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INDONESIA
Jurnal Wacana Ekonomi
Published by Universitas Garut
ISSN : 14125897     EISSN : 2715517X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Wacana Ekonomi mengupas dan mendesiminasikan informasi ilmiah/ pengetahuan yang berkaitan dengan ilmu ekonomi sebagai ilmu yang mempelajari perilaku manusia dalam memilih dan menciptakan kemakmuran. Jurnal Wacana Ekonomi merupakan media komunikasi ilmiah dalam pengembangan dan penyebarluasan ilmu yang merupakan hasil-hasil penelitian, kajian, analisis, dan gagasan ilmiah dalam bidang ilmu ekonomi, akuntansi, manajemen, dan bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 247 Documents
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Review of Bank Syariah Indonesia (BSI) Brand Image at BSI KCP Tanjungsari Fajriyanti, Aldina Desy; Sastika, Widya
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41579

Abstract

The economic growth rate of Indonesia is anticipated to reach 5.05% by 2023, reflecting strong momentum in the business sector. Banks play a crucial role in financing, resource allocation, and economic development through financial products and digital services, such as mobile banking. As the Islamic banking sector continues to grow rapidly, its assets are expected to surpass Rp 831.95 trillion, with a market share reaching 7.09% by 2023, making brand image a vital factor in building customer trust. This study examines the brand image of Bank Syariah Indonesia (BSI) at BSI KCP Sumedang Tanjungsari 2, following a customer data leak in May 2023 that caused service disruptions and customer dissatisfaction. The aim of this study is to assess the brand image of BSI KCP Sumedang Tanjungsari 2, identify factors influencing it, and pinpoint areas for improvement. The analysis reveals that BSI KCP Sumedang Tanjungsari 2 maintains a strong brand image, as perceived by customers, due to its strength, direction, and uniqueness.The brand's strength is linked to the trust in employee reliability, while brand integrity is demonstrated by the brand's memorability and excellent service. Additionally, the brand's uniqueness is found in its Shariah-based services, which differentiate it from conventional banks. Through a quantitative approach with a descriptive analysis, this study concludes that a positive brand image contributes to the growth of Islamic banking.
Effect of Service Quality on Brand Credibility, Emotional Attachment, and Customer Advocacy in Omni-Channel Marketing Sasmita, Muhamad Utsman Adi
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41780

Abstract

This study aims to examine the effect of service quality on perceived brand credibility and emotional attachment, as well as its impact on customer brand advocacy in the context of omni-channel marketing. Additionally, this study investigates the role of prior experience as a moderating variable on the Galatea Parfum brand. Data were collected from 290 respondents who are consumers from the millennial and Gen Z generations. The data analysis technique used the Structural Equation Modeling (SEM) method with the help of AMOS version 24 software. The results show that service quality significantly influences perceived brand credibility and emotional attachment, which in turn positively affects customer brand advocacy. Prior experience has been proven to strengthen the relationship between service quality and both perceived brand credibility and emotional attachment
The Effect Of Workload And Digital Competence on The Performance of Non-Lecturing Staff at Open University of Bandung in Facing Era 4.0 Rakhmayati, Eka Nur; Sondari, Mery Citra; Kusnendi, Kusnendi
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41455

Abstract

Open University as a pioneer in the midst of distance education competition in the country is expected to remain at the forefront in providing distance education services. The purpose of this study is to analyze the effect of workload on the performance of non-teaching staff at Open University of Bandung and the effect of digital competence on the performance of non-teaching staff at Open University of Bandung. This research approach employs quantitative methods and correlational research methods. The object of this research is the Open University. While the subjects are non-teaching staff at Open University of Bandung. Research findings results are, when it comes to competing for distance higher education services in the 4.0 era, workload affects the performance of non-teaching staff at the Open University of Bandung. Digital competence has a positive effect on the performance of non-teaching staff at Open University of Bandung when faced with competition for distance higher education services in the 4.0 era.
The Influence of Financial Inclusion and Financial Technology on MSME Performance in Garut Regency Wufron, Wufron; Susilawati, Wati; Handayani, Wulan S
Jurnal Wacana Ekonomi Vol 23 No 3 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i3.41577

Abstract

The purpose of this study is to understand and analyze the impact of financial inclusion and FinTech on the performance of MSMEs in Garut Regency. This research uses a quantitative approach. The population consists of MSME actors in Garut Regency. The sample size used in the study is 100 respondents. Data collection techniques include questionnaires and interviews. Data analysis combines descriptive statistical analysis with multiple linear regression. Data was processed using IBM SPSS Statistics version 26. The study's findings indicate that financial inclusion has a positive and significant impact on the work performance of MSME employees. FinTech also has a positive and significant effect on MSME employee performance.
Key Factors in Fashion Purchase Decisions on Social Media Nurhasan, Rohimat; Munawi, Ahmad Syarif; Wufron, Wufron; Muminin, Riyad Sabilul
Jurnal Wacana Ekonomi Vol 23 No 3 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i3.41642

Abstract

TikTok is an application that provides entertainment content that is in great demand. Over time, the use of TikTok has changed; it was originally only used as an entertainment venue, and now TikTok is also used as a business medium. Therefore, various business activities are increasingly found on this social media platform. This research aims to determine the factors that drive decisions to purchase fashion products on TikTok social media, as well as to identify the most dominant factors in driving decisions to purchase fashion products on this platform. The research methods used are descriptive analysis and exploratory factor analysis. The data collection technique was carried out through distributing questionnaires. The sampling used in this research was nonprobability sampling with a total of 100 respondents.  The analysis technique used is factor analysis with the help of the SPSS analysis tool. Based on the research results, it was found that the factors that drive decisions to purchase fashion products on TikTok social media include interest, need, price, product, and trust. Apart from that, the most dominant factor in driving decisions to purchase fashion products on TikTok social media is interest, which has the highest eigenvalue compared to other factors. 
Live Streaming Strategies and Time Pressure: Their Effect on Perceived Urgency and Impulse Buying Behavior on Shopee Zakiah, Nawal Noor
Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i2.41781

Abstract

The study aims to examine the effect of live streaming on perceived urgency and impulse buying, as well as the role of time pressure as a moderating variable in Shopee's e-commerce marketing context. Additionally, the study investigates how time pressure enhances the relationship between perceived urgency and impulse buying behavior. Data were collected from 240 respondents, consisting of Generation Z and millennial consumers. The data analysis was conducted using the Structural Equation Modeling (SEM) method with AMOS version 22 software. The results show that live streaming significantly influences perceived urgency, which in turn positively impacts impulse buying behavior. Time pressure was also found to strengthen the relationship between live streaming and perceived urgency, as well as between perceived urgency and impulse buying.
The Effect of Capital Structure on Firm Value with Firm Size as a Moderating Variable in LQ45 Index Companies listed on the IDX in 2014-2023 Khasanah, Isnaeni Nur; Situngkir, Tiar Lina
Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i2.41854

Abstract

Increased public interest in investing needs to be supported by good company performance. The company's value determines the extent to which the company continues to grow. The corporation should optimize the capital structure and have the ability to manage the assets in the company well, hence improving the performance of the company. The objective of this test is to understand the influence of capital structure on firm value with company size as a moderating variable. Independent variable capital structure (Debt to Equity Ratio), dependent variable company value (Price Book Value), and moderating variable company size (Ln (total assets)). The population in the study were LQ45 index companies on the Indonesia Stock Exchange in 2014-2023,  with 45 companies. The sample selected was 13 companies with predefined criteria using the purposive sampling method. The research method used is a quantitative approach using simple regression analysis and moderation regression analysis tests (MRA) using SPSS 25 analysis tools. The results of the research that has been done show that: 1). Capital structure affects the value of the company, 2). The size of the company strengthens the effect of capital structure on firm value.
A Review of Tax Imposition on Endorsement Activities by Influencers in Garut Regency Alkausar, Muslim; Fauziah, Hanifah; Rismanto, Hilman; Ervianisya, Veraghina
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.41964

Abstract

The increasing existence of influencers along with the increasing use of social media has become a new phenomenon because it is considered very promising in terms of the income earned. The higher the level of popularity of an influencer, the higher the endorsement rates charged. The income earned in a year by influencers from endorsement activities is indicated to exceed Non-Taxable Income (PTKP) so that it can be considered a tax object. This research aims to find out about the imposition of tax on endorsement activities by Instagram celebrities in Garut Regency. This type of research is qualitative using a critical study approach. This research analyzes primary data from interviews with five influencers who live in Garut. The results of this research show that an overview of the taxation of endorsement activities by celebgrams in Garut district can be obtained through endorsement activities carried out by influencers amounting to IDR 10,000,000 and where three influencers have a NPWP and two people who do not have a NPWP will be deducted by the agency or provider of income as VAT. This shows that endorsement activities carried out by influencers are one of the state tax activities. Compliance with tax payments for endorsement activities when compared with the provisions of the applicable tax law is still not working well, so it is hoped that the Government can clarify regulations regarding the imposition of tax on endorsement activities to avoid the loss of potential tax that could be received.
THE ROLE OF SOCIAL SUPPORT ON DUAL ROLE CONFLICT IN WOMENPRENEURS IN GARUT DISTRICT Nurhasan, Rohimat; Munawar, Soviyan; Maulidiani, Alda; Munawi, Ahmad Syarif
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.42038

Abstract

The role of women in life has undergone significant changes. Today, women have equal rights to work. Women who perform the role of a housewife while working are often referred to as women with dual roles. However, carrying out dual roles often causes pressure and feelings of inadequacy in fulfilling all these demands. In this case, social support is important in helping working women deal with the pressures of work and family. Social support can enable them to work actively and provide a positive attitude and good contribution to both. This study aims to determine the extent to which social support provided by family, friends, co-workers, and the government is able to improve the time management skills, attitudes, and emotions of womenpreneurs in Food Stalls in Garut Regency. This study uses quantitative methods with primary data obtained through distributing questionnaires to 106 womenpreneurs. The sample selection was carried out using accidental sampling technique. Data analysis was conducted using the PLS-SEM method through two main tests, namely the outer model and inner model. The results showed that social support provided to womenpreneurs was able to improve their ability to manage time, manage emotions, and form positive attitudes. Thus, social support is proven to have a positive influence on dual role conflict.
The Effect of Job Satisfaction and Organizational Commitment on Turnover Intention in Gen Z Employees on PT. SK Rohendra, Titto; Fahlevi, Reza
Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i2.42096

Abstract

The demographics of productive age employees in Indonesia are currently dominated by Gen Z or employees born in the 1995-2010 period. Research results in Indonesia state that Gen Z is known to have high turnover activity during the 2021 period, and the same is true at PT SKI. The results of pre-research at PT SKI and the results of Deloitte's global research state that Gen Z is very concerned about two things, namely Job Satisfaction & Organizational Commitment. Associative research using a quantitative technique is part of this study. 98 respondents who are Gen Z workers who are still employed by PT SKI participated in this study. Interviews, observations, and questionnaires are used in data collecting. Multiple and simple correlation are used in data analysis approaches. As indicated by a correlation coefficient value of 0.487, the research findings indicate that among Gen Z employees, job satisfaction and organizational commitment have a simultaneous impact on turnover intention in the category of moderate/sufficient degree of relationship.

Page 20 of 25 | Total Record : 247

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