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Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
ISSN : 23553197     EISSN : 23553804     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen menerbitkan naskah hasil penelitian yang relevan dengan bidang ilmu komunikasi, bisnis dan manajemen.
Arjuna Subject : -
Articles 246 Documents
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PENGARUH PROMOSI TERHADAP VOLUME PENJUALAN SUSU HI LO PADA PT. NUTRIFOOD INDONESIA PALANGKA RAYA Tasman H. Taher
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7755

Abstract

Representative food and beverage manufacturing business of Palangkaraya in the course of improving sales volume of product outcome is more likely to address promotion policy. At any time, national sales volume increases when such promotion policy is properly performed. On that basis, this study aimed to observe whether promotion brings any effect on sales volume. Variables of this study include promotion (X) and sales volume (Y). This study used quantitative method by using Simple Linear Regression analysis means and assisted by SPSS. By simple linear regression, it showed Y = 99303537.603 + 242.742X. b = 242.762, identifying that each promotion fee increased in IDR1, then the sales increased amounting to IDR242.762. In other words, there is an effect on sales volume. Based on the results of determination analysis, R square of determination coefficient is 50.4%. Such number suggested that promotion variable brings an effect on sales volume of 50.4%. Meanwhile, 49.6% is affected by other factors unidentified in this study. Based on the result of t test, it suggested that Hypothesis test was conducted by consulting tcalculation and ttable, where sample test = 5 and degree of freedom (5-2) = 3 at significant rate of 5% was 1.691. The value of tcalculation obtained was 5.879. tcalculation is greater than ttable (5.879 ≥ 1.691). Hence, the hypothesis that promotion cost brings an effect on Hi Lo milk sales volume in Palangkaraya is accepted.
KOMUNIKASI ANTAR PRIBADI ANGGOTA KELUARGA PADA MAKAN MALAM (Studi Fenomenologi pada Public Speaker di Kota Banjarmasin) Andika Witono; Gita Ramadhan
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.6895

Abstract

Komunikasi antarpribadi anggota keluarga di meja makan, merupakan penelitian yang mengkaji pembicaraan antar anggota keluarga ketika makan malam berlangsung. Pada saat itu, anggota keluarga yang terdiri ayah, ibu, ataupun orangtua wali bersama anak-anak berkumpul dan menyantap hidangan makan malam bersama. Komunikasi yang terjadi merupakan sarat makna pembelajaran hidup, sehingga anak-anak bertumbuh menjadi penuh percaya diri, merasa lebih bahagia karena pendapatnya didengar. Mereka bertumbuh menjadi Public Speaker, karena sejak kecil terlatih untuk mengemukakan pendapat di depan keluarganya. Penelitian ini dilakukan dikaji dengan metode kualitatif deskriptif dan menggunakan pendekatan fenomenologi dengan mewawancarai 3 (tiga) public speaker di Kota Banjarmasin, sebagai ibukota provinsi, warganya masih sempat melakukan makan malam bersama.
ANALISIS PENGARUH KEPUASAN PELAYAN NASABAH TERHADAP KINERJA BANK PADA BANK MANDIRI CABANG PALANGKA RAYA Pamungkur Pamungkur
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7750

Abstract

In order to promote competition, company should be able to provide its customers with satisfaction, for instance by giving products with better quality, affordable, better service than the competitors. Customers satisfaction or unsatisfaction becomes a national, global, industrial and service company trending topic. Customers satisfaction is considered by goods/service quality customers expect. Therefore, quality assurance is the main priority for every company, particularly now that is perceived as a competition excellence benchmark for company. This study aimed (a) to analyze the conformity between interest level of service components according to customers with the performance done by Bank Mandiri and (b) to analyze customers satisfaction on services provided so as to contribute the performance of Bank Mandiri to achieve good quality improvement by the stipulation of main priority. This study used a Qualitative data method by scoring, in calculation scale. A statement or question requiring alternative response, such as: very satisfied, satisfied, less satisfied, not satisfied at all, respectively with figures given 4 (four), 3 (three), 2 (two), and 1 (one). There are 2 types of data namely qualitative and quantitative data. Quantitative data is classified into discrete/nominal data and continue data. Nominal data are data that can only be classified individually, in discrete or categorical. These data were collected by calculation outcomes, for instance in a class, there are 50 students consisting of 30 males and 20 females. Study results suggested that factors becoming main priority or at Quadrant IV on cartesius diagram that should be performed as customers expectation among others: Teller attention to customers, all employees’ integrity in terms of servicing customers, waiting time in ATM queue, the presence of ATM machine, Interest Rate given by bank currently. Since those factors identify factors or attributes considered to have influenced customers service including components perceived crucial, however the management has not performed as customers expect, consequently, it is disappointing/unsatisfying
STRATEGI PEMASARAN UMKM MEREK THEMIL DI TENGAH PANDEMI COVID 19 Isra Ul Huda; Anthonius J. Karsudjono
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.6474

Abstract

Di tengah pandemi Covid-19, banyak pelaku usaha, terutama usaha mikro kecil dan menengah (UMKM), yang mengalami tekanan. Usaha Mikro Kecil dan Menengah (UMKM) yang memiliki nama merek THEMIL adalah salah satu UMKM yang ada di Kemuning Guntung Paikat Banjarbaru Kalimantan Selatan. Ditengah pandemik covid 19 ini masih mampu bertahan bahwa dari hasil pengamatan sementara malah berkembang meningkat dalam hal penjualan. Tujuan pada penelitian ini yaitu untuk mengetahui Strategi Pemasaran UMKM Merek Themil Di Tengah Pandemik Covid 19. Jenis penelitian yang digunakan oleh peneliti adalah kualitatif deskriptif dan hasil penelitiannya banyak menguraikan hasil wawancara. Hasil penelitian di peroleh produk jamu yang ditawarkan sudah baik. Produk yang ditawarkan juga rapih, bersih, dan menarik. Harga masih belum stabil, Lokasi pada Produk jamu Merek Themil sulit dijangkau oleh sebagian kecil konsumennya, promosi dengan mengikuti beberapa bazar maupun pameran, pemberian produk secara gratis saat wabahnya virus covid-19. Karyawan melibatkan keluarga dan juga masyarakat sekitar. Proses produksi Usaha Jamu Merek Themil mendapatkan pasokan bahan baku dari pasar yang jaraknya cukup jauh dengan rumah. Fisik Jamu Merek Themil berdiri di sebuah tempat yang sekaligus jadi tempat tinggal pemilik. Jamu merek THEMIL sudah memiliki ijin PIRT dan juga sudah memiliki Sertifikat Halal dari Majelis Ulama Indonesia (MUI)
Pengaruh Total Assets Turnover (TATO) dan Debt Equity Ratio (DER) Terhadap Economic Value Added (EVA) (Studi pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia) Aris Setia Noor; Andi Ratna Sari Dewi
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7760

Abstract

Perusahaan ingin mengetahui apakah kinerja keuangannya baik dengan melihat nilai tambah ekonomis perusahaan ( Economic Value Added) untuk memenuhi harapan investor. Penelitian ini bertujuan untuk mengetahui seberapa besar Total Assets Turnover ( TATO ) Dan Debt Equity Ratio ( DER ) berpengaruh baik secara simultan maupun parsial Terhadap Economic Value Added ( EVA ). Penelitian ini menggunakan data sekunder yang diperoleh Pojok Bursa Efek Indonesia dan laporan tahunan emiten. Periode observasi yang digunakan yaitu selama 5 tahun dari 2016 hingga tahun 2020. Sampel pada penelitian ini terdiri dari enam perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia ( BEI ). Metode yang digunakan untuk menganalisis data adalah dengan menggunakan regresi linier berganda dan untuk menguji hipotesis yang diajukan dengan menggunakan uji ANOVA ( uji F ) dan uji t dengan bantuan software SPSS versi 28. Hasil penelitian menyimpulkan bahwa secara simultan kedua variabel independen yaitu Total Assets Turnover ( TATO ) Dan Debt Equity Ratio ( DER ) berpengaruh Terhadap Economic Value Added ( EVA ). Secara parsial, hanya Debt Equity Ratio ( DER ) yang berpengaruh terhadap Economic Value Added ( EVA )
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA GRAB DI KOTA BANJARBARU Akhmad Samhudi; Siti Raesa Rizki Pardani
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7751

Abstract

This study aims to examine: (1) To determine and analyze the effect of Service Quality on Decisions to Use Grab services in Banjarbaru. (2) To find out and analyze the effect of price on the decision to use Grab services in Banjabaru. (3) To find out and analyze the effect of Services Quality and Price on Decisions to Use Grab services in Banjarbaru. The indicators for each variable are the first service quality indicators are tangible (tangible), reliability (reliability), responsiveness (responsiveness), assurance (guarantee), empathy (empathy). From the price variable the indicators are price affordability, price suitability with product quality, price competitiveness, price suitability with benefits. And from the use decision variables are product selection, brand selection, dealer selection, time of purchase, number of purchases, payment methods. This study uses quantitative analysis. The data analysis method used ia multiple linear regression analysis technique, classical assumption test, F test, t test, coefficient of determination. The results of this study indicate that service quality and price simultaneously affect the decision to use Grab services in Banjarbaru. Price has a partial effect on the decision to use Grab services in Banjarbaru.
PERSEPSI MAHASISWA TERHADAP PEMAHAMAN MATERI MATA KULIAH MELALUI PROSES PEMBELAJARAN DARING PADA MAHASISWA STIE PANCASETIA BANJARMASIN Isra Ul Huda
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.6475

Abstract

Dampak penyebaran virus Covid19 pada dunia pendidikan menuntut para pendidik dan peserta didik untuk mampu dengan cepat beradaptasi dengan perubahan yang ada. Sistem pembelajaran yang semula berbasis pada tatap muka secara langsung di kelas, harus digantikan dengan sistem pembelajaran yang terintegrasi melalui jaringan internet secara virtual (online learning). Tujuan pada penelitian ini adalah untuk menganalisis pengaruh Persepsi Mahasiswa Terhadap Proses Pembelajaran Daring dan Pemahaman Materi Mata Kuliah. Selain itu juga memiliki tujuan untuk menganalisis pengaruh Proses Pembelajaran Daring Terhadap Pemahaman Materi Mata Kuliah STIE Pancasetia Banjarmasin.Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Data hasil kuisioner dari responden akan dianalisa menggunakan teknik Partial Least Square (PLS). Adapun alasan pemilihan menggunakan metode PLS ini adalah disesuaikan dengan tujuan penelitian ini yaitu selain untuk menguji pengaruh variabel independen terhadap variable dependen juga ada pengujian peran mediasi atau variabel intervening. Hasil penelitian diperoleh. Persepsi Mahasiswa berpengaruh secara langsung terhadap Pemahaman Materi. Yang artinya Persepsi Mahasiswa yang baik dapat menjadikan Proses Pembelajaran Daring semakin efektif dan efesien. Persepsi Mahasiswa berpengaruh secara langsung terhadap Pemahaman Materi Mata Kuliah STIE Pancasetia Banjarmasin. Yang artinya seorang Mahasiswa yang mempunyai persepsi positif dan baik dapat meningkatakan Pemahaman Materi di dalam perkuliahan. Proses Pembelajaran Daring berpengaruh secara langsung terhadap Pemahaman Materi, yang artinya proses belajar secara online yang dilakukan dengan baik, maka pemahaman materi juga akan meningkat pemahaman. Adanya mediasi atau intervening antara Persepsi Mahasiswa terhadap Pemahaman Materi melalui Proses Pembelajaran Daring
FAKTOR-FAKTOR YANG MEMPENGARUHI PENYESUAIAN KARIR PEGAWAI (Studi Pada ASN Organisasi Publik di Kota Banjarmasin) Rahmi Widiyanti; Basuki Basuki; Mursanto Mursanto
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7761

Abstract

Organizations are always changing with shifting in leadership. Employees are required to be able to adapt to changes in the organization, including the existence of work shifting in the organization. Employees are required to have professionalism in their work in order to provide good service to the user community. At this point, the employee's personality traits and career adaptability are very important. Relevant research shows that the ability to adapt to a career should not be overlooked when career planning is made. This study examines the relationship between employee personality traits and career adjustment abilities, who work in the public sector in the Banjarmasin City (n = 100). Using the survey method, data was collected from village officials. According to the results of data analysis, five personality factors and identification dimensions, and each dimension are grouped into three levels. Factor analysis was applied to the expression of career adaptability, with four factors. The results showed that there were significant differences in employee’s career adjustments according to the personality traits of each employee’s.
FAKTOR YANG MEMPENGARUHI NET PROFIT MARGIN (NPM) PADA BANK NEGARA INDONESIA (BNI) PERSERO CABANG PALANGKA RAYA Sunarmie Sunarmie
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.7752

Abstract

Indonesia gained different net profit margins. Banks with the highest net profit margin for four consecutive periods, each of which exceeds 24%, while bank with the lowest NPM is Bank Negara Indonesia (BNI), of which value was less than 10.22% in 2016, even in 2019, NPM obtained by Bank BNI was negative showing that the bank suffered a loss during the period 2019. Different from 9 other banks with NPM value relatively stable, the lowest NPM value was obtained by BNI, particularly in 2019. Interestingly, given BNI is one of the ten banks in Indonesia having the biggest asset, it merely obtained a low NPM. This study aimed to (1) identify the effect of operational efficiency ratio and cost efficiency ratio on net profit margin of Bank Negara Indonesia (BNI) Persero simultaneously during the period of 2014-2021 and (2) to identify the effect of operational efficiency ratio and cost efficiency ratio on net profit margin of Bank Negara Indonesia (BNI) Persero partially during 2014-2021. This is a descriptive qualitative study which reveals the degree of an effect or relation between variables stated in figures. It was done in such a way by collecting data which is supporting factors of the effect between relevant variables to be analyzed later. The results suggested that Operational efficiency ratio (BOPO ratio) and cost efficiency ratio (CER) bring an effect of 91.6% in illustrating each variation to net profit margin (NPM) value of Bank BNI between 2014 and 2021, while the remaining of 8.4% is illustrated by other variables out of research model, such as interest sensitivity rate (ISR). The conclusion of this study results include (a) operational efficiency ratio (BOPO ratio) partially brings an adverse effect, while cost efficiency ratio (CER) in fact brings a positive effect. In case of Bank BNI, this is a result of the development of total non-interest expense, as an indicator of CER, in fact it can boost total sales which is an indicator of NPM, particularly in 2019, where the total sales increased when the bank suffered a loss, and (c) two free variables, namely variable X1, operational efficiency ratio (BOPO ratio) partially dominantly affecting binding variables, brings an effect on net profit margin (NPM).
SURVEI KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN PDAM INTAN BANJAR Rifqi Amrulloh
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.6526

Abstract

Rifqi Amrulloh, Management Major of Sekolah Tinggi Ilmu Ekonomi Pancasetia Banjarmasin, 2019, Public Satisfaction Survey On The Quality Of Service Of Pdam Intan Banjar, Supervisor 1 : Nurus Sjamsi, Supervisor 2 : Isra’ul Huda. The purpose of this study is to want to know the level of community satisfaction with the quality of service at the Regional Drinking Water Company (PDAM) Intan Banjar and based on these results, want to provide input that should be done by the management of PDAM Intan Banjar. The method used is quantitative descriptive analysis. This research was conducted using quantitative analysis. The results of the quantitative calculations obtained are presented in the form of a meaning-centered description. This study aims to explain the existing phenomena by using numbers to describe the characteristics of an individual or group. This research was conducted on 384 respondents of PDAM Intan Banjar customers and was conducted for 3 weeks. The results showed that the results of the community satisfaction survey at the Regional Drinking Water Company Intan Banjar were categorized as "GOOD" with a Community Satisfaction Index (IKM) score of 77.09, this means that the service that has been provided to the community is good, it is hoped that it will be further improved so that in the future it can be better from now on.

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