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JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH JOB SATISFACTION, EMPLOYEE ENGAGEMENT DAN SELF-EFFICACY TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN PT. BIO DUA RIBU SURAKARTA Aprilia Hardani; Subarjo Subarjo
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.965

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Job Satisfaction, Employee Engagement dan Self-efficacy terhadap Organizational Citizenship Behavior di PT.Bio Dua Ribu. Penelitian ini dilakukan dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan penyebaran kuesioner kepada sampel sebanyak 102 karyawan di PT. Bio Dua Ribu Surakarta. penelitian menggunakan program SPSS Statistic 26 (2019) sebagai alat untuk menguji validitas dan reliabilitas. Teknik pengambilan sampel dalam penelitian menggunakan Purposive Sampling. Hasil penelitian menunjukkan bahwa Self-efficacy tidak berpengaruh signifikan dan negatif terhadap Organizational Citizenship Behavior, sedangkan Job Satisfaction dan Employee Engagement berpengaruh positif dan signifikan terhadap Organizational Citizenship Behavior. Kata Kunci : Job Satisfaction, Employee Engagement, Self-efficacy, Organizational Citizenship Behavior
FAKTOR YANG MEMPENGARUHI PERILAKU GEN Z TERHADAP KEPUTUSAN MEMBELI DALAM PENGGUNAAN APLIKASI TIK TOK Rahmi Rosita; Rahayu Tri Utami
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.967

Abstract

A phenomenon that has emerged recently is the shift in consumer buying interest from e-commerce based platforms to purchasing via tok tok as a digital platform. This research aims to describe 1. The influence of advertising on interest in buying 2. To determine the influence of the Tik Tok application on interest in buying. 3. To find out the influence of advertising and the Tik Tok application on interest in buying This research uses a quantitative type of research. The sample in this study was 60 residents of the city of Bekasi using the specified purposive sampling technique. The research instrument uses data analysis techniques and quasi-questionnaire questionnaires with instrument testing using multiple linear regression analysis methods with analytical requirements tests, hypothesis testing. The research results show that: 1, Advertising Advertising has a positive and significant effect on interest in buying, with a t-table value of 1.295 and a significance level of 0.000 F Table 2.39 and a significance level of 0.000 < 0.05. The magnitude of the influence of advertising and the Tik Tok application on interest in buying is 61.2%. Keywords : Tik tok application, advertising influence, purchase interest.
TRUST SEBAGAI VARIABEL MEDIASI DARI E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION HANDPHONE DI SHOPEE Rachma Putri Puspitasari; Zulfa Irawati
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.968

Abstract

This study aims to analyse E-Wom and Perceived Value on Purchase Intention Handphone at Shopee and Trust as a mediating variable. The method used in this research is quantitative. The population in this study were active students in the Class of 2022, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) with the following data. The research sample consisted of 310 respondents, namely active students in the Class of 2022 from the Faculty of Economics and Business, Universitas Muhammadiyah Surakarta (UMS) who used the Shopee application. The purposive sampling method was used in sampling. The type of data analysed is primary data, collected through the use of questionnaires. Data analysis was carried out using the SEM-PLS method through SmartPLS software. The results in this study are E-WOM has a positive and significant impact on Purchase Intention. E-WOM has a positive and significant impact on Trust. Hedonic Value has a positive and significant impact on Purchase Intention. Hedonic Value has a positive and significant impact on Trust. Monetary Value has a positive and significant impact on Purchase Intention. Monetary Value has a positive and significant impact on Trust. Trust has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Purchase Intention. Utilitarian Value has a positive and significant impact on Trust. Keywords: Trust; E-Wom; Perceived Value; Purchase Intention
ANALISIS AKUNTABILITAS DAN TRANSPARANSI DALAM PENGELOLAAN KEUANGAN MASJID AL-AHSANI KEC. SUNGGAL KAB.DELI SERDANG Muhammad Kholid Adfi; Nurwani Nurwani; Yenni Samri Juliati Nasution
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.969

Abstract

The purpose of this research is to improve the financial accountability and transparency of the Al-Ahsani Mosque. The research method is descriptive qualitative. Documentation, field observation, observation, and interviews were used to obtain data with two informants related to Al-Ahsani Mosque, namely the mosque chairman and the mosque treasurer. The investigation method applied is a case study. The results showed a positive attitude towards the responsibility given to mosque administrators in carrying out non-profit (mosque) financial policies. Transparency in mosque financial management is still not fully implemented in transparency in financial management reporting. It's just that the transparency implemented by the mosque is in the form of announcing the records of the mosque's financial statements every Friday in person. Key words: Financial Reporting, Accountability, Transparency
ANALISIS PENGARUH HARGA, KUALITAS, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ONLINE DI APLIKASI SHOPEE Muhammad Fanhas Ahnaf; Wuryaningsih Dwi Lestari
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.970

Abstract

This study aims to determine the effect of price, quality, and lifestyle on consumer purchasing decisions on online products in the Shopee application. This research uses quantitative methods. The population of this study are consumers who have experience in shopping online through Shopee e-commerce in Surakarta. The sampling technique is purpose sampling. The number of samples for this study was calculated by Malhotra. Through Maholtra's calculation, the minimum sample size needed is 135 respondents. The data source for this research is primary data. The data collection method used in this research is by distributing questionnaires via google form. The data analysis technique of this research is using data analysis software, namely SPSS. The result of this study is that price has a significant effect on purchasing decisions. Product quality is negative and has no effect on purchasing decisions. Lifestyle has a significant effect on purchasing decisions. Keywords: Price, Quality, Lifestyle, Shopee E-commerce.
PENERAPAN MANAGEMEN STRATEGIK ; SEBUAH LITERATUR REVIEW Ika Agustina; Farhat Abas; Elvira Sitna Hajar; Aep Saefullah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.975

Abstract

This research aims to provide a comprehensive literature review on Strategic Management, focusing on its philosophy, stages, and models. The introduction presents the conceptual landscape of Strategic Management and the need for a profound understanding of the philosophies, stages, and models applied in a business context. The research method employs a literature review approach, specifically a Systematic Literature Review (SLR), analyzing 50 international and national research books and articles. Key findings involve the identification and analysis of the philosophies underpinning Strategic Management, critical stages in its implementation process, and effective models across various industries. The implications of this research encompass a enhanced understanding of the essence of Strategic Management for improved decision-making in dynamic business environments. Key words: Strategic Management, Philosophy, Stages, Models, Literature Review
ANALISIS STRATEGI PARTNERSHIP DALAM MENCAPAI OKR PADA PERUSAHAAN PT. GITS INDONESIA Rahmah Ambar Pramesti; Marsha Aulia Hakim; Shafira Sidratul Muntaha Siswanda
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.978

Abstract

This research explores the partnership strategy implemented by PT GITS Indonesia, a digital agency and IT consulting company, to achieve measurable goals through the Objective and Key Results (OKR) framework. This research uses a qualitative descriptive method to understand how PT GITS Indonesia implements partnerships with external partners, vendors, and IT education institutions to create synergies, increase innovation, and access new resources. The results showed that PT GITS Indonesia successfully utilized OKRs and partnership strategies with a measured and structured approach. They identified potential partners, monitored vendors, analyzed partner products, carefully drafted documents, searched for cooperation partners, and initiated new ideas. With this approach, PT GITS Indonesia increased sales, expanded market share, and improved customer experience, gaining a competitive advantage in the market. Practical suggestions include optimizing OKRs, strengthening partner collaboration, developing team skills, and maintaining an accurate database. Academically, PT GITS is advised to continue engaging in research and collaboration with universities and monitor legal changes to strengthen their reputation as a reliable and innovative business partner. Key words: Strategic Partnership, OKR, Marketing, Vendor
STRATEGI PENGEMBANGAN EKOWISATA SEBAGAI UPAYA PENINGKATAN PENDAPATAN PELAKU UMKM DI WISATA HUTAN BAMBU MATADOR, BEKASI Noviandari Sari Utami; Muhammad Sholeh; Rangga Dalu Aji Toana; Muhammad Daffa Andiara
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.980

Abstract

In 2021, Jatirangga Village was designated as one of 125 creative villages assisted by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf RI). The newest concept, Jatirangga Village plans to develop tourism potential in the area, one of which is the matador bamboo forest. The aim of this research is to identify, analyze and formulate an ecotourism development strategy that can increase the income of MSMEs in the Matador Bekasi bamboo forest tourism. The research method was carried out using a qualitative descriptive approach. Data collection was carried out by triangulation, observation, documentation and interviews with tourist attraction managers, MSMEs and tourists. The presence of the Matador Bamboo Forest tourist attraction increases income for MSMEs, although it has not significantly improved the community's economy because the number of visitors is not large. Promotional facilities are lacking and strategies for developing the Matador Bamboo Forest tourist attraction have not been running optimally, which has had an impact on the number of visitors who come. Suggestions that researchers can give for future development include: Tourist attraction managers increasing promotion through social media, local government communities, tourist attraction managers carrying out environmental arrangements and revitalizing facilities and infrastructure to increase interest in visiting Matador bamboo forest tourism, tourist attraction managers and MSMEs receive training and assistance so that the existence of the Matador bamboo forest ecotourism has a significant impact on improving the economy for the surrounding community. Key words: Strategy, Bamboo Forest Ecotourism, MSMEs, Increasing Income
PENGUKURAN KINERJA KEUANGAN RETURN ON ASSETS (ROA) DAN RETURN ON EQUITY (ROE) BERDASARKAN PERUBAHAN LABA KOMPREHENSIF PADA PERUSAHAAN REASURANSI DI INDONESIA Suhartono Suhartono; Reimond Hasangapan Mikkael Napitupulu; R.Muh Deddy Hanif Sardjito
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.982

Abstract

This research was conducted to find out the effect of Return On Equity and Return On Assets on Changes in Comprehensive Income of Reinsurance Companies in Indonesia. Secondary data was obtained from the company's financial statements listed on the official website and the Indonesia Stock Exchange (IDX) in 2011- 2020. The following research test uses multiple linear regression analysis method. The results of this study are: (1) partial test results (t), there is no effect of ROE on changes in comprehensive income. (2) partial test results (t), there is no effect of ROA on changes in comprehensive income. (3) simultaneous test results (f) namely the influence between ROE and ROA on changes in comprehensive income. Keywords: Return On Equity, Return On Assets, Changes in Comprehensive Income.
PENGARUH SERVICESCAPE DAN GAYA HIDUP TERHADAP NIAT BERKUNJUNG ULANG DIMEDIASI KEPUASAN (STUDI EMPIRIS CAFÉ DI JOMBANG) Indra Kurniawan
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.991

Abstract

The current café business has grown so rapidly, the level of competition is also getting tougher, marked by the emergence of various kinds of café concepts that have their own charm, have their own characteristics raised, provide a customer experience. This study aims to examine whether servicescape and lifestyle affect the intention to revisit, and satisfaction is a mediating variable from the influence of the two independent variables. The research method used an explanatory approach, the data was obtained through distributing questionnaires to cafe customers in Jombang and its surroundings, there were 182 respondents. The results showed that servicescape had an effect on the intention to revisit, and lifestyle also had an effect on the intention to revisit, meanwhile satisfaction became a mediating variable (partial mediation) of the two independent variables on the intention to revisit. Keywords: Servicescape, Lifestyle, Satisfaction, Revisit Intention.

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