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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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INDONESIA
International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 160 Documents
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Giving Unwanted Gifts: Political Economy of Youtube Apology Eka Sri Dana Afriza; Udi Rusadi
International Journal of Business Studies Vol 5 No 3 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i3.202

Abstract

A public apology is a fairly common content found on the YouTube platform to restore the reputation and regain people's trust. At the same time, Youtube can also be used as a commodity-based economic platform that allows organizations, individuals, and Google (the owner of Youtube) to earn revenue either through advertising or direct promotion. These two things reflect the dual benefits of two opposites: genuine demand in the public interest and economic exploitation for the benefit of certain parties. This is well explored by the political economy theory of media which sees the digital platform as a convergence between the moral economy of commodities, the moral economy of gifts, and the moral economy of public goods. This article aims to further explore the three elements of the political economy of the media in the context of apologies on Youtube in five cases that occurred in Indonesia. The five apology cases were analyzed using parameters reflecting the moral economy of commodities, gifts, and public goods. The results of the analysis provide a typology of apology and a model that reflects the interrelation between the three moral economies involved in every apology.
Improving the Work Achievement of Employees Through the Leadership Style Hery Syahrial; Miftahuddin Miftahuddin; Sunaryo Sunaryo
International Journal of Business Studies Vol 5 No 3 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i3.207

Abstract

The purpose of this study was to analyze the factors that influence the work performance of employees in the Percut Sei Tuan sub-district. The sample in this study was 123 employees, using Structure Equation Modeling (SEM) as a data analysis technique. This study concludes that motivation, self-efficacy, and professionalism have a significant effect on leadership style, while competence does not significantly affect leadership style. Leadership style and motivation do not significantly affect work performance, while self-efficacy, professionalism and competence significantly affect work performance. This study provides information that in order to improve employees' work performance, strong leadership is needed and can provide motivation that increases confidence in the ability of employees and also increases professionalism in carrying out duties and responsibilities as a civil servant. Competence is a necessity that must be owned by all employees (civil servants) who are given responsibility by the leadership.
The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business Lidia Agustin; Jony Oktavian Haryanto; Liza Agustina Maureen Nelloh
International Journal of Business Studies Vol 5 No 3 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i3.210

Abstract

The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several conflicts. With the situation of the last presidential election, the researchers wants to examine the impact of it to the business of Sang Pisang that owned by Kaesang Pangarep who is the son of the Presidential Candidates in the 2019 presidential election, and also examine does Kaesang Pangarep's popularity as a celebrity or influencers, the variety of products and brand image have influenced the Sang Pisang Business. The findings of this study indicate that there is a direct effect of President Election, Celebrity Endorsement, Product Variation, and Brand Image towards Purchase Intention, there is direct effect of the Celebrity Endorsement towards Brand Image and also there is indirect effect of Celebrity Endorsement towards Purchase Intention mediated by Brand Image of Sang Pisang in Jabodetabek, and all of the effect is significant.
How to Get Daily Capital Gain in Covid-19 Pandemic Period? (Case study: Indonesia Stock Exchange) Kartini Harahap
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.185

Abstract

The purpose of this research is to find out how to obtain daily capital gains in the midst of the Covid-19 pandemic using the day trade strategy and the Stochastic Oscillator as a technical indicator case study of stocks in the telecommunications industry sector. This research is descriptive in nature and uses secondary data, namely: data on daily stock prices and hourly charts, per 10 minutes on the stock price movements of PT Telekomunikasi Indonesia Tbk (TLKM) and PT Smartfren Telecom Tbk (FREN). The result of this study are finding TLKM and FREN stocks as the right stocks for day trade, day trading from the market opening or in the morning and completing transactions during the day because the volume of shares decreases reflected in the volume of TLKM shares, but not on FREN shares. Stochastic Oscillator indicator can be used to obtain daily capital gains at TLKM and FREN stocks; (a) the red box area is the best momentum for "sell" positions, the green box area is the best momentum for "buy" positions. (b) the arrow in the red box there is a% K line that crosses% D upwards/ downwards, indicating a sell/buy signal at TLKM and during this period the FREN shares did not have the momentum to sell. The results of this study are expected to give consideration to investors not to panic selling and provide knowledge about how to earn daily profits on the stock market during the Covid-19 Pandemic with a simple method so that the Indonesian capital market remains excited amid the Covid-19 Pandemic.
Online Buying Behavior During Covid – 19 Pandemic: A Descriptive Analysis Study Retno Dyah Kusumastuti; Siti Maryam; Ana Kuswanti; Airlangga Surya Kusuma
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.189

Abstract

Since its first inception during the 1990s, electronic commerce (e-commerce) has revolutionized costumers buying behavior and caused the costumers to shift from traditional brick-and-mortar stores into online stores. In Indonesia, e-commerce market has enjoyed rapid growth around 60 to 70 percent annually since 2014. On the other hand, the Covid – 19 pandemic is still ravaging Indonesia. This pandemic caused concerns among costumers in Indonesia, due to the higher risk of Covid – 19 transmission during buying activities in traditional brick-and-mortar stores. Thus, buying from online stores became more convenient and safer option for customers. The purpose of this research is to investigate about customers online buying behavior during the Covid – 19 pandemic. This research utilized quantitative and descriptive approach, with 200 respondents participated during the survey. The findings of this research are that the majority of respondents might have shifted from offline buying to online buying, albeit not significantly. On the other hand, the majority of respondents chose to not spend a large amount of money for online buying activities. The majority of respondents also bought fashion and beauty care products from online platforms, and because of Covid – 19 pandemic, a large number of respondents also bought healhcare equipment from online platforms. The implication of this research is that it would be better if traditional brick-and-mortar retailers start transitioning to e-commerce, since customers might permanently shift to online buying, even after the Covid – 19 pandemic has been contained.
Economic Effect of Covid-19 Pandemic on the Access of Birth Control Service in Health Facilities in Women of Childbearing Aged 15-49 Years Alhamuddin Alhamuddin; Rabiatul Adwiyah; Dadang Suhenda; Rindag Ekawati; Angela Sri Meylani Wijayanti
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.208

Abstract

This paper describes the effect of the economic effects of the Covid-19 pandemic on access to birth control services in health facilities for women of childbearing age (WUS) 15-49 in West Java. This type of research is a quantitative description using Bivariate, Multivariate and dichotomic / binary logistic regression analysis. The results of this study indicate that there is no significant effect simultaneously between the effects of pandemic-19 on the use of modern contraceptives and an increase in the number of pregnancies in women of reproductive age (wus) 15-49 years in West Java because the p-value is 0.233 or more. The magnitude of the alpha used is 5% (0.05).) While each variable does not have a significant partial effect on Y in the X model. The sig values ​​are more than 0.05 (alpha) used. This means that the economic effect of the COVID-19 pandemic does not have a significant partial effect on access to family planning services in health facilities for women of childbearing age 15-49 years in West Java. The dependent variable is 33.1% and there are 100% -39% = 66.9 % other factors outside the model that explain the dependent variable in this study
The impact of Service Performance on Customer Satisfaction and Customer Loyalty During Covid-19 Pandemic: A Case Study of Bank BTN Christian Kuswibowo
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.211

Abstract

This study is to analyze the impact of service performance and customer satisfaction as a moderating variable on customer loyalty of Bank BTN (Bank Tabungan Negara) in COVID-19 Pandemic. The object of this research is the customers of Bank BTN. This research was conducted on 200 respondents using a quantitative descriptive approach. Determination of sample size using purposive sampling technique, purposive sampling technique is a technique of determining the sample with certain considerations. Methods of data collection using survey methods, with the research instrument is a questionnaire. The approach used in this research is the Structural Equation Model with the Smart-PLS analysis tool. This study proves that service performance has a positive and significant effect on customer satisfaction, service performance has a positive and significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. The implication of this study is to encourage the industry to improve and maintain their service performance especially during this pandemic to increase their customer satisfaction and customer loyalty level.
The Application of UTAUT Model To Understand The Purchase Intentions of Sayurbox During The COVID-19 Pandemic Siroj Jibril Al Rasyidi; Prasetyo Hadi; Rosali Sembiring Colia
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.215

Abstract

This study wants to analyze the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi.
The Inequality of Covid–19 Vaccines Distribution: Its Repercussions and Its Causes Faizi Zaini
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.222

Abstract

The Covid–19 pandemic has caused not only a harsh health crisis, but also a harsh economic crisis worldwide. Fortunately, new vaccines for Covid-19 have been succesfully developed in the record breaking time. Even though almost every country have started Covid-19 vaccinations for its people, the Covid-19 vaccines distribution remains unequal between high income countries, middle income countries, and low income countries, with high income countries having secured large shipments of Covid-19 vaccines, while middle income countries and low income countries still mostly left behind. This inequality could cause severe repercussions in the form of further Covid-19 virus mutation, the renewal of more countagious and deadlier Covid-19 outbreak, and also a slower recovery of the global economy. The aim of this research is to investigate further about the inequality in Covid–19 vaccines distribution. This research further recommends several policy approach in order to help reduce the inequality of Covid-19 vaccines distribution. This research also aims to contribute to the evolving Covid–19 literature.
Employee Performance Affects the Compensation Provided by the Company Calvin Adam Koljaan; Dedi Rianto Rahadi
International Journal of Business Studies Vol 6 No 1 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.191

Abstract

This research aims to understand the effect of compensation given by the company to employees for work motivation. motivation on employee performance and to determine the effect of job satisfaction on employee performance at PT Takagi Sari Multi. This research uses online questions to employees of PT. takagi sari multi. The research method used is quantitative and qualitative research methods. According to the research results, it is found that compensation has a very positive effect on employee job satisfaction, motivation has a positive and significant effect on job satisfaction, which is one of the compensation factors in the company. Based on the research results, the company PT. It is recommended that Takagi Sari Multi Utama balance fairly with their respective performance, all research subjects who are the results of qualitative and quantitative measurements or calculations regarding certain characteristics of all complete and clear group members whose benefits will be studied.

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