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LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
Arjuna Subject : -
Articles 145 Documents
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STRATEGI KOMUNIKASI PEMASARAN MELALUI ENDORSEMENT FADIL JAIDI TERHADAP MINAT BELI KONSUMEN Nisa, Lulu’ Khoirun; Saputro, Edy Purwo
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24486

Abstract

This study analyzes the influence of endorsements by Fadil Jaidi on the social media platform Instagram on purchase intention toward the Nyemil Saji product. Employing a quantitative explanatory approach, the study examines the causal relationship between the endorsement variables—which include credibility, attractiveness, and content quality—and purchase intention, which comprises confidence, purchase decisions, desires and needs, and recommendations. Research data were collected through an online questionnaire completed by 99 respondents, all of whom are followers of the Instagram account @fadiljaidi. Regression analysis results indicate that endorsements by Fadil Jaidi have a positive and significant effect on purchase intention (regression coefficient = 0.803, p < 0.01). The endorsement variable explains 80.3% of the variability in public purchase intention (R² = 0.803). These findings reinforce the relevance of the Stimulus-Organism-Response (SOR) theory, wherein endorsements act as stimuli that shape consumer perceptions and drive purchasing decisions. From a practical perspective, the results of this study affirm the effectiveness of influencer-based marketing in increasing purchase intention, particularly for everyday consumer products. The implications of this research provide valuable insights for marketers in selecting credible endorsers who align with the target market to optimize digital marketing strategies.
PATIENT-CENTERED COMMUNICATION dan KOMUNIKASI TERAPEUTIK FISIOTERAPIS DI RS MITRA KELUARGA KENJERAN Putra, I Putu Krisna
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24643

Abstract

High motivation and support from the people around them are two of the factors for patients to achieve their recovery. In the context of patient-centered communication, treatment recovery boils down to the patient, and information about the patient's history is also needed to obtain holistic, appropriate, safe, and effective health treatment, patient compliance in taking medication, and suitability for further treatment plans. The relationship and participation between physiotherapists and patients is key in the view of patient-centered communication. Therapeutic communication has an important role that physiotherapists can play to encourage patients to achieve their recovery. This study aims to explore the communication practices carried out by physiotherapists with patients at Mitra Keluarga Kenjeran Hospital, Surabaya. This qualitative research uses a phenomenological approach. Data was collected from physiotherapists and patients through interviews and observations. The research results show that the aim of physiotherapy services is to develop, maintain, and improve body function and movement. Through a structured physiotherapy program, emotional support and good therapeutic communication can increase patient motivation in achieving recovery. With this holistic approach, physiotherapy becomes an integral part of improving and helping to achieve a more significant quality of human life. Apart from that, through patient-centered communication, if the interaction and participation of physiotherapists with patients is carried out well, it can positively influence the quality of health in the short and long term. In patient-centered communication, apart from the goal of healing, other things that can be achieved are related to the perception of the quality of health services and patient satisfaction.
STRATEGI PENYAMPAIAN INFORMASI DALAM FILM MONSTER KARYA RAKO PRIJANTO TANPA MENGGUNAKAN DIALOG Pratama, M. Akhdan; Wahyu Nova Riski
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.25876

Abstract

Non-dialogue films are increasingly rare in the modern era, where advanced sound recording and editing technologies dominate film production. Non-dialogue films must employ specific strategies to convey information effectively to the audience. This study aims to identify the strategies used in the film Monster (2023) to communicate information without relying on dialogue. The research method employed is qualitative, with the object of study being Monster (2023), directed by Rako Prijanto. Data were collected from audiovisual materials, documentation, and interviews. The theories applied in the analysis include David Bordwell’s theories of mise-en-scene and narrative, as well as dialogue theories from Armantono & Suryana and Sarah Kozloff. The findings indicate that mise-en-scene is the primary strategy used to replace the function of dialogue in conveying information. Among the elements of mise-en-scene, staging: movement and performance emerges as the most dominant, appearing in 29 out of 57 scenes. This is followed by setting, present in 15 scenes; lighting, highlighted in 8 scenes; costume, featured in 5 scenes; and makeup, which has no significant impact on information delivery. These mise-en-scene elements convey varying intensities of information such as emotion, setting, character identity, and atmosphere. Therefore, the use of mise-en-scene in this film proves to be an effective strategy for substituting dialogue in the communication of information. These findings have direct implications for the film industry, suggesting that filmmakers can effectively utilize mise-en-scene elements to create engaging non-dialogue films.
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
STRATEGI BRANDING KOMUNIKASI POLITIK PARTAI NASDEM PADA PILKADA KOTA BANDUNG 2024 Hermawan, Vera
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.27123

Abstract

In the Regional Elections and Presidential Elections, each party implements various political communication branding strategies in order to increase its popularity among voters in order to get the most votes. Not to forget, the NasDem Party also did branding in the regional elections in Bandung in an effort to achieve victory. This study aims to further examine the communication strategy of NasDem political party branding to achieve victory in the regional elections in the city of Bandung. Using the case study method, there are important notes from the results of this study, namely: NasDem Political Parties use several political communication branding strategies in order to intensively increase the popularity of parties and candidates in the eyes of voters, ranging from publications on various social media platforms, political party ambassadors, socialization and promotion of parties or candidates by party insiders, Building party narratives that contribute positively to development and be inclusive for all, politics without dowry, slogans and taglines "beberes Bandung", parties of all circles, and canvassing to visit various levels of society to get closer.

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