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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI FINANCIAL DISTRESS DENGAN PENDEKATAN ALTMAN Z-SCORE PADA PERUSAHAAN CONSUMER NON-CYCLICAL YANG TERDAFTAR DI BEI TAHUN 2020-2023 Putri Lestari; Imronudin
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1286

Abstract

This study aims to analyze the factors that influence financial distress with the Altman Z-score approach in non-cyclical consumer companies listed on the IDX in 2020-2023. This research is included in quantitative research. The population in this study uses companies in the consumer non-cyclical sector listed on the Indonesia Stock Exchange (IDX). Sampling using probability random sampling. The data source used is secondary data. Data collection techniques through reading and analyzing various literature books, journals, and also theses. As well as the use of the website through the official website of the Indonesia Stock Exchange (IDX), namely www.idx.co.id and the official website owned by the Company. The data analysis technique uses data processing assistance through excel 2019 software and Eviews or Econometric Views version 12 with the regression analysis method. The results of the study are that profitability and total asset turnover have a positive and significant effect on financial distress. Leverage has a negative and significant effect on financial distress. However, simultaneously the independent variables in this study, namely profitability, leverage, and total assets turnover, have an overall influence on financial distress.
ANALISIS STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT DALAM MEMBANGUN LOYALITAS PELANGGAN PADA BISNIS DEARLY CAKE Ayu Wulandari; Vembri Aulia Rahmi
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1289

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) strategies in building customer loyalty at Dearly Cake. CRM is an essential approach to enhancing customer relationships, maintaining satisfaction, and creating sustainable loyalty. This study uses a qualitative method with a purposive sampling technique to dig deeper into the CRM strategy implemented by Dearly Cake, the factors that influence its effectiveness, and the challenges faced in the implementation process. The results show that Dearly Cake successfully builds customer loyalty through effective communication, personalized service, and consistent product quality. However, challenges such as limited human resources and suboptimal customer data management hinder the maximum implementation of CRM. The study provides recommendations to enhance technology usage in customer data management and ongoing staff training to support more effective CRM implementation. It is expected that this study will provide insights for other businesses aiming to improve customer loyalty through effective CRM strategies.
IMPLEMENTASI KONSEP CSR DAN AKUNTANSI LINGKUNGAN DALAM REFLEKSI NILAI TOKOH PEWAYANGAN KRESNA Ihsanul Windasari
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1290

Abstract

This article explores the concepts of Corporate Social Responsibility (CSR) and environmental accounting with reference to traditional cultural values found in the story of the puppet character Kresna. This unique approach aims to see how Kresna's ethics and spirituality, such as justice, wisdom and responsibility, can be applied to contemporary business practices, particularly in terms of social and environmental responsibility. This research aims to reveal the relevance of the moral and ethical values taught by Kresna in the world of puppetry as a basis for more socially responsible and environmentally sustainable business practices. Using a literature study, this research examines literature on the story of Kresna and the concepts of CSR and environmental accounting, then relates them to form an ethical framework for the modern business world. The analysis shows that the values taught by Kresna can provide guidance in shaping a more ethical and environmentally sustainable business. For example, the values of justice and responsibility in Kresna's teachings encourage companies to be fair to various stakeholders and responsible for the social and environmental impacts of their business activities. In CSR, the application of this value is important amidst the pressures of globalization and increasing public awareness of environmental issues. By adopting local values as in the Kresna story, companies can create CSR programs that are not only profit-oriented or image-based, but also based on local wisdom. This study concludes that the values contained in the Kresna story can strengthen the ethical foundations of CSR and environmental accounting, providing a broader positive impact on society and the environment around the company. It also shows that the combination of traditional principles and modern business practices can generate greater benefits for all stakeholders and strengthen long-term goals in business sustainability.
PENGARUH ETHICAL LEADERSHIP DAN KEPUASAN KERJA TERHADAP KINERJA: IDENTIFIKASI ORGANISASI SEBAGAI MEDIASI Gabril Saifudin; Fauzan Almanshur
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1291

Abstract

This study aims to strengthen the theory of several researchers and determine the effect of ethical leadership and job satisfaction on employee performance with organizational identification as a mediating variable. This research was conducted at PT Turen Indah Group, namely permanent employees of Ocean Garden PT Turen Indah Group. This study uses a quantitative approach, research data collected from 72 respondents. The sampling technique in this study used proportional random samopling. Statistical Package for the Social Sciences (SPSS) was used to test the hypothesis in this study using IBM SPSS Statistics Version 26. The results of this study indicate that 1) Ethical leadership has no effect on employee performance, 2) Job satisfaction has a significant effect on employee performance, 3) organizational identification can mediate the effect of ethical leadership on employee performance, and 4) organizational identification can mediate the effect of job satisfaction on employee performance.
ANALISIS PERAN MEGA, MACRO, DAN MICRO INFLUENCER DALAM PROMOSI PRODUK KECANTIKAN (STUDI PADA KONTEN INFLUENCER DI TIKTOK) Marchella Sinolungan; Suryanto; Arianis Chan
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1292

Abstract

This research discusses the role of mega, macro, and micro influencers in promoting beauty products through the TikTok platform using the AISAS (Attention, Interest, Search, Action, and Share) approach. The purpose of this study is to analyze the role of influencers in attracting attention, building interest, encouraging information search, triggering purchases, and encouraging audiences to share promotional content. This research uses a descriptive qualitative method with a literature study approach and content analysis from TikTok social media. The results show that each level of influencer has a significant role in increasing consumer buying interest. Micro-influencers can reach specific audiences with authentic content, macro-influencers are trusted to provide in-depth reviews that are educative, while mega-influencers help increase brand awareness with a wider audience reach. This promotional strategy is proven to increase engagement, build trust, and impact sales of beauty products
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI MEDIASI (Studi Pada Konsumen Produk APPLE di Universitas Muhammadiyah Surakarta) Muhammad Irly Artha Vikranof; Irmawati
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1293

Abstract

Indonesia is a developing country with the largest population, making it a potential market with high growth, one of which is the APPLE Company. APPLE Company This study aims to determine the effect of customer loyalty on consumers of APPLE products in the campus area of Universitas Muhammadiyah Surakarta. This research method uses a quantitative approach. The population in this study were students of Universitas Muhammadiyah Surakarta who used Apple products. The sampling used in this research is purposive sampling where this technique is used to determine the research sample with consideration of certain criteria. Through Maholtra's calculations, the minimum sample required is 112 respondents who use Apple products, both male and female. In this study, the data source used is primary data source. The data collection method used in this study was the distribution of questionnaires. The data analysis technique used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are Brand Image has a positive and significant effect on Customer Engagement. Brand Image has a positive and significant effect on Customer Loyalty. Brand Love has a positive and significant effect on Customer Engagement. Brand Love has a positive and significant effect on Customer Loyalty. Brand Image has a positive and significant effect on Customer Loyalty which is mediated by Customer Engagement. Brand love has no effect on Customer loyalty mediated by Customer Engagement.
FUNGSI DASAR MANAJEMEN DALAM KONTEKS MODERN: ANALISIS PERENCANAAN, PENGORGANISASIAN, DAN PENGENDALIAN Siti Mulasih; Roviyanti Darozah; Hadi Sutrisno; Hajarudin; Farhat Abbas; Alifi Restu Putera
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1294

Abstract

This research aims to explore the implementation of the basic management functions of planning, organizing, directing, and controlling in the context of modern organizations influenced by technological advances and sustainability principles. The method used is a literature-based and case study approach to analyze the role of digital technologies, such as big data and automation, in supporting data-driven strategic planning, organizing cross-disciplinary teams, and controlling technology-based performance. The results show that transformational leadership is highly relevant in hybrid and remote work environments, which can increase employee motivation and engagement. In addition, the application of sustainability principles in management has a positive impact on organizational reputation and performance in the long term. This research confirms that the adaptation of management functions to technology and sustainability is critical for organizational success in this digital age.
PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, BRAND TRUST DAN BRAND IMAGE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION Dodi Ria Atmaja; Putri Lestari
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1295

Abstract

Pepsodent is a toothpaste where consumers will buy toothpaste repeatedly because it has good quality at an affordable price. The aim of this research is to determine the factors that influence brand loyalty and customer satisfaction such as perceived quality, perceived value, brand identification, brand trust and brand image. This research was conducted on 145 respondents in West Jakarta who had used Pepsodent by collecting questionnaire data online. Sampling in this research was by using purposive sampling technique. With the circulation of other toothpaste brands, it is recommended that companies maintain consumer satisfaction and trust in companies that produce good quality products. The results obtained show that there is a positive and significant influence between the variables perceived quality, perceived value, brand identification, brand trust and brand image on customer satisfaction, as well as the existence of a positive and significant influence between the variables perceived quality, perceived value, brand trust and brand image on customer satisfaction. brand loyalty. Apart from that, there are several results which state that there is no positive and significant influence, namely between brand identification and brand loyalty, and customer satisfaction does not have a significant effect as a mediation between perceived value and brand loyalty, then, customer satisfaction also does not have a significant effect as a mediation between brand identification of brand loyalty
PENGARUH PERENCANAAN DAN PENGENDALIAN PROGRAM KERJA TERHADAP KINERJA STAF PERENCANAAN PERHUBUNGAN KOSTRAD Putri Noor Ramayanti; Iwan Kurnia Gea; Aep Saefullah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1296

Abstract

Perencanaan dan pengendalian merupakan dua elemen fundamental dalam manajemen organisasi, terutama dalam konteks militer (satuan Perhubungan Kostrad) yang menuntut akurasi, disiplin, dan efisiensi tinggi dalam setiap aspek operasional. Penelitian ini bertujuan menganalisis pengaruh perencanaan dan pengendalian program kerja terhadap kinerja staf perencanaan Perhubungan Kostrad. Metode yang digunakan adalah kuantitatif, menggunakan sampling jenuh yang berjumlah 45 responden. Instrumen dan data penelitian dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, analisis korelasi, koefisien determinasi, dan uji hipotesis. Hasil penelitian menunjukkan bahwa variabel perencanaan memiliki persamaan regresi Y = -0,921 + 0,366X1 dengan nilai korelasi sebesar 0,886 yang berarti kedua variabel memiliki tingkat hubungan yang kuat. Nilai koefisien determinasi yang diperoleh sebesar 78%. Uji hipotesis memperlihatkan thitung (3,102) > ttabel (2,013) yang artinya terdapat pengaruh signifikan secara parsial antara perencanaan terhadap kinerja staf. Variabel pengendalian memiliki persamaan regresi Y = -0,921 + 0,222X2 dengan nilai korelasi sebesar 0,868 yang berarti kedua variabel memiliki tingkat hubungan yang kuat. Nilai koefisien determinasi yang diperoleh sebesar 74,8%. Uji hipotesis menunjukkan thitung (1,749) < ttabel (2,013) yang artinya tidak terdapat pengaruh signifikan secara parsial antara pengendalian terhadap kinerja staf. Perencanaan dan pengendalian secara simultan memiliki persamaan regresi Y = -0,921 + 0,366X1 + 0,222X2 dengan nilai korelasi 0,886 yang berarti variabel bebas dengan variabel terikat memiliki tingkat hubungan yang kuat. Nilai koefisien determinasi yang diperoleh sebesar 79%. Uji hipotesis memperlihatkan Fhitung (147,528) > Ftabel (2,43) yang artinya terdapat pengaruh signifikan antara perencanaan (X1) dan pengendalian (X2) terhadap kinerja (Y) staf perencanaan Perhubungan Kostrad. Hasil penelitian ini diharapkan memiliki implikasi untuk memberikan kontribusi signifikan terhadap perbaikan proses perencanaan dan pengendalian program kerja di lingkungan Perhubungan Kostrad
PENGARUH MINAT WIRAUSAHA DAN SELF EFFICACY TERHADAP KINERJA UMKM DI BENGKAYANG Eligia Monixa Salfarini; Dedy; Yeremia Niaga Atlantika; Sabinus Beni; Maya Sari
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1298

Abstract

Performance is an important thing that must be considered in the growth of Small and Micro Enterprises (MSMEs). This study aims to identify and analyze the effect of entrepreneurial interest and self-efficacy on the performance of MSMEs in Bengkayang City. This research is quantitative research with a survey approach. Questionnaires were used in collecting data on 58 MSME players in Bengkayang City who were included in the culinary, service, basic food and clothing businesses. The variables studied included entrepreneurial interest, self efficacy and MSME performance. The data analysis technique uses multiple regression tests using SPSS as an analytical tool to determine the effect of entrepreneurial interest and self efficacy on MSME performance. The results showed that entrepreneurial interest had no effect on performance while self efficacy had a positive effect on performance. The results also showed that entrepreneurial interest and self efficacy together had an effect on the performance of MSMEs in Bengkayang City. The higher the entrepreneurial interest and self efficacy, the higher the performance of MSMEs.

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