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LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
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Articles 145 Documents
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CYBERBRANDING DALAM MEMBANGUN IDENTITAS MEDIA DARING LOKAL Tantri Annisa Hanjani
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20867

Abstract

The presence of online media today is not only seen from the journalistic products owned, adaptation in the development of the industry and media business is currently a new challenge. Online media also needs to build a brand and compete with other online media supported by the excellence and uniqueness itself. The purpose of the research is to examine the reasons Ayobandung.com highlight the locality side as the identity that wants to be raised in cyberbranding activities. The method used by the author is a qualitative method with a case study approach. Data was obtained by observation, depth interview and documentation study.The results of the research show that Ayobandung.com believes that the attractiveness of each locality element can capture business potential, through the locality elements raised, Ayobandung.com wants to compete in the media industry as well as want to build media literacy for the community that raises the local side around Greater Bandung.
EVALUASI EFEKTIVITAS MEDIA SOSIAL DAN WORD OF MOUTH DALAM PROMOSI WISATA BUKIT SANGHYANG DORA DI KABUPATEN MAJALENGKA Syifa Ayu Salsabilla; Ilham Gemiharto; Samson CMS
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20934

Abstract

This study aims to determine the utilization of promotional media, especially social media and word of mouth (WOM) carried out by the manager of Bukit Sanghyang Dora tourism. The subjects of this research were the manager of Sanghyang Dora hill tour and five visitors to Sanghyang Dora hill tour. The object of this research is the utilization of promotional media, especially social media and word of mouth (WOM) in the promotion of Bukit Sanghyang Dora tourism. The method used in this research uses a qualitative method with a case study approach. Data collection is done by interview, observation, and documentation. The results and discussion in this study use the Ellaboration Likelihood Model theory. The results of this study indicate that the promotion of Bukit Sanghyang Dora using social media, especially Instagram, is considered effective in disseminating information and attracting tourists' attention. Word of mouth (WOM) plays an important role as a trusted source of information. Social media, used to attract attention through visual content, interactive features such as stories and reels, is effective in reaching the audience. Word of mouth (WOM) complements promotion by providing reliable information from previous visitors' experiences, which can build and increase interest in visiting
BEAUTY VLOGGER FIANI ADILAA DAN PEMBENTUKAN NARASI KECANTIKAN Pradita Rahmalia, Yossy; Purwo Saputro, Edy
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.21435

Abstract

This study aims to analyze the role of Fiani Adilaa, an Indonesian beauty vlogger, in shaping perceptions of beauty standards among Communication Studies students at Universitas Muhammadiyah Surakarta. Using a descriptive qualitative approach, data were collected through in-depth interviews with five students who actively follow Fiani Adilaa's content. The findings reveal that Fiani Adilaa's content not only delivers beauty tutorials and product reviews but also constructs an inclusive narrative of beauty through the promotion of self-love and self-acceptance. These messages influence audiences to perceive beauty as personal and authentic, reducing societal pressure to conform to narrow beauty standards. However, the study also identifies the dual influence of social media, which simultaneously reinforces idealized beauty standards while creating space for more realistic perspectives. This research highlights the potential of beauty vloggers as agents of change in broadening societal views on beauty, particularly in the context of digital mass communication. These findings provide a foundation for further studies on the influence of social media in shaping societal constructs of beauty standards.
PERSONAL BRANDING LISA MANOBAL SEBAGAI IDOLA KPOP ASAL THAILAND DI TENGAH ISU RASISME Maheswari, Maura Raehan; Ardianti, Dhini
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.21556

Abstract

Lisa Manobal is a KPOP idol from Buriram, Thailand, who is a member of the biggest female vocal group in the world, BLACKPINK, from South Korea. As a Southeast Asian KPOP idol, Lisa suffers from discriminatory behavior due to the high issue of racism in South Korea, making it quite difficult for non-Korean idols, especially Southeast Asia, to have a long-lasting career. The purpose of this research is to find out how signs, markers, social reality, and personal branding of Lisa Manobal in the midst of the issue of racism, based on the Woody Show x Lisa broadcast uploaded on YouTube in 2021. The purpose of this research is to find out how signs, markers, social reality, and personal branding of Lisa Manobal in the midst of the issue of racism, based on the Woody Show x Lisa broadcast uploaded on YouTube in 2021. This study uses a qualitative method approach, to deepen the research, the researcher also uses Ferdinand de Saussure's semiotic analysis, Peter L. Berger's social reality construction theory, and Peter Montoya's personal branding theory. Researchers used data triangulation techniques to obtain answers from online interviews with informants. The results of the study shows that, the signified and signifier in the Woody Show x Lisa show are in dialogue, Lisa Manobal is branding herself as a global musician while at the same time opening up about her identity as a Thai amid the issue of racism. In reality, the issue of racism that is rooted in the social environment can become a barrier to one's goals, because there is an attitude of discrimination, and is more concerned with race and origin than quality. However, Lisa Manobal was able to maintain her career and personal branding, based on Peter Montoya's eight personal branding concepts as benchmarks, namely specialization, personality, leadership, distinctiveness, visibility, unity, persistence, and goodwill. Lisa Manobal has these eight concepts that allow her to maintain a career amidst this racism.
EKSISTENSI BRAND COMMUNITY DI ERA KONVERGENSI: STUDI KASUS BRAND COMMUNITY KEJAR MIMPI OLEH BANK CIMB NIAGA DI ERA KONVERGENSI Putri, Aprilian; Suryana, Asep; Octavianti, Meria
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20343

Abstract

In the current media convergence era, businesses must be agile to remain in their industries and compete with competitors. One of the most promising strategies is brand community, which helps strengthen connection with customers. One of the businesses that has managed to keep up a brand community since 2017 is Bank CIMB Niaga. The focus of this research is to explore how Bank CIMB Niaga's brand community has grown also how the differences in communication messages through community activities and the official account @kejarmimpi.id on Instagram. To ascertain the variations in message depending on the central route and peripheral route, this study applies the Elaboration Likelihood Model theory. The method used is quantitative with a case study approach with data collection techniques through observation and documentation. The results of the study show that brand community packages messages with an emphasis on the central route on community activities that pay attention to the quality of the message and its relevance to the audience. On the other hand, brand community packages messages with an emphasis on the peripheral route on content shared on Instagram social media where it pays more attention to the attractiveness of content writing and the attractiveness of a Key Opinion Leaders (KOL). Overall, this study shows that CIMB Niaga's brand community can still exist because it has succeeded in packaging messages effectively by considering the audience's elaboration rutes.
CYBERACTIVISM ANAK-ANAK BROKEN HOME DI INSTAGRAM @BEHOME.ID Hafidhatul Fathany
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.12179

Abstract

Digital media has made accessing information, news, experiences, and opinions a breeze for users. Thanks to advancements in technology, internet networks, and social media, this interaction can now be done with ease, right at the palm of your hand. In Indonesia, Instagram ranks second in terms of the highest number of social media users. Its various features make interaction easy and varied, forming new communities based on common interests, hobbies, and backgrounds. One such virtual community on Instagram is BeHome, which comprises children from broken homes. This research delves into the cyberactivism activities carried out by these children on the social media platform @behome.id. The study employs cyberactivism theory, adaptive strategy theory, and connective action theory while utilizing a qualitative methodology with a netnographic approach. The research data was collected through observation and in-depth interviews with BeHome representatives (BeHome Ambassadors) and active BeHome followers. The results of the study demonstrate that cyberactivism is a form of resistance to the stigma associated with broken home children. John W. Bennett's three adaptive strategies, namely adjusting actions to meet environmental expectations, utilizing human resources as an important factor, and easing each other's burdens, are employed. Solidarity in the community is voluntary and not binding, as per the concept of connective action theory.
MAKNA SIMBOLIK DALAM TRADISI MELEPASKAN MASA DUKA CITA DI SUKU BABULU,TIMOR LESTE de Jesus, Domingos Marcal
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.12474

Abstract

ABSTRACT Kore Metan is a tradition in Timor Leste which is still carried out when a family member dies. This research aims to find out the messages contained in the Kore Metan tradition and analyze its symbolic meaning in the Babulu Tribe. The research applies a qualitative descriptive approach using Symbolic Interaction Theory and Cultural Identity Theory. Symbolic Interaction Theory is used to analyze the Self-Concept, Action Concept, Object Concept, Social Interaction Concept, and Collective Action Concept in interactions in the Kore Metan tradition. Primary data was obtained through in-depth interviews and observations, while secondary data was obtained from literature studies. The research results show that the Kore Metan tradition is carried out when a family member dies, with the aim of expressing condolences for one year, since the family member died, using black cloth or Lutu Metan. This tradition has the following symbolic meanings: 1) harmony, togetherness, community self-awareness to carry out traditions from generation to generation, 2) Responsibility in maintaining traditions, 3) Kore Metan is done by removing a black cloth as a symbol of letting go of the period of mourning for the person who died. died, 4) The Kore Metan tradition further strengthens relations between residents through cooperation in organizing events, and 5) There are procedures for implementing the tradition which consists of the planning process, forming a committee, and financial contributions in carrying out the Kore Metan tradition. The core meaning of this tradition is that the people of the Babulu tribe respect their ancestors and carry out this tradition from generation to generation.
STRATEGI KOMUNIKASI POLITIK ANIES BASWEDAN DI TIKTOK UNTUK MENARIK PEMILIH GEN Z PADA PILPRES 2024 Zahrah Mahfudzah Firdaus; Arfian Suryasuciramdhan; Meiby Zulfikar
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.13708

Abstract

The digital transformation has shifted political communication strategies from conventional media to new platforms such as TikTok, which is widely used by Generation Z. This shift compels political actors to adopt new communication approaches to effectively engage young voters. This study aims to analyze Anies Baswedan’s political communication strategy through live broadcasts on TikTok, using Harold D. Lasswell’s communication theory as the analytical framework. A descriptive qualitative method with a case study approach was employed, focusing on the content and interaction during TikTok live sessions. The findings show that TikTok is an effective political communication channel due to its capacity for real-time interaction, personalized messaging, and the use of visual and narrative formats that align with Gen Z's preferences. The study concludes that choosing the right digital media, particularly TikTok, is a strategic element in building engagement with young voters in the digital political era.
KONTEN TIKTOK DAN MINAT BELI PRODUK PAKAIAN LOKAL TENNUEDEATTIRE Malfa, Edrina
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.23372

Abstract

Fokus penelitian ini adalah untuk mengetahui seberapa besar pengaruh konten TikTok @tennuedeattire terhadap minat beli. Untuk mengetahui pesan yang bergantung pada rute sentral dan rute peripheral, penelitian ini menerapkan teori Elaboration Likelihood Model. Penelitian ini dilakukan dengan metode kuantitatif dan menggunakan analisis jalur. Jumlah sampel penelitian ini sebanyak 310 responden yang dihitung menggunakan rumus Taro Yamane dan perhitungan sampel simple random samping. Teknik pengumpulan data yang digunakan adalah menyebarkan kuesioner kepada pengikut akun TikTok @tennuedeattire. Hasil penelitian ini menunjukkan bahwa Elaboration Likelihood Model pada konten TikTok @tennuedeattire berpengaruh secara signifikan terhadap minat beli produk pakaian. Dalam penelitian ini, seluruh hipotesis yang ada berpengaruh sehingga semua hipotesis diterima.
DAMPAK POSTINGAN MEDIA JURNALISME WARGA BERBASIS SOSIAL KEMASYARAKATAN TERHADAP TINGKAT KEWASPADAAN PENGIKUT Cicilia Afrilia Damayanti Simbolon; Chontina Siahaan
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24376

Abstract

This study was conducted with the aim of finding out whether the presence of posts on the citizen journalism account @infodepok_id has an impact on its followers to remain alert to events or incidents reported on the account. This study uses a quantitative approach with a survey method in the form of a questionnaire. The sample of this study was 100 respondents who were followers of the @infodepok_id account and lived in the Depok area. The results of this study indicate that there is an impact felt by its followers after seeing posts in the form of photos or videos on the account. This is evidenced by several tests conducted with the help of SPSS. One of them is the determination coefficient test which shows the percentage of the impact of account posts on alertness of 43.3%. Then, the results of the T test which show the calculated t results obtained are greater than the specified t table, namely 8,667> 1,985. As well as the results of the Pearson correlation test which shows a strong relationship between variable x, namely posts and variable y, namely alertness, of 0.659.    

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