Communications
Communications publishes research articles from various topics in communication sciences. The journal is an interdisciplinary space that accommodates this research related to communication science; which includes, but is not limited to, interpersonal communication, mass communication, advertising, communication business, media studies, and beyond. Communications strives to serve as a major vehicle for the exchange of ideas and research among communication scholars.
Articles
82 Documents
<![CDATA[Mengurai Polemik TikTok Shop di Indonesia: Analisis Jaringan Tweet Bertagar #KamiUMKMdiTikTok ]]>
<![CDATA[Dahana, Abyzan Syahadin Bagja]]>;
<![CDATA[Widagdhaprasana, Massageng]]>
<![CDATA[ Communications Vol. 7 No. 1 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.7.1.1
<![CDATA[Previous research has shown that hashtags on social media become a collective means for people to counter the discourse echoed by other groups. This study expands on previous research by taking the case of tweets with the tag #KamiUMKMdiTikTok trending on X. This study aimed to describe the dynamics of conversation in X related to tweets with the tag #KamiUMKMdiTikTok. This study applied social network analysis (SNA) to 1,403 Indonesian tweets and their amplification (retweets) published from September 25 to October 10, 2023. The results of SNA with the Gephi application show that communication networks have tenuous characteristics because the delivery of opinions in the form of tweets is spread across many conversation clusters, so the dominant actor does not control the continuity of the conversation in general. Therefore, the emergence of tweets with the tag #KamiUMKMdiTikTok is relatively short-lived and reflects the practice of the digital movement of opinion. The study also applied qualitative content analysis to identify narrative framing strategies in tweets. Analysis shows that the hashtag #KamiUMKMdiTikTok reflects the disappointment and criticism of merchants at TikTok Shop against the government's insistence that TikTok Shop stop its operations in Indonesia.]]>
<![CDATA[Analisis Komunikasi Politik Satire Anies Baswedan di Instagram: Kajian Semiotika Roland Barthes ]]>
<![CDATA[Ismoyo, Sindu Lintang]]>;
<![CDATA[Basaevha, Maria]]>
<![CDATA[ Communications Vol. 7 No. 1 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.7.1.5
<![CDATA[This study aims to analyze the use of satire communication and symbolism in Anies Baswedan's social media posts, particularly on Instagram, to understand how he communicates political messages and criticism indirectly. The focus of this study is on three viral photos: one of Anies Baswedan reading the book How Democracies Die, another of Anies Baswedan with the band Nidji doing a sound check at the Jakarta International Stadium, and a third of Anies Baswedan reading Big Debt Crises. This research uses Roland Barthes' semiotic analysis to identify the meanings contained in the symbols or signs in these three photos. The results show that Anies Baswedan employs Horatian satire—light and clever criticism that avoids direct confrontation—to address political issues. The posts convey critiques of the state of democracy and economic policies in Indonesia, while also reinforcing his image as an intellectual and thoughtful leader. Each post strategically combines personal image with broader political messages, allowing Anies to subtly challenge the current government and respond to criticism. This study provides insights into how Anies Baswedan's social media communication functions as a form of political satire, blending personal relaxation with critical commentary on national issues. ABSTRAK Penelitian ini bertujuan untuk menganalisis penggunaan komunikasi satire dan simbolisme dalam unggahan media sosial Anies Baswedan, khususnya di Instagram, untuk memahami bagaimana ia mengkomunikasikan pesan politik dan kritik secara tidak langsung. Fokus penelitian ini adalah pada tiga foto yang viral: foto Anies Baswedan sedang membaca buku How Democracies Die, foto Anies Baswedan bersama grup band Nidji yang sedang cek sound di Stadion Internasional Jakarta, dan foto Anies Baswedan sedang membaca buku Big Debt Crises. Penelitian ini menggunakan analisis semiotika Roland Barthes untuk mengidentifikasi makna yang terkandung dalam simbol atau tanda pada ketiga foto tersebut. Hasil penelitian menunjukkan bahwa Anies Baswedan menggunakan satire Horatian—kritik ringan dan cerdas yang menghindari konfrontasi langsung—untuk membahas isu politik. Unggahan-unggahan tersebut menyampaikan kritik terhadap keadaan demokrasi dan kebijakan ekonomi Indonesia, sekaligus memperkuat citranya sebagai pemimpin yang intelektual dan berpikir mendalam. Setiap unggahan secara strategis menggabungkan citra pribadi dengan pesan politik yang lebih luas, memungkinkan Anies untuk menantang pemerintah saat ini dan merespons kritik secara halus. Penelitian ini memberikan wawasan tentang bagaimana komunikasi media sosial Anies Baswedan berfungsi sebagai bentuk satire politik, memadukan relaksasi pribadi dengan komentar kritis tentang isu nasional.]]>
<![CDATA[The Representation of Political Memes on Social Media X (Twitter): A Semiotic Analysis of Popular Culture Products ]]>
<![CDATA[Pranata, Angga]]>;
<![CDATA[Widyatama, Rendra]]>
<![CDATA[ Communications Vol. 7 No. 2 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications7.2.1
<![CDATA[Memes are popular cultural products that has gained significant influence in the political communication, particularly among younger demographics. With their ability to combine textual and visual elements, memes have become an effective instrument for conveying socio-political aspirations and critiques in the digital age. This study utilizes Barthes' semiotic theory to analyze the denotative and connotative meanings of elements within political memes. The research employs a descriptive qualitative approach to provide an in-depth description of the construction of political narratives. Data collection was conducted through two principal methods: literature analysis and content uploads on platform X (Twitter) using the purposive Search Advanced Technology (SAT). The findings show that political memes represent public dissatisfaction with political actors, government elites, and policymakers, making them a strategic informal communication instrument. The study successfully identifies national and international political narratives and situations. Meme products have simplified political narratives, attracted public attention, stimulated critical discussions, and built collective awareness. In conclusion, political memes on social media play a crucial role in representing modern political dynamics and the centralization of media in shaping public perception, as well as facilitating political discourse. By emphasizing the relevance of modern digital culture, this study pioneers in explaining the role of memes as a product of popular culture. However, this research is limited to platform X (Twitter), and cross-platform studies with a mixed-methods approach are necessary for a more holistic understanding of memes in advanced political discourse. This finding contributes to the study of political communication and contemporary digital culture.]]>
<![CDATA[Hubungan Antara Kualitas Informasi Program BIAS Sekolah Dasar Dengan Persepsi Orangtua Terhadap Vaksin ]]>
<![CDATA[Rafika Hani]]>;
<![CDATA[Sandy Permata]]>
<![CDATA[ Communications Vol. 7 No. 2 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.7.2.2
<![CDATA[The utilization of renewable communication and information technology can facilitate organizations in disseminating information. This facility is utilized by SDIT Asy Syafi’i Jakarta Timur to provide information regarding the Program of Bulan Imunisasi Anak Sekolah (BIAS) for all parents through Official WhatsApp Group (KBM) application in every grade from the first to sixth class of Elementary School. The quality of information from the immunization program is expected to increase the vaccination rates in SDIT Asy Syafií. This research uses a quantitative method by spreading questionnaire survey for 111 respondents. This research purpose to find the influence of the relationship between the quality of information from the BIAS program in elementary schools and parents' perceptions of vaccines. The result of this research state there is a positive relationship between the quality of information and parents' perceptions. The correlation point is 0.627 and R Square point is 0,393. It indicates the influence of the independent variable of information quality to dependent variable of perception is 39,3%, meanwhile the rest value is 60,7% influenced by other factors outside of the x variable.]]>
<![CDATA[Diskursus Pemberitaan Media Online mengenai Penerimaan Izin Usaha Pertambangan oleh Muhammadiyah dan Nahdlatul Ulama ]]>
<![CDATA[Romadlan, Said]]>;
<![CDATA[Maududi, Mukhlish Muhammad]]>;
<![CDATA[Wahdiyati, Dini]]>;
<![CDATA[Putra, Gilang Kumari]]>
<![CDATA[ Communications Vol. 7 No. 2 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.7.2.3
<![CDATA[As an Islamic community organization, Muhammadiyah and Nahdlatul Ulama (NU) have received an offer for a mining business license from the Government. This acceptance raises pros and cons from various circles.The controversy over the receipt of mining business licenses by Muhammadiyah and NU then became a discourse in the online media, where there was a discourse of pros and cons over the receipt of the mining permit. This study aims to show the discourse of online media news regarding the receipt of mining business licenses by Muhammadiyah and NU. For this reason, the method used is the discourse analysis of the Halliday-Hasan model which focuses its analysis on three elements, namely (1) tenor of discourse, (2) field of discourse, and (3) mode of discourse. The results of the study show that there are two areas of discourse that appear in the online media, namely approving (pro) and rejecting (con) the receipt of mining business licenses by Muhammadiyah and NU. For the tenor of discourse in the field of discourse who agree are dominated by sources from Muhammadiyah leaders, NU leaders, and members of the House of Representatives. Meanwhile, the tenor of the discourse who refused came from Muhammadiyah internal circles, non-governmental organization activists, academics/experts, and members of the House of Representatives. The mode of discourse used by online media are descriptive, argumentative, and persuasive writing styles. The results of this study strengthen the influence of media routines on the practice of media discourse.]]>
<![CDATA[Analisis Semiotika pada Iklan Politik Prabowo-Gibran di Instagram ]]>
<![CDATA[Ismoyo, Sindu Lintang]]>;
<![CDATA[Zahra, Assalova Schissandra]]>
<![CDATA[ Communications Vol. 7 No. 2 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.7.2.4
<![CDATA[This study examines the political campaign strategies of the presidential and vice-presidential candidates, Prabowo Subianto and Gibran Rakabuming Raka, on Instagram during the 2024 Indonesian presidential election. Using a descriptive qualitative approach and structural semiotic analysis, this research focuses on the use of text and visuals in political advertisements to understand how these messages interact and influence public perceptions of the candidates. The research samples were purposively selected, focusing on posts that combine significant verbal and visual elements. This study identifies and analyzes the denotation and connotation of signs used in the advertisements and examines the relationship between visual and verbal messages in constructing political imagery. The findings reveal variations in the effectiveness of visual and verbal signs, influencing the advertisements' ability to support the candidates' image and campaign messages. This research provides new insights into the dynamics of political communication in the digital era and its contribution to campaign strategies on social media. Penelitian ini mengkaji strategi kampanye politik pasangan calon presiden dan wakil presiden Prabowo Subianto dan Gibran Rakabuming Raka di media sosial Instagram selama pemilihan umum presiden dan wakil presiden Indonesia tahun 2024. Melalui pendekatan kualitatif deskriptif dan analisis semiotika struktural, penelitian ini memfokuskan pada penggunaan teks dan visual dalam iklan politik untuk memahami bagaimana pesan-pesan tersebut berinteraksi dan mempengaruhi persepsi publik terhadap kandidat. Sampel penelitian dipilih secara purposif, dengan fokus pada unggahan yang menggabungkan elemen verbal dan visual yang signifikan. Penelitian ini mengidentifikasi dan menganalisis denotasi dan konotasi dari tanda-tanda yang digunakan dalam iklan, serta memeriksa hubungan antara pesan visual dan verbal dalam menciptakan pencitraan politik. Hasil menunjukkan bahwa terdapat variasi dalam efektivitas penggunaan tanda visual dan verbal, yang mempengaruhi kemampuan iklan untuk mendukung citra dan pesan kampanye. Penelitian ini memberikan wawasan baru mengenai dinamika komunikasi politik di era digital dan kontribusinya terhadap strategi kampanye di media sosial.]]>
<![CDATA[My Instagram, My Portfolio: Building Visual Artist Personal Branding in Social Media ]]>
<![CDATA[Aprilia, Monika Pretty]]>;
<![CDATA[Kadek Kiki Astria]]>;
<![CDATA[Yulinda Erlistyarini]]>;
<![CDATA[Kartika Sari Yudaninggar]]>
<![CDATA[ Communications Vol. 7 No. 2 (2025): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009.coms7.1.5
<![CDATA[The presence of social media has opened up opportunities for more Indonesian visual artists to have their works recognized internationally. However, many artists still fail to realize the importance of personal branding. In Indonesia, most artists tend to focus more on production and the creative process of making art. However, in this day and age, social media can help artists shape their personal brand, which creates a positive image that benefits the development of their careers. This research aims to examine how Indonesian visual artists develop their personal branding through their Instagram accounts. The data collection technique used in this research involves conducting in-depth interviews with 10 visual artists located in Bandung, Yogyakarta, and Denpasar. The findings reveal that these ten artists utilize Instagram to construct their portfolios. The majority of informants access Instagram daily, which positively impacts their personal brand development. These findings provide a more comprehensive reference for the case of personal branding among artists in Indonesia]]>
<![CDATA[Penerapan Model of Persuasion dalam Digital Marketing Coffee Shop Tempat Ngupi ]]>
<![CDATA[Istiqfarha Sojapani]]>;
<![CDATA[Purnamasari, Oktaviana]]>
<![CDATA[ Communications Vol. 8 No. 1 (2026): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.8.1.4
<![CDATA[Industri coffee shop di Indonesia berkembang pesat, dengan Indonesia menjadi pemimpin pasar kopi modern di Asia Tenggara pada 2023. Di tengah persaingan pasar yang ketat, Tempat Ngupi memanfaatkan digital marketing dengan penerapan teknik persuasi untuk menarik konsumen. Penelitian ini bertujuan mengkaji penerapan model of persuasion dalam digital marketing yang diterapkan pada coffee shop Tempat Ngupi. Teori yang digunakan dalam penelitian ini adalah Model of Persuasion yang menjelaskan proses pembentukan sikap konsumen, yang terdiri dari message argument dan peripheral cues. Pendekatan dari penelitian ini adalah deskriptif kualitatif. Teknik analisis data yang digunakan ialah in-depth interview, dengan mewawanca owner dan digital marketer dari Tempat Ngupi, serta konsumen tetap dan konsumen baru. Hasil penelitian ini membuktikan bahwa Tempat Ngupi mengintegrasikan jalur central dan peripheral dalam Model of Persuasion untuk menciptakan pengalaman pelanggan yang holistik. Dengan memadukan tema unik, pengalaman emosional, dan komunikasi personal, Tempat Ngupi berhasil mendorong loyalitas pelanggan sekaligus menawarkan pendekatan baru bagi bisnis coffee shop lain.]]>
<![CDATA[Komunikasi Gethok Tular dan Kemitraan sebagai Kekuatan Branding Ginastel dalam Memberdayakan UMKM ]]>
<![CDATA[Indarwati, Zeny]]>;
<![CDATA[Suryono, Joko]]>;
<![CDATA[Widodo, Yoto]]>;
<![CDATA[Setyo, Bono]]>;
<![CDATA[Hariyanto, Hariyanto]]>
<![CDATA[ Communications Vol. 8 No. 1 (2026): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.8.1.1
<![CDATA[The objectives of this research are 1) Attempt to reveal the strengths, criteria and uniqueness of the Ginastel brand; 2) secondly, what marketing communication patterns are used in establishing partnerships between Ginastel tea management and Ginastel partners, as well as in targeting consumers; 3) Describe community empowerment efforts through partnership patterns carried out by Ginastel tea. This research method uses a qualitative descriptive research type. Research subjects included key informants, main informants and supporting informants consisting of management, partners and consumers of Ginastel tea. The location of this research is in Sukoharjo Regency. Data collection techniques use in-depth interview techniques and direct role observation and listening on social media. Data analysis techniques use Miles and Huberman's interactive inductive logic model. Validity testing uses method triangulation and source triangulation techniques. The results of this research are: 1) The Ginastel tea brand has a unique and prominent strength from the substance of the words Ginastel, legi, hot, sepet, kenthel and the delicious taste of tea that the Javanese people like and enjoy. Ginastel's branding strength is based on local Javanese cultural wisdom; 2) Ginastel tea marketing communication patterns in establishing collaborative partnerships with the community and targeting consumer targets using social media TikTok, Instagram and Gethok tular communication media. The synergy between contemporary marketing communication media and infectious disease communication media is considered interesting because they both strengthen each other; 3) The strength of the Ginastel tea brand is being able to empower the community through a partnership system. The strength of the Ginastel tea brand has developed into a brand that can become a franchise business which has an impact on expansion and job creation.]]>
<![CDATA[Systematic Literature Review: Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen ]]>
<![CDATA[Imran]]>;
<![CDATA[Moehammad Iqbal Sultan]]>;
<![CDATA[Muh. Akbar]]>
<![CDATA[ Communications Vol. 8 No. 1 (2026): COMMUNICATIONS ]]>
Publisher : <![CDATA[Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/communications.8.1.2
<![CDATA[The purpose of this study was to answer the question of how digital marketing influences consumer purchasing decisions. The research method uses a systematic literature review. Based on the results of the literature review, researchers found 200 articles using the publish or perish (PoP) application with a narrowed article search from 2019 to 2020, which were then filtered into 10 articles that were analysed in depth. The findings show that some digital marketing has a positive and significant influence on consumer purchasing decisions. Most of the studies analysed show that optimising internet media through digital marketing strategies involving platforms such as social media can increase consumer interaction and can influence purchasing decisions. Tujuan penelitian ini adalah untuk menjawab pertanyaan tentang bagaimana pengaruh pemasaran digital terhadap keputusan pembelian konsumen. Metode penelitian menggunakan systematic literature review. Berdasarkan hasil tinjauan literatur, penelti menemukan 200 artikel dengan menggunakan aplikasi publish or perish (PoP) dengan pencarian artikel dipersempit dari tahun 2019 hingga 2020, yang kemudian disaring menjadi 10 artikel yang dianalisis secara mendalam. Temuan menunjukkan bahwa pemasaran digital mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sebagian besar penelitian yang dianalisis menunjukkan bahwa optimalisasi media internet melalui strategi pemasaran digital dengan melibatkan platform seperti media sosial dapat meningkatkan interaksi konsumen dan dapat mempengaruhi keputusan pembelian.]]>
