cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Artyasto
Contact Email
artyasto.jatisidi@budiluhur.ac.id
Phone
-
Journal Mail Official
artyasto.jatisidi@budiluhur.ac.id
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
Arjuna Subject : -
Articles 168 Documents
 1   2   3   4   5 
ONLINE STRATEGY OF PRINTED MEDIA COMPANY (Case Study of www.nirmalamagazine.com) Veronica Sri Utami
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (938.582 KB) | DOI: 10.36080/avg.v6i2.758

Abstract

The sixth most popular online activities according to Yahoo TNS Net Index 2010 is reading news online. This behavior change will significantly affect conventional media business, including print media. The purpose of this research is to describe online strategy applied by Nirmala magazine. This magazine is one of the health magazines that secured significant readership on 2005, but somehow decreased its popularity in the following years. Nirmala magazine developed their own website at 2009, with the URL www.nirmalamagazine.com. It also established social media accounts and sent email blasts The print media company will certainly benefit from a strategy when they go online, which allows them to obtain the optimum benefit for the business. For this research, the author used qualitative methodology, predominantly case study technique. Interview, document review, and field observation are the methods used to collect data. The results and data analysis led to the findings that Nirmala website, supported by social media account and email marketing program, are actually useful as the tools to support their existing business. There are several functions served by this online form, among others, marketing communication function, medium to attract online advertisement, online brand building, customer service, and relationship building. Unfortunately, this website is not managed properly. Lack of understanding about optimum benefit from online side, poor decision about target market, budget, infrastructure, strategy and online management team, and also lack of synergy with all business units are some weaknesses that require improvement.
IMPLIKASI PEMBERITAAN LESBIAN GAY BISEKSUAL TRANSGENDER (LGBT) PADA AKTIVITAS LEMBAGA SWADAYA MASYARAKAT Denada Faraswacyen L. Gaol
Avant Garde Vol 4, No 2 (2016): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.142 KB) | DOI: 10.36080/avg.v4i2.603

Abstract

This study aims to determine the implications of LGBT news on the activities of NGOs as follows: Arus Pelangi, Inter Medika Foundation and Yayasan Srikandi Sejati by using the case study method, with primary data collected through interview with key informants from the three NGOs and analyzed with the Theory of Cognitive Dissonance. Numerous coverage mainly those telling the negative treatment towards LGBT triggers various forms of defense and protection in the name of humanity and human rights. The results of this study indicate that LGBTs who are considered incompatible with the cultural and social norms prevailing in society have the rights to receive social support. Social support provided by Arus Pelangi covers program campaigning on the socialization of basic human rights and the eliminaton of discriminatory action on LGBT and advocacy which are the casuistic and the one on public policy. Casuistic advocacy is a legalJurnal Avant Garde Volume 4 Nomor 2 Desember 2016 18activity on cases of litigation and non-litigation affecting LGBT. Advocacy on public policy is a series of legal actions against all discriminatory government policies, for example is the rejection of the Bill on Anti-Pornography and Porn Actions (RUU-APP). Inter Medika Foundation and Yayasan Srikandi Sejati are NGOs that focus on health assistance or counseling, for examples are on issues of sexually transmitted diseases and prevention of the spread of HIV/AIDS among LGBTs, by having cooperation with the local government and several hospitals in Jakarta.
PERSONAL SELLING CROWN GROUP AUSTRALIA KEPADA CALON PEMBELI DI INDONESIA Gracia Rachmi Adiarsi; Clara Olivia
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.616

Abstract

Personal selling is important for marketing communication in order toconnect directly with the prospective buyers. The purpose of this research is toanalyze the process of personal selling and the elements of Crown Group sales teamas communicator in order to persuade the prospective buyers. This research usedqualitative methodology, personal selling and persuasive communication. The resultof this research found that the use of personal selling through the sales person andthe sales team elements as a communicator could be one of the ways to persuade theprospective buyers of Crown Group apartement in Sydney Australia.
CELEBRITY ENDORSEMENT ON ATTITUDE FORMATION Of BRAND SHAMPOO Research on Middle Class Consumer in Jakarta Era Pracillia; Janette M. Pinariya
Avant Garde Vol 2, No 2 (2014): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.137 KB) | DOI: 10.36080/avg.v2i2.33

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara dukungan selebriti danpembentukan sikap terhadap merek shampoo. Penelitian ini untuk mengukur nilai kontribusidukungan selebriti pada pembentukan sikap terhadap kesimpulan merek shampoo. Penelitianini adalah ada hubungan positif antara moderat. Pengesahan selebriti dan pembentukansikap merek shampoo dalam hal kualitas produk. Korelasi signifikan dengan kekuatankoefisien korelasi adalah 0,546. Pengesahan selebriti kontribusi 29,8% terhadappembentukan sikap merek shampoo dalam hal kualitas produk. Persamaan regresi bivariatmenginformasikan bahwa di setiap unit Pengesahan selebriti akan meningkatkanpembentukan sikap dihargai 0,520. Di sisi lain, jika Pengesahan selebriti gagal tampil,pembentukan sikap hanya dihargai 9,235 . Persamaan ini, y = 0.520x 9.235+.
PELAKSANAAN KOMUNIKASI INTERNAL DALAM KETERLIBATAN KARYAWAN DI SOHO SQUARE INDONESIA Luh Ketut Sri Laksmi; Gracia Rachmi Adiarsi
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.322 KB) | DOI: 10.36080/avg.v6i2.763

Abstract

This research discusses the activity of internal communication between Superior and Subordinate implemented by the Account Director in engaging subordinates Soho Square Indonesia to work on work and company. The purpose of this research is to understand the implementation and effect in the internal communication activities between superiors and subordinates in employee engagement at Soho Square Indonesia. The method used in this study is descriptive qualitative research method with primary and secondary data collection techniques in the form of semi structured interview with the resource person from Soho Square Indonesia. The analysis of qualitative data uses Miles and Huberman models comprising data collection, data reduction, data display and conclusion. Based on the results of the research, it was found out that the activity of internal communication between the superior and the subordinate in Soho Square Indonesia runs effectively to give impact in engaging the work of subordinates at Soho Square Indonesia.
PRINSIP-PINSIP ISLAM DALAM AKTIFITAS KOMUNIKASI PEMASARAN DI AGEN PERJALANAN Eko Putra Boediman; Armaini Lubis
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.064 KB) | DOI: 10.36080/avg.v4i1.212

Abstract

The Hajj and Umrah become an annual tradition in Indonesia which must be accompanied by further emergence of travel agents that deliver services of organizing Hajj and Umrah. Hidayah Hasyid Oetama (H2O)Hajj and Umroh travel is practicing several marketing communication mix that is advertising, public relations and publicity, WOM and personal selling. This study discusses the paradigm of marketing communication in the context of Islam. Grand theory of this study is the marketing communication mix (Product, Price, Place, Promotion, and People) and focus on Promotion.This study used a qualitative approach worked with qualitative descriptive method. The paradigm of this research is constructivist and the collected data through interviews and direct observation to be analyzed systematically and thoroughly about Islamic values contained in the promotional activities of PT. H2O. The study stated and concluded that PT. H2O practicing sales and promotion based on the law of Islamic tenet and Syariah. The conclusion is that in Islamic principles, promotion techniques are not justified in using sexual attraction, emotional appeal, the appeal of fear, false testimony and the apparent attractiveness of research, as well as contributing to the ignorance of mind and encourage improvidence.
STRATEGI TATAP MUKA (PERSONAL SELLING ) DALAM MEMPROMOSIKAN PRODUK RESTORAN CINA KUNO BAKMI GADJAH DI CILEDUG TANGERANG Armaini Lubis
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.792 KB) | DOI: 10.36080/avg.v3i1.20

Abstract

Perkembangan dunia promosi yang semakin pesat, hal ini dapat dilihat dari ketatnya persaingan dalam mencari konsumen, dalam mendukung keberhasilan promosi tersebut diperlukan tenaga personal selling untuk memasarkan produk. Tujuan penelitian yang ingin dicapai dalam penelitian ini adalah: 1. Untuk mengetahui, Bagaimana model atau pendekatan personal selling dalam mempromosikan produk Restoran Cina Kuno Bakmi Gadjah di Ciledug Tangerang. 2.  Untuk mengetahui, Bagaimana personal selling dalam mendekati komunitas dalam mempromosikan produk  Restoran Cina Kuno Bakmi Gadjah di Ciledug Tangerang. 3. Untuk mengetahui, Bagaimana personal selling dalam mendekati budaya calon konsumen dalam mempromosikan produk Restoran Cina kuno Bakmi Gadjah di Ciledug Tangerang. Metode penelitian yang digunakan Studi Kasus. Teori yang digunakan adalah kendali organisasi Menurut Thomkins dan Cheney, komunikasi pemasaran menurut Tom Duncom, Personal selling menurut Boyd, Walker dan Larrche dan langkah-langkah personal selling menurut kotler dan keller. Hasil penelitian  Strategi tatap muka (Personal selling) dalam mempromosikan produk Restoran Cina kuno Bakmi Gadjah di Ciledug, Tangerang. Bahwa strategi Personal selling merupakan media komunikasi yang tepat dalam mempromosikan produk. Pendekatan Personal Selling melalui teman, Cara Personal selling dalam mendekati komunitas melalui brosur dan langkah yang dilakukan Personal Selling dalam mendekati budaya calon konsumen untuk mempromosikan produk adalah, beradaptasi dengan masyarakat sekitar, mempelajari nilai-nilai budaya, dan menghargai perbedaan nilai-nilai budaya yang dianut oleh masyarakat sekitar dan mempelajari selera, juga keinginan konsumen. Saran : 1. Perlu dibuat  perencanaan keuangan yang baik untuk promosi. 2. Perlu dibuat identitas restoran, terutama personal selling 3. Perlu mendekati pemuka masyarakat (opinion leader) dalam meyakinkan calon konsumen dalam memasarkan produknya. 
POLA LALU LINTAS INFORMASI KOMUNITAS PENGUSAHA KAMPUS MEMBENTUK GERAKAN PENGUSAHA MUDA BEDA MENDUNIA MELALUI WHATSAPP MESSENGER Santi Rahmawati
Avant Garde Vol 6, No 1 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i1.746

Abstract

This research aim to know an information traffic pattern in community of Campus Enterpreneur which using Whatsapp messenger. This research method is case study and do in depth interview and observation. Aplied concepts in four pattern, base on Borderwijk and Van Kaam concept, these are allocution, conversation, consultation and registration. The result of information traffic pattern is in the beginning of recruitment, controlled in-formation to the coordinating center of the Chairman (alokusi stage). Once incorporated in social networks, the conversation takes place between one member and the other (the conversation phase), about the mission vision, goals, organizational structure, work pro-gram, and existence in the community. The Chairman’s directive ensures that every re-gional activity can work (consultation phase). And the Chairman receives and controls information from the members of the region regarding the agenda to be held (registration stage).
ANALISIS PERCAKAPAN DALAM PROGRAM DEBAT KANDIDAT PEMILIHAN KEPALA DAERAH JAWA TIMUR Ruisah Ruisah
Avant Garde Vol 3, No 2 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.68 KB) | DOI: 10.36080/avg.v3i2.68

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengungkap bagaimana pelanggaran terjadi dalam representasi percakapan para kandidat Pilkada Jawa Timur dalam program debat kandidat menjelang pemilihan gubernur tanggal 29 Agustus 2013, khususnya dalam aspek rinsip kerjasama dalam percakapan dan bagaimana implikatur percakapan terjadi dengan dasar teori maksim, di antaranya maksim kualitas, maksim kuantitas, maksim relevansi dan maksim cara. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan pragmatik dan analisis wacana. Data dalam penelitian ini ialah data tertulis, berupa hasil transkripsi dari percakapan, yakni percakapan dalam program debat kandidat pilkada Jawa Timur yang diambildari media elektroniktelevisi, yang ditayangkanpadasebuah program debat pada stasiun TvOne yang tayang pada tanggal 12 Agustus 2013 dan Metro TV menayangkan program debat pada tanggl 21 Agustus 2013. Data yang berupa transkripsi percakapan para kandidat pilgub Jatim dikaji berdasarkan maksim-maksim tersebut untukm enunjukkan pelanggara nprinsip kerjasama percakapan dalam berkomunikasi terhadap lawan atau mitra tuturnya. Penelitian ini menemukan bahwa para kandidat pilkada JawaTimur melakukan pelanggaran terhadap keseluruhana turan dalam prinsip kerjasama, yakni pelanggaran terhadap maksim kuantitas, maksim kualitas, maksim relevansi, dan maksim cara.
KODE ETIK JURNALISTIK DAN INDEPENDENSI PRODUKSI PROGRAM TELEVISI INVESTIGASI Suwadi Suwadi
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.852

Abstract

This study aims to determine and explain about the importance of the Kode Etik Jurnalistik (KEJ) used in producing television programs, including a program of investigation. The issue of the code of conduct associated with the ethical values underlying a production, and it is necessary so that a television program has the responsibility for the moral good. The object of this research is investigation television program of Sigi in Surya Citra televisi (SCTV) with regard to the Kode Etik Jurnalistik (KEJ) statutes of the Press Council (Dewan Pers), Article 2, Article 3,Article 4 and Article 5 of the current stage of reporting, script writing and editing. This study uses the theory of social responsibility equipped with a concept of the Independence by Mc Quail that opinion, accuracy, juxtaposition and Sensationalism. Research studies using qualitative methods of interviews and observation as a data collection tool. In-depth interviews conducted with informants of the production crew Sigi. Participatory observation was done to see the activity of production Sigi editor. This study found the program Sigi still there is a discrepancy with the code of Journalistic ethics on the stage of the coverage article 2, point c is not a bribe while another stage is in conformity with the provisions of articles 2,3,4 and 5 of the Kode Etik Jurnalistik (KEJ). The independence of the indicator of the opinion there is no element of opinion, accuracy indicator there are elements accurately in the reporting and writing of the manuscript, an indicator of Juxtaposition include an element of juxtaposition in writing of the manuscript, an indicator of sensationalism there is an element on the coverage and editing. To avoid the impact of short-term and long-term broadcasters (SCTV) should provide training on crew production news for the Kode Etik Jurnalistik (KEJ) because the value of ethics in a television production is very necessary and should be understood by the journalists involved in the production process. The application of the ethical values embodied in the code of conduct to be a manifestation of the independence of the media in the middle of attraction with a variety of interests that may occur in the production process of a television program such as investigation.

Page 2 of 17 | Total Record : 168

 1   2   3   4   5 

Filter by Year

2014 2024


Reset
Filter By Issues
All Issue Vol 12, No 2 (2024): Avant Garde Vol 12, No 1 (2024): Avant Garde Vol 11, No 2 (2023): Avant Garde Vol 11, No 1 (2023): Avant Garde Vol 10, No 2 (2022): Avant Garde Vol 10, No 1 (2022): Avant Garde Vol 9, No 2 (2021): Avant Garde Vol 9, No 1 (2021): Avant Garde Vol 8, No 2 (2020): Avant Garde Vol 8, No 1 (2020): Avant Garde Vol 7, No 2 (2019): Avant Garde Vol 7, No 1 (2019): Avant Garde Vol 6, No 2 (2018): Avant Garde Vol 6, No 1 (2018): Avant Garde Vol 5, No 2 (2017): AVANT GARDE Vol 5, No 1 (2017): AVANT GARDE Vol 4, No 2 (2016): Avant Garde Vol 4, No 1 (2016): AVANT GARDE Vol 3, No 2 (2015): AVANT GARDE Vol 3, No 1 (2015): AVANT GARDE Vol 2, No 2 (2014): AVANT GARDE More Issue