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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Search results for , issue "Vol 8, No 4 (2024): EDUNOMIKA" : 137 Documents clear
EKSPLORASI KREATIFITAS DAN KEINOVASIAN DALAM PRODUK DIGITAL BERBASIS AI: OBSERVASI TERHADAP APLIKASI DAN DAMPAKNYA Masrahati, Masrahati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15499

Abstract

Penelitian ini bertujuan untuk mengeksplorasi kreativitas dan keinovasian dalam pengembangan produk digital berbasis kecerdasan buatan (AI) melalui observasi terhadap aplikasi WhatsApp AI dan Telegram AI yang dikembangkan oleh Cakap Digital. Produk ini menggabungkan teknologi AI untuk menghadirkan interaksi yang lebih cerdas dan responsif di dalam aplikasi perpesanan, dengan tujuan meningkatkan pengalaman pengguna dan memfasilitasi komunikasi yang lebih efisien. Melalui pendekatan observasional, studi ini menyoroti bagaimana inovasi pada fitur AI, seperti pengenalan pola percakapan, otomatisasi tanggapan, dan personalisasi komunikasi, dapat menciptakan pengalaman pengguna yang unik dan memengaruhi pola interaksi sosial digital. Dampak dari inovasi ini tidak hanya berfokus pada kenyamanan pengguna, tetapi juga mencakup aspek privasi, etika, dan potensi penerapan dalam sektor-sektor lainnya. Penelitian ini diharapkan dapat menjadi dasar bagi pengembangan lebih lanjut produk digital berbasis AI yang kreatif dan inovatif, serta memberikan wawasan mengenai peluang dan tantangan yang dihadapi dalam integrasi AI pada aplikasi perpesanan. Keywords : : Kreativitas, Keinovasian, Produk Digital, Kecerdasan Buatan (AI), Cakap Digital
ISLAMIC BANK COMPLIANT HANDLING: UPAYA MEWUJUDKAN PENINGKATAN BANK SERVICE QUALITY DAN CUSTOMER RECOVERY SYSTEM Fasa, Muhammad Iqbal; Sisdianto, Ersi; Ridwansyah, Ridwansyah; Susanto, Is; Idaman, Northa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15435

Abstract

This research attempt to develop previous research by offering novelty based on Islamic Bank compliant handling, bank service quality and customer recovery system at the Islamic People's Financing Bank of Lampung Province. The method used in this study uses a qualitative research approach. BPRS Bandar Lampung has handled complaints with several things: First, customers who do not approve (approval) financing due to changes in management. Second, customers who experience changes in the profit sharing ratio on sharia deposits at BPRS. What was done by BPRS Bandar Lampung was to apologize to related parties, then explain why this incident happened, and to provide good service quality by providing suggestions and objectives for customers at other banks offered while still being able to get the desired product. The implications obtained by BPRS Bandar Lampung: customers who were initially disappointed, became more accepting of the change in management at BPRS Bandar Lampung. Thus, the recovery of disappointed customers can be resolved properly. Thus, the hope is to increase customer loyalty and satisfaction continuously (sustainable)
ANALISIS PERAN DINAS SOSIAL KOTA DALAM PEMBINAAN GELANDANGAN DAN PENGEMIS DI KOTA BENGKULU Ameliyah, Ulva; Tarigan, Jarto; Nursanty, Nursanty
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v%vi%i.11738

Abstract

This thesis entitled "Analysis of the Role of Social Service fostering homeless and beggars in the city of Bengkulu". One of the problems with the onset of bums and beggars coaching is not optimal implementation of coaching is done by the Department of Social city in accordance with the duties and functions of the Department. Coaching is done by the Social Service conducted by the city of Bengkulu: Bengkulu Mayor Regulation Number 26 of 2008, Regulation No. 03 of 2008 on Public Peace and Order In the region of Bengkulu. The purpose of this study was to determine how the Role of Social Service in coaching vagrants and beggars in the city of Bengkulu. This type of research is descriptive qualitative research, the data is taken from sources which are determined based on purposive sampling technique. The data collection was done by using in-depth interviews, observation and document study. The results showed that the role of Social Service in fostering homeless and beggars in the city of Bengkulu has aligned with implementation instructions. But still need to make improvements and reform in order to create a better coaching. To the authors suggested that take concrete steps in terms of coaching is done on the homeless and beggars in the city of Bengkulu is conducted on an ongoing basis and communicate with the relevant agencies.
PENGARUH DIGITALISASI PAJAK, SELF ASSESSMENT SYSTEM DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK PADA KPP PRATAMA KOTA KUPANG Manuain, Deetje Wieske; Tuati, Nonce.F.; Usman, Hapsa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15656

Abstract

Abstract This study aims to determine the effect of tax digitalization, self assessment system and taxation knowledge on taxpayer compliance at the kupang city pratama Kpp. The research method is descriptive quantitative with data collection methods using questionnaires. The sampling technique was purposive sampling and used multiple linear regression analysis. The results of this study indicate that tax digitalization has a positive effect on taxpayer compliance, the self-assessment system has a positive effect on taxpayer compliance, then tax knowledge has a positive effect on taxpayer compliance, and tax digitalization, self-assessment system and tax knowledge simultaneously have an influence on taxpayer compliance at KPP Pratama Kupang City. Keywords: Tax Digitalization; Self Assessment System, Taxation Knowledge, TaxpayerCompliance Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh digitalisasi perpajakan, self assessment system dan pengetahuan perpajakan terhadap kepatuhan wajib pajak pada KPP Pratama Kota Kupang. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan metode pengumpulan data menggunakan kuesioner. Teknik pengambilan sampel menggunakan purposive sampling dan menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa digitalisasi perpajakan berpengaruh positif terhadap kepatuhan wajib pajak, self assessment system berpengaruh positif terhadap kepatuhan wajib pajak, kemudian pengetahuan perpajakan berpengaruh positif terhadap kepatuhan wajib pajak, dan digitalisasi perpajakan, self assessment system dan pengetahuan perpajakan secara simultan memiliki pengaruh terhadap kepatuhan wajib pajak pada KPP Pratama Kota Kupang. Kata Kunci: Digitalisasi Perpajakan; Self Assessment System, Pengetahuan Perpajakan, Kepatuhan Wajib Pajak.
SOCIAL MEDIA MARKETING AND BRAND EQUITY: THE INTERPLAY OF BRAND TRUST AS DRIVERS COSTUMER LOYALTY (Studi Kasus Pada Pelanggan Sabun Lux di Kota Semarang Dan Sekitarnya) wea, yuliana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15255

Abstract

This study aims to examine the influence of Brand Equity, Social Media Marketing, and Brand Trust on Customer Loyalty to Lux Soap products in Semarang City. Tight competition in the personal care industry, especially soap, requires companies to not only maintain product quality, but also build customer trust and loyalty through brand equity and effective marketing strategies. This study uses a quantitative approach with a questionnaire method distributed to 145 respondents who are Lux Soap users. AMOS software was utilized to facilitate the application of the Structural Equation Modeling (SEM) technique for data analysis. The results of the study indicate that Brand Equity and Social Media Marketing have a positive and significant effect on Brand Trust, which in turn increases Customer Loyalty. This study contributes to the development of more effective marketing strategies through a deeper understanding of the relationship between brand equity, social media marketing, and brand trust in increasing customer loyalty. The practical implication of this study is that companies need to strengthen their presence on social media and build strong brand equity to increase customer trust and loyalty.
PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH (WOM) TERHADAP NIAT BELI KONSUMEN PADA JOLLY BAKERY WONOGIRI Sinta, Ilma; Puji Lestari, Sri Isfantin; Citra Perdana, Dian Noor
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15040

Abstract

This research aims to determine the role of brand image in mediating the influence of word of mouth (WOM) on consumers' purchase intentions at Jolly Bakery Wonogiri. The research uses a non-probability sampling technique, also known as purposive sampling, which is deliberate and subjective. The research method applied is quantitative, using the Smart-PLS 3.0 application as a tool to analyze the collected data. The results of the study show that Word of Mouth influences Purchase Intentions at Jolly Bakery, Wonogiri. Word of Mouth does not influence Brand Image. Brand Image affects Purchase Intentions at Jolly Bakery, Wonogiri. As an intervening variable, Brand Image weakens the influence of Word of Mouth on Purchase Intentions at Jolly Bakery, Wonogiri. Keyword : brand image, word of mouth, consumer purchase intention.
ANALISIS ANGGARAN DANA DESA TERHADAP PEMBANGUNAN INFRASTRUKTUR DAN PEMBERDAYAAN MASYARAKAT (Studi:Penggunaan Anggaran Dana Desa Di Oyah Kiri Kec.menukung Kab.Melawi Prov.Kalbar) Safitri, Bella; Ahmad Pabulo, Azfa Mutiara
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15520

Abstract

Finding out whether the Village Fund in Oyah Kiri Village encourages community empowerment and impacts the development of village infrastructure is the goal of this study. Interviews, participant observation, document analysis, and literature reviews are all part of the data gathering process in this qualitative descriptive research.The findings indicate that Oyah Kiri Village covers an area of 2,960 hectares, characterized by hilly terrain, highlands, rivers, and wetlands that serve as agricultural land. The climate in Oyah Kiri is tropical. Most residents engage in farming, fishing, and various jobs. The village has a population of 833 individuals, consisting of 187 family units (KK), divided into six Neighborhood Associations (RT). The demographic breakdown shows 406 males and 427 females, with religious affiliations comprising 179 Muslims, 211 Christians, and 443 Catholics. Keywords : Village Fund, Infrastructure Development, Community Empowerment.
ANALISA FAKTOR-FAKTOR PERSONAL BRANDING TERHADAP KESIAPAN KERJA MAHASISWA STMIK SINAR NUSANTARA SURAKARTA Wibowo, Ari; Rimawati, Elistya
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15244

Abstract

The world of work considers that graduates with high competence are those who have technical skills, soft skills and good behavior. In addition to attaching importance to the aspect of ability to acquire and work together to compete in the labor market competition, the concept of personal branding is important as a tool to win the competition. A friendly and always confident character coupled with problem-solving skills has become a personal branding for a student to be ready to face competition in the world of work. In addition to personal branding in the real world, it turns out that personal branding in cyberspace is no less important as a digital footprint that continues to be recorded. The current aspect of social media is quite a consideration for new HR recruiters in every company. The collection of research data was carried out online through a google form using a structured questionnaire. A total of 52 research samples were recruited using the purposive sampling method. This study uses the SmartPLS statistical analysis tool to process data. The results of the study show that soft skills and social media from students have a significant positive effect on student work readiness. Meanwhile, daily behavior is considered to have no effect on students' work readiness. The value of R2 = 0.471 explains that around 47% of the variance of the student work readiness variable is caused by the soft skill variable and student social media in the model.
PENGARUH PEMBERITAAN KASUS PENIPUAN UMROH TERHADAP MINAT MASYARAKAT DALAM MEMILIH BIRO PERJALANAN UMROH Selpi, Selpi; Setiawan, Romi Adetio; Makmur, Makmur
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15270

Abstract

The Umrah pilgrimage is an appropriate choice for Muslims to visit the Baitullah, in Mecca, but the prevalence of Umrah fraud cases has caused trauma among pilgrims in selecting Umrah travel agencies. This research aims to assess whether there is an influence of reporting on Umrah fraud cases on public interest in choosing Umrah travel agencies in Linggae Lintang, South Sumatra. To test this hypothesis, the researchers employed a quantitative descriptive method with a sample of 70 respondents. The data analysis technique used was simple linear regression with the assistance of SPSS software. The results of the study indicated that there is a significant influence of reporting on Umrah fraud cases on public interest in choosing Umrah travel agencies.
BOOSTING SALES: EFFECTIVE PROMOTIONAL STRATEGIES IN CATFISH FARMING Anam, Chairul; Zebua, Martin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15294

Abstract

Research in Desa Sidodadi, Bojonegoro, examined effective promotional strategies for enhancing catfish sales. Using qualitative interviews with farmers, it showed that utilizing social media and partnering with local vendors expanded consumer outreach and boosted product visibility. Digital marketing reduced distribution costs and facilitated direct customer interactions, leading to higher customer loyalty and satisfaction. Workshops and seminars raised public awareness about catfish benefits but highlighted dependencies on intermediaries and ineffective distributions needing improvement via better logistical arrangements. Analyzing SWOT helped farmers leverage strengths while mitigating weaknesses, opportunities, and threats effectively. Recommendations included upgrading digital technologies in marketing campaigns alongside educational sessions on modern marketing practices coupled with strategic alliances between farmers' cooperatives or individual producers with local retailers/restaurants aiming substantial increases in overall sale volumes.

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