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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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THE DEVELOPMENT OF TOURISM VILLAGE BASED ON DIGITAL MANAGEMENT Indra Hastuti; Sopingi Sopingi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7070

Abstract

The purpose of this study was to obtain a model for developing a tourism village based on digital management, through e-marketing, e-tickets and e-reports for tourism villages. This study uses a qualitative research method with a simulation observation research strategy. Observations were made at the Sidowayah Klaten Tourism Village in the Siblarak banner, Dolanan village, Tobing tourism. The problem of the Sidowayah tourist village at this time is that there are few visitors and are local tourists around Klaten district, not yet known on a national scale, MSME products as souvenirs are not widely known to visitors. The research stages were carried out by identifying and mapping the tourism sector and MSME products owned by the Sidowayah Tourism Village, carried out using a qualitative descriptive method. The next stage is to build an application model for a tourism village development program based on digital management based on tourism and entrepreneurship, starting with designing digital marketing applications, e-tickets, e-reports, application testing and application implementation in Sidowayah Tourism Village Management. The results of the research are the mapping of the tourism sector and MSMEs and the application model for developing a tourism village based on Digital Management. From these results, it can solve problems in the development of Tourism Villages, including tourist villages that are easily known to the public, people who are going on vacation can choose tourist attractions and order tickets through the application, buy souvenirs for MSME products and tourism managers can find out ticket financial reports at any time.
THE SPIRIT OF CONFUCIANISM IN THE DEVELOPMENT OF A HUMANIST ACCOUNTING PROFESSION Wika Harisa Putri; Nurdin Nurdin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7021

Abstract

Confucianism is a doctrine that invites us always to be agile in dealing with actual situations and conditions. Moreover, with its teachings and values such as self-civilization, moral example and prioritizing virtue ethics, these Confucian values are relevant to inspire and motivate accounting professionals to carry out their professional duties. The value of humanism contained in Confucianism aims to bring inner and outer happiness so that humans, as the centre of happiness, must be able to produce a better quality of life. The golden rule of Confucianism, "Do not do unto others what you would not want others to do unto you, " can inspire the accounting profession to act and think fairly to solve their professional job.
THE DEVELOMENT OF MARKETING STRATEGY MODEL FOR ENTREPRENEURS OF GOYOR WOVEN FABRIC INDUSTRY Suranto Suranto; Adcharina Pratiwi; Agus Marimin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8338

Abstract

This study aims to: (a) formulate a sales media-based marketing strategy to increase sales of Goyor fabric at Sragen Goyor Industry Center, (b) analyze the increase in the sales volume of Goyor fabric based on sales media at Sragen Goyor Industry Center. The advantages of this research are: (a) the formulation of a marketing strategy model based on sales media with goodness of fit model is produced, (b) the trend of Goyor sales during model development is known. This research method uses a mix method, namely qualitative to collect a number of information in solving the problems encountered by Goyor entrepreneurs in Sragen and a quantitative approach to analyze the sales media-based marketing model. The media-based marketing model includes: (1) web creation, (b) tik tok, (3) instagram, (4) financial system, (5) billboard, (6) facebook, (7) prduct catalog, (8) marketing digitization. Sales media is uded to determine the importance of marketing indicators and marketing volume including indicators . The results of the marketing strategy model assistance through the media, produced: (1) the formulation of a sales media-based marketing strategy model that is goodness of fit model, and deserves to be a good marketing model, (2) the sales trend through the developed media has increased. The marketing strategy formulation model developed can be implemented in Sragen goyor fabric. industry center.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, CORPORATE IMAGE AND PERCEIVED VALUE ON CUSTOMER LOYALTY OF B2B TRUCK COMPANY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES Steven Wirajaya; Hotna Marina Sitorus; Yogi Yusuf Wibisono; Daniel Kurniawan; Livia Nathania
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11569

Abstract

PT X is a multinational B2B automotive company that provides large trucks. Based on truck sales data from 2019 to 2021, PT X has experienced a decrease in truck sales. In July 2021, 2 out of 6 transactions failed because customers preferred to buy trucks from other companies. PT X suspects issues with customer loyalty. This study aims to evaluate customer loyalty levels based on factors influencing them. The research phase begins with the construction of research models and questionnaires containing rating questions on perceived value, product quality, service quality, corporate image, customer satisfaction, and customer loyalty. Questionnaires were distributed to customers who had purchased trucks from PT X between October 2021 and November 2021. Data processing is conducted using the PLS-SEM method to derive research conclusions. Based on the results of data processing, it was found that the factors affecting customer loyalty are product quality, corporate image, and customer satisfaction. Suggestions include a focus on these three factors and improvement in the spare part procurement system, with the hope that customer loyalty levels and truck sales will increase.
The Effect Of Product Quality, Price, And Quality Of Service On Consumer Satisfaction Of Kampoengan Duck In Pangkalpinang City Hamdan Hamdan; Muhammad Egar Zambi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6434

Abstract

This study aims to determine the effect of product quality, price and service quality on customer satisfaction either partially or simultaneously at Bebek Kampoengan. This is a descriptive research with quantitative methods. Data was collected using questionnaires and documentation. The population is consumers who visit and buy a product at Bebek Kampoengan. a sample of 87 respondents who were selected using a non-probability sampling technique with incidental sampling. The analysis technique used is multiple linear regression. The results show that both partially and simultaneously, product quality, price, and service quality affect customer satisfaction. The most dominant influence is product quality on customer satisfaction.
THE EFFECT OF OCCUPATIONAL HEALTH COMPETENCE AND SAFETY (K3) ON EMPLOYEE PERFORMANCE Saffitri Indriani; Agi Syarif Hidayat; Sunimah Sunimah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7263

Abstract

This research is to determine the influence of competence and application of occupational health safety (K3) performance of production employees at PT Findora Internusa Cirebon. The research method used is a quantitative research method. The population in this study is the workforce of PT Findora Internusa Cirebon. The technique used in sampling is saturated sample, where the total population used as a sample is 76 respondents. The data collection method uses questionnaires, while the method in this study uses multiple linear regression analysis. Based on the results of the study, it can be concluded that: 1) Competence has a significant effect on performance with a significance value of 0.005, 2) K3 has a significant effect on performance with a significance value of 0.000, and 3) Competence and K3 can be used as predictors of growth or decrease in performance because they have a significance value of 0.000.
ANALYSIS OF THE IMPACT OF EDUCATION ON SOCIAL MOBILITY AND ECONOMIC WELFARE OF STUDENTS AT ITB AAS I INDONESIA Dewi Muliasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.10677

Abstract

This study aims to investigate the relationship between the level of student satisfaction with the academic program and their academic achievement at the AAS Indonesia Institute of Business Technology. The research sample consisted of 89 undergraduate students majoring in Accounting who filled out a survey with questions related to their level of satisfaction with various aspects of the academic program. The results of the statistical analysis show that there is a strong and significant relationship between the level of student satisfaction with the academic program and their academic achievement. The higher the level of student satisfaction with the academic program, the higher the academic achievement they achieve. This finding underscores the importance of academic program quality in influencing higher academic achievement. The results of this study have significant implications for education management at ITB AAS Indonesia and similar educational institutions. Improving the quality of academic programs, improving lecturer-student interactions, paying attention to student feedback, and open communication among education stakeholders are steps that can be taken to increase student satisfaction and academic achievement. This research contributes to further understanding of the importance of non-academic factors, such as student satisfaction, in achieving high academic achievement. Follow-up studies can expand this research by considering other factors that may influence this relationship.
ANALYSIS OF THE INFLUENCE OF AUCTION SERVICE QUALITY ON SERVICE USER SATISFACTION AT THE YOGYAKARTA STATE WEALTH AND AUCTION SERVICE OFFICE (KPKNL) YOGYAKARTA Erwin Hanggoro Agung Nugroho; Muinah Fadhilah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8878

Abstract

This study aims to determine how much influence the quality of auction services has on service user satisfaction at the Yogyakarta KPKNL. The independent variable in this study is the quality of auction services, which includes 5 (five) dimensions namely reliability, assurance, physicality, empathy and responsiveness. While the dependent variable is service user satisfaction as measured using the appropriate measurement scale. The research method used was a survey using a questionnaire as a data collection instrument. The data obtained was analyzed using the Service Customer Satisfaction Index/CSI technique to determine the level of satisfaction of service users as a whole by taking into account the level of importance of the product or service attributes and obtaining the result that the service element in the perspective of the level of importance and satisfaction resulted in a total CSI of 187.9 or with the criteria is Very Satisfied.
DESIGN AND MARKET TESTING OF THE MERDEKA BELAJAR-KAMPUS MERDEKA WEBSITE: EVIDENCE FROM INDONESIA David Sukardi Kodrat; Melinda Alfiani Rosida Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11548

Abstract

The aim of this study was to examine stakeholder connections horizontally including: Government, Universities, Partners, Lecturers, Admins, and students on the UC’S MBKM website regarding the ease and way users interact with the system. This study uses the market testing method with usability testing. The total sample is 20 respondents which are students, lecturer, and industry. This research using purposive sampling. The procedure for usability testing follows the following steps, namely: (1) collecting respondents, (2) using a comfortable room, and (3) recording the entire testing process. In usability testing, respondents are asked to complete a series of tasks while being observed. In a web-based information system, testing focuses on the convenience felt by users in finding what they are looking for, how users interact with the information provided (direct anipulation, menu selection, form fill in, command language, and natural language), how users search information, and how they act after obtaining the required information. UC’s MBKM website design uses a dynamic website that allows the content to always change. This website makes it easy to manage data needed at the university level. This data is useful for providing information related to specialization in the types of student activities at Universitas Ciputra which can be used as a monitoring and evaluation tool to determine goals and strategies for achieving each form of MBKM, determine curriculum direction, and add partners who work with the Study Program.
THE USER SATISFACTION LEVEL OF ELEARNING FOR BUSINESS AND MANAGEMENT SUBJECTS BASED ON TECHNOLOGY ACCEPTANCE MODEL Indra Hastuti; Wijiyanto Wijiyanto; Wiji Lestari; Sri Sumarlinda
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 3, No 03 (2019): IJEBAR, VOL. 03 ISSUE 03, SEPTEMBER 2019
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v3i03.491

Abstract

Elearning is the implementation of information technology in learning. Elearning was used in courses in Introduction to Business and Management, Business Process Management and Ebusiness. This study aims to use the Technology Acceptance model (TAM) to measure the level of user satisfaction. TAM method is used to determine the relationship between content, accuracy, format, ease of use, timelines, organizational support, user attitudes towards the information system (user attitude towards information). system) and perceived attitude of top management on the level of satisfaction of using e-learning on learning business courses and management at the Faculty of Computer Science, Duta Bangsa University Surakarta. This research is a descriptive study using the modified End User Computing Satisfaction (EUCS) approach method. The results of the evaluation study show that the 5 variables (content), the level of accuracy of the system, format, easy of use, and timeliness significantly influence user satisfaction. While organizational support variables have a significant effect on user satifaction but variable usser attitude toward information system and perceived attitude of top management has an effect but not significant to the support organization. Key words : elearning, user satisfaction, technology acceptance model, end user computing satisfaction.

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