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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI DI PT. PRIMATAMA MANDIRI LESTARI INDONESIA Pandapotan, Bob Hot Tua; Ekawati, Christina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18142

Abstract

Pemahaman terhadap perilaku konsumen berkaitan erat dengan penciptaan kepuasan pelanggan yang jangka panjang berperan dalam membentuk loyalitas. Loyalitas pelanggan bukan hanya mencerminkan keberhasilan strategi pemasaran tetapi juga memberikan kontribusi nyata terhadap efisiensi biaya akuisisi dan peningkatan nilai pelanggan. Tujuan penelitian untuk mengetahui, 1) Pengaruh langsung Kualitas pelayanan terhadap Loyalitas pelanggan di PT. Primatama Mandiri Lestari Indonesia. 2) Pengaruh harga terhadap Loyalitas pelanggan PT. Primatama Mandiri Lestari Indonesia. 3) Pengaruh langsung kualitas pelayanan terhadap kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. 4) Pengaruh langsung harga terhadap kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. 5) Pengaruh langsung kepuasan pelanggan terhadap loyalitas pelanggan PT. Primatama Mandiri Lestari Indonesia. 6) Pengaruh kualitas pelayanan terhadap loyalitas pelanggan dimediasi kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. Pengaruh harga terhadap loyalitas pelanggan dimedias kepuasan pelanggan di PT. Primatama Mandiri Lestari Indonesia. Populasi dan sampel penelitian ini adalah pelanggan PT. Primatama Mandiri Lestari Indonesia yang berjumlah 150 orang. Metode penelitian kuantitatif dengan jenis penelitian deskriptif verifikatif tipe causalitas, menggunakan SmartPLS. Hasil penelitian menunjukan bahwa 1. kualitas pelayanan berpengaruh positif dan sangat signifikan terhadap loyalitas pelanggan nilai koefisien sebesar 0.981, t-statistik 159.500, dan p-value 0.000. 2. Harga berpengaruh signifikan terhadap loyalitas pelanggan meskipun arah pengaruh negatif (koefisien -0.208, t-statistik 2.825, p-value 0.005). 3. Kualitas pelayanan terhadap kepuasan pelanggan tidak signifikan (koefisien -0.014, t-statistik 0.712, p-value 0.477). 4. Harga memiliki pengaruh positif dan sangat signifikan terhadap kepuasan pelanggan (koefisien 0.967, t-statistik 108.370, p-value 0.000). 5. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (koefisien 0.213, t-statistik 2.995, p-value 0.003). 6. Kepuasan Pelanggan tidak memediasi pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan dan tidak signifikan (koefisien -0.003, t-statistik 0.694, p-value 0.488). 7. Kepuasan Pelanggan memediasi pengaruh Harga terhadap Loyalitas Pelanggan dan menunjukkan pengaruh signifikan (koefisien 0.206, t-statistik 3.009, p-value 0.003).
PENGARUH PELATIHAN, DISIPLIN KERJA,PENGEMBANGAN KARIR, DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI KLINIK SILIWANGI CIMAHI Laskawina; Setiawan, Joko
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18144

Abstract

This study was conducted at Siliwangi Clinic in Cimahi to analyze the factors influencing employee performance, including training, work discipline, career development, and leadership style. The clinic faces several issues, such as difficulty in attending professional training due to a tight service schedule, low employee discipline (e.g., frequent tardiness and inappropriate work attire), lack of transparency in career development, and weak leadership presence and enforcement. The objectives of this research problem: (1) to analyze the influence of the relationship between training and employee performance at the Siliwangi Clinic, Cimahi, (2) to analyze the influence of work discipline on employee performance at the Siliwangi Clinic, Cimahi, (3) to analyze the influence of the relationship between career development and employee performance at the Siliwangi Clinic, Cimahi, (4) to analyze the influence of the relationship between leadership style and employee performance at the Siliwangi Clinic, Cimahi, (5) to analyze the influence of the relationship between training, work discipline, career development and leadership style on employee performance at the Siliwangi Clinic, Cimahi. The population of this study was 47 employees. Data collection techniques were questionnaires and interviews. The research method used the Multiple Linear Regression model. The research findings indicate that: Training (X1) has a significant effect on employee performance (Y) with a coefficient of 0.298. Work discipline (X2) also has a significant effect on employee performance (Y) with a coefficient of 0.250. Career development (X3) has no significant effect on employee performance (Y) with a coefficient of 0.045. Leadership style (X4) has a significant effect on employee performance (Y) with a coefficient of 0.52. Simultaneously, all four variables have a significant effect on employee performance, as shown by F-value of 24.348, which is greater than the F-table value of 2.588.
PENGARUH PELATIHAN KERJA, SOFT SKILL DAN MOTIVASI TERHADAP KINERJA KARYAWAN RESORT PT. DAMARLANGIT BIRU CISARUA BOGOR Noviar, Rudy; Zuswana, Aries
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18145

Abstract

This study aims to analyze the influence of job training, soft skills, and motivation on employee performance Resort at PT. Damarlangit Biru Cisarua Bogor. The method used zxxsis a quantitative approach with multiple linear regression analysis techniques using the help of SPSS software. With a sample of 133 employees. The results of the study showed that simultaneously (Test F), the variables of job training, soft skills, and motivation had a significant effect on employee performance, as shown by the Fcal value of 220,640 > Ftable 2,670 with a significance of 0.000. The value of the determination coefficient (Adjusted R Square) of 0.837 indicates that 83.7% of the variation in employee performance can be explained by all three independent variables. Partially (t-test), job training and motivation have a positive and significant influence on employee performance, and soft skills have a positive and significant effect. The soft skill variable has a tcal value of 3,300 > ttable 1.97796 and a significance of 0.001 < 0.05, so it has a positive and significant effect on employee performance. The job training variable became the dominant variable of 0.723.
MEMBANGUN CITRA DESTINASI SURABAYA SEBAGAI MICE TOURISM CITY MELALUI PEMASARAN KOTA, EVENT WISATA DAN MEDIA SOSIAL Diah Ayu Sanggarwati; Sri Lestari; Cucu Hayati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18152

Abstract

This research examines the strategic role of City Marketing, Event Tourism, and Social Media Marketing in shaping the destination image of Surabaya as an emerging MICE city. The main issue addressed in this research is the relatively weak influence of city marketing compared to the direct experiential factors perceived by visitors, raising questions about the effectiveness of current branding strategies in enhancing Surabaya’s competitiveness in the MICE sector. The objective of the study is to analyze the influence of these three variables on destination image and to provide strategic recommendations for strengthening Surabaya’s position as a MICE destination with cultural heritage appeal. The research employs a quantitative approach using Structural Equation Modeling (SEM) with AMOS, based on responses from 255 participants, tested through 17 indicators across 15 dimensions. The results indicate that City Marketing has a positive but less significant effect, suggesting the need for more visitor-oriented strategies, while Event Tourism and Social Media Marketing show strong positive and significant influences on destination image. These findings highlight the importance of enhancing livability, promoting unique heritage-based experiences, and leveraging digital engagement to build a stronger and more competitive destination image for Surabaya in the national and international MICE market. Keywords: Destination Image; MICE Tourism City; City Marketing; Tourism Events; Social Media
Pengaruh Fitur Mobile Banking Terhadap Minat Penggunaan Pada Nasabah Amri, Sahrial; Kristijadi, Emanuel
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18171

Abstract

Abstract This study aims to analyze the influence of perceived usefulness, ease of use, perceived security, feature availability, and service quality on the intention to use mobile banking among customers at PT. BPR Penataran Kabupaten Blitar. The research is motivated by the Financial Services Authority new policy on the implementation of BPR and BPRS products, which encourages them to develop banking digitalization programs to meet customer needs and enhance competitiveness in the digital era. Data was collected from 320 respondents, who were Civil Servants with Work Agreements (ASN P3K), using a questionnaire. The analysis was conducted using a multiple linear regression model with the help of SPSS 21.00 software. The results indicate that the regression model used is feasible. Individually, all five independent variables—perceived usefulness, ease of use, perceived security, feature availability, and service quality have a positive and significant effect on the intention to use mobile banking. The outcome of this study can serve as a guide for PT. BPR Penataran Kabupaten Blitar to optimize its mobile banking services and become a reference for other financial institutions in increasing the adoption and utilization of their digital services. Keywords: mobile banking, intention to use, perceived usefulness, ease of use, perceived security, feature availability, service quality
DINAMIKA EWOM, SIKAP, DAN NIAT MEMBELI: ANALISIS EMPIRIS PADA KONSUMEN PRODUK THRIFTING Kurniawan, Sabda Aji; Tabelessy, Walter
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18181

Abstract

The rapid development of social media has positioned electronic word of mouth (eWOM) as a primary source of information influencing consumer behavior, including in the context of thrifting product purchases. This study aims to examine the effect of eWOM on purchase intention, emphasizing the mediating role of consumer attitude. Data were collected through an online questionnaire administered to 100 respondents using a convenience sampling method and analyzed with variance-based structural equation modeling (SEM) via Adanco software. The results reveal that eWOM significantly influences consumer attitude but does not exert a direct effect on purchase intention. Conversely, consumer attitude demonstrates a strong positive impact on purchase intention and mediates the relationship between eWOM and purchase intention. These findings highlight that the effectiveness of eWOM is more substantial when processed through consumers’ cognitive and evaluative mechanisms that shape positive attitudes before driving purchase decisions. Theoretically, this study contributes to extending the understanding of psychological dynamics in consumer behavior, while practically it offers implications for thrifting businesses to leverage eWOM-based communication strategies in fostering positive attitudes as a preliminary step to enhancing purchase intention.
Strengthening the Structure and Competitiveness of Financial Performance, Digital Technology, for the Sustainability of BPR/S Profitability, Will It Be Successful? Sinaga, Imelda; Yohannes Suharsana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18200

Abstract

The purpose of this study is: to obtain the urgency of analysis on the influence of GCG, DTI, GCG*DTI, NPL, CR, CAR and EAQ on ROA. The method used is multiple linear regression with secondary data on purposive random sampling collection using annual financial reports and BPR/S GCG reports in 2024. The results of the study show that there are insignificant findings on GCG, DTI, GCG*DTI, NPL, CR, CAR and EAQ on BPR/S ROA. This shows that strengthening the structure and competitiveness of financial performance, digital technology, for the sustainability of the profitability of people's/Islamic economic banks still needs to be improved and managed further because the situation of BPR/S is experiencing problems, especially in small banks that have low liquidity, poor risk management, technology that has not been adopted well, an increase in non-performing loans and the economic conditions of the community that are under pressure and affect customer payment power. The implications of this research are that the Financial Services Authority (OJK) and Bank Indonesia can strengthen oversight and implementation of established regulations and protect customer interests through a roadmap for the development and strengthening of the rural bank (BPR/S) industry for 2024-2027, incorporating leadership and change management, the quantity and quality of human resources, digital technology infrastructure, and sectoral collaboration and cooperation. This will enable BPR/S management to address fundamental issues related to capitalizing on opportunities and managing risks through the expansion of BPR/S business and activities.
Pengaruh Human And Social Board Capital Dan Kinerja Lingkungan Terhadap Sustainability Reporting Pada Perusahaan Sektor Energi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Wiwi Allawiyah; Citra Indah Merina
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18209

Abstract

Sustainability issues have become a major concern for companies, particularly in the energy sector which carries significant social and environmental risks. Companies are required to prepare sustainability reports that are transparent and accountable in accordance with global standards as well as national regulations such as POJK No. 51/POJK.03/2017. However, the practice of sustainability reporting in Indonesia still faces several challenges, including discrepancies between reports and operational conditions, as well as indications of greenwashing that undermine the credibility of disclosures. This study aims to examine the influence of Human and Social Board Capital (HSBC) and environmental performance on sustainability reporting in energy sector companies listed on the Indonesia Stock Exchange (IDX). The research data were obtained from annual reports and sustainability reports of 35 companies during the 2021–2023 period. A quantitative approach with multiple linear regression analysis was employed. This study is expected to provide theoretical contributions to the development ofsustainability reporting literature as well as practical implications for companies in improving transparency, governance quality, and accountability in sustainability disclosures.Keywords : Human and Social Board Capital, Environmental Performance, Sustainability Reporting, Energy Companies
ANALISIS DAMPAK PERUBAHAN SISTEM PERPAJAKAN CORETAX TERHADAP TINGKAT PEMAHAMANAN WAJIB PAJAK DI KABUPATEN ENDE Herlina Theodensia D. Doke; Jamu, Maria Endang
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18259

Abstract

The purpose of this study is to analyze the impact of digitalization changes in tax payment and reporting, which have resulted in delays in tax payment and reporting, leading to fines or penalties for taxpayers. The changes in tax digitalization, which originally started with the e-SPT, E-Filling, and DJP Online applications, and now include Coretax, are information technology systems used by the government to manage taxes digitally. The purpose of Coretax is to improve accuracy, efficiency, and ease of tax reporting. Coretax is expected to reduce leakage and increase tax compliance. In addition, Coretax is expected to streamline the tax administration business process by improving the tax database. Coretax is also a centralized taxation application that can be accessed by taxpayers according to their respective needs. However, in some cases, the implementation of Coretax has been hampered by several factors, such as inaccurate schedules, lack of coordination between teams, and inadequate risk management. These obstacles have resulted in a lack of understanding among taxpayers regarding their tax obligations. The method used in this study was a quantitative approach with case studies. The data collection technique used was a questionnaire, with 384 respondents from various educational and occupational backgrounds. The results showed that the level of taxpayer understanding was still relatively low, which was an impact of the change in the tax payment system using Coretax
Pengaruh Brand Image, Brand Awareness, Word Of Mouth Dan Harga Terhadap Keputusan Pembelian Produk Teh Tarik (Studi Kasus di Sukoharjo) Suryo Sugeng Sumunar; Ahmad Husin; MG. Sukamdiani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18260

Abstract

Tujuan yang hendak dicapai dalam penelitian ini yaitu untuk menganalisis Pengaruh Brand Image (X1), Brand Awareness (X2), Word of Mouth (X3) dan Harga (X4) terhadap Keputusan Pembelian (Y) pada Teh Tarik di Sukoharjo, baik secara parsial maupun secara simultan. variabel manakah yang paling dominan mempengaruhi Keputusan Pembelian (Y) pada Teh Tarik di Sukoharjo. Hasil pengolahan data untuk regresi linier berganda dengan menggunakan program SPSS 16.00 dapat diperoleh persamaan regresi linier berganda Y = -5,352 + 0,686X1 + 0,465X2 + 0,265X3 + 0,142X4 . Analisis uji t diperoleh hasil untuk t hitung Brand Image (X1) sebesar 9,456 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Brand Image terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Analisis uji t diperoleh hasil untuk t hitung Brand Awarness (X2) sebesar 8,242 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Brand Awarness terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Analisis uji t diperoleh hasil untuk t hitung Word of Mouth (X3) sebesar 4,955 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Word of Mouth (X3) terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo.Untuk hitung Harga (X4) sebesar 2,538 > t tabel 1,986, maka Ho ditolak. Artinya terdapat pengaruh positif dan signifikan variabel Harga terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Berdasarkan analisis uji F diperoleh hasil untuk besarnya F hitung sebesar 94,914 > F tabel 2,311, maka Ho ditolak, yang berarti secara bersama-sama ada pengaruh antara variabel independen yang berupa Brand Image (X1), Brand Awarness (X2), Word of Mouth (X3) dan Harga (X4) terhadap terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo. Dengan mengunakan program SPSS, maka dapat diperoleh untuk R2 sebesar 0,79 atau 79,1 %, artinya bahwa secara bersama-sama terdapat pengaruh antara variabel independen yaitu Brand Image (X1), Brand Awarness (X2), Word of Mouth (X3), Harga (X4) terhadap Keputusan Pembelian (Y) Di Teh Tarik Sukoharjo sebesar 79,1 %, sedangkan yang 20,9 % dipengaruhi oleh faktor lain, antara lain yang tidak diteliti seperti sarana prasarana, teknologi, kenyamanan, kualitas produk dan sebagainya. Kata kunci: Brand Image, Brand awarness, Wordof Mouth, Harga, Keputusan Pembelian

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