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JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 764 Documents
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ANALISIS STRATEGI KOMUNIKASI DAN LOYALITAS KONSUMEN TERHADAP PEMASARAN SMARTPHONE DI KOTA SORONG PAPUA BARAT DAYA (STUDI KASUS PENJUALAN HP MEREK OPPO) Rande, Elisabeth; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2104

Abstract

This study aims to analyze the influence of communication strategy and consumer loyalty on marketing improvement. The research employs a quantitative approach with a survey method using questionnaires distributed to 100 respondents. Data were analyzed using validity and reliability tests, regression analysis, t-test, F-test, as well as R Square and regression coefficient (B) analysis.  The results indicate that consumer loyalty has a significant and dominant effect on marketing improvement, while communication strategy does not have a significant partial effect. However, simultaneously, both variables have a significant effect on marketing improvement. The R Square value of 0.957 shows that 95.7% of the variation in marketing improvement can be explained by these two independent variables. These findings emphasize the importance of strengthening consumer loyalty as a primary focus in marketing strategies, even though communication strategies still need to be evaluated and effectively integrated. This study is limited by the number of variables and sample size, and does not account for other external factors that may influence the results. Suggestions for future research include expanding the variables studied, increasing the number of respondents, and utilizing qualitative approaches to gain a deeper and more comprehensive understanding of consumer behavior and the effectiveness of marketing strategies.
PENGARUH MOTIVASI DAN KOMPETENSI TERHADAP PENINGKATAN KINERJA PEGAWAI PADA SEKRETARIAT KOMISI PEMILIHAN UMUM DAERAH (KPUD) KABUPATEN SORONG PAPUA BARAT DAYA Musad, Fadila Bin; Komber, Mervin I.S.; Likewati, Wa Ode
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2105

Abstract

This study aims to analyze the influence of motivation and competence on employee performance improvement at the Secretariat of the Regional General Election Commission (KPUD) of Sorong Regency, Southwest Papua. The research employs a quantitative approach using questionnaires distributed to 73 employees. Regression analysis results show that motivation and competence simultaneously have a significant effect on employee performance, with a coefficient of determination of 95.2%. However, partially, only the competence variable has a positive and significant effect, while motivation does not significantly affect employee performance. These findings also indicate that competence is the most dominant factor in improving the performance of KPUD Sorong Regency employees. The limitations of the study lie in the scope of the object and variables studied, suggesting that further research with a broader model and additional variables is necessary for more comprehensive results. This study recommends strengthening employee training and competency development programs as the main priority to support organizational performance improvement.
PENGARUH KOMITMEN ORGANISASI, KEPUASAN KERJA DAN KEPERCAYAAN TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DAERAH KABUPATEN SORONG Alhamid, Yaser Arafat; Pahmi, Pahmi; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2106

Abstract

This study aims to examine and analyze the influence of organizational commitment, job satisfaction, and trust on employee performance at the Regional Secretariat of Sorong Regency. Organizational commitment, job satisfaction, and trust are crucial factors believed to affect the quality and productivity of employees. These variables play an important role in creating a conducive work environment, building motivation, and enhancing employees' sense of responsibility in carrying out their duties. The research employs a quantitative approach with a survey method involving employees at the Regional Secretariat of Sorong Regency. Data are collected through questionnaires developed based on indicators from each research variable. Data analysis is conducted to determine the extent of the influence of organizational commitment, job satisfaction, and trust, both simultaneously and partially, on employee performance. The results of this study are expected to contribute to the development of human resource management theory, particularly within the context of local government institutions. Furthermore, this research is anticipated to serve as a reference for the management of the Regional Secretariat of Sorong Regency in formulating strategic policies aimed at improving employee performance by strengthening organizational commitment, increasing job satisfaction, and building trust in the workplace.
ANALISIS STRATEGI PERSONAL SELLING DALAM MENINGKATKAN JUMLAH PENERIMAAN MAHASISWA BARU DI STIKES ABDI NUSANTARA Eriza, Putri Ulfa; Paramitadewi, Punkie
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2107

Abstract

This study aims to analyze personal selling strategies to increase new student admissions at STIKes Abdi Nusantara using a qualitative approach through data collection techniques such as interviews, observations, and document studies. The results indicate that personal selling strategies are implemented through various approaches such as school visits, WhatsApp communication, participation in campus fairs, and the involvement of lecturers, staff, active students, and alumni, which create two-way communication and build emotional bonds with prospective students. This strategy has had a positive impact on increasing the number of applicants, a success supported by the responsiveness of the promotion team, the use of appropriate media, and testimonials from alumni. Despite obstacles such as limited promotional staff and low initial response from prospective students, the institution is able to adapt its strategy adaptively, thus making personal selling an effective and relevant higher education promotion strategy.
ANALISIS TINGKAT KEPUASAN KERJA KARYAWAN PADA YAYASAN ABC Siti Nur Rohmah; Tri Andriani; Amalia, Nurulita; Ilham, Ilham; Mia Rahma Dewi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2109

Abstract

Job satisfaction is one of the important aspects in human resource management because it directly affects employee productivity, loyalty, and performance. Employees with high job satisfaction tend to show good work motivation, minimal conflicts, and are able to contribute optimally to achieving organizational goals. In the context of educational institutions, job satisfaction becomes a crucial factor because it is directly related to the quality of educational services and the teaching-learning process. ABC Foundation, as an educational institution, has a strategic role in shaping a quality generation, but is faced with the phenomenon of job dissatisfaction experienced by some teachers and staff. The issues include aspects of welfare, workload, and the internal communication system, which are considered not yet optimal, resulting in decreased motivation, increased complaints, and fluctuations in employee performance. This study aims to analyze the level of job satisfaction among employees at ABC Foundation and to identify the main factors affecting it. The results of this study are expected to provide a clear picture of the employees' job satisfaction situation and serve as a basis for the foundation in formulating more effective human resource management policies to improve employee performance and the quality of educational services sustainably.
ANALISIS PERAN MEDIA DIGITAL MARKETING SEBAGAI BRANDING SEKOLAH UNTUK PENINGKATAN MUTU PENDIDIKAN DI SD YPK IMANUEL KAMISABE KABUPATEN SORONG SELATAN Winata, Wisnu; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2110

Abstract

This study aims to analyze the role of digital media as a marketing tool for school branding in improving the quality of education at YPK Imanuel Kamisabe Elementary School in South Sorong Regency. This study used a quantitative approach with an explanatory research design. The research objects were the use of digital media, school branding, and educational quality. The study population included parents, school committee members, and teachers, totaling 40 respondents, all of whom were sampled using a saturated sampling technique. Data collection was conducted through a closed-ended questionnaire with a Likert scale, while data analysis used descriptive statistics, the classical assumption test, the Pearson correlation test, and simple and multiple regression analyses to test the research hypotheses. The results showed that digital media had a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the first hypothesis. School branding was also shown to have a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the second hypothesis. Simultaneously, digital media and school branding had a significant effect on educational quality, with a significance value <0.05, thus accepting the third hypothesis. Research findings indicate that consistent use of digital media can strengthen a school's image, increase public trust, and drive improvements in educational quality, both in terms of the learning process and external support. The study's conclusions confirm that a digital media marketing strategy integrated with school branding is an effective and sustainable approach to improving educational quality, particularly in schools located in remote areas.
PENGARUH KELENGKAPAN PRODUK HUKUM KEUANGAN PUBLIK TERHADAP PARTISIPASI PUBLIK DI JARINGAN DOKUMENTASI INFORMASI HUKUM (JDIH) DPRD KOTA BANDUNG Ilfani, Binta Sekarlia; Firmansyah, Anry
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2115

Abstract

This study aims to analyze the effect of the completeness of public financial legal documents in the JDIH of the Bandung City DPRD on public participation by applying the DeLone and McLean model. The research employed a quantitative approach involving 110 respondents and was analyzed using SEM-PLS. The results indicate that service quality and net benefits have a positive and significant effect on public participation, while system quality and information quality have a negative and significant effect. Use and user satisfaction do not have a significant effect. The model demonstrates moderate explanatory power (R² = 0.582). These findings confirm that public participation is more strongly influenced by perceived tangible benefits and the quality of service interaction than by the technical aspects of the system.
ANALISIS HUBUNGAN BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL DENGAN PENINGKATAN KINERJA PEGAWAI POLITEKNIK LP3I BANDUNG Rahmat Ginanjar, Igus
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2119

Abstract

Organizational culture is a system of values ​​and beliefs shared by people interacting within an organization, serving as a sense of identity and a guideline for behavior in achieving organizational goals. One factor in the success of organizational goals is leadership, particularly leadership style, which determines organizational performance, as evidenced by employee performance. The purpose of this study is to analyze the influence of organizational culture and transformational leadership style on improving employee performance. The study was conducted using a questionnaire survey of all employee respondents, aiming to gain a deeper understanding of social phenomena within a natural context. This study attempts to analyze organizational culture and leadership style on improving employee performance at the LP3I Bandung Polytechnic educational institution. This method was chosen because it captures the complexity of social reality comprehensively and contextually, and allows for deeper interpretation of the experiences and perspectives of informants to gain a deeper understanding of the phenomena under study, rather than generalizing the findings.
INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS SYARIAH DALAM RITEL HEWAN KURBAN PERKOTAAN: STUDI LITERATUR INTEGRATIF Nurdin, Nurdin; Kohar, Abdul
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2121

Abstract

The development of the sacrificial animal (qurban) retail business in urban communities shows increasingly fierce competition, requiring businesses to be able to build long-term relationships with customers. Customer Relationship Management (CRM) is one strategic approach that can increase customer loyalty, but the implementation of CRM in sacrificial animal retail needs to be adapted to sharia values that emphasize honesty, trustworthiness, transparency, and worship-based service. This study aims to analyze the concept and application of Sharia-based Customer Relationship Management in the retail sale of sacrificial animals in urban communities through a literature review approach. The research method uses a systematic literature review of various scientific sources in the form of journals, books, and research reports relevant to the concepts of CRM, sharia marketing, and Muslim consumer behavior. The results of the study show that the application of sharia-based CRM not only focuses on customer satisfaction but also on building trust, religious commitment, and the value of sustainable transactions. Strategies such as personal communication, transparency regarding animal quality, ease of payment services, and assistance with sacrificial rituals have been proven to have the potential to increase customer loyalty and business differentiation. This study concludes that integrating CRM principles with sharia values can be a competitive advantage for sacrificial animal retailers in urban areas, while also strengthening the emotional and spiritual relationship between businesses and consumers. The implications of this study provide a conceptual basis for the development of an applicable sharia CRM model in the religious retail sector.
PENGARUH CONTENT MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SEPATU SANDAL CARVIL PADA APLIKASI TIKTOK Sultony, Yanuar Bhakti; Soebiantoro, Ugy
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2152

Abstract

Social media has become a dominant and effective marketing tool. TikTok, originally known as an entertainment medium, has now transformed into a powerful e-commerce channel. PT Carvil Abadi, an Indonesian shoe and sandal brand, had established itself as a market leader, but experienced a significant decline in market share in 2024 and was challenged by other brands. The main objective of this study is to analyze the influence of content marketing and online customer reviews on purchasing decisions for Carvil sandals on the TikTok app. Data collection was conducted quantitatively using a survey method. A total of 100 respondent as TikTok users and having purchased Carvil sandals participated in the study's questionnaire. The data were processed and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings of this study indicate that content marketing and online customer reviews influence purchasing decisions. This suggests that companies need to improve and promote the quality of digital content and pay attention to the influence of consumer reviews to improve purchasing decisions.

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