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International Journal of Economics, Business and Accounting Research (IJEBAR)
Published by STIE AAS Surakarta
ISSN : 26224771     EISSN : 26141280     DOI : 10.29040/ijebar.v3i03
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,142 Documents
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ANALYSIS OF EMPLOYEE PERFORMANCE: ORGANIZATIONAL CULTURE AND TRANSFORMATIONAL LEADERSHIP Lusiana, Herlina
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.11247

Abstract

This study intends to examine the effects of organizational culture and transformational leadership on employee performance at PT. Sumber Digital Media Tanaka Banjarmasin Elektronik, either independently or combined. The sample included 37 employees using saturated sampling criteria. This kind of research is explanatory and employs a quantitative methodology. The research method employs an online survey that is graded on a Likert scale. The validity, reliability, and traditional assumptions were validated using the SPSS version 23 research tool. Moreover, verify your hypothese. The findings demonstrated that transformational and corporate cultures at PT. Sumber Digital Media Tanaka Banjarmasin Elektronik significantly affected employee performance, either wholly or partially. Keywords: organizational culture, transformational leadership, employee performance
THE EFFECT OF RISK PERCEPTION AND CUSTOMER EXPERIENCE ON GOPAY PURCHASE INTENTION IN THE MILLENIAL GEN Adzawiah, Prinshi Rabbiatul; Indriastuti, Herning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11268

Abstract

This research aims to examine how perceived risk and customer experience influence the repurchase intention of the millennial generation of GOPAY users. The independent variables in this research are perceived risk and customer experience, while the dependent variable is repurchasing intention. This research was conducted on the millennial generation of GOPAY users consisting of 130 respondents. This research is quantitative. Data collection using a questionnaire by testing the perceived risk and customer experience on repurchase interest. Data analysis using PLS (Partial Least Square) analysis technique. The results of this research show that risk perception has a positive and significant effect on the repurchase interest of the millennial generation of GOPAY users and customer experience has a positive and significant effect on the repurchase interest of the millennial generation of GOPAY users.
THE INFLUENCE OF PROFITABILITY, LIQUIDITY, AND THE BOARD OF COMMISSIONERS ON CSR Widayanti, Leni; Inayati, Nur Isna; Pramono, Hadi; Pratama, Bima Cinintya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11346

Abstract

The research aim to find out how profitability, liquidity, number of board of commissioners, performance of the board of commissioners, and representation of female board of commissioners affect CSR. The population in this research is General Banking companies listed on the Indonesia Stock Exchange. The sample used is a general banking company registered on the IDX publishes annual and sustainability reports. Forty-two conventional general banking company sectors were sampled in the research for the 2018-2022 period. The method used is the panel regression method. Some of the tests used are the Brush and Pagan Lagrangian Multiplier, Chow, Hausman, and Hypothesis tests. This research hypothesis test shows a positive influence of profitability on CSR Meanwhile, the liquidity and diversity of the board of commissioners do not influence CSR.
PREDICTION OF BRAND AWARENESS ON PURCHASING DECISIONS: BRAND IMAGE AS MEDIATION Sudarwati, Sudarwati; Aprian Aditama, Rizky Ramadhan; Susanto, Ryan; Tias, Riris Wahyuning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11362

Abstract

This study aims to examine and analyze the effect of brand ambassadors and brand awareness on purchasing decisions and measure the role of brand image as a mediating variable in the influence of brand ambassadors and brand awareness on purchasing decisions on Erigo products. This model involves training variables as supporting variables. This research was applied to consumers of Erigo products in the Greater Solo area, the sample taken amounted to 100 respondents, with sampling using purposive sampling technique. This research was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The results showed that brand ambassadors have a positive and significant effect on brand image. Brand ambassadors have a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on brand image. Brand awareness has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Brand ambassadors through brand image mediation have no significant effect on purchasing decisions. And brand awareness through brand image mediation has a positive and significant effect on purchasing decisions. Keywords: Brand Image, Purchase Decision
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Kuswibowo, Christian; Widodo, Anung; Santoso, Agus; Pujianto, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
WHAT FACTORS INFLUENCE AD ATTENTION AND AD AVOIDANCE ON SOCIAL MEDIA? STUDY: ON THE MILLENNIAL AND GENERATION Z Broto, Ibnu Kuncoro
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11471

Abstract

Currently, online media has become a favorite for brands to introduce their products to the public. However, social media users pay little attention to advertisements and social media users block advertisements or avoid advertisements to maintain their privacy. This research aims to examine the factors that influence attention to advertising and avoidance of advertising. The sample in this research is the millennial generation and Generation Z as social media users on Instagram and Facebook. The number of samples in this study was 268 respondents, and the data analysis technique used SEM-PLS. The findings of the research are that ad relevance has a positive effect on attention to social emedia ads, and privacy concerns increase ad avoidance. This study also found that Ad engagement had a positive effect on ad attention and a negative effect on ad avoidance. Ad engagement also mediates the relationship between ad relevance, ad attention, and ad avoidance. It suggests that personalized advertising will further increase consumers' attention to the ad and reduce ad avoidance behavior if consumers are cognitively engaged with the ad.
ANALYSIS OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION AS AN INTERVENING VARIABLE (Case Study on OTI Fried Chicken in Semarang City) Sugiharti, Sugiharti; Ningrum, Dina Dwi; Prasetya, Adhitya Yoga
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11490

Abstract

This study aims to analyze the relationship between work discipline and employee performance through motivation as an intervening variable. The independent variable analyzed in this study is work discipline. The dependent variable analyzed in this study is employee performance and motivation as an intervening variable.The sample used in this study were employees at OTI Fried Chicken consisting of 119 respondents. Sampling was done by simple random sampling technique. This study uses the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results of this study indicate that work discipline has a significant positive effect on employee performance. Discipline has a significant positive effect on motivation, motivation has a significant positive effect on employee performance. The other results of this study are that work discipline has a significant positive effect on employee performance through motivation as an intervening variable. Keywords: work discipline, motivation, employee performance
TOURISM STRATEGY MANAGEMENT IN POST ECONOMIC RESILIENCE COVID-19 PANDEMIC (STUDY ON SITU GEDE TASIKMALAYA TOURISM OBJECT) Sumali, Soni; Triani, Tuti; Karmila, Mila
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11497

Abstract

This research aims to analyze the competitiveness of the Tasikmalaya Regency tourism sector and to find out the factors that determine and influence competitiveness as well as strategies that can be taken to increase the competitiveness of the tourism sector. The data used is secondary and primary data, namely GRDP data for Tasikmalaya Regency in 2017-2021 and supporting tourism-related data as well as in-depth interviews with the Tasikmalaya Regency Tourism, Youth and Sports Department (DISPARPORA). In this research, the Porter's Diamond model approach was carried out which was calculated using a composite index and quadrant analysis. The results of the shift share analysis show that in 2017-2021 the tourism sector experienced rapid growth and was able to compete with the same sector at the national level. In line with the shift share results, the results of analysis using the Porter's diamond model approach show that the Tasikmalaya Regency tourism sector has quite good competitiveness compared to its comparison provinces. Factors that have advantages in determining competitiveness are related supporting industry factors and factor conditions. Kor key: Competitiveness; Tourist; Competitiveness Monitor; Porter's Diamond.
THE ROLE OF ORGANIZATIONAL CITIZEN BEHAVIOR ON EMPLOYEE PERFORMANCE : A CASE STUDY COCA COLA OFFICIAL DISTRIBUTOR Wee, Lala Setiany; Sidharta, Helena; Harianto, Eric
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11503

Abstract

This study aims to provide empirical evidence and elucidate the influence of organizational climate, Transformational Leadership, and job satisfaction on Organizational Citizenship Behavior (OCB) and how OCB impacts the performance of employees at PT Mitra Sukses Sejahtera, an Official Distributor of Coca-Cola. This research utilizes organizational climate, job satisfaction, and Transformational Leadership as independent variables, OCB as a mediating variable, and employee performance as a dependent variable. A saturation sampling method was employed, with 110 respondents from Coca Cola Official Distributor PT Mitra Sukses Sejahtera's employees . Data was analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method via SEM-PLS version 4.0 software. The findings indicate that organizational climate, job satisfaction, and Transformational Leadership have a significant positive relationship with OCB. Furthermore, OCB exhibits a positive and significant relationship with the performance of employees at PT Mitra Sukses Sejahtera. Therefore, this study provides valuable insights into how these factors influence OCB and employee performance in an organizational context.
DESIGN OF HUMAN RESOURCES MANAGEMENT SYSTEM AT A CONSULTING SERVICE COMPANY FOR WATER RESOURCES INFRASTRUCTURE IN INDONESIA Abdurrahman, Gani; Harianto, Eric; Sutanto, J.E.
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11504

Abstract

This study aims to obtain a balanced scorecard system concept design that is in accordance with the vision and mission of PT. Wecon which is engaged in consulting services for dam construction in the territory of Indonesia. This research method uses descriptive qualitative method with triangulation technique. This study uses informants consisting of 3 management people, 1 association from similar companies, 1 expert who understands in designing the balance scorecard of a consulting service company. This research was conducted from December 2021 to July 2022. The first stage will begin with a SWOT analysis. From the results of the analysis, it can be seen that the company is in a condition that requires quality human resources so that in the future the company must develop a strategy that must be done. In the next stage, measurements are carried out based on the perspective of the policy model to be implemented in a work program that includes four aspects of financial, customer, internal business, growth and learning. Based on the process hierarchy analysis method, it is found that the customer perspective will be the first priority, then followed by the financial, internal business, and learning and growth perspectives. customer needs, increase cooperation with local and international companies, provide training and certification for employees.

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