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Ilomata International Journal of Management
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 27148971     EISSN : 27148963     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Ilomata International Journal of Management With ISSN : 2714-8963 (Online) - 2714-8971 (Print) is published by Yayasan Ilomata, committed to publishing scholarly empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as Business strategy & policy, Organizational behavior, Human resource management, Organizational theory, Entrepreneurship, and Research Methods These issues include widely read and widely cited collections of articles in the field of management and have become a major resource for management scholars. The Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 376 Documents
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The Magnitude of Celebrity Endorser in Terms of Influencing Followers Trust of Product in Instagram Adhityatama, Gemerlang; Maharani, Anita
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.877

Abstract

Instagram is considered as one of powerful social media that enable its user to promote and influence products and or services since the beginning of its existence. Then, the celebrity endorser act as influencer sometimes paid and or unpaid for products and or services. This research seeks the understanding how far could celebrity endorser affect Instagram users to trust products and or service offered by business. Studies found electronic words of mouth practiced within celebrity endorser, but limited studies raise issues between physical attractiveness and social attractiveness within electronic words of mouth with parasocial interaction, therefore specific literatures were elaborated to form research model. This research involves Instagram active users, with no specific locations but have interest in one Celebrity name Anya Geraldine, and Partial Least Square was used to assess the research model while respondents involved in this research were 115 person. After collecting data for one-month from 1st January 2023 to 1st February 2023 we may assess our hypothesis. This research conclude two factors are not supported, that are physical attractiveness and parasocial interactions.
The Existence of Women's Entrepreneurship in the VUCA Era: Analyzing The Role of Socio-Cultural Support System and Financing on MSMEs Welly, Yerisma; Silaen, Musa Fernando; Putri, Debi Eka; Sianipar, Martin Yehezkiel
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.893

Abstract

The challenge for MSMEs in the digital era is the emergence of Volatility, Uncertainty, Complexity, and Ambiguity or VUCA, so that the role of socio-cultural support systems and relevant financing is needed for MSMEs, especially those based on women's entrepreneurship. This study aims to analyze how the role of the socio-cultural support system and financing in the development of women entrepreneurship-based MSMEs. This research is quantitative with survey method. Research data were collected through interviews; focus group discussions (FGDs); and surveys of respondents of women entrepreneurship-based MSMEs. Based on the research results, it is known that women entrepreneurship MSMEs can face the VUCA era through the role of the socio-cultural support system, especially dimension_a and dimension_b in developing their business. Then, there is also the role of the financing support system, namely dimension_a and dimension_b. The existence of MSME development supported by the role of the socio-cultural support system and financing will improve the economic conditions of MSME actors in a sustainable manner, even in the VUCA era.
The Influence of on the Academic Procrastination of Community Science Polytechnic Cadents Risyat, Ibnu Arif; Kusmiyanti
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.905

Abstract

Starting from excessive use of smartphones and the phenomenon of violations of cadet life regulations regarding careless use of smartphones, the author raised this issue into a scientific article. This article uses quantitative research methods with a population of 345 cadets and a sample of 181 cadets of the 55th Class of Correctional Science Polytechnic using calculations from the Krejci and Morgan sample table. This article finds that there is an influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets. This shows that the more the quality of Smartphone Addiction Cadets increases, the level of Academic Procrastination of the Correctional Science Polytechnic Cadets will also increase. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction. Some of the suggestions given by the author are: Educational Programs on Healthy Smartphone Use, Development of Learning Support Applications, Time Management Skills Workshops, Development of a Supportive Learning Environment, Data Collection and Advanced Research, Collaboration with other institutions, and Tightening Enforcement of Disciplinary Punishments Regarding Use Smartphones. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction.
Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions Pika, Putu Ayu Titha Paramita
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.907

Abstract

Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.
Positive Aspect of Virtual Hotel Operator Satrya, I Dewa Gde
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.911

Abstract

Traveling is becoming easier with technology. Tourists can choose and determine the accommodation used to stay. Virtual hotel operators (VHO) help travelers choose lodging according to time, cost and desired location. The aim of this research is to describe the advantages of VHO based on family traveler experiences. The growth of tourist accommodation provides choices that benefit tourists. Every accommodation definitely has a market segment. The formulation of the problem in this research is, what are the advantages of VHO based on the experience of family travelers?. This research was conducted using a qualitative approach. The primary data source was obtained through the experience of family travelers staying at VHO (OYO and RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s advantages mainly lie in its location close to the main tourist destinations and affordable prices. Because of these two things, several things that are lacking from VHO do not reduce satisfaction and positive impressions from tourists. Some things are lacking, such as the accommodation environment being less than beautiful, no parking area, lack of privacy.
Perceiving Ecotourism Awareness under Regulatory Fit, Volunteering Experience and Lifestyle Pertiwi, Husna Putri; Raga, Ridha Azka; Jasrial; Nurhayati, Syafiqoh; Harjo, Dwikora
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.918

Abstract

Indonesia has high potencies of ecotourism attractions, including its natural biodiversity and traditional values spreading in various regions of the archipelagos. However, the shortcoming remains exhibited by many individuals showing poorly pro-environment behavior in tourism places regarding to environmentally and socially. Therefore, our study aims to observe the effect of regulatory fit manipulation (promotion-focus vs. prevention-focus) on increasing emotional involvement to improve ecotourism awareness and examine the antecedent factors that influence individuals’ attitudes towards ecotourism attitudes, which are volunteering experience and consumptive lifestyle. This research is conducted by experimental research to examine two groups of participants under different regulatory fit manipulations (promotion-focus vs. prevention-focus). Data were analyzed by using the multivariate analysis method. Our study revealed that regulatory fit manipulation affects attitudes towards ecotourism, especially under different volunteering experiences and consumptive lifestyles. Thereby, we reveal that embodying regulatory fit for such an environmental campaign effectively enhances consumers’ attitudes toward pro-environmental and ecotourism.
The Effect of Easy and Quality Service on Interest in Using BCA Mobile Banking through Trust as an Intervening Variable Nurlaela, Angga Putri Ekanova; Ramadhani, Septi Mariani Tis’a; Ramadhanti, Yunita Niken Ayu
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.934

Abstract

The rapid development of science and technology in the digital era has influenced people's lifestyles when accessing a lot of information in various service functions via electronic means. Banking utilizes information technology in mobile banking services. The aim of this research is to determine and analyze the influence of perceived convenience and service quality on interest in using BCA Mobile Banking through trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 people aged at least 17 years who have used or are currently using BCA Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-Square test, path coefficient test, and indirect effect test (path analysis). The research results show that perceptions of convenience and service quality influence interest in using BCA Mobile Banking through trust. Perceived convenience does not influence interest in using BCA Mobile Banking, while service quality influences interest in using BCA Mobile Banking. Perception of Ease and Quality of Service directly and indirectly influences Interest in Using BCA Mobile Banking through Trust
Analysis of the Influence of Revitalization, Technology Use, and Human Resources Competence on MSME Income Sihite, Frans Antoni; Pakpahan, Yunita
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.875

Abstract

The image of the Kesawan area is considered unsuitable as a place for culinary businesses, so it is very necessary to revitalize the area as one of the drivers for the development of the Medan city area. The revitalization carried out specifically in the MSME area in the food and beverage sector is targeted to be able to attract visitors from both inside and outside the city. The aim of the research is to analyze the influence of revitalization, use of technology and human resource (HR) competency on MSME income. The method used is a quantitative approach and data collection is carried out by distributing questionnaires. Data analysis was carried out using multiple regression analysis with the help of the SPSS program. The results of this research show that the variables of revitalization, use of technology and human resource competence have an influence on increasing MSME income after being hit by Covid-19.
Strategy to Increase the Effectiveness of Capacity Building Programs for Village-Owned Enterprises Astuti, Sri Juni Woro; Sulistyowati, Arini; Fauzuddin, Yanuar
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.933

Abstract

Various facts indicate that the capacity building program for Village Owned Enterprises (BUM Desa) is not yet optimal. The existence of BUM Desa which is spread in almost all villages in Indonesia, it turns out that only about 10% are active. Even though the Indonesian Government really hopes that the existence of Bum Desa will be able to accelerate the economic recovery of village communities after the Covid-19 pandemic. Therefore this study aims to find alternative strategies for more effective capacity building programs. The research method used is qualitative. This study took samples from three villages in East Java. Data collection through in-depth interviews, observation, FGD and documentation. The results of the study show that the three BUM Desa have not implemented modern and professional management. This indicates that the capacity building program that has been implemented has not been running effectively, so it is necessary to look for alternative strategies that can increase the effectiveness of the capacity building program. The results of the study identified village local wisdom values that could be synergized in the management of BUM Desa and received support from all stakeholders, especially the community. Finally, this research recommends that the implementation of capacity building programs for village governments be synergized with local wisdom values.
Savings and Investment Patterns of Indonesian Society: An Analysis of Household Financial Behavior Syahlan, Fatra
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.936

Abstract

The purpose of this study is to provide a comprehensive picture of financial behaviors in this dynamic socioeconomic context by examining the saving and investment habits of Indonesian households. Using a mixed-methods approach, the study combines quantitative survey data with qualitative material obtained through in-depth interviews. The demographic profile of the sample demonstrates a broad range of representation in terms of age groups, income levels, levels of education attained, and employment circumstances. Quantitative analyses reveal that a significant portion of participants save on a regular basis, with a variety of investment portfolios and savings vehicles that they prefer. Relationships between socioeconomic factors, such as education level and income, provide crucial information about what motivates people to make financial decisions. The findings demonstrate the important roles that behavioral variables, cultural influences, and risk perceptions all have in shaping household financial decisions. The study's conclusions, which highlight the need of targeted financial education programs and culturally sensitive interventions, can be helpful to policymakers, financial institutions, and educators alike. Overall, this study broadens our knowledge of household financial behavior and offers data that Indonesia can utilize to create policies that promote economic empowerment and financial resilience.

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