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Dr. Yuniningsih, S.E., M.Si.
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INDONESIA
Jurnal MEBIS (Manajemen dan Bisnis)
Published by Universitas Pembangunan Nasional Veteran Jawa Timur
ISSN : 25282433     EISSN : 2599283X     DOI : https://doi.org/10.33005/mebis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL MEBIS (MANAJEMEN DAN BISNIS) aims to provide a forum for international researchers on applied Entrepreneurship And Business Development to publish the original articles.The scope of JURNAL MEBIS (MANAJEMEN DAN BISNIS) are Entrepreneurship And Business Development. JURNAL MEBIS (MANAJEMEN DAN BISNIS) published twice in a year, July And December
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 203 Documents
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STRATEGI KOMUNIKASI PEMASARAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA E-COMMERCE PADA MASYARAKAT SURABAYA: (Studi Deskriptif-Kualitatif Pada Produk Peralatan Olahraga) Juwito; Saifuddin Zuhri
Jurnal Mebis Vol. 5 No. 2 (2020): Desember 2020
Publisher : Jurnal Mebis

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Abstract

Indonesia di tahun 2014 melahirkan beberapa tokoh muda yang terkenal sebagai pebisnis dalam bidang e-commerce pada lingkup se-Asia Tenggara.Tetapi penelusuran awal penelitian memperlihatkan bahwa pemerintah melalui badan-badan perwakilannya tidak memiliki data resmi mengenai kegiatan e-commerce di Indonesia maupun di berbagai wilayah Indonesia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran para pelaku e-commerce dalam pemanfaatan jejaring sosial Facebook tentang produk perlengkapan olahraga kepada masyarakat Surabaya. Strategi adalah hal yang penting untuk dilakukan, yaitu menganalisis mengenai peluang pasar, pesaing dan penetapan pasar sasaran. Sumber data pada penelitian ini adalah sebanyak 3 orang narasumber (informan) dari anggota masyarakat yang menggunakan Facebook sebagai sarana e-commerce perlengkapan olahraga. Teknik analisa data yang dipergunakan yaitu teknik depth interview. Hasil penelitian memperlihatkan bahwa E-commerce yang dilakukan dengan menggunakan Facebook diklasifikasikan kepada bauran komunikasi pemasaran langsung (direct marketing) dikarenakan hasil penelitian memperlihatkan pengakuan para narasumber yang tidak menggunakan media periklanan mana pun selain Facebook untuk memasarkan produk-produknya pada kegiatan e-commerce.
PERAN KEPEMILIKAN MANAJERIAL MEMODERASI PENGARUH KEPUTUSAN KEUANGAN TERHADAP NILAI PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Shinta Arianti; Muhadjir Anwar
Jurnal Mebis Vol. 5 No. 2 (2020): Desember 2020
Publisher : Jurnal Mebis

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Abstract

Nilai perusahaan adalah hal yang sangat penting, karena mencerminkan kinerja perusahaan yang dapat berpengaruh terhadap persepsi investor kepada perusahaan. Penelitian ini memiliki tujuan untuk mengetahui, menguji, dan membuktikan secara empiris dari (1) pengaruh keputusan investasi terhadap nilai perusahaan, (2) pengaruh keputusan pendanaan terhadap nilai perusahaan, (3) pengaruh kepemilikan manajerial dalam memoderasi hubungan keputusan investasi terhadap nilai perusahaan, (4) pengaruh kepemilikan manajerial dalam memoderasi hubungan keputusan pendanaan terhadap nilai perusahaan. Dalam penelitian ini menggunakan populasi perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2016-2018 berjumlah 166 perusahaan. Dengan menggunakan teknik sampling, yaitu metose purposive sampling sehingga sampel yang diperoleh sebanyak 48 perusahaan. Metode analisis yang digunakan yaitu analisis regresi moderasi. Berdasarkan hasil penelitian menunjukkan bahwa (1) keputusan investasi berpengaruh positif signifikan terhadap nilai perusahaan, (2) keputusan pendanaan berpengaruh non signifikan terhadap nilai perusahaan, (3) kepemilikan manajerial memoderasi hubungan keputusan investasi terhadap nilai perusahaan, (4) kepemilikan manajerial tidak mampu memoderasi hubungan keputusan pendanaan terhadap nilai perusahaan.
INVESTASI MODAL MANUSIA DAN INVESTASI MASA PENSIUN DI INDONESIA Bambang Hadi Prabowo; Eny Lestari Widarni
Jurnal Mebis Vol. 5 No. 2 (2020): Desember 2020
Publisher : Jurnal Mebis

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah investasi modal manusia yang mendorong pendapatan juga berdampak pada kesadaran akan pentingnya investasi pensiun dengan menggunakan sampel Family Panel Study dan menerapkan pencocokan tren dan skor perbedaan untuk menguji efek kausal studi ini. Penelitian ini menggunakan random sampling terhadap 325 keluarga di Jakarta dan Bandung. Kami membagi menjadi tiga kelompok, yaitu menengah ke bawah yang kami definisikan sebagai keluarga yang memiliki pendapatan di bawah UMR, sedang, yang kami definisikan sebagai keluarga dengan pembayaran setara dengan gaji minimum regional hingga 50% lebih dari minimum regional. upah, dan kelompok ketiga kelompok berpenghasilan menengah-atas dengan pendapatan lebih dari 50% di atas upah minimum regional. Hasil penelitian menunjukkan bahwa kesadaran akan pentingnya berinvestasi dalam pensiun untuk persiapan hari tua berhubungan positif dengan investasi modal manusia dalam rumah tangga. Secara khusus, pengeluaran pendidikan untuk anak-anak usia nol hingga 16 tahun meningkat secara substansial karena kesadaran akan pentingnya berinvestasi dalam modal manusia. Semakin tinggi tingkat pendidikan dalam keluarga, terutama orang tua, cenderung mendorong anak-anaknya untuk meningkatkan sumber daya manusia dan lebih sadar akan pentingnya berinvestasi dalam persiapan pensiun, yang kita sebut dengan investasi pensiun.
ANALYSIS OF THE WELFARE OF TOBACCO FARMERS IN BANARAN VILLAGE, TEMBARAK DISTRICT, TEMANGGUNG REGENCY Maman Faudzi; Khoirudin, Rifki; Afifah, Hasna Laili Nur; Abasimi, Ignatius
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.443

Abstract

Farmers' welfare plays an important role in increasing and maintaining agricultural production. Tobacco is one of the plants that has high value and is easy to grow in Indonesia and has an influence on society and economic development, especially agriculture. This study aims to determine whether income, land area, length of education, length of work, and household consumption affect the welfare of tobacco farmers in Banaran Village, Tembarak District, Temanggung Regency. The population in this study were the people of Banaran Village, Tembarak District, Temanggung Regency. The sample in this study used a purposive sampling method, namely 200 samples. This research uses descriptive analysis and multinomial logit test. The results of the research conducted showed that there were 2 variables that had a positive and significant influence, namely the variable land area of ​​0.034 and length of work variable of 0.048, while the variables that were not significant were income of 0.407, length of education of 0.209, and household consumption variable of 0.275. And for the simultaneous test all the independent variables used influence the welfare of tobacco farmers.
ANALYSIS OF FACTORS AFFECTING RAW GOODS IN INDONESIA SINCE 1986-2021 Kokop, Rohmadoni; Lubis, Firstly Ramadhona Amalia
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.444

Abstract

In Indonesia, the demand for raw goods continues to increase along with national and international needs, making production continue to increase and this makes economic growth continue to increase, but inversely proportional to the availability of raw goods in nature which is increasingly dwindling and it is feared that it does not have raw goods spare parts, so the government carries out policies related to this phenomenon by allowing more processing of raw goods into semi-finished goods so that More maximally in handling these problems and increasing the value of investment and export activities. In addition, investment adds to existing resources so as to create relations between countries with cooperation and use the prevailing exchange rate. In this study, it is known that the influence of raw goods on economic growth is positive with other factors such as investment activities, exports, exchange rates that make economic growth more positive than the previous year. In this method, using the var model in research where previous research was carried out previously through secondary data collection methods and separated in detail according to year. Management uses apalkasi in conducting research with var more helps get information shouting data that is processed.from the results of the sarsenerity test it is found that all variables except for one varibael, namely the Export variable (EKS) because at the level or first difference do not have a stationary value.the optimal leg test leg is in the maximum second leg.in the stability test all have a stable intention.impulse response has a positive and negative effect on variables except against investment while in the Variance Decomposition test increased every period. The production of raw goods has a negative effect at the beginning of the production period but often over time it has a positive effect on economic growth.
E-COMMERCE TO SUPPORT MARKETING IN ASRILOKA WONOSALAM Maulana, Hendra; Alit, Ronggo; Aqidatun Nisa, Diana
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.482

Abstract

The internet is an electronic tool that can be used for various activities such as communications, research, business transactions and others. Internet technology connects thousands of computer networks individuals and organizations around the world that internet technology is so popular. As is the sophistication of computer technology, all limitations in facilities, distance and transaction time can be overcome with easy. With just a "click" customers can get the items they want, they can find out what they want as desired and can carry out transactions with anyone without being limited by time and distance. In supporting its effectiveness, these sites continue to update and improve their features so as to make it easier for sellers to advertise their products and services, such as easy to access via Android and Blackberry mobile smartphones. The convenience offered making more and more sellers want to become members to market their goods and services. In product or service marketing activities, the focus required by the seller is subsequent promotion determine the channel to use. Advertising on e-commerce site channels is certainly expected have a positive impact on sellers. Effective marketing channels will be able to provide benefits and positive impacts in achieving the goals of marketing activities themselves. Besides that allows for the cultivation of relationships between sellers and buyers to interact with each other sustainable.
EXPLORING THE IMPACT OF FINANCIAL ATTITUDES, FINANCIAL KNOWLEDGE, AND PERSONALITY ON FINANCIAL MANAGEMENT BEHAVIOR AMONG SMALL AND MEDIUM ENTERPRISES (SMES) Ni Putu Yeni Astiti; Wibawa, Ida Bagus Artha Sada; Gama, Agus Wahyudi Salasa
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.483

Abstract

Financial behavior is a way that everyone practices to treat, manage, and use the financial resources they possess. There are several factors that influence financial management behavior such as financial attitude, financial knowledge and personality. This research aims to know the influence of financial attitude, financial knowledge and personality on the behavior of financial management on UMKM. The population in this study is all UMKM. Determination of samples with saturated sampling technique with the number of samplings of as many as 37 UMKM participants. Data collection methods with observations, interviews, documentation, and questionnaires. The data analysis technique used is double linear regression analysis. The results of the test showed that the financial attitude has a positive and significant influence on the behavior of financial management on UMKM. Financial knowledge has a positive and significant influence on the behavior of financial management on UMKM. Personality has a positive and significant influence on the behavior of financial management on UMKM
THE ROLE OF THE INDEPENDENT LEARNING PROGRAM ON CAMPUS IN SHAPING THE ENTREPRENEURIAL ECOSYSTEM IN UNIVERSITIES Prabawanti, Benedicta Evienia; Tarigan, Thia Margaretha
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.487

Abstract

In 2020, the Indonesian minister of education, Nadiem Makarim, launched the MBKM (Merdeka Learn Campus Merdeka) program to prepare higher education graduates who are demanding to face change. Through the MBKM Program, students have the opportunity for one semester or the equivalent of twenty credits to study outside the study program at the same University and a maximum of two semesters or the equivalent of forty credits of studying in the same study program at different universities, looking in various study programs at multiple universities, and learning outside the university. To give birth to prospective entrepreneurs, universities must create a conducive entrepreneurial ecosystem for students (Mack & Mayer, 2016). The role of each component in the ecosystem, such as faculty, according to Hayter (2016), is needed in adding to the social network of prospective entrepreneurs. Autio et al. (2014) revealed that policymakers are a more dominant factor in creating an entrepreneurial ecosystem. Mueller and Toutain (2015) explain that schools are the right environment to foster cultural creativity, self-confidence, and development freedom. Various internal and external elements must be involved in forming an entrepreneurial ecosystem in higher education. This research is an early stage of research to identify multiple inputs owned by universities in shaping their entrepreneurial ecosystem through the MBKM Entrepreneurship program. The method used in this study is a qualitative method using a participatory action research (PAR) approach. The research results are expected to help universities map the factors that can support the formation of an entrepreneurial ecosystem through the MBKM program carried out by universities.
FLOW EXPERIENCE, CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, AND CUSTOMER LOYALTY ON ONLINE SHOPPING APPLICATIONS Liestyana, Yuli; Hara, Muhammad
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.491

Abstract

The researchers wanted to get some evidence to prove the hypotheses of this study. Flow experience, customer satisfaction, customer experience, and customer loyalty are the variables in this study. From the population of online shopping application users in the Special Region of Yogyakarta, a sample was selected using a non-probability sampling technique with a purposive sampling method. The data was then analyzed using Partial Least Square with SmartPLS 3.0 software. The first testing stage is the outer measurement to obtain validity and reliability values. Then, the researchers conducted an inner model measurement to find evidence of whether the hypotheses were accepted or rejected. The analysis results show that (1) Flow experience has a positive effect on customer loyalty, (2) Flow experience has a positive effect on customer experience, (3) Customer experience has a positive effect on customer satisfaction, (4) Customer satisfaction does not have a positive effect on customer loyalty, (5) Customer experience has a positive effect on customer loyalty.
ANALYSIS OF INVENTORY COST EFFICIENCY ON LEVERAGE ITEMS: A CASE STUDY ON A MACHINERY AND EQUIPMENT MANUFACTURER Sulungbudi, Brigita Meylianti; Jingga, Tomi Dwi
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.492

Abstract

This study aims to determine inventory management for an agricultural machinery and equipment manufacturer. The manufacturer has not yet implemented any inventory management, therefore, it often experiences overstock and understock. The study employed Kraljic’s matrix as a classification method and employed a complete aggregation method to find the optimal ordering frequency for leverage raw materials. Due to the fluctuation of demand and supply, the numbers of safety stock and the reorder point were calculated in addition to the ordering frequency and ordering quantities. The inventory model was developed using secondary inventory data analysis of 2019. Data were collected before the pandemic because it was expected that these data would be similar to the current situation. By implementing this method, PD KMU is expected to reduce its inventory costs by IDR6,940,310,00 than those in the past.

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