cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Vikry Abdullah Rahiem
Contact Email
linimasa.ilkom@unpas.ac.id
Phone
-
Journal Mail Official
linimasa.ilkom@unpas.ac.id
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
Arjuna Subject : -
Articles 152 Documents
 12   13   14   15   16 
STRATEGI KOMUNIKASI PEMASARAN MELALUI ENDORSEMENT FADIL JAIDI TERHADAP MINAT BELI KONSUMEN Nisa, Lulu’ Khoirun; Saputro, Edy Purwo
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24486

Abstract

This study analyzes the influence of endorsements by Fadil Jaidi on the social media platform Instagram on purchase intention toward the Nyemil Saji product. Employing a quantitative explanatory approach, the study examines the causal relationship between the endorsement variables—which include credibility, attractiveness, and content quality—and purchase intention, which comprises confidence, purchase decisions, desires and needs, and recommendations. Research data were collected through an online questionnaire completed by 99 respondents, all of whom are followers of the Instagram account @fadiljaidi. Regression analysis results indicate that endorsements by Fadil Jaidi have a positive and significant effect on purchase intention (regression coefficient = 0.803, p < 0.01). The endorsement variable explains 80.3% of the variability in public purchase intention (R² = 0.803). These findings reinforce the relevance of the Stimulus-Organism-Response (SOR) theory, wherein endorsements act as stimuli that shape consumer perceptions and drive purchasing decisions. From a practical perspective, the results of this study affirm the effectiveness of influencer-based marketing in increasing purchase intention, particularly for everyday consumer products. The implications of this research provide valuable insights for marketers in selecting credible endorsers who align with the target market to optimize digital marketing strategies.
PATIENT-CENTERED COMMUNICATION dan KOMUNIKASI TERAPEUTIK FISIOTERAPIS DI RS MITRA KELUARGA KENJERAN Putra, I Putu Krisna
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.24643

Abstract

High motivation and support from the people around them are two of the factors for patients to achieve their recovery. In the context of patient-centered communication, treatment recovery boils down to the patient, and information about the patient's history is also needed to obtain holistic, appropriate, safe, and effective health treatment, patient compliance in taking medication, and suitability for further treatment plans. The relationship and participation between physiotherapists and patients is key in the view of patient-centered communication. Therapeutic communication has an important role that physiotherapists can play to encourage patients to achieve their recovery. This study aims to explore the communication practices carried out by physiotherapists with patients at Mitra Keluarga Kenjeran Hospital, Surabaya. This qualitative research uses a phenomenological approach. Data was collected from physiotherapists and patients through interviews and observations. The research results show that the aim of physiotherapy services is to develop, maintain, and improve body function and movement. Through a structured physiotherapy program, emotional support and good therapeutic communication can increase patient motivation in achieving recovery. With this holistic approach, physiotherapy becomes an integral part of improving and helping to achieve a more significant quality of human life. Apart from that, through patient-centered communication, if the interaction and participation of physiotherapists with patients is carried out well, it can positively influence the quality of health in the short and long term. In patient-centered communication, apart from the goal of healing, other things that can be achieved are related to the perception of the quality of health services and patient satisfaction.
STRATEGI PENYAMPAIAN INFORMASI DALAM FILM MONSTER KARYA RAKO PRIJANTO TANPA MENGGUNAKAN DIALOG Pratama, M. Akhdan; Wahyu Nova Riski
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.25876

Abstract

Non-dialogue films are increasingly rare in the modern era, where advanced sound recording and editing technologies dominate film production. Non-dialogue films must employ specific strategies to convey information effectively to the audience. This study aims to identify the strategies used in the film Monster (2023) to communicate information without relying on dialogue. The research method employed is qualitative, with the object of study being Monster (2023), directed by Rako Prijanto. Data were collected from audiovisual materials, documentation, and interviews. The theories applied in the analysis include David Bordwell’s theories of mise-en-scene and narrative, as well as dialogue theories from Armantono & Suryana and Sarah Kozloff. The findings indicate that mise-en-scene is the primary strategy used to replace the function of dialogue in conveying information. Among the elements of mise-en-scene, staging: movement and performance emerges as the most dominant, appearing in 29 out of 57 scenes. This is followed by setting, present in 15 scenes; lighting, highlighted in 8 scenes; costume, featured in 5 scenes; and makeup, which has no significant impact on information delivery. These mise-en-scene elements convey varying intensities of information such as emotion, setting, character identity, and atmosphere. Therefore, the use of mise-en-scene in this film proves to be an effective strategy for substituting dialogue in the communication of information. These findings have direct implications for the film industry, suggesting that filmmakers can effectively utilize mise-en-scene elements to create engaging non-dialogue films.
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
STRATEGI BRANDING KOMUNIKASI POLITIK PARTAI NASDEM PADA PILKADA KOTA BANDUNG 2024 Hermawan, Vera
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.27123

Abstract

In the Regional Elections and Presidential Elections, each party implements various political communication branding strategies in order to increase its popularity among voters in order to get the most votes. Not to forget, the NasDem Party also did branding in the regional elections in Bandung in an effort to achieve victory. This study aims to further examine the communication strategy of NasDem political party branding to achieve victory in the regional elections in the city of Bandung. Using the case study method, there are important notes from the results of this study, namely: NasDem Political Parties use several political communication branding strategies in order to intensively increase the popularity of parties and candidates in the eyes of voters, ranging from publications on various social media platforms, political party ambassadors, socialization and promotion of parties or candidates by party insiders, Building party narratives that contribute positively to development and be inclusive for all, politics without dowry, slogans and taglines "beberes Bandung", parties of all circles, and canvassing to visit various levels of society to get closer.
PRAKTIK KOMUNIKASI POLITIK MAHASISWA GEN Z DALAM MERESPON ISU NASIONAL: ANALISIS PERILAKU, IDENTITAS DIGITAL, DAN POLA PARTISIPASI Wahyono, Herry Setianto
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has fundamentally transformed political communication, especially among Generation Z (Gen Z). As digital natives, Gen Z exhibits unique behaviors in accessing, generating, and disseminating political information via social media. According to a 2024 We Are Social survey, 90.4% of Indonesian internet users aged 18-24 are active on social media, underscoring their critical role in shaping public opinion. The digital sphere has thus become the primary space for Gen Z students to express political views— through online discussions, digital campaigns, and internet-based social movements. This study adopts a qualitative approach within a constructivist paradigm, which is suitable for exploring the meanings, experiences, and political communication practices of Gen Z students in a dynamic social-digital environment. The constructivist paradigm posits that reality is multifaceted and shaped through social interaction. Findings reveal that Gen Z students heavily rely on social media platforms—primarily TikTok, Instagram, and X (Twitter)—as their main sources of political information, replacing traditional media. Informants noted that creative content formats such as short videos, infographics, and educational threads facilitated their understanding of political issues. This research confirms that Gen Z’s political communication practices are embedded within a dynamic digital ecosystem. The study concludes with three key insights into Gen Z students: their distinctive political communication behaviors, the formation of digital identities, and evolving patterns of political participation in response to national issues.
FRAMING MEDIA ASING DAN PERAN OPINION LEADERS DALAM MEMBENTUK PERSEPSI TENTANG RESPONS KEBIJAKAN BANJIR DI ACEH Ula, Khayranil; Darmadi, Darmadi; Saleh, Muhammad
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40462

Abstract

Foreign media coverage of the Aceh flood crisis in November 2025 generated critical narratives regarding the Indonesian government’s disaster policy response. These narratives shaped not only international perceptions but also domestic public opinion through the mediation of opinion leaders. The objective of this article is to examine foreign media framing of the government’s response and to analyze the role of opinion leaders in interpreting and disseminating these frames within national public discourse. A qualitative approach was employed using Robert N. Entman’s framing analysis and the two-step flow of communication framework. Data were collected from foreign media reports published by Asia News Network, Lowy Institute, and The Straits Times, supported by official government documents as comparative data. The analysis focused on problem definition, causal interpretation, moral evaluation, and policy implications. The findings indicate that foreign media frame the Aceh flood as a humanitarian and structural crisis, while portraying government responses as slow and poorly coordinated. Opinion leaders play a significant role in reinforcing these frames in domestic discourse. These results highlight the importance of transparent, responsive, and structurally oriented disaster governance..
TRANSFORMASI STRATEGI KOMUNIKASI PENERIMAAN MAHASISWA BARU DI PTKIN UNTUK MENARIK MINAT GEN Z Hadi, Abdul; Apriko, Muhammad Syendi
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40595

Abstract

This study examines the transformation of new student admission strategies at State Islamic Religious Universities (PTKIN), with a focus on UIN Raden Fatah Palembang, in responding to the dynamics of Generation Z interest as the dominant demographic group of prospective students. Generation Z is characterized by dependence on digital information, a preference for interactive and flexible learning environments, and a strong orientation toward values and identity. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, observations, and document analysis involving university leaders, admissions staff, faculty representatives, and Generation Z students. Thematic analysis produced five main findings: (1) a transformation from a conventional bureaucratic model toward a technology-based adaptive system, such as SSE UMPTKIN and multiple selection pathways (SPAN-PTKIN, UMPTKIN); (2) Generation Z’s preference for digital engagement, authenticity, and career relevance; (3) the intensive use of digital tools, including Instagram, TikTok, webinars, and virtual campus tours as effective recruitment media; (4) efforts to balance Islamic identity with modern digital strategies; and (5) increased institutional competitiveness through strengthened branding and promotional reach. This study concludes that PTKIN’s transformation strategy strongly resonates with Generation Z through the integration of technological innovation and cultural authenticity. Social media campaigns and career-oriented messaging not only enhance prospective student engagement but also strengthen institutional credibility and differentiation. These findings contribute to broader discussions on educational transformation in Indonesia by highlighting how Islamic higher education institutions navigate the tension between tradition and innovation to remain sustainable and competitive.
ANALISIS MEDIA SOSIAL DAN INFLUENCER DALAM PENYEBARAN INFORMASI BENCANA BANJIR BANDANG DI ACEH: KAJIAN TEORI TWO-STEP FLOW Hafit, Muhammad Fairuz Asra; Saleh, Muhammad; Darmadi, Darmadi
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40629

Abstract

This study analyzes the role of social media and local influencers as opinion leaders in disseminating information about the flash floods in Aceh caused by Cyclone Senyar from late 2025 to early 2026, using the Two-Step Flow Theory proposed by Lazarsfeld and Katz (1948). A qualitative method was employed, involving multiple case studies with NVivo 12 content analysis, in-depth interviews, observations on Instagram and TikTok, and secondary data from BPBD and BNPB. The findings indicate that influencers such as Sherly Annavita, Vilmei, and Ferry Irwandi effectively filtered mass media information, raised more than IDR 10 billion in donations, reduced the spread of hoaxes, and addressed issues of terrorism and public distrust toward the government. These findings highlight the importance of collaboration between BPBD and influencers to enhance disaster mitigation strategies and communication in disaster-prone areas such as Aceh.
SIKAP KONSUMTIF SEBAGAI BUDAYA POPULER DAN KOMUNIKASI ANTAR BUDAYA DALAM PLATFORM DIGITAL Aini, Fatimatuzahrotul; Rahmah, Atikah; Aeni, Nur
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40663

Abstract

The rapid development of digital platforms has transformed patterns of consumption in modern society, particularly among younger generations. Digital platforms function not only as spaces for information exchange, but also as media for the dissemination of popular culture and intercultural communication that shape consumerist attitudes. This study aims to analyze consumerism as a form of popular culture and as an intercultural communication practice on digital platforms in Indonesia. This research employs a qualitative descriptive approach using content analysis and non-participant digital observation of social media content, promotional materials, and visual narratives circulating on platforms such as Instagram, TikTok, and e-commerce sites. The findings indicate that digital platforms play a significant role in constructing symbolic consumption, in which products are no longer consumed solely based on their functional value, but also as representations of identity, social status, and lifestyle. Popular culture, reinforced by the role of influencers, social media algorithms, and global cultural flows, encourages consumerist behavior, impulse buying, and the normalization of hedonistic lifestyles. Intercultural communication processes further facilitate the dissemination of global values that negotiate with local cultures, thereby shaping dynamic consumption patterns. This study concludes that consumerist attitudes in digital spaces constitute a socio-cultural phenomenon constructed through media representations, intercultural interactions, and the dynamics of digital capitalism. Therefore, enhancing media literacy and critical awareness is essential to promote more rational and responsible consumption practices.

Page 15 of 16 | Total Record : 152

 12   13   14   15   16 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol. 9 No. 1 (2026): Januari 2026 Vol. 8 No. 2 (2025): Juli 2025 Vol. 8 No. 1 (2025): Januari 2025 Vol. 7 No. 2 (2024): Juli 2024 Vol. 7 No. 1 (2024): Januari 2024 Vol. 6 No. 2 (2023): Juli 2023 Vol. 6 No. 1 (2023): Januari 2023 Vol. 5 No. 2 (2022): Juli 2022 Vol. 5 No. 1 (2022): Januari 2022 Vol. 4 No. 2 (2021): Juli 2021 Vol. 4 No. 1 (2021): Januari 2021 Vol. 3 No. 2 (2020): Juli 2020 Vol. 3 No. 1 (2020): Januari 2020 Vol. 2 No. 2 (2019): Juli 2019 Vol. 2 No. 1 (2019): Januari 2019 Vol. 1 No. 2 (2018): Juli 2018 Vol. 1 No. 1 (2018): Januari 2018 More Issue