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eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 590 Documents
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Pengaruh Customer Perception dan Store Atmosphere Terhadap Keputusan Pembelian di Minimarket Alvaro Ewa Ladyvica Br Tampubolon; Tiurniari Purba
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.654

Abstract

Penelitian ini dilakukan dengna tujuan untuk mengetahui pengaruh customer perception dan store atmosphere terhadap keputusan pembelian pada Minimarket Alvaro di kota Batam. Adapun populasi yang digunakan pada penelitian ini masyarakat kota Batam yang telah melakukan pembelian di minimarket Alvaro, sedangkan sampel yang digunakan pada penelitian ini adalah sebanyak 101 responden. Teknik analisis yang digunakan pada penelitian ini adalah uji T serta uji F. Berdasarkan hasil uji T diperoleh hasil bahwa nilai t hitung pada variabel customer perception adalah sebesar 4,232 lebih besar dari nilai t tabel sebesar 1,984 sehingga dapat diartikan bahwa customer perception memiliki pengaruh yang signifikan terhadap keputusan pembelian. Untuk nilai t hitung pada variabel store atmosphere diketahui sebesar 8,219 yang lebih besar daripada t tabel 1,984 sehingga dapat diartikan bahwa store atmosphere memiliki pengaruh signifikan terhadap keputusan pembelian. Untuk pengaruh bersama-sama customer perception dan store atmosphere diketahui bahwa secara bersama-sama customer perception dan store atmosphere berpengaruh secara signifikan dan simultan terhadap keputusan pembelian hal tersebut didasarkan pada hasil uji f yang didapati nilai f hitung sebesar 362,670 dimana memiliki nilai yang lebih besar dari nilai f tabel sebesar 3,981. Berdasarkan hasil pengujian yang telah dilakukan maka dapat disimpulkan bahwa customer perception dan store atmosphere memiliki pengaruh signifikan dan simultan terhadap keputusan pembelian pada Minimarket Alvaro di Kota Batam
Pengaruh Kualitas Produk, Minat Beli dan Perilaku Konsumen Terhadap Keputusan Pembelian di Minimarket Victoria Tiban Novianti Novianti; Asron Saputra
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.656

Abstract

A factors can lead more competitors, technology and education related to marketing, can increase speed and stimulate business owners in realizing innovations that can develop and manage their business meeting the needs of consumers. Product quality activities, purchase intention and consumer behavior influenced consumers on purchasing decisions. The aims of that studies is determining effects of product quality, purchase intention and consumer behavior on purchasing decisions at Victoria Tiban Minimarket. This researches are conducte use quantitative techniques. The researches sample used was 357 respondents are use as data collection techniques. By using SPSS 25 software, analysis techniques include descriptive statistical, data quality, classical assumption, influence, and hypothesis testing. Based on the results, product quality, purchase intention, and consumer behavior influence purchasing decisions by 46.1%. It was found that product quality, purchase intention, and consumer behavior had a positive and significant effect partially or simultaneously on purchasing decisions at Victoria Tiban Minimarket.
Pengaruh Kepercayaan, Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Pada PT Batam Frozen Food Eric Eric; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.667

Abstract

The aims of this studies are determining the effects of trust, product quality, and brand image on consumer satisfaction at PT Batam Frozen Food. The researches samples using 100 consumers at PT Batam Frozen Food used the Cochran formula. Questionnaires are using as data collections techniques. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, trust (X1) has an effect of 0.340 or 34% on consumer satisfaction at PT Batam Frozen Food, product quality (X2) has an effect of 0.217 or 21.7% on customer satisfaction at PT Batam Frozen Food and brand image ( X3) has an effect of 0.477 or 47.7% on consumer satisfaction at PT Batam Frozen Food. Apart from this, trust, product quality, and brand image affect consumer satisfaction at PT Batam Frozen Food by 62.7% according to the coefficient of determination data (R2). Based on the results of hypothesis testing, it was found that trust, product quality, and brand image had a positive and significant effect partially or simultaneously on customer satisfaction at PT Batam Frozen Food.
Pengaruh Desain Produk, Word Of Mouth, dan Kualitas Informasi Terhadap Keputusan Pembelian Rumah PT Ciptatama Griya Prima Feby Permata Sari; Inda Sukati
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.668

Abstract

The purpose of this study is to determine the effect of product design, word of mouth, and information quality on the decision to purchase house at PT Ciptatama Griya Prima. The sample in this study were customers' of PT Ciptatama Griya Prima, in Batam, Sagulung sub-district and Batam City, totaling 100 respondents with one-sample kolmogorov-smirnov method.The results indicated that product design, word of mouth and information quality have a positive effect on purchase decision with the regression equation Y = 9,131 + 0,058X1 + 0,140X2 + 0,812X3 + e. The contribution of the influence of product design, word of mouth and information quality to purchase decision simultaneously is 53.7%, the calculated F value is greater than F table or (39.356 > 2.70) with a significance of 0.000 < 0.05. There is a simultaneous positive and significant effect among independent and dependent variable
Pengaruh Keamanan, Kemudahan, dan Kepercayaan Terhadap Kepuasan Pelanggan Pada PT Lion Parcel Robin Robin; Winda Evyanto
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.669

Abstract

The purpose of this study was to determine the effect of security, convenience, and trust on customer satisfaction at PT Lion Parcel. This study was conducted using quantitative techniques. The sample of this study was used as many as 100 respondents in PT Lion Parcel customers using the Cochran formula. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistics test, data quality test, classic assumption test, influence test, and hypothesis test. Based on the results of multiple linear regression, security (X1) has an effect of 0,104 or 10,4% on customer satisfaction (Y) at PT Lion Parcel, ease (X2) has an effect of 0,536 or 53,6% on customer satisfaction (Y) at PT Lion Parcel and trust (X3) has an effect of 0,245 or 24,5% on customer satisfaction (Y) at PT Lion Parcel. Safety, convenience, and trust factors affect customer satisfaction (Y) at PT Lion Parcel by 64,9% in accordance with the coefficient of determination (R2) data. Based on the hypothesis test results found that security, convenience, and confidence have a positive and significant effect partially or simultaneously on customer satisfaction at PT Lion Parcel
Pengaruh Inovasi Produk, Fitur Produk, dan Desain Produk Terhadap Keputusan Pembelian Konsumen pada Luar Garis Coffee Ronaldo Duha; Mauli Siagian
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.673

Abstract

Penelitian yang dilakukan untuk melihat pengaruh yang diberikan terhadap keputusan pembelian konsumen oleh inovasi produk, fitur produk, dan desain produk pada Luar Garis Coffee. Populasi pada penelitian ini akan memakai konsumen yang berbelanja di Luar Garis Coffee, sedangkan untuk jumlah sampel yang digunakan adalah 100 orang konsumen yang pernah melakukan pembelian di Luar Garis Coffee. Nonprobability sampling adalah cara penelitian ini mendapatkan data dengan teknik sampling yaitu purposive sampling. Syarat dari pemilihan dari anggota sampel yang digunakan merupakan orang-orang yang melakukan pembelanjaan di Luar Garis Coffee. Proses pengolahan data yang telah didapatkan akan menggunakan bantuan dari aplikasi SPSS v.26. Hasil dari penelitian ini menunjukan bahwa inovasi produk, fitur produk, dan desain produk memberikan pengaruh terhadap keputusan pembelian konsumen pada Luar Garis Coffee dengan nilai hasil uji f sebesar 75,530
Analisis Perilaku Wajib Pajak dan Penerapan E-Filling Terhadap Kepatuhan Wajib Pajak Orang Pribadi di KPP Batam Selatan Naomi Angel S; Viola Syukrina E Janrosl
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.677

Abstract

Pembayaran pajak merupakan salah satu bentuk kewajiban pemerintah dan keikutsertaan wajib pajak dalam pelaksanaan kewajiban perpajakan secara langsung dan bersama-sama untuk pembangunan nasional dan pembiayaan negara. Di Indonesia, wajib pajak orang pribadi hanya memiliki tingkat kepatuhan 60 sampai 70%, persentase ini belum termasuk wajib pajak pemerintah atau badan. Tim Sosialisasi E-Filling KPP Pratama Batam menyampaikan bahwa banyak wajib pajak yang tidak mengetahui dan tidak memiliki pengetahuan tentang cara penggunaan E-Filling. Metode penelitian menggunakan kuantitatif dengan jumlah sampel 100, Teknik analisis dengan menguji deskriptif, asumsi klasik dan hipotesis, Perilaku Wajib Pajak memberikan pengaruh pada Kepatuhan WPOP, perilaku Wajib Pajak memberikan pengaruh pada Kepatuhan WPOP, ada pengaruh terhadap Penerapan E-Filling atas Kepatuhan Wajib Pajak Orang Pribadi dan Perilaku Wajib Pajak dan Penerapan E- Filling ada pengaruh pada Kepatuhan Wajib Pajak Orang Pribadi secara stimulant.
The Effect of Work Environment, Motivation and Communication on Employee Performance at PT Hemada Wira Dharma Deana Sushethio; Pujiarti Pujiarti
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.697

Abstract

The purpose of this research is to identify the extent to which PT Hemada Wira Dharma's work environment, employee motivation, and interdepartmental communication all contribute to the productivity of the company's workforce. Fifty individuals made up the sample size for this investigation. Distributed questionnaires were used for data collection, while SPSS 23 was used for data administration. The method used is descriptive method, where this method describes systematically, factually, and accurately regarding the factors studied. A statistical model was used to analyze the data; this model included the Frequency Test, Descriptive Test, Validity Test, Reliability Test, Determination Test (R2), T Test, and F Test. According to some of the data collected, the work environment variable (X1) did not have a positive and significant influence (tcount ttable -0.141 1,677), the motivating variable (X2) did (tcount > ttable 2.433 > 1,677), and the communication variable (X3) does (tcount > ttable 3.587 > 1,677). Conclusively, the independent variables work environment, motivation, and communication impact employee performance because fcount > ftable 34.425 > 2,57
Pengaruh Effective Tax Rate, Tunneling Incentive dan Debt Covenant terhadap Transfer Pricing (Studi Empiris Perusahaan IDX 30 yang Terdaftar di Bursa Efek Indonesia Tahun 2017-2021) Jessica Alodia Wiharja; Sutandi Sutandi
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.723

Abstract

Perkembangan globalisasi memberikan dukungan perkembangan dari segi teknologi dan segi perekonomian. Sehingga banyak perusahaan dengan skala multinasional yang sebagian besar menerapkan transfer pricing sebagai strategi dalam perusahaan mereka. Di masa lalu, fungsi transfer pricing untuk mengukur kembali kinerja departemen perusahaan. Saat ini, metode transfer pricing berfungsi untuk mengelabui pembayaran pajak yang berdampak negatif kepada terhadap pendapatan pemerintah. Tujuan dari penelitian yaitu memahami pengaruh effective tax rate, tunneling incentive dan debt covenant terhadap transfer pricing. Populasi penelitian yaitu perusahaan IDX 30 yang terdaftar di Bursa Efek Indonesia periode 2017-2021. Dengan sampel sebanyak 11 (sebelas) perusahaan. Jenis penelitian yaitu metode kuantitatif serta menganalisis mengunakan regresi linear berganda. Kesimpulan penelitian adalah effective tax rate tidak berpengaruh terhadap transfer pricing berbanding terbalik dengan tunneling incentive dan debt covenant berpengaruh terhadap transfer pricing.
Membangun CRM (Customer Relationship Management) Pada Usaha UMKM Bola Ubi di Kota Batam Golan Hasan; Andrew Andrew; Conny Agustin; Seren Seren; Yuyu Enjelia
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.734

Abstract

Sustem of the developing technological advances for various business sectors, namely Micro, Small and Medium Enterprises (MSMEs) its call CRM. MSMEs keep up with technological developments by innovating in order to survive and reinforce the long-term relationships that are fostered between businesses and customers. The aim is to help MSMEs automate sales, marketing, and increase customer attention by providing services through social media to support MSME services better in business development, with the topic of how to build customer relationship management (CRM) in the UMKM Bola Ubi Batam City business. The results that Bolaubi Batam UMKM in building Batam City Customer Relationship Management (CRM) uses 3 stages, namely acquire, enhance, and retain. The CRM system that has been implemented is good and is very suitable for Bolaubi's MSME business in utilizing technology through social media, namely whats app business, Instagram, web, Facebook, web, and grabfood, gofood and shoopee food applications used as a form of business interaction tool and operational system support currently running between UMKM Bolaubi and customers and reaching more new customers. This application is made according to customer needs, so that customers increase with better service, long-term relationships are maintained with customers, it is also a solution in the ease of transactions, information and communication with UKMK Bola Ubi.

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