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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,345 Documents
 311   312   313   314   315 
The Influence of Artificial Intelligence Identity Threat on Employee Well-Being: The Mediating Roles of Cognitive Job Insecurity and AI Opportunity Perception at Manyar Medical Center Hospital Rayhan Muhammad Basyarahil; Rian Andriani; Kahar Mulyani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.9960

Abstract

The development of Artificial Intelligence (AI) in the healthcare sector has brought significant changes to work systems and the psychological dynamics of healthcare professionals. On one hand, AI enhances services efficiency and accuracy, on the other, it raises concerns about human roles being replaced by technology. This condition potentially creates AI-induced identity threats that affect employee well-being. This study aims to analyze the effect of AI identity threat on employee well-being, with cognitive job insecurity and AI opportunity perception as mediating variables, at Manyar Medical Center Hospital. This research employed a quantitative method using a survey approach with 200 respondents through convenience sampling. Data were analyzed using Pearson correlation, linear regression, and Sobel mediation test. The results show that AI identity threat has a positive and significant effect on cognitive job insecurity and a negative and significant effect on AI opportunity perception. The relationship between AI identity threat and employee well-being was also found to be significantly negative. Both mediating variables partially mediate the relationship between AI identity threat and employee well-being, with a total indirect effect of 0,3948 (Z1=-3.182, p=0.0015 (M1); Z2=-6.531, p<0.001 (M2)). These findings confirm that employee well-being in the digital era is influenced not only by organizational factors but also by how individuals cognitively appraise the threats and opportunities posed by AI. The results highlight the importance of adaptive training, transparent organizational communication, and active employee involvement in technology implementation.
Brand Image and Purchase Decision: The Mediating Role of Product Quality and Social Media Engagement Naili Rahma Yuliani; Sisno Riyoko; Mohamad Rifqy Roosdhani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10320

Abstract

This study examines the influence of brand image on purchase decision among Generation Z consumers who have purchased products at Corner Nyonya, with product quality and social media engagement as mediating variables. The background of the study is the growing importance of brand meaning, consumption experience, and digital interaction in shaping purchase decisions among young consumers. The objective of this research is to analyze both the direct and indirect effects of brand image on purchase decision. A quantitative explanatory approach was applied using a cross-sectional survey. Data were collected from 120 Generation Z respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that brand image has a positive and significant direct effect on purchase decision. In addition, brand image significantly influences product quality and social media engagement, both of which also have significant effects on purchase decision. The mediation analysis indicates that product quality and social media engagement partially mediate the relationship between brand image and purchase decision, with social media engagement showing a stronger mediating role. The study concludes that brand image is translated into purchase decisions through experiential and digital pathways. Practically, culinary businesses targeting Generation Z should strengthen brand image, maintain consistent product quality, and optimize engagement-oriented social media strategies.
Pengaruh Return On Asset, Debt To Equity Ratio, dan Earning Per Share Annual Terhadap Harga Saham Syariah Perusahaan Tambang pada Jakarta Islamic Index Periode 2019-2024 Tommy Setiawan; Nasrun Julyarman; Hasbiyanto Baharuddin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10324

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja keuangan fundamental yang diproksikan dengan Return on Assets (ROA), Debt to Equity Ratio (DER), dan Earning Per Share (EPS) terhadap Harga Saham pada perusahaan sektor pertambangan yang terdaftar di Jakarta Islamic Index (JII). Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan purposive sampling, sehingga diperoleh 5 perusahaan sampel yang konsisten terdaftar di JII, dengan total 30 data observasi (data panel). Data yang digunakan adalah data sekunder berupa laporan keuangan tahunan yang dipublikasikan di Bursa Efek Indonesia. Teknik analisis data menggunakan Analisis Regresi Linier Berganda yang meliputi uji asumsi klasik dan uji hipotesis (uji t dan uji F) dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara simultan, variabel ROA, DER, dan EPS berpengaruh signifikan terhadap Harga Saham dengan kontribusi pengaruh (Adjusted R-Square) sebesar 84,7%, sedangkan sisanya sebesar 15,3% dipengaruhi oleh faktor lain di luar model penelitian. Secara parsial, hasil penelitian menyimpulkan bahwa: (1) Return on Assets (ROA) berpengaruh negatif terhadap Harga Saham, yang mengindikasikan adanya preferensi investor terhadap nominal laba dibandingkan rasio efisiensi aset pada periode commodity boom; (2) Debt to Equity Ratio (DER) tidak berpengaruh signifikan terhadap Harga Saham, dan (3) Earning Per Share (EPS) berpengaruh positif dan signifikan terhadap Harga Saham, sekaligus menjadi variabel determinan yang paling dominan mempengaruhi keputusan investor.
Pengaruh Price Fairness Terhadap Repurchase Intention Melalui Brand Trust dengan Eco-friendly Packaging Sebagai Variabel Moderasi Belinda Amelia; Fredella Colline
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10326

Abstract

Industri fashion yang semakin kompetitif menuntut perusahaan untuk menjaga persepsi harga yang wajar, membangun kepercayaan merek, serta menunjukkan komitmen terhadap keberlanjutan lingkungan. Industri fashion yang semakin kompetitif menuntut perusahaan untuk menjaga persepsi harga yang wajar, membangun kepercayaan merek, serta menunjukkan komitmen terhadap keberlanjutan lingkungan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 160 responden yang merupakan konsumen H&M di wilayah DKI Jakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa price fairness berpengaruh positif terhadap brand trust dan repurchase intention. Selain itu, brand trust terbukti berpengaruh positif terhadap repurchase intention serta mampu memediasi pengaruh price fairness terhadap repurchase intention. Selanjutnya, hasil pengujian moderasi menunjukkan bahwa eco-friendly packaging memperkuat pengaruh price fairness terhadap brand trust. Temuan ini mengindikasikan bahwa persepsi harga yang wajar yang didukung oleh kepercayaan merek dan kemasan ramah lingkungan berperan penting dalam meningkatkan niat beli ulang konsumen. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pengembangan strategi pemasaran berkelanjutan di industri fashion.
Big Data’s Role in Personalizing Marketing to Improve Customer Experience Putu Saroyini Piatrini; PA Andiena Nindya Putri
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10331

Abstract

Big Data plays a crucial role in enabling marketing personalization by allowing firms to collect and analyze extensive customer-related data from diverse sources. Transactional data, online browsing behavior, social media interactions, geolocation data, and customer feedback provide rich insights into individual consumption patterns and decision-making processes. This study employs a literature review method to systematically examine the role of Big Data in personalizing marketing strategies and its implications for improving customer experience. This study provides a comprehensive understanding of the role of Big Data in enabling personalized marketing strategies and its implications for improving customer experience through a systematic literature review. The findings indicate that Big Data analytics serves as a critical enabler of marketing personalization by allowing organizations to collect, process, and analyze extensive customer data from diverse sources.
Analisis Faktor-Faktor yang Memengaruhi Impulsive Buying dalam E-Commerce Live Streaming: Perspektif S-O-R pada Shopee Live Kellyn Su; Julius Sutrisno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10342

Abstract

Perkembangan fitur live streaming pada E-Commerce, khususnya Shopee Live, telah mengubah pola interaksi antara penjual dan konsumen serta mendorong munculnya perilaku pembelian impulsif. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi Impulsive Buying melalui pendekatan Stimulus–Organism–Response (S-O-R) dengan Perceived Enjoyment sebagai variabel organism. Variabel stimulus pada penelitian ini meliputi Demand, Convenience, Interactivity, dan Playfulness. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada Generasi Z yang berdomisili di Jabodetabek dan pernah berbelanja melalui Shopee Live. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa seluruh variabel stimulus, yaitu Demand, Convenience, Interactivity, dan Playfulness, berpengaruh positif terhadap Perceived Enjoyment. Temuan ini menunjukkan bahwa semakin tinggi kebutuhan, kemudahan, interaktivitas, serta kesenangan yang dirasakan pengguna selama live streaming, semakin tinggi pula tingkat kenikmatan mereka. Selain itu, Perceived Enjoyment terbukti berpengaruh positif dan signifikan terhadap Impulsive Buying, sehingga kenikmatan dalam mengikuti live streaming mendorong konsumen untuk melakukan pembelian secara spontan. Penelitian ini memberikan kontribusi teoretis terkait pengembangan model S-O-R pada konteks live streaming e-commerce serta memberikan implikasi praktis bagi pelaku bisnis untuk mengoptimalkan strategi konten Shopee Live guna meningkatkan pengalaman dan keputusan pembelian konsumen.
Pengaruh Work Life Balance dan Kompensasi Terhadap Intensi Keluar Melalui Kepuasan Kerja Muhammad Naufal Ramadhan; Sri Padmantyo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10345

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan kompensasi terhadap intensi keluar karyawan dengan kepuasan kerja sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner tertutup berskala Likert lima poin. Responden penelitian adalah karyawan generasi milenial dan generasi Z yang bekerja di Kota Surakarta. Variabel yang diteliti meliputi work-life balance, kompensasi, kepuasan kerja, dan intensi keluar. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan, demikian pula kompensasi yang terbukti berpengaruh positif dan signifikan terhadap kepuasan kerja. Namun, kepuasan kerja tidak berpengaruh signifikan terhadap intensi keluar, sehingga tidak mampu memediasi pengaruh work-life balance dan kompensasi terhadap intensi keluar. Temuan ini mengindikasikan bahwa meskipun keseimbangan kehidupan kerja dan kompensasi dapat meningkatkan kepuasan kerja, keputusan karyawan untuk meninggalkan organisasi dipengaruhi oleh faktor lain di luar kepuasan kerja, seperti peluang pengembangan karier, keamanan kerja, dan kondisi lingkungan kerja.
Behavioral Responses to Fossil Fuel Subsidy Reform in Indonesia: A Systematic Review of Economic, Political, and Social Dimensions Muhamad Iqbal Alferrari Rusmanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10352

Abstract

This study presents a systematic literature review on the behavioral changes following fossil fuel subsidy reforms in Indonesia, while also considering the broader economic, political, and social contexts. Using the PRISMA framework, the review analyses 17 selected studies from Scopus-indexed sources with additional reputable reports. The findings reveal significant shifts in household consumption patterns, transportation choices, and energy use, especially among low-income groups. These changes aren’t driven by price signals alone, but also by institutional trust, compensatory mechanisms, and political narratives. The review emphasizes the importance of well-targeted reforms supported by transparent communication and reinvestment strategies to ensure fair and sustainable transitions.
Pengaruh Universalism Terhadap Purchase Intention Produk Halal Melalui Mediasi Halal Brand Image : Studi Pada Halal Brand Make Over Nurul Hikmah; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10354

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Universalism terhadap Purchase Intention produk halal melalui mediasi Halal Brand Image pada merek Make Over. Pendekatan kuantitatif dengan survei digunakan, menargetkan wanita muslim milenial dan generasi Z di Indonesia yang aktif secara digital, berusia lebih dari 17 tahun, dan memiliki pengalaman menggunakan produk. Sampel dipilih secara purposive, data dikumpulkan melalui kuesioner online skala Likert untuk mengukur sikap, persepsi, dan niat beli. Analisis dilakukan menggunakan PLS-SEM melalui software SMARTPLS untuk menilai validitas, reliabilitas, hubungan antar variabel, serta peran mediasi. Hasil menunjukkan bahwa Universalism berpengaruh positif dan signifikan terhadap Purchase Intention dan Halal Brand Image; semakin tinggi nilai Universalism konsumen (kepedulian kemanusiaan, etika, keberlanjutan), semakin positif persepsi citra merek dan niat beli. Halal Brand Image juga berpengaruh positif terhadap Purchase Intention dan memediasi pengaruh Universalism secara signifikan. Penelitian ini memberikan implikasi bagi perusahaan dalam memperkuat citra halal dan mendorong Electronic Word of Mouth (e-WoM) untuk meningkatkan niat beli konsumen.
Pengaruh Green Acounting, Company Efficiency, Company Growth, Dan Company Size Terhadap Profitabilitas Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2022-2024 Ramadhan Ridho Heri Cahyana; Triyono Triyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10356

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Accounting, Company Efficiency, Company Growth, dan Company Size terhadap profitabilitas perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2022–2024. Penelitian menggunakan pendekatan kuantitatif dengan jenis explanatory research dan data sekunder yang dianalisis menggunakan SPSS. Populasi penelitian mencakup seluruh perusahaan manufaktur di BEI sebanyak 228 perusahaan, dengan sampel 56 perusahaan dipilih melalui purposive sampling berdasarkan konsistensi terdaftar, penerbitan laporan tahunan dan PROPER, serta ketersediaan data variabel penelitian, menghasilkan total observasi 168. Variabel dependen profitabilitas diukur dengan Return on Assets (ROA), sedangkan Green Accounting diukur melalui skor PROPER, Company Efficiency menggunakan Total Asset Turnover, Company Growth dihitung dari pertumbuhan total aset, dan Company Size diukur dengan Ln Total Aset. Analisis data mencakup statistik deskriptif, uji asumsi klasik, regresi linier berganda, uji parsial (t-test), uji simultan (F-test), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa hanya Company Growth yang berpengaruh positif dan signifikan terhadap profitabilitas, sedangkan Green Accounting, Company Efficiency, dan Company Size tidak berpengaruh signifikan. Temuan ini mengindikasikan pentingnya pertumbuhan perusahaan dalam meningkatkan kinerja keuangan dan memberikan dasar bagi strategi manajemen dan keputusan investasi.

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