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INDONESIA
Tourism Reserch Journal
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
Core Subject : Education, Social, Engineering,
Education Social Sciences Transportation Other
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Fachrul Husain Habibie; Amalia Mustika; Heny Ratnaningtyas; Velicia Noveti
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Do Facilities Affect Tourists’ Satisfaction at Natural Tourist Attraction? A Case at Tegenungan Waterfall in Bali Gede Muna Satya Febriyana; I G.N. Agung Suprastayasa; Made Darmiati
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.94

Abstract

Research on tourist satisfaction has been a topic of interest for many academicians. This study aimed to examine the effect of tourist facilities on tourist satisfaction at the natural attractions of Tegenungan waterfall, Bali. The sampling method used was accidental sampling with 100 samples collected in 5 days. Analysis of the data used is descriptive analysis and simple linear regression analysis. The results of the study indicate that the tourist facility variable has a significant effect on tourist satisfaction. T test results show that the tourist facilities (X) significantly affect tourist satisfaction (Y) at the natural attractions of Tegenungan waterfall, Bali. It is expected that the quality of existing tourist facilities can be improved so that it can have a positive impact on the satisfaction of tourists visiting the waterfall. Keywords: tourist facilities, tourist satisfaction, natural tourist attraction,
The Analysis of The Characteristics of Leaders in Increasing Human Capacity in The Development of Rural Tourism Sarojini Imran; Riza Firmansyah; Kiki K. Lestari
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.77

Abstract

This study aims to analyze the characteristics of community leaders as tourism activists and to analyze the work relationship system between other stakeholder figures. This study used a mixed-method, with interviews community leaders, appropriate informants and questionnaires to 100 local community respondents, who took the case study location in Terong Village. Province of Bangka Belitung Islands. The results showed that there was consistency in the role of leadership in developing the capacity of tourism villages. The leader is the most important aspect besides establishing working relationships with local governments and other stakeholders who bridge the interests of the community or village tourism management business groups and be potential alternative tourism in Tulamben for its good destination image. Keywords: Rural tourism, Leadership, Human capacity.
Identifying Priorities for Marine Tourism Development at Tanggamus Regency, Lampung Fristi Bellia Annishia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.109

Abstract

This research aims to determine priorities for the development of marine tourism in Tanggamus Regency. To obtain recommendation for priority for marine tourism development, this research focuses on three marine tourism destinations that managed by Tourism Awareness Group (Pokdarwis) together with Tanggamus Government, namely Kiluan Bay, Karang Putih Beach, and Muara Indah Tourism Park. Focus Group Discussions (FGD) as well as questionnaire were conducted with informants from Tourism, Culture, Youth and Sports Agency of Tanggamus Regency, and Pokdarwis representatives from management of the research location. This research uses Analytical Hierarchy Process (AHP) method, and the priority preferences for the development of marine tourism are assessed from the aspects of connectivity (C1), governments program support (C2), potential problems (C3), and potential value-added locations (C4). The results show indicators in each data cluster prioritize Kiluan Bay as the first priority to be developed. The results also recommend to increase tourism promotions in the airport area and optimizing the constructions of access roads (C1), synchronizing tourism development plans in the Regional Spatial Plan to the Lampung Province Medium-Long Term Development Plan and facilitating investors in the tourism sectors (C2), educating the public regarded the potential dangers of disasters (C3), supporting for accommodations, local communities attractions and culinary centers (C4). Keywords: Analytical Hierarchy Process, Marine Tourism, Priorities of Development.
Building The Potential of Permis and Rajik Villages as Ecotourism Villages in South Bangka Regency Julia Julia; Darman Saputra
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.111

Abstract

One of the villages that was developed as a tourist village is Permis Village and Rajik Village, South Bangka Regency, which are one of the villages that are members of the Fisheries, Plantation and Culture Cluster. Permis and Rajik Villages have development potential when viewed from a geographical and accessibility aspect. From a geographical aspect, Permis Village and Rajik Village are villages that are supported by the beach or the sea. From the aspect of accessibility, Permis Village and Rajik Village will be built a National Bridge connecting South Sumatra with Bangka. Based on this, this study aims to explore the potential for the development of Permis and Rajik Villages as local and cultural tourism villages based on studies of supply and demand aspects so that they are able to provide recommendations for future Village development. The approach used in this research is mixed methods, including qualitative methods to study supply aspects, community characteristics and policies, as well as quantitative methods to assess tourism demand aspects. The results showed that the Permis Village and the Rajik Village had the potential to be developed as local and cultural tourism villages. Keywords: Ecotourism, Community-Based Ecotourism, Permis Village, Rajik Village
Sebuah Model Pemberdayaan Masyarakat di Kampung Tematik Mulyaharja Bogor Berbasis Pendampingan Perguruan Tinggi Asep Parantika; FX Setiyo Wibowo; Kadek Wiweka
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.86

Abstract

The study aims to find out the solving method for problems in the thematic tourist village of Mulyaharja and designing the development of thematic tourism village model based on a community empowerment approach. This study is qualitative with an action research method. There are five respondents, i.e. chief of the village office, secretary of the village office, manager of the thematic tourist village, leader of mature farmer group and chief of youth group organization. This study was undertaken from February, 2018 to September, 2019. The generated outcomes are a solving problem method as solving steps chart, which consists of an explanation of the problem, solving and progress report each aspect, institutional, vision, activity, amenities, accesbility and entrepreneurship aspect. Furthermore, the model designed for development of thematic tourist village based on community empowerment is a circle with series of steps of eleven steps that connected each other and continuity. The series of steps are 1) choosing the candidate of partner village; 2) deciding the category of tourist village; 3) executing the MoU; 4) determining the program targets; 5) identifying the potentials of tourist village; 6) managing the empowerment programs; 7) implementing the assistance programs; 8) directing the college resources; 9) promoting the outcome of program; 10) evaluating the program and 11) mapping the stakeholder based on their proactive involvements. Keywords: Development, Thematic Tourist Village, Community Empowerment Approach
Yogurt Favorite Level Test Using Basic Ingredients Soybean Milk With Addition of Green Spinach (Amaranthus Tricolor L.) Johannes Kurniawan
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.87

Abstract

Spinach is food that is easily wilted and easily damaged, so spinach that has been harvested must be immediately marketed and consumed. There are two methods to extend the shelf life of spinach, namely cooling and drying methods. This study uses the drying method. The advantages of drying compared to cooling are that the dried material is more durable, the volume and weight are reduced, resulting in lower costs for packaging, transportation and storage. Along with the development of food technology, vegetable milk began to be introduced as an alternative ingredient for making yogurt whose nutritional value is not inferior to animal milk yogurt. In order to be more attractive to increase income and add coloring, the natural coloring is green spinach, considering there has never been researched into making yogurt with the addition of green spinach as a natural coloring. The treatment of adding green spinach vegetable extracts by 15% and 25% affects the quality changes that occur in yogurt made from soy milk. By simply differentiating the addition of 15% and 25% can prove the influence of changes in yogurt quality made from soy milk. Keywords: Organoleptic Test, Yoghurt, Green Spinach, Soy Milk
The Effect of Personal Hygiene, Safety, Security and Health (K3) and Service Quality on Customer Satisfaction at Palinggihan Restaurant, Cirebon Emenina Tarigan; Vienna Artina Sembiring; Wijayanti Dewi Prabandari
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.114

Abstract

This study aims to determine Personal Hygiene, Safety, Security and Health (K3) and Service Quality on Customer Satisfaction at Palinggihan Restaurant Cirebon. The research method used is a quantitative method, with a descriptive approach. Sampling using accidental sampling technique. The number of respondents is 100 people. The results of this study were Personal Hygiene, Safety, Security and Health (K3) had no significant effect on customer satisfaction, while service quality had a significant effect on customer satisfaction. This is because consumers who come to the Palinggihan Cirebon Restaurant only visit no more than five times, so they don't care about Personal Hygiene, Safety, Security and Health (K3). The service procedures in the restaurant are carried out properly and correctly by the employees of the Palinggihan Cirebon Restaurant, namely greeting, placing guests, serving menu books, taking orders, serving food and drinks, billing system, thanking people and clearing the table. Suggestions from this research are (1) Restaurant owners need to plan Personal Hygiene, Safety, Security and Health (K3) training for their employees; (2) A manager or restaurant supervisor conducts morning briefing for employees to provide reports on yesterday's sales and favorite and upselling menus (offering menus to consumers). Keywords: Personal Hygiene, Safety, Security and Health (K3), Service Quality, Consumer Satisfaction
Analysis of Homestay Criteria Compliance in Tourist Village According to the Visitor's Perception Pusparani Nur Franisal
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.101

Abstract

The development of tourism villages cannot be separated from the homestay existence as accommodation. As part of the tourism amenities, homestay's comfort is important. It's caused that the tourism activities products are intangible. Homestay feasibility will determine how long the visitor will allocate their time to stay in the tourist village. ASEAN Tourism in 2016 has published the standard homestay criteria, which contain nine variables standard criteria. The study aims to determine how far the homestay criteria' suitability in the tourism village according to visitors' perceptions in line with the ASEAN Tourism standard criteria established. Besides that, they also provide input to stakeholders to provide and manage the homestay properly and meet these criteria. This method is done by measuring six variables that are directly felt by visitors. The results show that among the six variables surveyed, five variables showed a level of conformity above 80%, and 1 variable in the level of 50% suitability. Keywords: criteria, tourist village, homestay
Profiling Local Business Enterprises and Direct Effect of Tourism in Villages of Muntei, Madobag and Matotonan, South Siberut, Mentawai, Indonesia Myrza Rahmanita; Fetty Asmaniati; Triana Rosalina Dewi
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.99

Abstract

Mentawai is well known as an ecotourism area in Indonesia, with its Siberut National Park recognized as part of the World Network of Biosphere Reserves. People come to visit this exotic area every year to do activities and enjoying the natural surroundings. Tourist visits to Mentawai were escalating by years, both domestic and foreign tourists. Regional income from tourism was also increasing. Ecotourism is known worldwide for its benefit for economic contribution to local communities and poverty alleviation. The economic contribution of ecotourism is often appreciated through its direct effect on local business enterprises on sites. However, statistics today showed that Mentawai are still categorized as underdeveloped and poor. Therefore, this descriptive research objective was to assess tourism contribution by means of direct effect to local business enterprises and challenges faced by villages near Siberut National Park, South Siberut, Mentawai. A survey was conducted in November 2018 by distributing questionnaires to 19 representatives of tourism-related Local Business Enterprises (LBEs) using an accidental sampling technique. Data collected were then processed, analyzed and interpreted. In conclusion, this study shows that there is a low direct effect of tourism to the existing Local Business Enterprise in the villages of Muntei, Madobag, and Matotonan of South Siberut, Mentawai Island Regency, West Sumatera, Indonesia. In addition, essential challenges exist, not to mention managerial, predominantly concerning financial and legal matters. It is recommended that local government and other stakeholders put more consideration not only on environmental and social aspects, but also economy, represented by local business enterprises. Initiatives and integrated actions should be arranged and put in practice as empowering tourism, particularly ecotourism to its optimum, to bring about foremost contribution to local economy through direct effect of tourism to local business enterprises. Keywords: Tourism contribution, Direct effect of tourism, Local Business Enterprise, Ecotourism, Mentawai

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