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INDONESIA
JURNAL LENSA MUTIARA KOMUNIKASI
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : 25798332     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science
Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Komunikasi menghadapi dinamika ekonomi, sosial, budaya, dan politik. Jurnal Ilmu Komunikasi Universitas Sari Mutiara Indonesia terbit 1 edisi selama satu tahun. Jurnal Ilmu Komunikasi Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Komunikasi.
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Articles 202 Documents
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Pengaruh Iklim Komunikasi terhadap Identifikasi Organisasi melalui Budaya Emosional Karyawan di Perguruan Tinggi Bandung Iskandar, Muhammad Hanif Fatahillah; Sugiana, Dadang; Aristi, Nindi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.5028

Abstract

This study examines the influence of communication climate on organizational identification among university employees in Bandung, mediated by emotional culture. The research is based on Gibb's (1961) communication climate theory, organizational identification by He and Brown (2013), and emotional culture by Yue (2020). The method used is multiple regression analysis with the help of SPSS 21 software, involving 178 respondents. The results indicate that a supportive communication climate contributes 33.3% to organizational identification, while a defensive communication climate contributes 18.7%. Additionally, the communication climate significantly influences emotional culture with a contribution of 77.8%, and emotional culture affects organizational identification with a contribution of 35.1%. Overall, the communication climate significantly impacts organizational identification through emotional culture with a contribution of 43.6%.
Manajemen Kesan Customer Relation pada Brand DNVB di Instagram melalui Perspektif Dramaturgi Nailir Rochmah, Putri Erma; Suminar, Jenny Ratna; Aristi, Nindi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5113

Abstract

The development of the times and technology has changed the consumer communication landscape, involving social media such as Instagram as the primary medium of interaction between consumers and brands. DNVB Indonesia uses Instagram as a medium of interaction because it can reach consumers more widely. This research explores how DNVB Indonesia utilizes Customer Relationship Management (CRM) and Customer Relationship Officer (CRO) to build consumer interactions and impressions through a dramaturgical theory approach. This study uses a qualitative methodology with an intrinsic case study approach. Data was collected through interviews, observation, and documentation. The research results show that the effectiveness of Instagram use by DNVB Indonesia is supported by a communication strategy that involves the 'mini' character and the active role of CRO in building personal and relevant relationships with consumers. CROs are essential in ensuring satisfying interactions by applying dramaturgical theory to create a positive impression. This theory divides social interactions into front and back stages, with the CRO acting as an actor who must maintain the company's image in front of consumers. These findings provide strategic insights for DNVBs in managing customer expectations and creating more robust and meaningful relationships through digital interactions.
Transformasi Komunikasi Pemasaran di Era Artificial Intelligence Aulia, Dinni
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5120

Abstract

The limitations of traditional advertising formats and the advent of the internet have driven a shift in the advertising industry toward the digital era, making modern advertising more effective and efficient. This transformation has also reshaped the landscape of marketing communication. Innovations in artificial intelligence (AI) play a critical role in facilitating marketing communication in the digital age, enabling companies to engage audiences in more personal and compelling ways. This study aims to explore the role of AI in enhancing the effectiveness of marketing communication compared to traditional methods. It employs a systematic literature review methodology guided by PRISMA protocols. The research focuses on analyzing academic literature and previous empirical studies on AI's role in content personalization, marketing efficiency, consumer behavior analysis, and its impact on customer engagement. The findings reveal that AI offers significant advantages over traditional methods, including improved content personalization, enhanced marketing efficiency, better consumer insights, increased customer engagement, and cost savings. However, challenges such as limited consumer understanding of AI and concerns over data privacy underscore the need for a more humanistic and transparent approach, emphasizing clear communication of AI's tangible benefits to consumers. Successful AI integration requires balancing human expertise with machine capabilities, aligning with broader business strategies, and addressing ethical considerations in its application.
The Use of Video Call Sex in Fulfilling Sexual Desires: Jacques Lacan's Perspective Freny Matahari, Frisky; Jamilah Mihardjha, Eli
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5127

Abstract

The emergence of digital technology, particularly online communication, has opened up new avenues for fulfilling sexual desires. Video call sex is one such phenomenon, offering an alternative for long-distance sexual interaction. Jacques Lacan's psychoanalytic concepts of the real, imaginary, and symbolic provide a unique lens for analyzing this phenomenon. This research aims to analyze the phenomenon of using video call sex to fulfill sexual desires according to Lacan's psychoanalytic perspective. This qualitative study employed in-depth interviews with three female participants who actively engaged in video call sex. The findings reveal that modern communication media have transformed traditional concepts of sexuality, enabling virtual activities like video call sex to fulfill sexual needs. Desire, as Lacan posits, is the primary motivator for engaging in video call sex. Sexual satisfaction in this context is not solely reliant on the physical presence of a partner but also on their mental image, or imagination. This unfulfilled desire continually demands satisfaction, leading individuals to repeatedly engage in such activities. Lacan's perspective suggests that video call sex has shifted from a need to a desire. This desire, residing in the realm of symbols and the unconscious, necessitates continuous fulfillment. This research contributes to the understanding of how technology shapes modern sexuality and how psychoanalytic concepts can offer insights into the motivations and dynamics of virtual sexual practices.
National Media Narratives on The Identity of the Local Community of Cirendeu Indigenous Village Naufal, Rasyid; Arifin, Hadi Suprapto; Iwan Koswara
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5139

Abstract

This research aims to analyze how the national media's narrative concerning Kampung Adat Cirendeu influences the identity of the local community. Kampung Adat Cirendeu, situated in Cimahi City, West Java, is a traditional village that strives to preserve its customs and local wisdom amidst the pressures of modernization. Utilizing a qualitative approach with a framing analysis method, this study reveals that the media plays a crucial role in shaping public perceptions of indigenous identities through its framing of news coverage. The findings indicate that the media significantly impacts how the identity of the Cirendeu community is perceived by selectively highlighting specific aspects of their lives, such as their customs, cultural practices, and the challenges they face. The presentation of news by the media often emphasizes certain elements while downplaying others, thereby influencing public understanding and attitudes towards the traditional village. This study underscores the importance of media narratives in the construction of cultural identity and suggests that further research could explore the implications of media representation on indigenous communities' social and cultural dynamics.
Preservasi Digital Seloko Adat Jambi, Pantun Betawi dan Berkisah Budaya Batam Karim, Muhammad Firman; Riady, Yasir; Arisanty, Melisa; Khatib, Ahmad Juma; Ajmal, Muhammad
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5398

Abstract

Maintaining sustainability and facilitating access through digital preservation is a crucial technique for safeguarding traditional cultural heritage amid globalization and advancements in information technology. The purpose of the study is the digital preservation of three very famous but extinct oral traditions originating from three provinces in Indonesia: Seloko Adat Jambi, Pantun Betawi, and Berkisah Budaya Batam. This research method is a qualitative approach to deeply understand the phenomenon of digital preservation in a cultural context. The results of this study are that each of these traditions has significant cultural and social value for its community, but faces major challenges in its preservation, especially with rapid social and technological changes so that there needs to be an action to preserve this material so that it is easy to read and enjoyed by the community, especially young people. Through an analysis of the challenges, problems, and implications of this digitalization process, the writing in this article further identifies the factors that influence the success of digital preservation efforts, such as technological limitations, digital divides, and cultural resistance and future developments. In addition, this article also explores the potential benefits and risks of digitizing these traditions, and provides recommendations to ensure that the essence and values of culture are maintained in the digital age. The conclusion of this study emphasizes the importance of collaboration between local communities, governments, and technologists in maintaining cultural sustainability that can be enjoyed into the future.
Komunikasi Internal BUMN dalam Menjembatani Kesenjangan Generasi: (Studi Kasus Mengenai Interaksi Antargenerasi di Lingkungan Kerja PT Taman Wisata Candi Borobudur, Prambanan dan Ratu Boko) Erni Irdewanti; Yustikasari; Siti Karlinah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5428

Abstract

As Indonesia's workforce is dominated by Generations Y and Z, understanding and managing such generational differences is crucial for organizations today. This study explores intergenerational communication at PT TWC, a state-owned enterprise, and analyzes the company's efforts to bridge the generational gap. Using a qualitative approach, the researchers conducted observations and interviews with teams managing internal communication. The findings show the communication gap is driven by differences in values, mindsets, and technology preferences between Generations X, Y, and Z. To address this, PT TWC developed an internal "Percaya" campaign with seven programs across formal media (intranet portal, internal social media, town hall meeting) and informal media (community activities and internal sharing sessions). The campaign is led by a task force team from the "cusper" generation, seen as competent to implement programs bridging the intergenerational divide.
Persepsi Generasi-Z tentang Political Amateur dalam Pilkada Kota Bengkulu 2024 Hutabarat, Preiz Paskah; Widiastuti, Wahyu; Martadireja, Sonde
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5481

Abstract

Political Amateur or amateur politics is often associated with individuals who enter the world of politics without having adequate experience or knowledge. This research aims to explore the perception of Generation-Z towards the political amateur phenomenon that emerged in the Regional Head Election (Pilkada) of Bengkulu City 2024, focussing on one of the candidates for deputy mayor, Nuragiyanti Dewi Permatasari, M.Arch. Generation Z, which is now a potential group of voters, has different political views and values from the previous generation. Through a descriptive qualitative approach with the constructivism paradigm, this study uses an in-depth interview method to identify attitudes, judgements and reasons that underlie the perception of generation-Z towards Nuragiyanti Dewi Permatasari as a political amateur, as well as how the candidate's educational background and political experience affect the acceptance of the younger generation. Overall, despite the challenges related to the lack of political experience, the opportunity for Nuragiyanti to gain support from generation Z is very wide open if he is able to utilise technology, transparency, and active involvement with social and environmental issues. The use of social media by Nuragiyanti to convey its vision, mission, and campaign programs transparently and directly to young voters is considered crucial to build a positive image and show commitment to openness. The results of this study provide insight into how generation Z views new leader candidates in the political world and what are the factors that affect their decision to vote in the 2024 Regional Election.
Persepsi Mahasiswa Semester Akhir Ilmu Komunikasi Universitas Bengkulu Mengenai Dunia Kerja Melalui Tiktok @vmuliana Hutasoit, Elvana Melania; Budiman, Dwi Aji; Makhrian, Andy
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5482

Abstract

This research aims to discuss meaning through in-depth interviews with final semester communication science students at Bengkulu University regarding the world of work through TikTok @vmuliana, the presence of the TikTok @vmuliana account aims to provide solutions to all problems of readiness to enter the world of work. Research using Stuart Hall's reception method from the encoding and decoding model with a dominant position and a negotiation position shows that the intensity of exposure to @vmuliana TikTok content has a significant relationship with students' perceptions of preparing to enter the world of work. The existence of differences in the meaning of informants is influenced by contextual factors for each informant, such as background, social norms and values, and the condition and experience of the informant. This research provides knowledge regarding the role of social media as an information learning tool, especially in preparing students to face the world of work. Researchers collected data through interviews with research subjects, Bengkulu University communication science student class 20 and followers of the @vmuliana account and conducted interviews lasting 5-10 minutes. And through research results, it can be found that students who have good digital literacy are better able to filter and utilize information from social media for their career needs and content that discusses skills, challenges and career tips such as the @vmuliana account really helps students understand reality and improve their readiness to enter the world of work
Corporate Communications and Public Relations: Technological Transformation and Digitalization Towards Society 5.0 Constantin, Natasha; Nelwin, Raynaldi; Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 2 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i2.5519

Abstract

The insurance sector is undergoing a substantial shift in the swiftly changing environment of society 4.0, entering society 5.0 marked by digitization, mobile technologies, and artificial intelligence (AI). The formerly deemed conservative sector increasingly embraces innovative technology to improve operational efficiency and transform consumer interaction. This paper examines the influence of mobile and AI technologies on corporate communication and public relations, explicitly analyzing their effects on the insurance industry via the perspective of technological determinism. The objective is to examine how new technologies transform consumer interactions, trust dynamics, and organizational tactics while addressing ethical issues such as AI transparency and data protection. This study, rooted in technological determinism, highlights technology's independent and socially influenced effects on organizational behaviors. It uses a qualitative approach, phenomenological method, and semi-structured interviews with industry experts to investigate lived experiences and insights. The findings indicate that mobile platforms improve consumer interaction through immediacy and accessibility, while AI enhances operations through predictive analytics and automation. Nonetheless, issues about diversity and ethical responsibility persist as significant concerns. The research suggests that mobile and AI technologies serve as transformational agents, necessitating enterprises to reconcile technical innovation with ethical accountability. By implementing inclusive, transparent, and proactive communication strategies, insurance businesses may use these technologies to cultivate trust, enhance stakeholder relationships, and adeptly negotiate the intricacies of Society 4.0. This study offers a framework for incorporating developing technology into corporate communication and public relations by social norms and expectations.

Page 18 of 21 | Total Record : 202

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