of Sumbawa forest honey. Respondent's sample determination was done by snowball sampling. The study was conducted by surveying the field by using a questionnaire with relevant institutions and carrying out documentation. The results showed that there were three types of distribution channels from Sumbawa forest honey. The first distribution channel is the honey hunter – the consumer. The second distribution channel is the honey hunter–honey enterprises-consumer. The third distribution chain is the honey hunter–honey enterprises–supermarket –the consumer. The price of honey received by consumers is not the same, depending on the length of the marketing chain. The marketing margin of the first distribution channel was Rp. 0,00. The second distribution were Rp. 60,000.00 and the third distribution were Rp. 50,000.00.Keywords: marketing, distribution chain, Sumbawa forest honey
Efektivitas Sistem Angkut Bahan Baku Tandan Buah Segar (TBS) Kelapa Sawit Untuk Peningkatan Mutu Buah di Kebun Tirta Yoga; Heru Santoso Hadi Subagyo
Musamus Journal of Agribusiness Vol 4 No 2 (2022): Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i2.4358

Abstract

The purpose of this study was to analyze the factors that affect the transportation of FFB raw materials (Fresh Fruit Bunches) and to analyze the effectiveness of the FFB raw material transportation system implemented by PTPN V Kebun Tandun which affects the quality of FFB. Retrieval using key informant techniques on the part of the garden transportation unit. The data analysis method uses fishbone analysis and antrain analysis using QM software for Windows V4. Fishbone analysis method was analyzed to identify the limiting factors that affect the transportation of FFB, while queuing analysis was used to determine the effectiveness of the transportation system. The data used to analyze the queuing system are primary data and secondary data, namely customer arrival time data and service time data (server). The results showed that the factors that affect the transportation of FFB are method, material and environment. Queues at the weighing unit and transportation needs affect the increase in Free Fatty Acid (ALB) levels. At low daily production, the arrival rate of trucks per day is 5 trucks/hour with a queue length of 1 truck and a queue time of 4 minutes. At peak production, the arrival rate of trucks is 12 trucks/hour, the queue length is 22 trucks and the average queue time is 115 minutes.Keywords: Server; Queue System; Fleet Requirements; Palm Oil

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