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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 107 Documents
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Peran Perempuan dan Kearifan Lokal Indonesia dalam Media Film Dwi Kartikawati
Communicare : Journal of Communication Studies Vol. 7 No. 1 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007120203

Abstract

Riset ini memfokuskan pada pemaknaan tanda-tanda pada film Tabula Rasa yang diyakini penulis memunculkan peran perempuan dalam mempertahankan eksistensi budaya lokal Indonesia. Walaupun tidak sederhana, namun produksi film memiliki berbagai kepentingan, setidaknya dapat menguatkan peran perempuan di media massa. Berangkat dengan pendekatan kualitatif, dengan metode analisis isi semiotika dari John Fiske. Maka hasil penelitian mengindikasikan bahwa film ini dapat menguatkan peran perempuan dalam mempertahankan kearifan lokal melalui performa kekuatan diri yang dimiliki. Penguraian kandungan makna dalam film tersebut menguatkan identitas dan peran perempuan dalam Budaya Indonesia.
Jangkauan Siaran Televisi Swasta di Indonesia: Sebuah Tinjauan Ekonomi-Politik Rendra Widyatama
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220206

Abstract

Di setiap negara di dunia, penyiaran TV menempati posisi yang sangat penting. Tiap pemerintahan mengendalikan bisnis penyiaran tersebut sesuai kepentingan politiknya sendiri. Di Indonesia, pemerintah mengatur industri penyiaran ini melalui Undang-Undang Penyiaran nomor 32 tahun 2002, dilengkapi dengan beberapa peraturan pemerintah. Berdasarkan peraturan tersebut, semua stasiun TV diwajibkan menyiarkan siarannya secara lokal, kecuali melalui siaran berjejaring. Tujuan peraturan ini, pemerintah ingin memunculkan keanekaragaman konten dan kepemilikan, sehingga dominasi dapat dihindari. Namun dalam prakteknya, sistem jaringan siaran menempatkan jaringan TV induk lebih dominan dibanding anggota jaringan sehingga beberapa stasiun TV mendominasi penyiaran di Indonesia. Artikel ini mengungkap stasiun TV yang mendominasi, berdasar studi literatur. Menurut analisa data, dari 671 stasiun TV komersial yang mengudara secara gratis, 14-stasiun TV swasta cenderung mendominasi dimana 8 perusahaan mengelola stasiun-stasiun TV besar tersebut. Kedelapan perusahaan ini terdiri dari MNC Group, EMTEK, Viva Media Asia, CT Corp. KKG, Media Indonesia, Rajawali Corp, dan Indigo Multimedia. Semua stasiun TV dominan berasal dari Jakarta, dan jangkauan siarannya sangat bervariasi di 22 hingga 32 provinsi di Indonesia. Cakupan siaran ini cenderung melanggar peraturan penyiaran. Pemerintah cenderung abai atas pelanggaran ini. Pemilik kedelapan perusahaan tersebut berasal dari kalangan pengusaha, jurnalis, praktisi televisi, dan politisi.
The Influence of Perceived Quality on Product Purchase Intention Through Event Felicia Hanslim; Henri Putra Jaya; Yuliana Riana Prasetyawati
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220202

Abstract

An important consideration factor for consumers to choose home appliances products is product quality. Marketing communication can be a medium for companies to convey information about products and their advantages as well as a stimulus that drives consumers to make purchases. Modena chooses event marketing communication tactics namely Culinaria Modena so consumers can know and experience first hand the quality and features of the product. The purpose of this study was to determine the effect of perceived quality on buying interest through the Culinaria Modena event. The results of the study stated that there is a strong influence between perceived quality on buying interest through events. This states that the event is a strategic marketing communication to build buying interest. It is recommended to Modena to increase the frequency of organizing Culinaria Modena and events become the main choice in marketing communication tactics.
Framing Media Online “Detikcom” terkait Konflik AS–Iran Periode Januari 2020 Ananda Prisilia Chodijah; Fransisca Aletha Sari Sugiyatno; Lestari Nurhajati
Communicare : Journal of Communication Studies Vol. 7 No. 1 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007120204

Abstract

Hubungan antara AS - Iran semakin memanas dengan terbunuhnya Mayor Jenderal Qasem Soleimani. Soleimani terbunuh oleh drone AS di Baghdad, Irak. Konflik ini menjadi salah satu topik yang dibahas oleh media karena konflik antara AS - Iran sempat disebut-sebut akan menjadi perang dunia ketiga, salah satu media yang memberitakan konflik ini adalah detik.com. Penelitian ini akan menganalisis framing yang dilakukan oleh detik.com mengenai konflik AS - Iran, menggunakan pendekatan kualitatif dengan metode analisis framing dan teknik pengumpulan data dokumentasi. Dalam berita-berita mengenai konflik AS-Iran, detik.com cenderung menampilkan sikap agresif Presiden Donald Trump dalam menghadapi konflik ini.
Program Berbasis Masyarakat dalam Upaya Pengurangan Risiko Bencana di Kabupaten Pandeglang Anita Yunia; Janette Maria Pinariya; Diandra Forceila; Lystia Ivana
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220205

Abstract

Since 1950, the need for the global economy related to natural disasters has increased 14 fold. The natural disaster that occurred in 2018, put Indonesia into the country with the highest number of victims in the world, which was caused by three rare phenomena. This study discusses about the Desa Tangguh Bencana program as a strategic step for community-based disaster risk reduction in the Pandeglang Regency, which is one of the areas that has the impact of damage and casualties from the tsunami phenomenon in the Sunda Strait. This study aims to obtain information about the activity steps and communication strategies of the program which refers to the concept of disaster mitigation according to George D. Haddow and Kim S. Haddow in 2014. The research method uses a descriptive qualitative approach with an interpretive paradigm. Data was collected through semi-structured interviews and other supporting documents, which were analyzed using the Miles & Huberman method and tested for credibility by triangulation of sources. The results showed that community participation in this program is the main key as a planning initiator to the implementing activities. These disaster risk reduction efforts are carried out by identifying community risks, determining action plans, funding, involving opinion leaders as parties raised by the community, forming messages, to the communication channel mechanism.
Integrasi Komunikasi Kepemimpinan Dengan Strategi Berbasis Sumber Daya Di PT. Astra Honda Motor Eko Putra Boediman
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220203

Abstract

Kemampuan komunikasi yang baik menjadi modal utama seorang pemimpin dalam menjalan kan aktifitas bisnisnya. Permasalahan proses manajerial sebuah perusahaan cukup banyak didominasi oleh pola komunikasi yang kurang tepat dan tidak efektif baik verbal maupun non-verbal. Permasalahan ini dapat diminimalisasi dengan pola komunikasi kepemimpinan yang tepat, efektif dan efisien. Tulisan ini membahas bagaimana pola komunikasi kepemimpinan dapat diintegrasikan dengan strategi berbasis sumber daya sebuah perusahaan untuk memaksimalkan kompetensi dan kapabilitas perusahaan. Metode desk research digunakan dengan mengumpulkan, mengkategorisasi, menganalisa, dan menarik kesimpulan dari sumber-sumber terpercaya. Hasil dari kajian ini adalah model integrasi komunikasi kepemimpinan dengan strategi berbasis sumber daya sebagai perhatian agar seorang pemimpin perusahaan memiliki pemahaman komprehensif akan tiga hal, yakni: Interaksi, Komunikasi dan Transaksi. Ketiga hal ini menjadi kegiatan sekaligus kebutuhan paling mendasar umat manusia yang harus dipenuhi secara proporsional. Urgensi sekaligus kesimpulan dari kajian ini adalah, bahwa pemimpin yang telah memiliki pemahaman komprehensif diharapkan mampu mengoordinasikan aspek-aspek internal maupun eksternal perusahaan sekaligus sebagai faktor penentu suksesnya sebuah usaha, dalam hal ini PT. Astra Honda Motor (AHM). Kata kunci: Integrasi, Komunikasi Kepemimpinan, Strategi, Sumber Daya.
Social Entrepreneurship Marketing Communication Strategy in Maintaining Customer Loyalty Dewi Rachmawati; Taufan Teguh Akbari; Sandy Adithia
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120216

Abstract

Social entrepreneurship is a part of the world of entrepreneurship which is a combination of conventional profit-oriented businesses with a movement that is oriented towards social change. Social entrepreneurship has the potential as a solution that creates innovation, solves social problems, as well as creates new, better social values. However, its new existence and its form which is a combination of the two opposing values is a big challenge for these business actors. One way that can be a bridge to answer this problem is through the right marketing communication strategy not only to find the right customers, but also to create loyalty in order to create a sustainable business ecosystem. Therefore, this study was conducted to examine the form of marketing communication strategies of social entrepreneurs in order to find the right form of strategy in maintaining customer loyalty. The approach taken is a descriptive qualitative methodology with in-depth interviews with several resource persons who are the founders or leaders of start-up Social Entrepreneurs. The results showed that the strategies implemented by start-up social entrepreneurs including DuAnyam, Wangsa Jelita & Sunkrisps were very diverse and mostly through digital channels. From this channel, they concocted various ways to keep customers loyal and get benefits from the social entrepreneur program.
The Influence of Microweb Public Relations Media Quality on the Image of the Ministry of Finance of the Republic of Indonesia Euis Komalawati
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220201

Abstract

The lack of standardization of website display in the scope of organizations that have many branch offices / verticals in Indonesia is still a problem and has a counterproductive effect on the image of the organization. The presence of Microweb is a solution to the problem within the Directorate General (Directorate General) of Treasury of the Ministry of Finance, this research aims to measure the influence of Microweb public relations media quality on the image of the organization. This research uses descriptive quantitative method with the population that is responsible for the public relations vertical office under the Directorate General of Treasury as the end-user who sees and operates microweb from the internal organization. Data Collection Method using questionnaires aimed at 70 samples. Sampling technique using proportional random sampling method, which then processed data using simple regression analysis. Dependent variables in this study are the image of the Directorate General of Treasury of the Ministry of Finance measured using the theory of image elements, while the independent variable is Microweb Quality as measured by the WebQual 4.0 method. Statistical results show a positive correlation between microweb quality to the image of the Directorate General of Treasury. Based on the research data, it was also concluded that the most Ability influential microweb quality indicators are Ease of Operation (95.7% positive response) and Visual Affairs (92.8% positive response), while in terms of imagery, it was concluded that respondents gave the highest value to Microweb's ability to improve the character of a professional organization (95.7% positive response).
Etika Penulisan Berita Korban Kejahatan Susila dan Anak Pelaku Kejahatan di Media Online Eka Megawati; Husen Mony
Communicare : Journal of Communication Studies Vol. 7 No. 2 (2020): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101007220204

Abstract

Masalah penelitian ini adalah bagaimana pelanggaran etika jurnalistik terkait penulisan berita korban kejahatan susila dan pelaku kejahatan di bawah umur di media online. Tujuan penelitian ini untuk mengetahui bentuk pelanggaran di media online, terkait: Pertama, bentuk-bentuk penyebutan identitas korban kejahatan susila; Kedua, bentuk-bentuk penyebutan identitas anak pelaku kejahatan; Ketiga, wartawan yang melakukan pelanggaran penyebutan identitas. Metode penelitian ini adalah analisis isi kuantitatif (quantitative content analysis). Populasinya adalah media online nasional dan lokal. Hasil penelitian menunjukan bahwa bentuk-bentuk informasi identitas korban kejahatan susila seperti: penyebutan nama ayah (kandung/tiri) korban, penyebutan alamat rumah dan sekolah korban, serta informasi tentang kampung atau desa/dusun dari korban. Sedangkan informasi identitas anak pelaku kejahatan dalam berita muncul dalam bentuk foto jurnalistik yang menampilkan wajah pelaku (di bawah umur) secara jelas, serta nama pelaku. Dari 111 wartawan yang melanggar ketentun Pasal 5 Kode Etik Jurnalistik, dalam penulisan beritanya, sebanyak 13 yang sudah memiliki sertifikasi kompetensi dari Dewan Pers, 65 belum bersertifikat, 33 lainnya tidak terlacak karena menggunakan nama inisial. Simpulan penelitian ini adalah masih terjadi pelanggaran dalam penyebutan identitas korban susila dan anak pelaku tindak kejahatan di media online, yang bahkan telah terverifikasi Dewan Pers. Kata kunci: Etika Jurnalistik; Korban Susila; Anak; Teori Normatif
Perceived Effectiveness of the Anti-Smoking Public Service Advertisement on YouTube (#SuaraTanpaRokok) Rizanna Rosemary; Novi Susilawati; Deni Yanuar; Nur Anisah; Mawaddah Idris
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120211

Abstract

Indonesia’s tobacco control law enforcement remains weak and has not regulated the total ban on tobacco advertisement, promotion, and sponsorship bans (TAPS). Meanwhile, mediated anti-smoking messages have been significantly found to reduce smoking prevalence in many countries, helping people to stop smoking and preventing new smokers. Unfortunately, the anti-smoking Public Service Advertisements (PSAs) in Indonesia is unable to compete with the extensive and creative cigarette advertising or pro-smoking messages in many media platforms. Messages encouraging people to stop smoking and delivering the hazardous effects of smoking remain spotty in terms of numbers and visibility, leaving people with limited information about the adverse effects of smoking. There has been little research literature looking at how people perceived the effectiveness of anti-smoking messages. This study aims to identify and assess the anti-smoking PSAs by #suaratanparokok. A content analysis is carried out to examine the perceived effectiveness of the #suaratanparokok PSAs on YouTube. The involvement of YouTube influencers and optimizing social media platforms are important in delivering the PSAs. This study provides insights and recommendations to warn people about the danger of smoking through effective anti-smoking messages.

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