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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS OF VIRTUAL ITEMS ON MOBILE LEGENDS BANG-BANG GAME WITH PRICE AS A MODERATION VARIABLE Effendy, Junko Alessandro; Siswono, Thalia Nikky; Susilo, Fernando Arron; Harliana, Vivia Pauline; Franoto5, Catherine Lorena Valentina
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11555

Abstract

This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering, developing and maintaining long-term relationships with customers rather than just focusing on short-term buying and selling transactions. Researchers used 3 variables in this research, namely product visuals, price and purchasing decisions. The population in this study was all 110 participants who were members of the esports community in Surabaya. After the researchers distributed the questionnaire, it was found that the response rate for respondents in this study was 74.54% or 82 respondents. The results of the first hypothesis show that product design influences purchasing decisions. The results of the second hypothesis indicate that price negatively moderates the relationship between product design and purchasing decisions Keywords: Relationship marketing, product design, price, purchase decision.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, CORPORATE IMAGE AND PERCEIVED VALUE ON CUSTOMER LOYALTY OF B2B TRUCK COMPANY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES Wirajaya, Steven; Sitorus, Hotna Marina; Wibisono, Yogi Yusuf; Kurniawan, Daniel; Nathania, Livia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11569

Abstract

PT X is a multinational B2B automotive company that provides large trucks. Based on truck sales data from 2019 to 2021, PT X has experienced a decrease in truck sales. In July 2021, 2 out of 6 transactions failed because customers preferred to buy trucks from other companies. PT X suspects issues with customer loyalty. This study aims to evaluate customer loyalty levels based on factors influencing them. The research phase begins with the construction of research models and questionnaires containing rating questions on perceived value, product quality, service quality, corporate image, customer satisfaction, and customer loyalty. Questionnaires were distributed to customers who had purchased trucks from PT X between October 2021 and November 2021. Data processing is conducted using the PLS-SEM method to derive research conclusions. Based on the results of data processing, it was found that the factors affecting customer loyalty are product quality, corporate image, and customer satisfaction. Suggestions include a focus on these three factors and improvement in the spare part procurement system, with the hope that customer loyalty levels and truck sales will increase.
THE IMPACT OF PRICE, SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN AUTOMOTIVE INDUSTRY Danarkusuma, Arya Asraf; Harianto, Eric; Nursaid, Nursaid; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.11573

Abstract

Increased mobility has influenced business development in the automotive sector, especially vehicle maintenance services. This development is different from the increase in business revenue in vehicle maintenance. This study aims to determine the effect of price, service quality and customer trust on customer loyalty through customer satisfaction. This research uses quantitative methods using probability sampling techniques with a simple random sampling approach. The number of samples in this study was 210 respondents. The data collection technique used a questionnaire and was analysed using Smart PLS. The results of this study indicate that price, service quality and customer trust significantly affect customer loyalty through customer satisfaction. Price have significant impact in customer satisfaction, it can be a reference to determining a price strategy and services quality that are affordable and better than competing companies.
SHIFTING FROM DISCLOSURE TO ACTION: EMPOWERING STAKEHOLDERS VIA SUSTAINABILITY REPORTING Wulandari, Dwi; Rahmawati, Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11603

Abstract

This research aims to determine the transition from openness to action in empowering stakeholders through reporting permits. The object of this research is companies registered in the Asia Sustainability Reporting Rating (ASRRAT) 2018-2022. The method used in this research is quantitative using the Eviews 12 program. This study uses purposive sampling method and obtained 60 companies in the Asia Sustainability Reporting Rating for five years. The research results show that managerial ownership influence the spread of sustainability reporting, while profitability, liquidity and audit committees do not influence the disclosure of sustainability reporting with variabel control leverage and company size.
APPLICATION OF DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF UMKM PRODUCTS GUIDED BY BUMDES KUJATI PERDANA IN KARANGJATI VILLAGE PANDAAN PASURUAN Utama, Muhammad Luthfi Alif
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11612

Abstract

The aim of this research is to analyze the application of Digital Marketing strategies to increase sales of MSME products assisted by BUMDES Kujati Perdana in Karangjati Village, Pandaan Pasuruan District. Digital Marketing makes it easier for MSME to attract consumers and increase product sales. The obstacles experienced occurred because Human Resources were less competent in managing Digital Marketing.This study uses a qualitative method. The informants in this research are MSME business actors assisted by Bumdes Kujati Perdana. The research location chosen in this research is the Karangjati BUMDES Office Center, Pandaan Bypass, Karangjati Village, Pandaan Pasuruan District. In this research are Technical Triangulation and Source Triangulation. The research data obtained using this technique is through interviews, then observation and documentation. The results of this research are that Digital Marketing is able to increase sales of MSME products. Digital Marketing also helps MSME in online product sales transactions with consumers via social media and E-Platforms. commerce. Obstacles experienced by MSME business actorsFirst BUMDES Kujati development in Karangjati Village, Pandaan Pasuruan District, namely Human Resources are still less competent in using Digital Marketing. Apart from that, the inconsistency of Human Resources in managing Marketing Strategies through Digital Marketing is also an obstacle for MSME players to increase sales of MSME products. This obstacle occurs because MSME actors only focus on production and offline buying and selling systems.
GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA Putri, Viajeng Purnama; Riyanto, Dicky Wisnu Usdek
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11614

Abstract

This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS analysis tool in Indonesian MSMEs. The results of this study Green Innovation (GI) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Green Innovation (GI). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through Green Innovation (GI).
FEASIBILITY ANALYSIS OF DRAGON FRUIT (Hylocereus polyrhizus) FARMING IN THE ORGANIC VILLAGE OF BEJI VILLAGE, WONOGIRI REGENCY Dewi, Tria Rosana; Wardani, Irma; Solikah, Umi Nur
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11626

Abstract

Dragon fruit plants are one of the horticultural products that are included in international commodities. Since entering the mid-2000s, dragon fruit has multiplied in various regions in Indonesia. Dragon fruit is one of the commodities whose prospects are increasing in the market. The increasing demand and consumption of dragon fruit cause the need for ways to increase productivity in several production centers. This study aimed to determine the feasibility of dragon fruit farming. The research was conducted in the Organic Village of Beji Village, Wonogiri Regency, with a descriptive method. The data analysis used were farming costs, revenue, income, and feasibility. Organic dragon fruit farming costs with a land area 1000m2 in the first year amounted to Rp.17,470,000, in the second year, amounted to Rp. 4,660,000, and in the third year, amounted to Rp. 3,370,000. Organic dragon fruit farming revenue with a land area 1000m2 in the first year amounted to Rp. 2,304,000, in the second year, amounted to Rp. 11,520,000, and in the third year, amounted to Rp. 10,800,000. The income level of organic dragon fruit farming with a land area of 1000m2 in the first year amounted to Rp. 15,166,000, in the second year amounted to Rp. 6,860,000, and in the third year, it amounted to 7,430,000. The feasibility of organic dragon fruit farming with a land area of 1000m2 in the first year amounted to -0.87, in the second year amounted to 1.48, and in the third year amounted to 2.20. Keywords: Farming, Feasibility, Dragon Fruit, Organic
THE ROLE OF WORK MOTIVATION IN IMPROVING EMPLOYEE PERFORMANCE Sagita, Elga Salsabila; Sutianingsih, Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11632

Abstract

The goal of this study is to evaluate the influence of the work environment and work discipline on employee performance and motivation. The sample that was obtained consisted of 114 workers. According to the findings of the research, the environment of the workplace has a positive and significant impact on the drive to perform one's job. Positive and significant effects on work motivation can be attributed to the presence of work discipline. The environment in which employees work has a significant and beneficial impact on the performance of those employees. The performance of employees is positively impacted by work discipline, however, this impact is not large. Motivation plays a part in mediating the relationship between worker performance work environment and discipline. Keywords: employee performance, work discipline, work environment, and work motivation.
SUITABILITY OF PLACEMENT AND ORGANIZATIONAL CLIMATE TO WORK EFFECTIVENESS BY MEDIATING INDIVIDUAL CHARACTERISTICS Handayani, Rin; Sutianingsih, Sutianingsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11633

Abstract

This study aims to understand how individual characteristics play an important role in mediating the relationship between job placement, organizational climate and work effectiveness. In this study, quantitative research methods were used. Data were collected with the help of questionnaires and a sample of 30 workers. Path analysis and descriptive analysis are the data analysis methods used. Research findings show that all variables positively influence from 1) job placement and organizational climate have an impact on individual characteristic variables. 2) Work placement, organizational climate and individual characteristics have an impact on work effectiveness. 3) The results of this study state that the indirect influence of individual characteristic variables can influence job placement variables and organizational climate and work effectiveness. Keywords: individual characteristics, organisational climate, work effectiveness, work placement.
COMPARATIVE SOUNDNESS OF COMMERCIAL BANKS STATE-OWNED AND NATIONAL PRIVATE BANKS BASED ON RBBR Puspitarini, Rd Ayu; Rahmah, Nunung Aini
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11635

Abstract

The soundness of banks is a critical issue to research because they serve as the backbone of a nation's economy. A bank's success in adhering to applicable regulations, executing risk management, and following the precautionary principle can be assessed by measuring the soundness level of the bank. The purpose of this study is to determine how, using the RBBR approach, the soundness levels of state-owned and national private commercial banks differ, as measured by four indicators: Risk Profile, GCG, Earnings, and Capital for the years 2018–2022. Purposive sampling was used to choose the research sample. This research was conducted by analyzing the Mann-Whitney U Test. The analysis results show that in the 2018-2022 period, there is a significant difference between the soundness of state-owned conventional commercial banks and national private conventional commercial banks in the Capital aspect. Besides, there are no significant differences in the elements of Risk Profile, GCG, and Earnings. It is hoped that this research can help bank management evaluate the implementation of risk management, GCG principles, earnings, and capital so that they can continue to compete with other bank groups.

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