Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
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333 Documents
<![CDATA[Analisis Efektivitas Promosi Pada Media Sosial Instagram PT. Sejahtera Wahana Gemilang: indonesia ]]>
<![CDATA[Ilvan Adi Pratama]]>;
<![CDATA[Triana Setiyarini]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2666
<![CDATA[Many business people in today's era have taken advantage of technological advancements by marketing their products and services via the internet. The use of social media for promotional activities has increased in line with the increase in the number of internet users each year, Particularly via social media platforms. Instagram is widely recognised as a prevalent social media platform utilised for promotional purposes. This particular platform of social media is the most numerous and is considered the most effective as a means of promotion. PT.Sejahtera Wahana Gemilang has also been promoting its products on its Instagram social media account @ea.surabaya in recent years. however, from the author's observation, these media accounts show a lack of activity in promoting their products. Therefore the author wants to know how effective the Instagram @chitose.surabaya social media account is in carrying out marketing promotions based on the AIDA strategy approach. The present study employs qualitative research techniques and examines multiple case studies. The findings of this investigation suggest that the promotional efforts of the Instagram handle @chitose.surabaya are yet to yield desired outcomes in terms of garnering attention, generating interest, stimulating desire, and inducing action or AIDA strategy approach on the Instagram social media account @chitose.surabaya in attracting potential consumers to buy the product being promoted.]]>
<![CDATA[DEBT TO EQUITY RATIO (DER) DAN TOTAL ASSET TURNOVER (TATO) DALAM MENENTUKAN HARGA SAHAM PADA PERUSAHAAN LQ45 YANG TERDAFTAR DI BEI TAHUN 2018-2021 DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Putri Kifti Maulana]]>;
<![CDATA[Alfiatul Maulida]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2698
<![CDATA[The purpose of this study was to analyze and test the Debt to Equity Ratio (DER) and Total Asset Turnover (TATO) on stock prices with dividend policy as an intervening variable. This research uses quantitative research methods. The population in this study are companies listed on the LQ45 Index with a sample of 8 companies. The sampling technique uses non-probability sampling techniques with purposive sampling techniques. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that Debt to Equity Ratio has a significant positive effect on dividend policy, Total Asset Turnover has a significant positive effect on dividend policy, Debt to Equity Ratio has a positive effect but not significant to stock prices, Total Asset Turnover has a significant positive effect on stock prices, dividend policy has a significant positive effect on stock prices. The results of the indirect effect hypothesis test show that the Debt to Equity Ratiovariable on stock prices through dividend policy has a significant positive effect, Total Asset Turnover on stock prices through dividend policy has a significant positive effect.]]>
<![CDATA[Pengaruh Faktor Internal Terhadap Pembelian Impulsif Belanja Online Pada Generasi Z ]]>
<![CDATA[Nurmasari Nuraini Desty]]>;
<![CDATA[Latifah Putranti]]>;
<![CDATA[Fitriani Nur Annisa]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2716
<![CDATA[The Covid-19 pandemic has captured the attention of the world community, especially in Indonesia. The impact of Covid-19 has made some people aware of the importance of online shopping. It is been proven that online shopping can have a positive impact on some people. This purpose of this study was to analyze impulse buying tendency, shopping enjoyment tendency, consumer mood, and person situation towards online shopping impulse buying in the generation Z. This research is a type of associative research with a total of 110 respondents. The sampling method used in this study was a survey method using a questionnaire via the google form. Variables of impulse buying tendency and person’s situation have a positive and significant effect, while shopping enjoyment tendency and customer mood have a positive and insignificant effect. This shows that online shopping impulse buying in generation Z are more oriented towards impulse buying tendencies and consumer moods compared to shopping satisfaction tendencies and moods after making purchases in online shopping applications.]]>
<![CDATA[Pengaruh Green Innovation terhadap Environmental Performance dan Copetitive Adventage ]]>
<![CDATA[Rahayu]]>;
<![CDATA[Rini Armin]]>;
<![CDATA[M Adik Rudiyanto]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2756
<![CDATA[This study aims to examine the effect of Green Innovation on environmentally sensitive performance. Green Innovation includes the sub-dimensions of green product innovation and green process innovation, while environmentally sensitive performance. has two sub-dimensions as environmental performance and competitive adventage. The sample of this research is batik SMEs in East Java that apply Green Innovation. The sample size is 221 batik SMEs which was carried out by random sampling technique. The results of testing the hypothesis through the Pearson Correlation data analysis technique show that there is a significant relationship between green innovation and environmental performance. In addition, green innovation also affects environmental performance and competitive adventage. The effect of green innovation on environmental performance was found to be higher than competitive adventage. This study reveals that, batik SMEs that apply green innovation receive positive perceptions and opinions from various groups, especially consumers who are fanatical about batik products that have a high level of environmental concern.]]>
<![CDATA[Pengaruh Desain Pelatihan, Lingkungan Kerja Non-Fisik, dan Self-Efficacy Terhadap Transfer Pelatihan Pitstop Akreditasi di Rumah Sakit Nur Hidayah Yogyakarta ]]>
<![CDATA[Yati Suhartini]]>;
<![CDATA[Widya Rahayuningsih]]>;
<![CDATA[Hari Purnama]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2763
<![CDATA[This study aims to determine the effect of training design, non-physical work environment and self-efficacy on the transfer of the 2022 accredited Pitstop training at Nur Hidayah Hospital, Yogyakarta. The study used a quantitative research approach with 80 respondents as research subjects. The respondents in question were Nur Hidayah Hospital Yogyakarta employees who had participated in the 2022 accreditation Pitstop training. Primary data was collected by distributing questionnaires through the Google form application. While data processing uses the Statistical Program for Social Science (SPSS) application version 20.0. Furthermore, data analysis was carried out with Multiple Linear Regression. The results of the analysis show that the training design partially has a positive and significant effect on training transfer with a regression coefficient of 0.353 and a significance value of 0.000. The non-physical work environment has a positive and significant effect on training transfer with a regression coefficient of 0.241 and a significance value of 0.000. Self-efficacy has a positive and significant effect on transfer of training with a regression coefficient of 0.268 and a significance value of 0.000. Furthermore, training design, non-physical work environment and self-efficacy simultaneously have a significant effect on training transfer with a significance value of 0.000. Therefore, all hypotheses in this study are accepted.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA SISWA TK BUDI MULIA DUA SEDAYU ]]>
<![CDATA[Guruh Ghifar Zalzalah]]>;
<![CDATA[Reni Fitri Yanti]]>;
<![CDATA[Fikri Farhan]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2765
<![CDATA[This study aims to determine the factors that influence the satisfaction of parents of Budi Mulia Dua Sedayu. Service quality and trust are hypothesized to affect parent satisfaction of Budi Mulia Dua Sedayu Kindergarten students. This study uses quantitative methods. The data collection technique used a questionnaire and interviews. The sampling method in this study used the Random Sampling technique using the slovin formula with a rate of 5% so as to get a sample of 45 respondents. Data analysis of this study using multiple linear regression with the help of SPSS 25 analysis tool. The result of this study indicate that service quality and trust have a positive and significant effect on parent satisfaction of Budi Mulia Dua Sedayu Kindergarten students.]]>
<![CDATA[Beberapa Faktor yang Mempengaruhi Kepuasan Karyawan pada Swalayan Purnama ]]>
<![CDATA[Kasnowo]]>;
<![CDATA[Anindita Imam Basri]]>;
<![CDATA[Anisa Wijaya Putri]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2780
<![CDATA[This research was conducted at the Purnama Godean Supermarket, the focus of this research was on three dependent variables with the aim of knowing the effect of motivation, discipline, and organizational commitment on employee job satisfaction with quantitative research methods. The number of samples is 77 people using saturated sampling technique. While the data collection is done by means of interviews and questionnaires. The data analysis technique used multiple linear regression analysis which was processed with the SPSS program. The results showed that partially work motivation had an effect on job satisfaction with a sig value of 0.032 < 0.05, work discipline had an effect on job satisfaction with a sig value of 0.008 < 0.05, organizational commitment had an effect on job satisfaction with a sig value of 0.000 < 0.05. The results of the simultaneous test of motivation, discipline, and organizational commitment have an effect on employee satisfaction as indicated by a sig value of 0.000 <0.05.]]>
<![CDATA[Pengaruh Work-Life Balance dan Burnout terhadap Kepuasan Kerja Mahasiswa Paruh Waktu Universitas Muhammadiyah Kalimantan Timur ]]>
<![CDATA[Akhmad Ridwan]]>;
<![CDATA[Praja Hadi Saputra]]>;
<![CDATA[Nur Endah Ramayanti]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2781
<![CDATA[This study aims to investigate the role of work-life balance and burnout in influencing job satisfaction in part-time students. This study adopted a quantitative approach and conducted a survey through questionnaires to collect responses from 160 employees who were also students at Universitas Muhammadiyah Kalimantan Timur. Based on data analysing using multiple linear regression, the results of this study indicate that the work-life balance of part-time students has a significant effect on their job satisfaction. However, for the burnout variable, there was no effect on the job satisfaction of part-time students at Universitas Muhammadiyah Kalimantan Timur. The results of this study provide practical implications that part-time students need to pay attention to work-life balance (including study) because it will have an impact on their satisfaction at work.]]>
<![CDATA[Pengaruh Size dan Sales Growth terhadap Nilai Perusahaan Sektor Kesehatan yang Go Public di Indonesia ]]>
<![CDATA[Rismayani]]>;
<![CDATA[Azhar Latief]]>;
<![CDATA[Yulia Tri Kusumawati]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2789
<![CDATA[This study aims to test and analyze how company size calculated based on total assets and sales growth rate calculated by sales growth rate affect company value as measured by Tobin's Q method. The data used in this study is secondary data from the financial statements of companies in the health sector taken from the official website of the Indonesia Stock Exchange. The sample of this study consisted of 30 companies in the health sector for 2020-2022, and 60 companies in the health sector selected using purposive sampling method. The data collection technique applied in this research is the documentation technique. The data analysis approach applied in this study is multiple regression analysis. The results state that company size (size) has a partially insignificant effect on firm value, and the level of sales growth has a partially insignificant effect on firm value. While simultaneously, company size and sales growth rate have no significant effect on firm value.]]>
<![CDATA[Analisis Perilaku Investor Perspektif Gender Dalam Pengambilan Keputusan Investasi di Pasar Modal Studi Kasus GI BEI UNIM ]]>
<![CDATA[Yuliasnita Verlandes]]>;
<![CDATA[Agoes Hadi Purnomo]]>;
<![CDATA[Nurdiana Fitri Isnaini]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 2 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v6i2.2798
<![CDATA[The capital market is a market for various long-term financial instruments that are transacted, either in the form of debt or own capital, which is one of the sources for obtaining funds or capital for national development financing. The capital market as one of the national economic instruments has an intermediary function to bridge between those who have funds and those who need funds. With regard to gender, between men and women have different perspectives with men. Differences in perspectives in viewing and responding to decision-making problems experienced by women are no exception in terms of making investment decisions. The results of the study stated that both men and women have the same tendency in investing. Furthermore, what determines decision making in investing in the capital market is the aspect of education, income, employment and age.]]>
