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Journal of Media and Communication Science (JcommSci)
Published by Universitas Mataram
ISSN : 26554410     EISSN : 26208709     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Journal of Media and Communication Science (JcommSci) is a scientific journal published by the Department of Communication Studies at the University of Mataram. JcommSci is a medium to publish the results of academic research and as a means of updating the development of Communication Sciences. This journal contains scientific articles that have never been previously published, either as a research result, applied research or scientific articles relating to journalism coverage, media studies, media convergence, digital media, communication and development, health communication, family communication, public relations, marketing communication, political communication. Information about writing guidelines and electronic upload procedures are available in each edition. All articles are included through a peer-review process. Issuance of the journal is every four months, in January, May, September without processing fees.
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Articles 90 Documents
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Telaah Pesan Kampanye #Bijakkelolasampah pada Instagram @Waste4Change Mengenai Program Send Your Waste yang Berdampak Terhadap Sikap Followers Mengelola Sampah Skincare Galuh Dinda Utami; Syafril Tahar; Rustono Farady Marta; Natasia Angreani; Rizki Briandana
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to identify how the campaign message of #Bijakkelolasampah at Instagram @Waste4Change affects their followers regarding Send Your Waste program. The study results implicate that the followers of @Waste4Change followers, which consists of 21-25 years of age and female-oriented respondents, fulfill the validity and reliability tests with a score of 0.30. The mean of the campaign message has a score of 3.43, which is within a “very good” interval category. The regression analysis also confirms that the campaign messages of @Waste4Change have a correlation score of 0.806 among their followers. This means the message of #Bijakkelolasampah campaign has around 65% affinity, whereas the other 35% is affected by other means. The @Waste4Change Instagram managers should pay more attention to every upload so as not to create an ambiguous meaning for their followers.
Determinasi Pesan Kampanye #MYBABYTREE di Akun Instagram @wwf_id terhadap Partisipasi Followers dalam Melakukan Pelestarian Hutan Anggi Dwi Puspita Sari; Sadakita Br Karo; Laurencia Steffanie Mega Wijaya Kurniawati; Harry; Joshua Fernando
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.173

Abstract

This paper aims to determine the extent of the influence of the #MyBabyTree campaign message on the @wwf_id Instagram account on followers' participation in replanting forests. This research method is a survey with a quantitative approach with a simple linear regression analysis technique. The results of the study show the determination of the #MyBabyTree campaign message on the @wwf_id Instagram account on the participation of followers to replant forests by 43.4%, while 56.6% is influenced by other variables from outside this study. In conveying the #MyBabyTree message, you should pay attention to the order of presentation message structure, namely by conveying a strong argument at the beginning of the sentence, such as: writing a caption regarding the sentence asking to plant a tree is placed at the beginning because people pay more attention to the first message in a series of messages. Information on the lack of mangrove forest cover must include an explanation in the form of education for the community, such as: providing education about the contribution of mangrove forests in the bulwark of abrasion prevention and how to maintain and preserve mangrove forests. Supported by the theory used S-O-R (Stimulus, Organism, Response) this can be one of the contents of messages based on emotional appeals, namely messages that evoke positive emotions that provide encouragement to followers. The Instagram account @wwf_id in conveying the #MybabyTree message should use words or sentences that are clear, concise, firm, lively, real, easy to remember, ethical, and aesthetic, such as: "Mangrove cover" is changed to "The area of ​​mangrove forest".
Pengaruh Komunikasi Pemasaran Akun Twitter @Lemonilo Terhadap Brand Awareness Lemonilo Khansa Kinanty Andinadewi; Kinkin Yuliaty Subarsa Putri
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.145

Abstract

Komunikasi Pemasaran sejak dulu sudah diterapkan sebagai usaha sebuah brand untuk menarik calon konsumen. Di era digital ini, pelaku pemasaran turut memanfaatkan teknologi untuk menjajakan produknya, termasuk di media sosial. Salah satu perusahaan yang melakukan praktik ini adalah Lemonilo. Penelitian ini bertujuan untuk mengetahui apakah komunikasi pemasaran akun Twitter @Lemonilo berpengaruh terhadap terbentuknya brand awareness Lemonilo. Peneliti menarik 100 orang responden sebagai sampel, yaitu pengikut akun Twitter @Lemonilo. Peneliti berhasil menemukan persamaan regresi linear yaitu Y = 4,559 + 0,358X. Selain itu, didapatkan hasil nilai signifikasi sebesar 0,000 yang berarti < 0,05. Berdasarkan hasil temuan tersebut, peneliti menyimpulkan bahwa Komunikasi Pemasaran benar berpengaruh secara signifikan (dengan arah pengaruh positif) terhadap pembentukan brand awareness Lemonilo.
Daya Tahan Komunikasi Tradisional Komunitas Adat Bayan di Era Media Digital Hartin Nur Khusnia; Dian Lestari Miharja; Diyah Indiyati; Muhlis Muhlis; Siti Chotijah
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.169

Abstract

In the current era of digital information and communication media, the Bayan indigenous people still firmly maintain the existence of traditional communication. The Bayan indigenous people are part of the Sasak people who live on the island of Lombok, West Nusa Tenggara. Traditional communication has an essential role in the social life of the community. Besides being able to bind relations between communities to be harmonious, it is also the identity of a society. In this regard, knowing how the Bayan indigenous community can maintain traditional communication in the digital media era is crucial. Data were collected by interview, observation, and documentation methods, with the resource persons being the village heads of Sukadana, Baturakit, and Bayan, as well as traditional leaders from the villages of Baturakit and Karang Bajo. The results show that the Bayan indigenous people continue to use digital media or the internet to add insight. However, the Bayan indigenous people also consistently maintain traditional communication. The still-functioning traditional institutions indicate this; still ongoing traditional rituals, including traditional rituals related to Islamic holidays, gawe urip rituals, namely rituals related to life, gawe pati rituals, namely traditional ceremonies related to death; and the functioning of customary awik-awik or customary law. The existence of the traditional communication of the Bayan indigenous people is the responsibility of the customs authorities, the Bayan indigenous people in general, and government policymakers. The factors that affect the durability of this traditional communication are: people's belief in the values ​​of their ancestors that are still firmly held, strong characterizations of traditional stakeholders as opinion leaders, and customary sanctions are also reasons for indigenous peoples to maintain traditional values ​​which are manifested in traditional communication.
Pengelolaan Aktivitas Media Sosial Instagram @Ditjen.Dikti oleh Humas Direktorat Jenderal Pendidikan Tinggi Riset dan Teknologi Dalam Sosialisasi Kebijakan Kampus Merdeka Hanny Hafiar; Farhan Suherman; Ade Kadarisman
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.171

Abstract

Humas Ditjen Diktiristek menggunakan Instagram sebagai media yang diperioritaskan dibandingkan dengan media sosial lainnya, namun pemahaman sasaran utama dari media ini justru rendah. Tujuan penelitian ini dilakukan adalah menggambarkan bagaimana pengelolaan media sosial @ditjen.dikti oleh Hubungan Masyarakat Direktorat Jenderal Pendidikan Tinggi Riset dan Teknologi dalam Sosialisasi Kebijakan Kampus Merdeka yang meliputi proses share, optimize, manage, dan engage (The Circular Model of SoMe). Penelitian ini menggunakan metode penelitian deskriptif. Hasil penelitian ini menemukan Humas Ditjen Diktiristek dalam proses share menyadari Instagram dapat membangun komunikasi dua arah. Namun, Humas Ditjen Diktiristek belum optimal dalam penggunaan riset untuk aktivasi Instagram dan membangun kepercayaan publik. Pada proses optimize pemantauan perbincangan belum optimal karena menggunakan pihak ketiga yang juga Humas Ditjen Diktiristek belum mengetahui tools yang digunakan oleh pihak ketiga, pengecekan manual, dan penggunaan hastag yang belum sesuai dengan yang digunakan audiensnya. Peneliti menyarankan pada tahap share dilakukan riset secara komperhensif, mengunakan social media tools yaitu sprout sosial dengan fitur smart inbox agar dapat mengetahui apa yang sedang di perbincangkan oleh publik, dan serta mengecek mention menggunakan social media tools, yaitu Melthwater, Sysomos, Radian6, Linkfluence, Spiral116, Klout, dan Collective Intellect.
Pengaruh Iklan Televisi Produk Makanan Energen Terhadap Sikap Konsumen Ellia Ernandilla Djuli; K. Y .S. Putri
JCommsci - Journal of Media and Communication Science Vol. 5 No. 3 (2022): Jcommsci Vol 5 No 3 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i3.157

Abstract

Seringkali perusahaan melakukan strategi pemasaran dengan televisi sebagai sarana media untuk mengiklankan tentang suatu produk. Iklan produk makanan Energen merupakan salah satu iklan yang menggunakan media televisi. Dalam penelitian ini populasinya adalah mahasiswa program studi Ilmu Komunikasi Universitas Negeri Jakarta tahun 2019 dengan jumlah 83 orang dan sampel yang diambil sebanyak 45 orang. Analisis data menggunakan validitas, reliabilitas, analisis regresi linier sederhana, dan korelasi. Hasil penelitian diperoleh korelasi sebesar 0,795 yang berarti terdapat hubungan yang kuat dan positif antara iklan televisi dengan sikap konsumen. Hasil regresi menunjukkan sebesar 63,3%. Pengujian yang telah dilakukan menunjukkan bahwa terdapat pengaruh yang kuat dan positif antara iklan televisi dengan sikap konsumen.
SELF DISCLOSURE ANAK BROKEN HOME PADA MEDIA SOSIAL TIKTOK (STUDI DESKRIPTIF FOLLOWERS TIKTOK DI HALAMAN KOMENTAR PADA KONTEN @AKUISANN): SELF DISCLOSURE ANAK BROKEN HOME PADA MEDIA SOSIAL TIKTOK (STUDI DESKRIPTIF FOLLOWERS TIKTOK DI HALAMAN KOMENTAR PADA KONTEN @AKUISANN) Cyntia Dewi Anggraini; Azizah Des Derivanti; Miftia Andini
JCommsci - Journal of Media and Communication Science Vol. 5 No. 3 (2022): Jcommsci Vol 5 No 3 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i3.174

Abstract

ABSTRACT The purpose of this study is to find out how the self- disclosure process is carried out by TikTok followers on the comments page on @akuisann content. This study uses qualitative methods, descriptive studies, interpretive paradigms, triangulation of sources and in-depth interviews with 5 informants who were selected based on the characteristics or criteria determined by the researcher (Purposeful Sampling). The results of the study reveal that self-disclosure carried out by informants through the comments page on @akuisann content based on the Johari Window Theory belongs to two areas, namely open areas and hidden areas. @akuisann's content for commenting is that there is a dyadic effect where informants do self-disclosure because they see many people doing the same thing. In addition, the results of the description of the informants have a desire to motivate each other. The benefits that result is a feeling of relief because he has conveyed what he experienced to others who have a similar fate. Meanwhile, the communication privacy management process is carried out with culture contextual, motivational, and risky backgrounds.
Analisis Jaringan dan Aktor #Jokowi3Periode di Media Sosial Twitter Menggunakan Social Network Analysis Anastasia Alfiony Deliar; Melisa Liviani; Maulida Fitria Zia Az-Zahra; Raden Siti Aura Musyarofah
JCommsci - Journal of Media and Communication Science Vol. 5 No. 3 (2022): Jcommsci Vol 5 No 3 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i3.179

Abstract

Selama masa jabatan Presiden Jokowi berlangsung sudah beberapa kali terdengar wacana perpanjangan masa jabatan menjadi tiga periode. Baru awal tahun 2022 ini pembahasan tersebut menjadi semakin hangat diperbincangkan diantara masyarakat Indonesia melalui media sosial Twitter. Bahkan topik tersebut menjadi trending di Twitter dengan menggunakan tagar #Jokowi3Periode. Maka dari itu penelitian ini memiliki tujuan ingin mengkaji jaringan komunikasi dan menentukan aktor yang memegang pengaruh dalam jaringan #Jokowi3Periode dalam media sosial Twitter. Penelitian ini menggunakan metode penelitian Social Network Analysis (SNA) atau analisis jaringan sosial dengan teori Computer Mediated Communication. Hasil dari penelitian ini menunjukkan informasi terkait #Jokowi3Periode sangat cepat dan mudah menyebar luas di Twitter. Dari data 1500 aktor yang terkumpul, interaksi relasi aktor berjumlah 3803 kali dalam jaringan #Jokowi3Periode. Aktor yang memiliki pengaruh sangat besar pada #Jokowi3Periode adalah @jokowi, @aniesbaswedan, @ganjarpranowo, @msaid_didu, dan @mastenky. Dari beberapa aktor tersebut, akun @jokowi yang paling berpengaruh dan aktor @msaid_didu yang berpengaruh pada penyebaran informasi dalam jaringan #Jokowi3Periode.
The The Examination of Sanctions on Violation of the Broadcasting Code of Conduct to Build a Healthy and Sustainable Broadcasting Industry in Indonesia: - Rendra Widyatama -; Suranto Suranto
JCommsci - Journal of Media and Communication Science Vol. 5 No. 3 (2022): Jcommsci Vol 5 No 3 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i3.187

Abstract

Indonesian TV broadcasters often violate the broadcasting code of ethics. The Indonesian Broadcasting Commission (KPI) provides various tiered sanctions, from the lightest to the most severe, namely the revocation of broadcasting operations licenses. However, all sanctions are administrative in nature. Therefore, they often repeat violations even though they are in the same category. This article discusses new ideas regarding sanctions for violating the TV broadcasting code of ethics. The method used is the evaluative method. The results of the study conclude that violence in the TV broadcasting code of ethics must be expanded at the individual level, not only at the organizational unit. Sanctions against individuals who violate can be in the form of a record of violations that can prohibit a person from having a career in the TV broadcasting industry. People generally fear that they will not be able to earn money to support themselves. Sanctions should lead to better responsibility for TV workers so that they are more concerned about producing healthy TV shows and more compliant with regulations. The researcher believes that implementing expanded sanctions will have implications for better compliance in complying with the television broadcasting code of ethics among television workers.
Journalism as a Killing Machine (Study of Press Freedom and Information Restraint in Indonesia) Fajar Dwi Putra Dwipa; Syamsuddin Aziz
JCommsci - Journal of Media and Communication Science Vol. 5 No. 3 (2022): Jcommsci Vol 5 No 3 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i3.192

Abstract

The Purpose of This Study Is to Provide a Straightforward Picture of The Shift in The Primary Meaning of Journalism from An Information Provider to An Information-Killing Machine. Journalism Has Now Reached the Cusp of Its Failure, Without A Clear Purpose and Becoming the Place of The Press for Capitalism. Currently, People Are Forced to Access Inappropriate Information About Fake News and Information That Kills the Personality of The Indonesian Nation. The Results of This Study Show That Most Media In Indonesia Experience Deformation And Shift In Primary Meaning. Journalism Is Called the Information Killing Machine, He Slaughters All the Messages Until It Runs Out So That Communication Loses Its Main Role and Function. This Change in The Form of Journalism Is Somewhat Controversial Indeed Because In Every Publication Information Tends To Display Scary News And Is Not Safe. The Change Is Dominated by Online Media Even Though There Are Several Major Media in Indonesia Also Become Psychopaths in The World of Journalism. Although The Modern Era, The Main Function of Journalism Must Still Stand Under Journalistic Ethics. Freedom Does Not Mean Fomenting Market Forces Limiting Public Ownership and Reducing the Number of Votes in The Territory of Society. Government Censorship Is Long Gone, Therefore, The Government Through the Ministry of Information and The Press Council Must Play a Residual Role in Ensuring Responsible Press Performance. The Recommendations of The Broadcasting Commission and The Press Council Are Important in Their Position So That the Existence of Information In Indonesia Is Suitable For Widespread Public Consumption. The Conclusion Is That Although It Seems Nothing Is Significantly Different the Ontological Status of Journalism Has Undergone Major Changes and It Should Be Well Thought Out. Currently, What Is Happening in Indonesia Is Journalism That Is Full of Logical Mistakes. For Example, The Overarching Criticism of The Recommendation to Restrict Some Corruption and Covid 19 Suspects Was Disguised and Expanded So That Some of The Information Received by The Public Became Biased. Currently, Indonesia Is Looking for The Existence of Independent Journalism, Not Taking Sides Except For The Truth.

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