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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 202 Documents
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Pemanfaatan Teknologi Augmented Reality sebagai Media Komunikasi Informasi dalam Dunia Bisnis Maulana, Muhammad Hikam; Suryana, Asep; Koswara, Iwan
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4886

Abstract

This article intends to examine the use of AR technology in the context of its application in the wider business world. Apart from that, the limitations and future research contained in the previous article will also be explained in this article. . This research adopts the systematic literature review (SLR) guidelines proposed by Xiao & Watson (2019) with eight main steps . Therefore, to obtain deeper information, researchers asked several research questions. First, how has the use of Augmented Reality (AR) in a business context been developed and implemented widely, What challenges and opportunities does the use of AR present in the business world, What effectiveness and efficiency results from using AR in business.The importance of enhancing consumer engagement and experience in online shopping drives companies to continuously innovate to create a competitive edge in business. Augmented reality is said to be able to create this advantage in terms of processes and services. This research aims to analyze how the utilization of AR technology in the business world and explain the challenges and opportunities generated from its use. To understand the extent of AR utilization in business, a systematic literature review (SLR) of previous studies published no later than 2014 was conducted. The results of this research indicate that the majority of AR technology utilization in business is to visualize products in 3D in the real world and display virtual product trials. The explanation of challenges and opportunities generated can serve as anticipation and strategies for companies to advance their business sustainability.
Quasi-Experiment on the Pro-Environmental Attitudes of DKI Jakarta Province Teenagers Influenced by the Documentary Film "Tenggelam dalam Diam" Alvin, Alvin Iqbal Baihaqi; Sumartias, Suwandi; Erwina, Wina
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4934

Abstract

When discussing climate change, one of the effects that is very pronounced is the abrasion and flooding that often occurs in Indonesia, especially in the province of DKI Jakarta, as one of the fastest sinking cities in the world. If this is not controlled, most of the city could be completely submerged by 2050 (Mayuri & Rafki, 2018). In an effort to combat climate change, some research suggests that young people are potentially well placed to trigger ambitious and long-term societal change by adopting sustainable attitudes and behaviours in energy use. (Ouariachi et al., 2017). To determine the increase in pro-environmental attitudes after an experiment using the documentary film "Tenggelam Dalam Diam" for teenagers in DKI Jakarta Province. This study will apply a Nonequivalent group design which is a quasi-experimental research design by comparing two pre-existing groups, where one group receives an intervention (experimental group) and the other group does not receive an intervention (control group) (Creswell, 2014). The results of Asym. Sig. (2-tailed) shows 0.00 which is less than 0.05, it can be stated that the documentary film "Tenggelam Dalam Diam" has an effect on pro-environmental attitudes of DKI Jakarta province teenagers. The results showed that the movie was effective in raising pro-environmental attitudes among teenagers in Jakarta, This research is expected to provide useful information for policy makers and stakeholders, in developing campaign strategies or programs that are more effective in increasing pro-environmnet attitudes and concrete actions towards the environment.
Strategi Digital Marketing dalam Meningkatkan Brand Awareness pada Grosir Olshop dengan Metode N.Vivo Yolanda, Salsa Debi; Yusniah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4935

Abstract

Rapid economic progress has made entrepreneurs take various steps to advance their business. The methods they use always follow current trends and follow technological developments. The way people shop has changed as a result of advances in technology and easier internet access; Digital marketing methods are very important for business expansion. In this competitive business environment, the city of Medan is no less competitive in introducing local brands that they produce through digital media. One of the local brand companies in the city of Medan is Wholesaler Olshop and here the researchers want to explore what digital marketing strategies are used to increase brand awareness so that they can compete with the many fashion companies in Indonesia ranging from local brands to foreign brands. The research method used by researchers is descriptive qualitative with a case study approach to determine digital marketing strategies in increasing Brand Awareness in online wholesale companies. Descriptive is a problem formulation that describes or explores the social conditions that will be researched in a comprehensive and in-depth manner. Digital marketing strategies have become the main key in increasing brand awareness for online wholesalers. By utilizing social media such as Instagram, WhatsApp, and e-commerce platforms such as Shopee, online wholesalers can expand their audience reach and build a strong online presence.
Representation of Gender Equality in the “Barbie” Film: Semiotic Analysis of Roland Barthes Dewayani, Ardya; Azwar
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4952

Abstract

This research focuses on the representation of gender equality in the live-action film "Barbie" produced by Warner Bros. which was released in 2023 and directed by Greta Gerwig. This film illustrates how the characters Barbie and Ken face differences in the social construction of gender between the utopian world they live in and the real world. Gender equality itself is the assumption that men and women have the same position. Through nurture theory, we can assume that gender is a characteristic inherent in men and women through social construction, not due to biological factors. This research uses qualitative methods by collecting data through documentary, observational, and literature methods. The data was then analyzed using Roland Barthes' semiotics. In this film, we see how female characters have positions of power in government against stereotypes, dare to defend themselves when they are ridiculed as a form of resistance to objectification, women who then dare to express their opinions against marginalization, and male characters who dare to be vulnerable in their actions. express their feelings so that there is no more emotional suppression. These four phenomena are indicators that serve as an assessment of the analysis of gender equality in this research. Thus, through the film "Barbie" it is known that there are four research units that represent stereotypes, objectification, marginalization, and emotional oppression.
Peran Humas dalam Pelaksanaan Program Penurunan Angka Kematian Bayi Kabupaten Banyumas Leony, Anastasia; Prastyanti, Shinta; Setiansah, Mite
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4961

Abstract

The Infant Mortality Rate (IMR) in Banyumas Regency continued to showed fluctuacting trend from 2017-2023, thus requiring more attention. This condition has prompted the Banyumas Regency Government to continuously make various efforts to curb the rising IMR in the future. These efforts are implemented through various programs to create understanding from the Banyumas Regency Health Office to the public. In executing these programs, there are public relations strategies used to support the optimal implementation of the programs. Each program has different objectives and target groups. This is based on the awareness that to control the Infant Mortality Rate, the government cannot focus on one target alone. Not only to create understanding among the public, but coordination among various health agencies is also important. This study aims to describe how public relations roles are utilized in each program that has been implemented to reduce the Infant Mortality Rate. This study uses a qualitative descriptive research method with case study data analysis. The data analyzed are derived from documents of Banyumas Regency reports from 2017-2023, supported by other written documents from various sources. The results indicate that in maximizing the process of reducing and preventing the increase in Infant Mortality Rate, the Banyumas Regency government utilizes public relations roles in various forms. The utilization of various public relations activities is adjusted to the objectives of each program, both online and offline.
The Role of Instagram Social Media as a Marketing Communication Strategy in the Era of Digital Transformation of the Banking Industry Ayu Agustriana, Renny
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4969

Abstract

Especially in the financial sector, social media plays an important role in managing marketing communications strategies in this era of digitalization. This study aims to analyze how the role of the use of Instagram social media on marketing communication strategies that can be applied by the banking industry. This study employs a comprehensive approach, utilizing literature analysis and the Systematic Literature Review (SLR) methodology. A total of 128 Scopus articles were meticulously identified through the Publish or Perish platform, supplemented by the utilization of Mendeley and Vosviewer applications. Subsequently, these articles were refined to 96 journal articles deemed pertinent for in-depth descriptive analysis. The results illuminate the potential for banks to capitalize on various social media functionalities, including photo uploads, fostering account popularity, and employing targeted advertising, as viable strategies to attain their marketing objectives. With the right approach, banks can increase consumer engagement, increasingly global market reach and Brand image is stronger through social media. The implications of this research include practical guidance for banking practitioners in designing successful marketing communication strategies in this digital age, as well as contributions to the development of knowledge in the field of marketing and social media. Thus, this research provides valuable insights for the banking industry and leads to more research that will help understand how social media plays a role in banking marketing.
The Influence of Instagram on Purchasing Decisions and Consumptive Behavior Rochmaniah, Ainur; Puspita , Della
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4978

Abstract

Online networks facilitate interaction, communication, messaging, information sharing, and network building among social media users. Social media is a key element in the development of the internet. This research aims to identify the influence of Instagram on purchasing decisions and consumer behavior of Alfa The research method used is associative descriptive research. Data was taken from the Co Working Space Alfa X Tenggilis customer administration in January 2024, with a population of 150 people. The sampling technique used was total sampling from the entire population. Research analysis was carried out using a simple regression linearity test. The research results show that Instagram has a positive and significant influence on purchasing decisions at Alfa attracting consumers' attention to buy more products sold by Alfa The benefit for the company is to provide information about the social media Instagram which greatly influences consumer purchasing decisions because currently consumers are more interested in buying a product online and also seeing reviews from other consumers about products on Alfax.id, a benefit for further research provide references that can be used as research references, especially in purchasing decisions and also consumer behavior.
Representasi Maskulinitas Pria dalam Iklan Kahf Edisi Life is a Journey #JalanYangKupilih (Analisis Semiotika Roland Barthes) Utari, Maulida Dyah Nur; Amy Istiqlala Sophia Hikmah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4980

Abstract

The concept of masculinity in men is typically associated with strong, brave physical traits, a disregard for  appearance, and an adventurous spirit. Oftentimes, men feel constrained by this masculinity stereotype, leading them to overlook self-care. This stereotype has made men less inclined to consider using skincare products as they are seen as feminine and not in line with societal norms. However, the meaning of masculinity has shifted due to media influence conveying messages from various perspectives, including advertisements from brands. This shift is also influenced by the broader and more open-minded thinking of the audience. Masculinity is no longer confined to specific traits, allowing skincare brands targeting men to effectively convey their messages to the audience. This descriptive qualitative research delves into the meanings contained within an advertisement from the brand Kahf, specifically focusing on the "Life is a Journey #JalanYangKupilih". The analysis method employs Roland Barthes' semiotic theory and a constructivist paradigm, where reality is formed and constructed, interpreted differently by individuals based on their experiences, preferences and environmental background. The research problem centers on elucidating the meanings of signifiers (Denotative), signifieds (Connotative), and myths (Mythic) in the "Life is a Journey #JalanYangKupilih" ad on YouTube from the perspective of masculinity representation. Triangulation of data sources is also utilized for data validity. The research findings indicate that the "Life is a Journey #JalanYangKupilih" ad by Kahf provides a new meaning to the current representation of masculinity, where skincare products have become a necessity for men, successfully dispelling negative stereotypes. Roland Barthes' semiotic theory reveals three layers of meaning: Denotative, Connotative, and Mythic. Each of these meanings reflects representations of masculinity in various scenes within the Kahf brand advertisement. This reflects a shift in the meaning or myth of masculinity in men's appearance, aligning with the evolution of modern preferences. Keywords: Masculinity, Representation, Semiotics, Advertising
Analisis Resepsi pada Sentimen Publik Hiperrealitas Konsep Narsistik Edi Darmawan Salihin dalam Film Dokumenter 'Ice Cold' Clarisa, Regina; Duva Dama, Muhammad Satrian
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.4990

Abstract

This research analyses the concepts of hyperreality and narcissism in the documentary film "Ice Cold: Murder, Coffee, and Jessica Wongso," directed by Rob Sixsmith, using Stuart Hall reception analysis. The analysis results show that this work strongly reflects hyperreality through the use of modern technology and audio-visual manipulation, which blurring the boundaries between reality and representation. Edi Darmawan Salihin, becomes a symbol of narcissism in this movie, with a focus on himself and his image as key elements in his identity construction. Stuart Hall's reception analysis also reveals that the signs in this film are not simply representations but also imply deep meaning, playing an important role in shaping the audience's understanding of the narrative and characters. This research contributes to understanding the concepts of hyperreality and narcissism in documentary works and opens up space for further studies in reception analysis. The conclusions of this research provide in-depth insight into aspects of reception in documentary works and provide a basis for further reflection regarding the use of Stuart Hall's reception analysis in understanding contemporary audio-visual art.
An Analysis of the Inclusion of Different Genders in BLP Beauty’s Brand Image Johan, Hanni Shabrina; Andayani, Nadia Marita
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.5009

Abstract

In recent years, beauty brands have begun to incorporate different genders into their brand image. This phenomenon emerged as a big change for the beauty industry because beauty products at that time only targeted women. In the past, using cosmetics was generally only reserved for women. The use of cosmetics for men is considered inappropriate and strange. BLP Beauty is an Indonesian beauty brand that prioritizes inclusivity towards all genders. BLP Beauty features different genders on their social media ads to promote their inclusivity, which they specifically use inclusive marketing strategies to achieve their goals. This research discusses the implementation of an Inclusive Marketing Strategy through the Creative Elements model applied by BLP Beauty in their social media advertisements on Instagram. Through content analysis from a qualitative approach, the findings show that BLP Beauty uses these models to carry out their social media advertising on Instagram. Social media advertising content on the official BLP Beauty Instagram account proves the use of Creative Elements in implementing an Inclusive Marketing Strategy. To encourage more opportunities, researchers need to analyze BLP Beauty's other social media platforms.

Page 17 of 21 | Total Record : 202

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