Jurnal Riset Bisnis dan Manajemen
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
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<![CDATA[TALENT MANAGEMENT AS A CRITICAL COMPONENT OF HUMAN RESOURCE DEVELOPMENT IN THE ERA OF SOCIETY 5.0 ]]>
<![CDATA[Purnantara, I Made Hadi]]>;
<![CDATA[Darma, Gede]]>;
<![CDATA[Maradona, Agus]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.27598
<![CDATA[The emergence of Society 5.0 redefines the strategic role of human resources within human-centered digital ecosystems, requiring organizations to realign talent development with evolving competency demands. Although talent management has been widely discussed in digital transformation literature, limited research systematically integrates its competency dimensions within the Society 5.0 framework. This study employs a Systematic Literature Review (SLR) analyzing 24 peer-reviewed journal articles through structured identification, screening, and thematic synthesis. The findings reveal three interrelated themes: (1) the repositioning of human resources as the core of human-centered digital transformation, (2) talent management as a strategic alignment mechanism linking digital strategy and human capability, and (3) six interdependent competency dimensions: leadership capability, language proficiency, digital literacy, writing and communication skills, innovation and creativity, and emotional intelligence. This study offers a structured competency-based framework positioning talent management as a transformation architecture aligned with Society 5.0 principles.]]>
<![CDATA[A COMPARISON OF THE EFFECTIVENESS OF MICRO INFLUENCERS AND KEY OPINION LEADERS THROUGH INFLUENCER BRAND FIT IN BUILDING BRAND TRUST IN GEN Z CONSUMERS ON SOCIAL MEDIA ]]>
<![CDATA[Indrayani, Rina]]>;
<![CDATA[Widodasih, R. R. Wening]]>;
<![CDATA[Pratiwi, Wike]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.28179
<![CDATA[The rapid growth of social media is transforming digital marketing strategies, particularly in engaging Generation Z (Gen Z) consumers who are highly active and critical of marketing messages. Influencer marketing has become a prominent method through Micro-Influencers and Key Opinion Leaders (KOLs), but the comparative effectiveness in building Brand Trust through Influencer Brand Fit remains insufficiently explained. Therefore, this study aimed to analyze influence of Influencer Brand Fit on Brand Trust and to compare the effectiveness of Micro-Influencers and KOLs among Gen Z consumers in Indonesia. A comparative quantitative method was adopted using experimental content stimuli and a survey of 100 Gen Z Instagram and TikTok users. Data were analyzed using validity and reliability tests, independent sample t-tests, and path analysis. The results showed that Micro-Influencers were more effective in building Brand Trust, with Influencer-Brand Fit acting as a significant mediating mechanism.]]>
<![CDATA[inggris ]]>
<![CDATA[Dhameria, Vita]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.31219
<![CDATA[This study examines the effects of entrepreneurial orientation and ecopreneurship on the marketing performance of small and medium-sized culinary businesses in Cimahi City, with competitive advantage as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 120 culinary entrepreneurs and analyzed using Structural Equation Modeling (SEM). The findings indicate that ecopreneurship has a strong and positive effect on both competitive advantage and marketing performance. Competitive advantage significantly enhances marketing performance. In contrast, entrepreneurial orientation contributes positively to competitive advantage but does not have a direct and significant effect on marketing performance. Overall, the results highlight the crucial role of ecopreneurship and competitive advantage in improving marketing performance. Therefore, culinary SMEs are encouraged to emphasize innovation and environmentally friendly business practices to strengthen competitiveness and achieve sustainable marketing outcomes.]]>
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Rois, Tatang]]>;
<![CDATA[Fitriani, Lili]]>;
<![CDATA[Wachjuni, Wachjuni]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.31618
<![CDATA[Previous studies examining the relationship between market orientation and marketing performance have reported inconsistent findings. Batik small and medium enterprises (SMEs) in Indonesia continue to face challenges in improving their marketing performance. This study examines the role of regiocultural branding as a mediating mechanism linking market orientation and marketing performance, while also considering the influence of cultural intelligence. A survey was conducted among 200 owners or managers of batik SMEs in Cirebon Regency, Indonesia, selected using random sampling. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that market orientation and cultural intelligence significantly strengthen regiocultural branding, which in turn positively affects marketing performance. Furthermore, regiocultural branding is confirmed to mediate the relationship between market orientation and marketing performance. These findings highlight the importance of integrating local cultural identity into branding strategies to enhance the competitiveness of batik SMEs.]]>
<![CDATA[WHAT DRIVES LECTURERS’ COMMITMENT? EXAMINING THE ROLES OF CULTURE, SUPPORT, AND ENGAGEMENT IN PRIVATE UNIVERSITIES ]]>
<![CDATA[Syahsudarmi, Siti]]>;
<![CDATA[Juniarti, Atty]]>;
<![CDATA[Fatkhurahman, Fatkhurahman]]>;
<![CDATA[Novita, Novita]]>;
<![CDATA[Norawati, Suarni]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.33212
<![CDATA[Lecturer commitment plays a vital role in the sustainability and performance of private universities. This study investigates how organizational culture and organizational support drive lecturers’ commitment, with work engagement serving as a key explanatory mechanism. A strong organizational culture fosters shared values and behaviors aligned with institutional goals, while organizational support enhances lecturers’ sense of recognition and professional well-being, thereby strengthening engagement in academic responsibilities. Using a quantitative survey of 250 lecturers from private universities in Riau, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that organizational culture and organizational support have significant positive effects on lecturers’ commitment, both directly and indirectly through work engagement. These findings highlight the importance of cultivating supportive and adaptive organizational environments to enhance lecturer commitment and improve institutional performance.]]>
<![CDATA[BENEVOLENT LEADERSHIP AND RESILIENCE IN DRIVING INNOVATIVE WORK BEHAVIOR: ROLE OF AN INNOVATIVE CLIMATE ]]>
<![CDATA[Gunawan, Asep]]>;
<![CDATA[Gartini, Siti]]>;
<![CDATA[Priyono, Dadang]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.34213
<![CDATA[Innovation is essential for maintaining competitiveness in Indonesia's swiftly changing smartphone sector. Drawing on Social Exchange Theory (SET) and Conservation of Resources (COR) Theory, this study examines how benevolent leadership and employee resilience relate to innovative work behavior (IWB), with innovative climate conceptualized as a boundary condition. Using PLS-SEM on survey data from 221 employees of PT. Zhi Sheng Indonesia, the findings show that benevolent leadership and employee resilience do not exert significant direct effects on IWB. Instead, an innovative climate is positively associated with IWB and significantly moderates the relationship between benevolent leadership and innovative work behavior. These results indicate that benevolent leadership contributes to innovation primarily when embedded in an innovation-supportive climate that legitimizes experimentation and reduces perceived risk. The study extends SET and COR by demonstrating that relational and personal resources are necessary but insufficient for innovation without contextual activation.]]>
<![CDATA[THE EFFECT OF TRUST AND SERVICE QUALITY ON THE SAVINGS DECISIONS OF MILLENNIALS AND ITS IMPLICATIONS FOR STRENGTHENING THE DIGITALIZATION STRATEGY OF RURAL CREDIT BANKS IN WEST JAVA ]]>
<![CDATA[Aripin, Zaenal]]>;
<![CDATA[Suteja, Jaja]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.34217
<![CDATA[This study investigates what compels millennial customers in West Java to save with Rural Banks (Bank Perekonomian Rakyat). By analyzing data from nearly 200 respondents, the research isolates the comparative impact of institutional trust versus service quality on financial decision-making. The results offer a compelling strategic insight: while trust is a fundamental baseline, service quality is the dominant driver, wielding a significantly stronger influence on saving behavior. Specifically, millennials prioritize reliability and digital convenience over traditional reputation alone. Together, these two factors account for 58% of a customer's decision to save. For Rural Banks, the managerial implication is clear. To capture this demographic, institutions must evolve beyond legacy relationships and aggressively enhance digital capabilities and transparency. Long-term competitiveness relies on blending the integrity of community banking with the seamless efficiency of modern service.]]>
<![CDATA[MODEL PENGEMBANGAN KOMPETENSI SUMBER DAYA MANUSIA GENERASI ALPHA: PENDEKATAN CAMPURAN BERBASIS PENDIDIKAN DAN TEKNOLOGI ]]>
<![CDATA[Avianti , Widiya]]>;
<![CDATA[Pitaloka, Endang]]>;
<![CDATA[Affandi, Azhar]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.34645
<![CDATA[Human resource development for Generation Alpha is based on the concepts of education and technology, due to daily habits that are closely linked to technology. However, the work abilities of Generation Alpha, characterized by their adaptability to technology and strong desire to learn, are not yet fully balanced due to a lack of soft skills such as communication, leadership, and social empathy. Respondents in this study were taken from secondary school students born after 2010. Using a verifiable quantitative research method based on literature studies, it was revealed that the variable of psychological well-being functions as a mediator between digital literacy and work readiness as well as soft skills and work readiness. It is understood that optimal digital and social skills for use in the workplace also depend on mental balance and the ability to manage stress.]]>
<![CDATA[MOTIVASI EKSTRINSIK, BERBAGI PENGETAHUAN, DAN PERILAKU INOVATIF: SEBUAH MODEL UNTUK MENINGKATKAN KINERJA KARYAWAN ]]>
<![CDATA[Andari, Andari]]>;
<![CDATA[Nafiudin, Nafiudin]]>;
<![CDATA[Pratami, Eggi]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.34926
<![CDATA[This study aims to examine the influence of extrinsic motivation and knowledge sharing on employee performance, with innovative behavior as a mediating variable. The approach used is quantitative, with an explanatory research design. Data were collected from 65 employees of a construction company via questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The study shows that extrinsic motivation and knowledge sharing positively contribute to innovative behavior and that innovative behavior significantly influences employee performance. Recognizing these findings can inspire researchers and practitioners to foster motivation and knowledge sharing for better performance. However, knowledge sharing does not directly affect performance, and innovative behavior does not mediate the relationship between extrinsic motivation and performance. Conversely, innovative behavior has been shown to act as a significant mediating variable in influencing knowledge sharing and employee performance.]]>
<![CDATA[HR COMPETENCY USING THE MODEL OF PEOPLE CAPABILITY MATURITY AND ITS IMPACT ON HR COMPETITIVE ADVANTAGE ]]>
<![CDATA[Widyawati, Sapta]]>;
<![CDATA[Landra, Nengah]]>;
<![CDATA[Novarini, Ni Nyoman Ari]]>
<![CDATA[ Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition ]]>
Publisher : <![CDATA[Faculty of Economic and Business, University of Pasundan ]]>
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DOI: 10.23969/jrbm.v19i1.35526
<![CDATA[The purpose of establishing a company is to operate over an extended period, so company should have ability in competing. The competitiveness of a company can be captured by prioritizing the competitive advantage of human resources (HR), because HR is a key resource in a company. However, in reality the competitive advantage of HR is still relatively weak. This study aims to analyze human resource (HR) competency using the Model of People Capability Maturity (PCM) to determine its impact on HR competitive advantage. The research sample was 426 respondents who were taken using a quota sampling technique from a population of employees at three networked companies in Bali. The analysis technique uses linear regression analysis with SPSS v.23 application. Human resource competencies based on the model of Model of PCM significantly influence the competitive advantage of human resources, with four components, namely: strategic partner, administrative expert, employee champion, and change agent.]]>
