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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 202 Documents
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Penggunaan dan Kepuasan terhadap Video Pendek melalui Media Sosial TikTok: Systematic Literature Review Rusman, Almira Adani; Adistri, Nabila; Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5540

Abstract

In the ever-changing internet era, mobile media consumption has shifted significantly from text content to video content. Short video applications serve as a solution to fill fragmented free time, offering fast and easily accessible entertainment. These videos often have diverse content and can interact with each other across platforms, allowing users to engage more deeply and enjoy a more dynamic viewing experience. Since the advent of the Internet, uses and gratifications theory has also been applied to various types of digital platforms, for example, to help understand the role of E-WoM moderation and traditional media advertising in choosing fast food outlets. This study aims to analyze user motivations and satisfactions in using TikTok as a digital platform with uses and gratifications theory (UGT). This study uses the Systematic Literature Review method to obtain research data. The results of this study indicate that uses and gratifications theory (UGT) has a relationship with awareness and use of TikTok social media. There are several drives and motivations that each user has related to the use of TikTok social media, especially the FYP feature, namely entertainment, media for self-expression, escape from reality, and user loyalty to access certain content.
Komunikasi Partisipatif Relawan Pemadam Kebakaran dalam Menanggulangi Kebakaran di Kota Bengkulu Syafitri, Nabila Nur; Yuliati; Perdana, Dionni Ditya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5546

Abstract

Fire is a disaster that often occurs in Indonesia, one of the areas that has a fairly high fire rate is Bengkulu City. Therefore, this research is very relevant to find the right solution in improving coordination and quick response in handling fire disasters through community participatory communication in the Volunteer Fire Fighter program. This research aims to analyze how participatory communication is carried out by Firefighter Volunteers in dealing with fires in Bengkulu City. The focus of this research uses the concept of participatory communication which consists of four indicators, namely heteroglasia, dialogic, polyphony and carnival. Using a qualitative approach, this research involved in-depth interviews with several members of the Volunteer Fire Department and the Head of the Prevention Division of the Bengkulu City Fire and Rescue Service. The results of the research show that the participatory communication of the Bengkulu City Fire Brigade Volunteers has gone well, marked by the fulfillment of four important indicators of participatory communication, namely heteroglasia, dialogue, polyphony and carnival. The presence of Bengkulu City Volunteer Fire Fighters with good participatory communication has also increased the speed of response in handling fires. Apart from that, solid cooperation between members of the Volunteer Fire Department and the Government and the Bengkulu City Fire and Rescue Service also increases the effectiveness of fighting fires. This research concludes that participatory communication from Volunteer Firefighters has great potential in increasing the effectiveness of fire management in Bengkulu City, but needs to be supported by a better government role.
Pengaruh Digital Branding Terhadap Minat Kunjung Pada Pelanggan D’raja Coffee Napitupulu, Evi Enitari; Toruan, Rachel Mia L. Lbn; Sihombing, Martha
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5571

Abstract

D’raja Coffee merupakan sebuah kedai kopi yang cukup popular di Kota Medan. Pelangganya datang dari berbagai kalangan umur. Seiring dengan potensi pasar kuliner yang bukan hanya merupakan tempat makan namun juga menyajikan kenyamanan bagi para pengunjungnya. Hal ini menjadikan menjadikan D’raja Coffee yang berdiri tahun 2013 ini setiap harinya cukup ramai dikunjungi pengunjung. Penelitian ini bertujuan untuk mengetahui digital branding berpengaruh terhadap minat kunjung pada pelanggan D’raja Coffee. Jenis penelitian ini adalah kuantitatif deskriptif. Populasi pada penelitian ini merupakan konsumen D’raja Coffee sebanyak 4.200 orang. Sampel pada penelitian ini sebanyak 98 responden dengan menggunakan teknik Sample Random Sampling. Metode analisis data yang digunakan adalah Uji Instrument, Uji Asumsi Klasik, Uji Regresi Linear Sederhana, Uji Hipotesis serta Uji Koefisien Determinasi dengan menggunakan program SPSS Version 24 for Windows, Berdasarkan hasil penelitian yang dilakukan melalui uji parsial (uji t) dapat dilihat bahwa variabel Digital Branding nilai thitung 8,027 > ttabel 1,98498 artinya positif. Dimana nilai p-value pada kolom Sig. 0,000 < 0,05 artinya signifikan. Hal ini menjelaskan bahwa Digital Branding berpengaruh positif dan signifikan terhadap minat kunjung pada pelanggan D’raja Coffee Gatot Subroto Medan, sehingga dapat disimpulkan hipotesis diterima.Hasil penelitian menunjukkan bahwa Digital Branding berpengaruh positif dan signifikan terhadap minat kunjung pada pelanggan D’raja Coffee serta Digital Branding mempengaruhi minat kunjung pada pelanggan D’raja Coffee sebesar 40,20%, hal ini dapat diartikan bahwa 59,80% dipengaruhi oleh variabel lain diluar persamaan variabel yang tidak diteliti.
Pemenuhan Kebutuhan Informasi pada TikTok: Studi Uses and Gratification di Era Digital Adistri, Nabila; Rusman, Almira Adani; Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5584

Abstract

This study examines the application of the Uses and Gratifications Theory (UGT) in understanding TikTok users' information needs in the digital era. Utilizing a qualitative approach through in-depth interviews, it explores the motivations, experiences, and perceptions of active TikTok users, predominantly digital natives. The findings reveal that TikTok effectively satisfies user information needs via intelligent algorithms delivering hyper-personalized content. Entertainment, education, and social interaction emerge as primary motivations for TikTok usage. Moreover, the platform offers practical value, such as skill tutorials, lifestyle inspiration, and product reviews tailored to individual needs. However, challenges such as questionable information validity and irrelevant content persist.  This research reinforces UGT by uncovering the complex dimensions of digital media use, encompassing psychological, cognitive, and social interactions. TikTok functions beyond a mere information channel, evolving into a dynamic digital space where knowledge, identity, and technology interact continuously. The study also highlights the role of TikTok as both an educational and entertainment platform, capable of providing solutions to everyday problems while fostering social connections. The implications extend to enhancing UGT by showcasing how modern media address multifaceted user needs. Recommendations include improving content validation mechanisms to increase credibility. This research offers valuable insights into how social media platforms like TikTok can adapt to evolving user demands, ensuring relevance and utility in the digital landscape.
Perspectives of Snake Owners in Indonesia on Understanding Information about Snakes and Snakebites Rayhani, Fahira Salima; Agustin, Herlina; Gumilar, Gumgum
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5602

Abstract

This study uses a mixed-methods approach to examine the perspectives of snake owners in Indonesia regarding snakes, venomous species, and snakebite management. A survey was distributed to 1,109 respondents, with 109 participants) forming the core group for analysis. The research aims to assess snake owners’ knowledge about venomous snakes, handling snakebites, and myths surrounding these reptiles. Findings indicate that while the public generally fears snakes, many reptile enthusiasts in Indonesia keep snakes as pets for reasons such as hobby, conservation, and education. However, a significant gap in knowledge exists regarding the identification of venomous versus non-venomous snakes, with some respondents unable to distinguish between them accurately. Additionally, while most respondents recognized the importance of immobilization following a snake bite, some still believed in outdated and dangerous practices, such as suctioning or cutting the wound. The study also uncovered that while most participants view snakes as ordinary creatures, a small portion still holds superstitions, such as believing snakes are evil spirits. This perpetuates fear and misunderstanding of snakes. In conclusion, the research highlights the need for better education on snake identification, proper bite management, and debunking myths to improve the safety of snake keeping in Indonesia. Increased public awareness and accurate information can help mitigate the risks of keeping snakes as pets and foster a more informed and responsible approach to reptile care.
Pemanfaatan Instagram Sebagai Media Promosi Make Up Artist Anabella Sihombing, Mega Ulva; Simamora, Nurhawati; Fitria, Rizky Indah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5607

Abstract

Pengguna internet media sosial semakin ramai digunakan oleh masyarakat dunia. Media sosial diyakini sebagai usaha untuk melakukan pemasaran produk atau jasa. Kini para make up artist (MUA) dapat mempromosikan layanan mereka melalui media sosial, salah satunya adalah Instagram. Penelitian ini membahas mengenai pemanfaatan instagram sebagai media promosi make up artist Anabella. Tujuan penelitian ini adalah untuk mengetahui pemanfaatan Instagram sebagai media promosi pada Anabella make up dengan menggunakan teori promotion mix dan marketing mix dari kotler dan Armstrong yaitu Advertising, price, product, place, dan promotion. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Sedangkan teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukan bahwa Anabella telah memanfaatkan Instagram sebagai media promosi dengan baik dan tepat. Penelitian ini juga menunjukan bahwa dalam lima indikator komunikasi promosi yang diaplikasikan oleh make up artist Anabella di media sosial Instagram pada teori promostion mix dan marketing mix adalah periklanan (advertising) dan promosi (promotion) sedangkan harga (price), produk (product), dan tempat (place) tidak diaplikasikan karena menyesuaikan dengan client yang akan di make up. periklanan (advertising), dan promosi (promotion) merupakan indikator yang paling dominan dilakukan oleh Anabella make up. Anabella melakukan Periklanan (advertising), dan promosi (promotion) dengan menggunakan media sosial Instagram dengan memanfaatkan fitur yang ada seperti story, Instagram reels, Instagram feed, dan juga Ads on Instagram untuk menjangkau dan menarik konsumen.
Digital Communication In Customer Satisfaction: A Case Study On The Use Of Satisfaction Surveys Handayanti, Asih; Darmawan, Ferry
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5710

Abstract

The use of digital surveys is becoming increasingly important in collecting customer satisfaction data, especially in the competitive garment accessories industry. However, the limited representation of respondents in digital surveys remains a challenge. This study aims to explore the factors that influence customer satisfaction, focusing on product quality, service speed, and feedback systems. A qualitative approach with a case study method is applied to understand customer experiences in depth. Data were collected through an online survey focusing on key aspects of customer satisfaction and analyzed descriptively. The findings show that product quality is a key factor in customer satisfaction, while service speed and a responsive feedback system become more important for new customers. Although digital surveys are effective in capturing customer perceptions, bias can occur due to the limited representation of customers less familiar with digital technology. These results align with findings in other industries, which show the importance of service quality and responsive interactions in building customer satisfaction. However, a multi-channel approach is recommended to improve respondent representation in digital surveys. This research provides insights into the factors that affect customer satisfaction in a digital context and recommends a multi-channel survey strategy to improve the validity and representativeness of the results.
KOMUNIKASI BUDAYA PADA MASYARAKAT PULAU ARAR PAPUA BARAT DAYA (STUDI KASUS KOMUNIKASI BUDAYA SEBAGAI CITRA BUDAYA MASYARAKAT KAMPUNG ARAR): Hanifa, Syifa; Wiryany, Detya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i1.5847

Abstract

Arar village has diversity in it, the existence of this diversity is the existence of mixed cultures in Arar village. This makes cultural exchange and communication interaction. Communication in Arar village refers to the daily interaction of local people, symbolic interaction, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in daily life. The purpose of this researcher is to observe the daily interaction of local people, the formation of cultural images by local people and immigrants, and the realization of harmony and tolerance in community life. This intercultural communication interaction is influenced by the various cultures in Arar village. This study uses social constructivism theory with a case study approach. Researchers use an interpretive paradigm. The methods used by researchers include interviews, observations, and library research. The results of this study Arar village has diversity, the existence of this diversity creates cultural communication in afar village such as interpersonal communication, symbolic interaction, cultural images, cultural products created, as well as mutual tolerance and maintaining harmony amidst differences in ethnicity, race, and religion. And the relationship between theory and its results has strong relevance in understanding cultural communication in Arar village. This theory emphasizes that knowledge and meaning are built through social interaction and shared experiences. In the context of Arar village, cultural communication occurs when people exchange information, values, traditions through conversation and everyday experiences. This process allows them to form a shared identity and understand the world around them. Through social interaction, local people and immigrants build meanings related to their culture.
ANALISIS KEGIATAN HUMAS UNIVERSITAS ISLAM NEGERI SUMATERA UTARA DALAM MENINGKATKAN REPUTASI LEMBAGA Muzhaffar, Hanif; Efendi, Erwan
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i1.5867

Abstract

Reputation is a very valuable asset for all universities, with a good reputation not only increasing public trust but also attracting prospective students, cooperation partners and increasing the power of higher education at the national and international levels. In this case the role of public relations and other units in the institution becomes very important in building, maintaining and improving the reputation of a college in order to be able to compete with other universities, through public relations activities to internal audiences and external audiences external public as the target of its activities, in this study the researcher wants to examine what the strategy of public relations activities of UIN SU in building the reputation of North Sumatra State Islamic University, this research uses descriptive qualitative research type. In addition, this research uses several things to be able to obtain data, namely interviews, observation and documentation. Then to check the validity of the data that has been analyzed using data triangulation techniques. So this research concludes that strengthening the capacity of Public Relations, crisis management, and optimizing cooperation with internal units, media and external agencies need to be carried out in order to maintain and improve the reputation of the State Islamic University
PENGARUH REVIEW PRODUK DI APLIKASI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK FASHION (SURVEY DI KALANGAN FOLLOWER AKUN IG @FADILJAIDI) Azizah, Salsabila; Prasetya, Hendri; Wahdiyati, Dini
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 9 No. 1 (2025): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v9i1.5880

Abstract

Di era digital, media sosial, khususnya Instagram, telah menjadi platform utama untuk pemasaran produk, dan ulasan produk yang dibagikan oleh pengguna atau influencer memiliki pengaruh signifikan terhadap keputusan pembelian. Penelitian ini mengadopsi teori modeling Albert Bandura yang menjelaskan bagaimana individu dapat belajar dan meniru perilaku orang lain yang dianggap sebagai role model. Dalam hal ini, influencer seperti Fadil Jaidi berperan penting dalam membentuk persepsi dan minat beli konsumen, khususnya generasi muda yang aktif menggunakan media sosial. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada responden yang mengikuti akun Fadil Jaidi di Instagram dan memiliki pengalaman dalam membeli produk fashion berdasarkan ulasan yang diberikan oleh influencer tersebut. Analisis data dilakukan untuk mengetahui hubungan antara kepercayaan terhadap influencer, persepsi kualitas produk, dan keputusan pembelian konsumen. Hasil penelitian diharapkan dapat memberikan wawasan tentang sejauh mana ulasan produk di media sosial, terutama oleh influencer, dapat memengaruhi keputusan pembelian konsumen di Indonesia, khususnya dalam industri fashion. Penelitian ini juga diharapkan dapat memberikan kontribusi dalam pengembangan strategi pemasaran berbasis media sosial dan influencer di masa depan serta memberikan rekomendasi bagi brand dalam memanfaatkan kekuatan influencer untuk menarik minat konsumen. Selain itu, penelitian ini juga bertujuan untuk memperkuat pemahaman tentang bagaimana kehadiran influencer dalam media sosial dapat memengaruhi tidak hanya perilaku konsumen, tetapi juga memperkuat posisi brand di pasar yang semakin kompetitif. Dengan demikian, hasil penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam merancang strategi pemasaran yang lebih efektif dan relevan di era digital ini.

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