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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,937 Documents
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PENGARUH PROFITABILITAS, GROWTH, LIKUIDITAS, RISIKO BISNIS DAN KEPEMILIKAN MANAJERIAL TERHADAP KEBIJAKAN HUTANG PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2017-2020 Indy Sekar Sari; Nungki Pradita
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3760

Abstract

Debt policy is a strategy that will be taken by company insiders to be able to determine the debt funding that the company wants to take. The purpose of this study was to examine the variables of profitability, growth, liquidity, business risk, and managerial ownership of debt policy. All manufacturing companies for the 2017-2020 period listed on the IDX are used as the population in this study. The sample with total acquisition is 128 samples with 32 companies with 4 years of observation. Sampling was obtained using purposive sampling technique. Multiple linear regression is a technique for testing this research. The results obtained from this test are that profitability, liquidity, and managerial ownership indicate that there is a negative and significant effect on debt policy, growth indicate that there is a positive and significant effect on debt policy, and business risk indicate that there is a negative but not significant effect on debt policy. Keywords : Profitability, Growth, Liquidity, Business Risk, and Managerial Ownership
PENGARUH DEWAN DIREKSI, RISK MANAGEMENT COMMITTEE DAN KONSENTRASI KEPEMILIKAN TERHADAP ENTERPRISE RISK MANAGEMENT Hanifah Khairunnisa Masri; Muhamad Muslih
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3278

Abstract

This study aims to examine the effect of the board of directors, ownership concentration and risk management committee on the disclosure of enterprise risk management in manufacturing sector family companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The sample selection technique used was purposive sampling and obtained 30 manufacturing sector families for the 2016-2020 period so that the total sample used in this study was 150 samples. The data analysis method used is panel data regression analysis using Eviews version 11. Based on the results of the study, the variables of the board of directors, concentration of ownership and risk management committee simultaneously have a significant effect on enterprise risk management disclosure. Partially, the board of directors’ variable has a significant positive effect and ownership concentration has a significant negative effect on enterprise risk management disclosure. Meanwhile, the risk management committee has no effect on the disclosure of enterprise risk management. Keywords : Board of Directors, Concentration of Ownership, Enterprise Risk Management Management Committee.
MENAKAR EFEKTIVITAS DIGITAL MARKETING VIA INSTAGRAM Putu Dian Restiana Dewi; Gede Sri Darma
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3023

Abstract

The phenomenon of economic globalization worldwide encourages almost all levels of society to be connected via the internet and sosial media. In business development, an effective marketing strategy is needed to welcome these technological advances. The more technological advances are developing, the advancement of sosial media such as Instagram relies on user-uploaded images to share, like, and comment. This study aimed to determine the marketing effectiveness of clothing and culinary entrepreneurs using sosial media Instagram in Bali Province. The research design used is qualitative research with the type of phenomenological research. The samples in this study were four clothing and culinary business informants who used sosial media Instagram as promotional media, which took purposively. Data collection techniques used were in-depth interviews, field observations and checking related documents. Based on the research results, using Instagram sosial media to promote clothing and culinary businesses is quite effective and brings additional income for informants.
KAJIAN EKONOMI DAMPAK PEMBANGUNAN UNDERPASS MAKAMHAJI TERHADAP KOMITMEN WIRAUSAHA TANGGUH DI KECAMATAN KARTASURA, KABUPATEN SUKOHARJO Praptiestrini Praptiestrini; Dewi Pujiani
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3790

Abstract

Hadirnya underpass Makamhaji telah mengatasi kemacetan lalu lintas yang sering terjadi sebelumnya, tetapi disisi lain masyarakat Makamhaji merasakan adanya penurunan pendapatan, terutama yang bermata pencaharian sebagai pedagang. Faktor yang memotivasi seseorang menjadi entrepreneur adalah keinginan merasakan pekerjaan bebas, keberhasilan diri tercapai dan kepekaan pada risiko. Kebebasan kerja sulit tercapai karena berbagai faktor luar, misalnya dampak negatif pembangunan fasilitas utama atau pendukung usaha seperti halnya pembangunan underpass Makamhaji. Penelitian ini bertujuan untuk mengetahui seberapa besar dampak pembangunan underpass Makamhaji terhadap komitmen wirausaha tangguh. Manfaat penelitian akan diketahui solusi terhadap permasalahan wirausaha, yang terdampak pembangunan underpass Makamhaji. Metode penelitian ini berdasarkan survey dari 120 orang dengan populasi acak yang berwirausaha pasca pembangunan underpass Makamhaji. Metode purposive sampling yang dipakai dengan pengambilan sampel dengan pertimbangan tertentu, hingga mendapatkan data primer berupa angka dari hasil pengisian kuesioner responden atau hasil wawancara langsung peneliti. Teknik pengumpulan data dengan metode observasi, wawancara, kuesioner dan studi pustaka. Skala Likert digunakan dengan kategori angka 1,0-2,3 = rendah, 2,4-3,7 = sedang dan 3,8-5,0 = tinggi. Peneliti menggunakan skala interval yang berupa pertanyaan atau pernyataan yang jawabannya akan diberi skor. Hasil penelitian diketahui Wiraswasta bertahan dengan usaha sejenis, telah diperkirakan dari awal (hepotesis) merupakan hal yang mendomisasi para wirausaha yang mengalami dampak akibat pembangunan underpass Makamhaji, dimana masih mempertahankan dagangannya yang dulu (sebelum pembangunan). Semakin kuat pilihan responden wiraswasta bertahan dengan usaha sejenis ditekuni maka kemampuan bertahan atas usahanya semakin besar. Indikasi tersebut diketahui terhadap nilai β sebesar 0,988 dan positif. Wiraswasta bertahan dengan ganti usaha, mampu memetakan para mereka yang berakibat pembangunan underpass Makamhaji diprediksi secara signifikan, dengan nilai β sebesar 0,964. Para usahawan menentukan pilihan ini, tidak pasrah apa yang dihadapi tetapi mereka semangat membuat terobosan baru bertahan ditempat semula dengan mengganti jenis dagangan baru yang lebih berjangka lama dan dibutuhkan pembeli dengan mudah, tanpa peduli potensi nilai beli konsumen rendah atau tinggi. Wiraswasta berpindah lokasi akibat dampak pembangunan underpass Makamhaji memiliki nilai β yang cukup tinggi, yaitu sebesar 0,989. Pada variabel ini secara positif dan signifikan mampu memprediksi pilihan mereka untuk berwirausaha di tempat baru walaupun susah dan mulai dari titik nol (bawah). Pola pikir mereka lebih kondisi nyata pada sebagian atau bahkan semua bangunan usahanya/rumahnya terkena gusur akibat pembangunan underpass Makamhaji. Dampak pembangunan underpass Makamhaji terhadap mereka cukup variatif namun mereka harus mampu memaknai bahwa perlunya suatu solusi untuk menjadi wirausaha yang tangguh. Kata kunci : komitmen, wirausaha tangguh, underpass Makamhaji
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPERCAYAAN TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS NASABAH KREDIT PT PEGADAIAN (PERSERO) CABANG DEMAK Ria Ega Mu’arotun; Euis Soliha
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4134

Abstract

This study aims to analyze the effect on customer relationship management and trust on satisfaction and its impact on customer loyalty. This research was conducted on credit customers of PT. Pegadaian (Persero) Demak Branch. The sample in this study used a sampling technique, namely purposive sampling by taking 100 respondents. The results of this study indicate that there is a positive and significant influence between the customer relationship management variables on customer satisfaction. The trust variable has a positive and significant effect on customer satisfaction. The customer relationship management variable has a positive but not significant effect on customer loyalty. The trust variable has a positive and significant effect on customer loyalty. The satisfaction variable has a positive and significant effect on customer loyalty. Keywords : Customer Relationship Management, Trust, Satisfaction, Loyalty
ANALISA KEPUASAN PEMBELAJARAN DARING MAHASISWA STMIK SINAR NUSANTARA SURAKARTA DI MASA PANDEMI COVID-19 Ari Wibowo; Bambang Satrio Nugroho
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4114

Abstract

The learning process during the COVID-19 pandemic is carried out online, students and lecturers carry out lecture activities at their respective homes. Online learning can be carried out using hardware devices (laptops, smartphones, internet) and application software (google classroom, google meet). With both students interacting in online lectures with lecturers, but from some information/news we get that students prefer to study offline rather than online. This study aims to determine student satisfaction in online learning seen from the components of hardware, software and lecturer involvement. The result is that the variable of lecturer involvement has a significant and positive effect on student satisfaction in online learning with a path coefficient value (β) = 0.565. SmartPLS also produces a determination coefficient value of 39%. Exogenous variables affect endogenous variables.
PENGARUH ELECTRONIC WORD OF MOUTH, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI Diana Leli Indratno; Lalu Supardin; Eka Wiranto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3707

Abstract

This study aims to determine the effect of Electronic Word Of Mouth, Brand Image and Trust on Purchase Decisions at Matahari and at the same time find out how much contribution is given by Electronic Word Of Mouth, Brand Image and Trust to Purchase Decisions at Matahari. The population in this study is solar consumers in Yogyakarta with a total sample of 100 respondents. This study used primary and secondary data, the type of research used is a quantitative research type, while the tool used is a questionnaire. The data analysis methods used to answer this research problem are: (1) Qualitative Analysis which includes the characteristics of the respondents (2) Test of the research instrument which includes validity and reliability tests (3) Quantitative analysis which includes multiple linear regression analysis and hypothesis testing which includes test t, f test and R2 test (determination). The results showed that the contribution given by Electronic Word Of Mouth (X1), Brand Image (X2) and Trust (X3) to Purchase Decisions (Y) is 65.50% while the remaining 34.50% influenced by other variables not examined in this study. Keywords : Electronic Word Of Mouth, Brand Image, and Belief in Purchase Decision
STUDI TENTANG PENGALAMAN KERJA, KOMITMEN KERJA, DUKUNGAN ORGANISASI DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN Samsul Arifin; Didit Darmawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3727

Abstract

Organizational effectiveness is determined by the role of human resources. The quality of human resources does not only come from work ability but also comes from extra role behaviors such as work experience, organizational commitment, and perceived organizational support. Together with other variables, it is expected that all of these factors are carried out effectively in aggregate. Organizational citizenship behavior needs to be observed in order to obtain the expected work results of the organization. This study will examine work experience, organizational commitment, perceived organizational support, and its effect on employee performance. The purpose of this study was to analyze and determine the effect of work experience, organizational commitment, and perceived organizational support on employee performance. The number of samples carried out using the census technique were 72 employees. The analysis tool is multiple linear regression analysis, t test and F test assisted by SPSS 26 program. From the results of the study, it was found that work experience had a significant effect on employee performance. Organizational commitment has a significant effect on employee performance. Perception of organizational support has a significant effect on employee performance. Work experience, organizational commitment, and perceived organizational support have a significant simultaneous effect on employee performance Keywords : Work experience, organizational commitment, perceived organizational support, job performance
Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen Smartphone Android Sengguruh Nilowardono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4471

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen smartphone Android. Kerangka kerja konseptual dari penelitian ini diuji dengan menggunakan pendekatan SEM Structural Equation Modeling). Jumlah sampel dalam penelitian ini 125 pengguna smartphone Android di Surabaya. Hasil penelitian menunjukkan bawa (1) product inovation berpengaruh positif dan tidak signifikan terhadap Brand Loyalty, (2) Product innovation berpengaruh positif dan signifikan terhadap Brand Love, (3) Brand Love berpengaruh positif dan signifikan terhadap Brand Loyalty (4) product inovation berpengaruh positif dan signifikan terhadap Brand Loyalty bila melalui Brand Love. Hasil penelitian terbatas dikarenakan sampel penelitian dilakukan sebatas pengguna smartphone Android di Surabaya. Dalam usaha meningkatkan Brand Loyalty pada smartphone Android pemasar produk perlu meningkatkan Brand Love pada smartphone Android. Penelitian ini sangat penting dalam melengkapi penelitian sebelumnya mengenai keterkaitan antara product innovation, Brand Love dan Brand Loyalty Keywords: product innovation, Brand Love, brand loyalty
STRATEGI MEMBANGUN BRAND ADVOCACY DI ERA MARKETING 4.0 Kadek Elyani Kusumasari; I Gede Sanica
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.3934

Abstract

Conditions in the transition from traditional to digital era require a new marketing approach to assist marketers in anticipating and managing the impact of this disruptive technology. Building effective branding in the era of connectivity is by building a brand advocacy. In the past, customers went through an easy buying process, namely 4A, now the process has changed to 5A. the purpose of this research is to find out the strategy applied to build the adcocay brand in the marketing 4.0 era to consumers. This study uses descriptive qualitative and interpretive through observation, documentation, and interviews with informants. Informants in this study are active social media users and know the Gubuk Baju. the results of the research at the stage of being aware of the Gubuk Baju using social media and WOM to introduce their products.appeal stage using content marketing.at the ask stage on the social media account, the Baju Baju has provided sufficient information. If consumers want to know additional information, they can use direct messages or other platforms.at the act stage, the clothes hut provides the best service to build engagement with consumers. If the consumer is satisfied with the meal, the consumer will not hesitate to recommend it to others.

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