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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 669 Documents
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Influence of Green Accounting and Environmental Performance on Firm Value with Good Corporate Governance as a Moderating Variable Chotimah, Nurul; Nuryana, Ita
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1387

Abstract

This study aims to examine the effect of green accounting and environmental performance on firm value, as well as the role of good corporate governance as a moderating variable. The study was conducted on energy sector companies listed on the Indonesia Stock Exchange during the period 2020–2024. Secondary data were obtained from companies' annual reports and sustainability reports, then analyzed using Moderated Regression Analysis (MRA) with the help of Eviews 13 2025. The results show that green accounting and environmental performance do not have a significant effect on firm value. However, good corporate governance can moderate the relationship between green accounting and environmental performance on firm value. These findings indicate that the implementation of good corporate governance can strengthen the relationship between environmental management practices and company value, so that companies are expected to be able to integrate sustainability and governance aspects more optimally in increasing company value.
The Role of Electrifying Agriculture Marketing in Electricity Sales, Customer Growth, and Power Addition at PLN ULP Lakawan Asriadi; Latief, Fitriani; Widiawati, Andi
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1390

Abstract

This study aims to analyze the influence of Electrifying Agriculture marketing on electricity sales, customer growth, and power addition at PT PLN (Persero) ULP Lakawan. The Electrifying Agriculture program is a marketing strategy for the productive sector that is directed to increase electricity utilization in the agricultural sector through economic value creation and operational efficiency. This research is based on Marketing Management Theory which emphasizes the importance of value creation and demand management in generating market responses. This study uses a quantitative approach with a survey method through the distribution of questionnaires to customers in the productive sector, especially the agricultural sector. The sampling technique used Stratified Random Sampling with a sample of 100 respondents determined using the Slovin formula. The data obtained was analyzed using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS). The results of the study show that Electrifying Agriculture marketing has a positive and significant effect on all dependent variables. The influence on electricity sales has a coefficient of 0.819 with a t-statistic value of 13.001 and a p-value of 0.000. The influence on customer growth has a coefficient of 0.730 with a t-statistic value of 8.610 and a p-value of 0.000. Meanwhile, the effect on power addition has a coefficient of 0.802 with a t-statistic value of 10.057 and a p-value of 0.000. The conclusion of this study shows that Electrifying Agriculture marketing plays a strategic role in increasing electricity consumption in the agricultural sector, expanding the customer base, and encouraging an increase in customer power capacity at PLN ULP Lakawan.
Contribution of Leadership, Work Discipline, Work Motivation to the Performance of Experts of the Gerindra Faction of the House of Representatives of the Republic of Indonesia Syarif, Sulfiani; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1392

Abstract

This study aims to analyze the contribution of leadership, work discipline, and work motivation to the performance of Gerindra Party Faction Experts within the House of Representatives of the Republic of Indonesia. The performance of experts is an important factor in supporting the implementation of the legislation, supervision, and budgeting functions of the House of Representatives, so effective human resource management is needed to improve the quality of this performance. This study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 86 experts from the Gerindra Faction of the House of Representatives of the Republic of Indonesia. The data analysis technique used was multiple linear regression analysis with the help of the Statistical Package for the Social Sciences (SPSS) program. Before the regression analysis was carried out, a validity, reliability, and classical assumption test was carried out. The results of the study show that leadership, work discipline, and work motivation partially or simultaneously contribute positively and significantly to the performance of the Experts of the Gerindra Faction of the House of Representatives. Among the three variables, leadership is the variable that has the most dominant contribution to the performance of experts. The results of this research are expected to be input for faction leaders in improving the performance of experts through strengthening leadership, work discipline, and work motivation.
Fomo, Virality, and Saturation: A Netnographic Study of Digital Consumer Behavior towards the Mixue Brand in Indonesia Kainde, Sandra J.R; Polii, Harke Revo Leonard
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1389

Abstract

This study aims to analyze digital consumer behavior toward the Mixue brand in Indonesia within the dynamics of Fear of Missing Out (FOMO), virality, and saturation through a netnographic approach. Employing a qualitative design, this research uses netnography to examine digital interaction traces within Mixue's online ecosystem in Indonesia, including posts, comments, memes, conversations, and other forms of symbolic participation on social media. The findings indicate that digital consumer behavior toward Mixue develops along a dynamic trajectory. In the initial phase, FOMO stimulates consumer engagement, as Mixue is positioned as a social experience that must be followed in order not to be left behind in the flow of digital trends. This engagement subsequently evolves into virality, sustained through electronic word of mouth (eWOM), meme production, collective humor, and the symbolic participation of netizens. However, the continuous intensity of exposure and symbolic reproduction does not necessarily strengthen affection toward the brand; instead, it generates saturation that shifts engagement from enthusiasm to critical evaluation. In addition, the negotiation of trust and legitimacy suggests that the relationship between digital consumers and the brand is shaped not only by trend-driven logic but also by the need for validation and a sense of security. These findings confirm that digital consumer behavior toward a viral brand is a relational, symbolic, and constantly evolving cultural process.
The Effect of Human Resource Quality, Work Motivation, and Employee Engagement on The Performance of Experts of The House of Representatives of The Republic of Indonesia with The Certainty of Leadership Status as A Moderation Variable Ramli, Rusli; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1393

Abstract

This study aims to analyze the influence of human resource quality, motivation, and employee engagement on the performance of Experts of the House of Representatives of the Republic of Indonesia, with the certainty of personnel status as a moderating variable. The research method is a quantitative, employing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) via SmartPLS 4.0. Data was obtained through the distribution of questionnaires to Experts of the House of Representatives of the Republic of Indonesia. The results of the study show that the quality of human resources, motivation, and employee engagement have a positive and significant effect on the performance of the Experts of the House of Representatives of the Republic of Indonesia. In addition, the certainty of employment status has been shown to moderate the relationship between human resource quality, motivation, and employee engagement and performance, thereby strengthening the influence of these three variables. Theoretically, this study strengthens the Job Demands–Resources (JD–R) Theory, by showing that the quality of human resources as personal resources as well as motivation and employee engagement, as part of the motivational process, contribute significantly to performance. In addition, the certainty of employment status acts as a job resource that strengthens the relationship between individual resources and performance, thereby enriching the literature on performance determinants in the public sector. This research emphasizes the importance of improving the quality of human resources, strengthening work motivation, and increasing employee engagement in an effort to improve the performance of the Experts of the House of Representatives of the Republic of Indonesia. On the other hand, the certainty of employment status is a strategic factor that can strengthen the effectiveness of these three variables in producing optimal performance.
The Effectiveness of the Supervisory Function of The House of Representatives of The Republic of Indonesia: The Role of Leadership Style, Program Management, and Inter-Institutional Coordination In The Agricultural Sector Haris; Firman, Ahmad; Latief, Fitriani
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1394

Abstract

This study aims to analyze the influence of leadership style, supervision program management, and inter-agency coordination on the effectiveness of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 60 respondents of Expert Personnel of Commission IV of the House of Representatives of the Republic of Indonesia. Data were analyzed using multiple linear regression with the help of SPSS. The results of the study show that leadership style, supervision program management, and inter-agency coordination have a positive and significant effect on the effectiveness of the supervisory function, both partially and simultaneously. In addition, leadership style is the most dominant variable in increasing the effectiveness of the supervisory function. This study confirms that the effectiveness of legislative oversight is not only determined by formal authority but also by the internal capacity of institutions, particularly in aspects of leadership, program management, and coordination. Therefore, strengthening these three aspects is important in improving the quality of the supervisory function of the House of Representatives of the Republic of Indonesia in the agricultural sector.
Influence of Empowerment, Social Support, and Interpersonal Conflict on Employee Performance Asmar, Irfaniah; Afriyeni
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1398

Abstract

This study aims to examine the influence of empowerment, social support, and interpersonal conflict on employee performance at UIN Imam Bonjol Padang. The study used a quantitative approach with a survey design. Data were obtained by distributing questionnaires to 70 employees as respondents, then analyzed using multiple linear regression to test the influence of independent variables partially and simultaneously on the dependent variable. The test results show that empowerment has a positive and significant influence on performance, which indicates that increased empowerment contributes to improved employee performance. Social support also shows a positive and significant influence, where the existence of support from superiors and colleagues can strengthen motivation and create a conducive work environment. Conversely, interpersonal conflict is proven to have a negative and significant influence on performance, which means that increased conflict that is not managed well can reduce work effectiveness and productivity. On the other hand, interpersonal conflict has a negative and significant influence on performance, so that conflict that is not managed well has the potential to reduce employee productivity and work effectiveness. Overall, the three variables empowerment, social support, and interpersonal conflict simultaneously have a significant influence on employee performance at UIN Imam Bonjol Padang. Therefore, improving employee performance requires integrated efforts, such as strengthening empowerment, increasing social support in the workplace, and effectively managing interpersonal conflict to create a harmonious and productive work environment.
Effect of Personal Branding on Perceived Employability: The Mediating Role of Self-Efficacy and the Moderating Role of Career Adaptability among Final-Year Students Ashelia, Aura; Syahrizal
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1401

Abstract

In an era of intensifying labor market competition and widespread degree inflation, understanding the psychological and strategic factors that shape graduates' perceived employability has become a critical scholarly concern. This study investigates the role of personal branding in predicting perceived employability among final-year undergraduate students, with self-efficacy as a mediating mechanism and career adaptability as a moderating boundary condition. A quantitative, cross-sectional design was employed, with data collected from 400 final-year students at a Universitas Negeri Padang in West Sumatra, Indonesia, using a structured Likert-scale questionnaire. Hypotheses were tested using Structural Equation Modeling–Partial Least Squares. The results demonstrate that personal branding exerts a significant positive influence on both perceived employability and self-efficacy. Self-efficacy, in turn, significantly predicts perceived employability and fully mediates the personal branding–employability relationship. Furthermore, career adaptability positively moderates this pathway, amplifying the effect of personal branding on perceived employability among students with higher adaptive capacity. These findings extend Social Cognitive Career Theory by elucidating the sequential and conditional mechanisms linking self-presentation strategies to employability perceptions. Practically, the results highlight the importance of integrating personal branding development and self-efficacy enhancement into university career preparation programs.
Impact of Employer Branding and Social Media Informativeness on Job Pursuit Intention Among Generation Z Job Seekers: The Mediating Role of Organizational Attractiveness Fadli, Muhammad; Gusti, Mia Ayu
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1402

Abstract

This study aims to analyze the effect of employer branding and social media informativeness on job pursuit intention among Generation Z and to examine the mediating role of organizational attractiveness. This research uses a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares. The sample consisted of 160 Generation Z individuals as potential job seekers, with PT. Biro Klasifikasi Indonesia Batam Branch as the research context. The results show that employer branding has a positive and significant effect on job pursuit intention, while social media informativeness has a positive but not significant effect. Both variables significantly influence organizational attractiveness. Furthermore, organizational attractiveness significantly affects job pursuit intention and mediates the relationship between employer branding and job pursuit intention, but does not mediate the relationship between social media informativeness and job pursuit intention.
Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Perceived Risk as an Intervening Variable on Potential Tokopedia E-Commerce Users in Padang City Azwar, Arif Rahman; Wardi, Yunia
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1403

Abstract

This study aims to analyze the influence of online customer reviews and online customer ratings on purchase intention, with perceived risk serving as an intervening variable among potential tokopedia e-commerce users in padang city. In Particular, this study focuses on analyzing the influence of online customer reviews and online customer ratings on purchase intention, with perceived risk serving as an intervening variable, among prospective Tokopedia e-commerce users in Padang City. This study involved 272 prospective Tokopedia e-commerce users in Padang City, selected through purposive sampling based on specific criteria, using SmartPLS Version 3.0 for data analysis to test the relationships within the SEM model. The results indicate that online customer reviews and online customer ratings have a direct influence on purchase intention, with perceived risk serving as an intervening variable. The findings confirm that all hypotheses are supported. Online customer reviews and online customer ratings were found to have a positive and significant influence on purchase intention, both directly and through perceived risk as an intervening variable. Additionally, perceived risk alone has a significant impact on determining consumer purchase intention. These findings indicate that online customer reviews and ratings play a crucial role in enhancing consumer purchase intention and are capable of minimizing perceived risk, thereby serving as an effective strategy for e-commerce platforms to build user trust and loyalty.

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