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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,225 Documents
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Efektivitas Pengelolaan Ruang Terbuka Hijau dalam Perspektif Implementasi Kebijakan Lingkungan di Kota Cimahi Achdiat Achdiat
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17764

Abstract

Rapid urbanization and economic development have intensified pressure on urban environmental quality, including the provision and management of green open spaces (GOS) in Cimahi City, Indonesia. Although previous studies have widely examined the ecological and social benefits of urban green spaces, limited attention has been paid to evaluating their management effectiveness from the perspectives of public organizational effectiveness and environmental governance. This study aims to analyze the effectiveness of green open space management in Cimahi City by employing the theoretical perspectives of organizational effectiveness and environmental policy implementation. A qualitative phenomenological approach was adopted. Data were collected through observations, purposive interviews with officials of the Environmental Agency and community members, and document analysis. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña. Management effectiveness was assessed based on indicators including the achievement of green open space targets, institutional capacity, adequacy of resources (land, budget, and facilities), program implementation, community participation, and environmental outcomes. The findings reveal that green open space management has not yet been effective, as the proportion of public green open space remains below the statutory target, institutional implementation capacity is inadequate, land and budget constraints persist, and collaborative public participation remains limited. This study contributes to the literature on environmental governance and public administration by demonstrating that the effectiveness of green open space management should be evaluated not only through administrative compliance but also through the organization's implementation capacity to produce sustainable ecological and social outcomes.
Strategi Komunikasi Krisis Pemkab Badung dalam Penanganan Banjir di Badung, Bali Mila Suhari; Dian Purworini
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17769

Abstract

This study aims to analyze the crisis communication strategies of the Badung Regency Government in handling floods as reported on Detik.com. This review is important because it quantitatively measures the dominance of government crisis communication strategies in a national online media outlet by categorizing news content into SCCT coding sheets. The method used is a descriptive quantitative approach through content analysis. The population comprises 40 news articles reporting the Badung Regency Government’s response to the Bali floods for the period 9 September to 30 October 2025. The sample was selected using purposive sampling. Results show that the most dominant strategies are Justification (37.5%), Compensation (27.5%), Excuse (10%), Apology (10%), Victimage (7.5%), Denial (5%), and Reminder (2.5%). Based on the Chi‑Square test, there is a significant difference in the distribution of strategies, indicating a strong dominance of the Justification approach. The study concludes that the Badung Regency Government adopts an explanatory and accommodative crisis communication pattern, characterized by the dominance of justification and compensation strategies; to enhance effectiveness and protect reputation, it is recommended that the Badung Regency Government combine justificatory narratives with concrete evidence of action.
Eksistensi Partai Politik Lokal Aceh pada Pemilu 2024 Havez Ababil; Abu Sahrin
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17863

Abstract

This study aims to analyze the existence of local political parties in Aceh in the 2024 general election and to identify the factors influencing their competitiveness against national political parties. The background of this research is rooted in the emergence of local political parties as a product of the 2005 Helsinki Memorandum of Understanding (MoU), which became the foundation for Aceh’s post-conflict political reconstruction. This study employs a qualitative method with a sociocultural approach, utilizing in-depth interviews and literature review. The findings reveal that local political parties continue to play a strategic role in representing Acehnese interests and sustaining post-conflict peace. However, their existence faces significant challenges, including declining electability, increasing competition with national parties, and internal fragmentation among local parties. Key factors affecting this condition include the performance of party cadres, campaign strategies, the influence of key figures (former GAM combatants, religious leaders, and civil actors), as well as the prevalence of money politics. Furthermore, the emergence of new religion-based local parties and the growing participation of young voters have reshaped the political landscape. This study concludes that the sustainability of local political parties in Aceh can no longer rely solely on historical legitimacy, but must be supported by institutional strengthening, cadre professionalism, and adaptability to the dynamics of modern politics.
Representasi Heroisme Sosok Ayah dalam Film Maharaja: Analisis Semiotika Roland Barthes atas Makna Perlindungan Rendy Setya Nugroho; Didi Permadi; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17895

Abstract

This study aims to analyze the representation of fatherly heroism in the film Maharaja using Roland Barthes’ semiotic approach. This research applies a descriptive qualitative method, with selected scenes depicting Maharaja’s relationship with his child as the object of analysis. Primary data were obtained through observation and documentation of scenes, dialogues, expressions, gestures, settings, and visual symbols in the film, while secondary data were collected from literature related to representation, heroism, fatherhood, film, and semiotics. The analysis was conducted through Barthes’ three levels of meaning: denotation, connotation, and myth. The findings show that fatherly heroism in Maharaja is represented through affection, protection, emotional presence, responsibility, defense of the child’s dignity, and the pursuit of justice. At the mythical level, the father is constructed as a family hero with a moral obligation to protect his child. However, this representation remains ambiguous because it intersects with violence, revenge, and protective masculinity.
Interpretation of Cigarette Wrap Design and Smoker Response from the Perspective of Visual Communication Muhammad Ridholi; Ahmad Tamrin Sikumbang
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17916

Abstract

Cigarette packaging has evolved beyond its protective function into a strategic medium of visual communication that conveys symbolic messages through colors, typography, logos, and other visual elements. This study aims to analyze smokers’ interpretations of cigarette wrapper designs and examine their responses from the perspective of visual communication. A qualitative approach with a narrative design was employed. The research was conducted at Cafe Masa Moeda, Medan, involving ten active smokers who regularly consumed Marlboro Filter Black and Sampoerna A Mild cigarettes. Data were collected through structured interviews, direct observations, and visual documentation, and analyzed using data reduction, data display, and conclusion drawing supported by triangulation techniques. The findings reveal that smokers construct different meanings from the visual elements of cigarette packaging. Marlboro Filter Black is predominantly interpreted as representing masculinity, firmness, elegance, and premium quality through its dominant black color, whereas Sampoerna A Mild is perceived as clean, modern, light, and relaxed through its white-red color combination. Smokers’ responses are reflected in cognitive, affective, and conative dimensions. While the packaging effectively enhances brand recognition and evokes emotional impressions, its influence on purchasing behavior remains limited, as taste, habitual consumption, and personal preferences are more decisive factors. The study concludes that cigarette wrapper design functions as an effective medium of visual communication in shaping brand image and social identity, although it has limited capacity to influence smoking behavior directly.
Sinergi Komunitas dan Teknologi Lokal Menghadapi Krisis Iklim Muhamad Chairul Basrun Umanailo
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17918

Abstract

The climate crisis in East Nusa Tenggara has transformed from a mere weather anomaly to an existential threat to the food sovereignty of agrarian communities. In the midst of increasing subsistence precariousness, local communities are resisting through hybridization between traditional wisdom and technical innovation. This research aims to deconstruct the phenomenological form of the climate crisis and map the synergy between community social capacity and local technology in knitting resilience. This study uses a qualitative method with an interpretive phenomenological approach. Data were collected through in-depth interviews and participatory observations of key actors at the site level. Data analysis was carried out systematically using qualitative data analysis software (CAQDAS) to map inter-code relationships, narrative proxies, and co-emergence networks. The findings show that the climate crisis is physically experienced as the intensity of the disaster and the water crisis that directly hits the pillars of food affordability for citizens. However, communities respond through the activation of social capacity and local knowledge as a safety valve. Data network maps reveal a strong synergy where technical innovations are adopted and dissolved into local epistemology to create appropriate adaptation strategies. Future resilience in NTT does not depend on technocratic solutions alone, but on strengthening the synergy between technology and local wisdom.
Efektivitas Program Gerakan Literasi Sekolah Dalam Meningkatkan Minat Baca Siswa di SMP Negeri 7 Medan Geby Claudia Purba; Bengkel Bengkel; Husni Thamrin; Lina Sudarwati; Hairani Siregar
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17921

Abstract

This study aims to analyze the implementation of the School Literacy Movement (GLS) program and the differences in reading interest of eighth-grade students at SMP Negeri 7 Medan. The research used a mixed methods approach with a one-group pretest–posttest design. Quantitative data were obtained through a reading interest questionnaire given to 33 eighth-grade students before and after the implementation of the program, while qualitative data were obtained through observations, interviews, and documentation. Quantitative data were analyzed using the Paired Sample t-test, while qualitative data were analyzed through data reduction, data presentation, and drawing conclusions. The research results show that the implementation of GLS is carried out through 15-minute reading activities before learning, the use of reading corners, and other literacy activities involving teachers, students, and parents. The statistical test results showed an increase in the average student reading interest from 72.533 to 85.139 with a significance value of < 0.001. Thus, there is a significant difference in the reading interest of eighth-grade students before and after the implementation of the School Literacy Movement program.
Framing Pemberitaan Kebijakan dan Pernyataan Menkeu Purbaya Terhadap IHSG di Media Kontan.co.id Dan CNBC Indonesia Laelatul Najma Maharani Azzahra; Diryo Suparto; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17961

Abstract

Media coverage of economic policy not only disseminates information but also constructs social reality that shapes public understanding of government policies. Differences in the editorial characteristics of economic news media may produce distinct framing of the same issue. This study aims to analyze and compare the framing of news coverage on the policies and statements of Minister of Finance Purbaya Yudhi Sadewa concerning the capital market in Kontan.co.id and CNBC Indonesia. The study employed a descriptive qualitative approach using Zhongdang Pan and Gerald M. Kosicki’s framing analysis model, which examines four analytical structures: syntactic, script, thematic, and rhetorical. The data consisted of four news articles purposively selected from 24 relevant articles published between September 8 and November 8, 2025. The findings indicate that Kontan.co.id framed the issue through an institutional-procedural perspective by emphasizing policy mechanisms, inter-institutional relations, and capital market governance. In contrast, CNBC Indonesia highlighted government action, market responses, and the protection of retail investors through more direct and accessible language. The study concludes that differences in the editorial characteristics of the two media influence the construction of economic reality, demonstrating that economic news media function not only as information providers but also as actors shaping public interpretations of government policy signals in the capital market.
Komunikasi Humor dalam Film Si Paling Aktor: Analisis Semiotika Roland Barthes Andre Aditriyanto; Didi Permadi; Ike Desi Florina
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18008

Abstract

Film functions not only as a medium of entertainment but also as a communication medium that represents various social messages through humor. Although studies on humor in Indonesian films have continued to develop, research specifically examining humor communication in Si Paling Aktor using Roland Barthes' semiotic approach remains limited. This study aims to analyze humor communication in Si Paling Aktor by interpreting the levels of denotation, connotation, and myth. The research employed a descriptive qualitative approach using Roland Barthes' semiotic analysis. Data were collected through observation of humorous scenes and analyzed based on denotative, connotative, and mythical meanings, supported by Arthur Asa Berger's humor theory. The findings reveal that humor communication in the film is constructed through six forms of humor: irony, satire, verbal humor, hyperbole, situational irony, and slapstick. At the denotative level, humor is expressed through dialogue, actions, facial expressions, and situations that generate comedic effects. At the connotative level, humor represents ambition, professionalism, the pursuit of social recognition, and everyday social dynamics, while at the mythical level it reproduces and critiques social constructions concerning social status, meritocracy, masculinity, validation culture, and standards of self-perfection. The findings demonstrate that humor in Si Paling Aktor functions not only as entertainment but also as an effective communication strategy for conveying social criticism, representing life values, and constructing cultural meanings.
Strategi Recep Tayyip Erdogan dalam Memanfaatkan Isu Pengungsi pada Pemilu Turki 2023: Analisis Perspektif Soft Power Nurilah Fitrah Syamsuddin; M. Syaroni Rofii
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18023

Abstract

The 2023 Turkish election marked a significant moment in Turkey’s domestic political dynamics and reflected changes in its position within the international order. One of the central issues dominating the political contestation was the refugee crisis, particularly concerning Syrian refugees, which has become a prolonged challenge for the Turkish government. This study aims to analyze Recep Tayyip Erdogan’s strategy in utilizing the refugee issue as an electoral political instrument through a soft power perspective. This research employs a qualitative approach using a case study method, based on secondary data collected from academic journals, policy documents, and relevant news sources. The findings reveal that Erdogan pragmatically employed anti-refugee rhetoric to strengthen domestic political support, despite contradicting Turkey’s previous image as a humanitarian protector. This strategy reflects a transformation of Turkey’s soft power into a form of negative soft power, where humanitarian issues are instrumentalized for domestic political interests but potentially weaken Turkey’s attractiveness and legitimacy at the international level. These findings suggest that Erdogan’s pragmatic politics seek to balance electoral interests, national stability, and Turkey’s global image amid the refugee crisis.

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