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Fakultas Pertanian Universitas Teuku Umar Jl. Alue Peunyareng, Kecamatan Meureubo, Kabupaten Aceh Barat
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Jurnal Bisnis Tani
Published by Universitas Teuku Umar
ISSN : 24773468     EISSN : 27147479     DOI : 10.35308
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Bisnis Tani (Bistan) merupakan majalah ilmiah yang terbit dua kali dalam setahun dibulan April dan Desember dan berisi artikel-artikel ilmiah dibidang sosial ekonomi pertanian dengan fokus pada kajian bidang agribisnis, ekonomi pertanian, komunikasi pembangunan pertanian dan pedesaan serta kajian makro dan mikro dari ilmu sosial ekonomi pertanian.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025" : 16 Documents clear
Strategi E-Commerce Rumah Tangga Produsen Produk Olahan Pangan Lokal Di Shopee Fatahillah, Akbar Salahudin; Nurliza, Nurliza
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11995

Abstract

The marketing strategies of local food-processing household industries increasingly leverage e-commerce platforms, particularly Shopee, to boost sales amidst intense market competition. By applying the 4P marketing mix theory (product, price, place, promotion) and Porter’s strategy framework, effective strategies. Results indicate that promotion has the most significant impact on increasing sales and market demand, with key indicators including free shipping programs, cashback offers, and the "choose local" campaign. Additionally, informative product descriptions, product variety, competitive pricing, and accessible distribution enhance household industry competitiveness. Optimizing promotional elements is pivotal to strengthening competitive advantage, ensuring business sustainability, and fostering growth in the digital era. 
Kinerja Adaptif sebagai Penghubung Interaksi Tim dan Kinerja Karyawan pada UKM Makanan dan Minuman di Surabaya Hariputra, Akbar; Rachmadhan, Aditya Arief; Maulida, Dwi Laila; Widayanti, Annisa Vira
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12105

Abstract

Penelitian ini bertujuan untuk menganalisis peran kinerja adaptif sebagai variabel mediasi dalam hubungan antara interaksi tim dan kinerja karyawan pada usaha kecil dan menengah (UKM) di sektor makanan dan minuman di Kota Surabaya. Pendekatan kuantitatif digunakan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), melibatkan 200 karyawan UKM yang aktif bekerja secara tim. Hasil analisis menunjukkan bahwa interaksi tim berpengaruh signifikan terhadap kinerja adaptif, dan kinerja adaptif secara signifikan memengaruhi kinerja karyawan. Sebaliknya, pengaruh langsung interaksi tim terhadap kinerja karyawan tidak signifikan. Temuan ini mengindikasikan bahwa kinerja adaptif memediasi secara penuh hubungan antara interaksi tim dan kinerja karyawan. Implikasi dari hasil ini menegaskan pentingnya penguatan kemampuan adaptif sebagai strategi peningkatan kinerja individu dalam lingkungan UKM yang dinamis dan kompetitif.
Analysis of Farmers' Income in The Integrated Cattle and Oil Palm Farming System in Labuhan Batu Regency Suhendri, Suhendri; Purjianto, Purjianto; Febrianto, Eka Bobby
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12604

Abstract

The aim of this study is to analyze the economic contribution of oil palm and cattle farming and to evaluate the potential benefits of integrating these two systems for smallholder farmers in Labuhan Batu Regency. This research employs a field observation method using questionnaires and interviews, involving 34 respondents who are both oil palm farmers and cattle breeders. The study applies descriptive quantitative analysis to assess farmers’ production costs, revenues, and incomes. The results show that oil palm farming serves as the primary source of income, generating an annual net income of Rp 1,227,107,960, while cattle farming provides Rp 460,843,461. Integration of cattle and oil palm farming reduces production costs through the use of oil palm by-products as cattle feed and organic fertilizer, and improves land-use efficiency. The integrated system also adds value by producing biogas and reducing weeding costs. This study contributes to the existing literature by providing empirical data on the economic performance of integrated oil palm-cattle farming at the smallholder level in Labuhan Batu Regency, a topic that has been scarcely explored. The findings highlight that integrated farming can significantly enhance farmer income and support sustainable agricultural practices. It is recommended that smallholders adopt integrated systems more widely to realize these benefits, and that agricultural policies and extension services provide training and develop scalable models to support implementation.
Analisis Economic Order Quantity (EOQ) Pada Usaha Pengolahan Kopi “Oen Kopi” di Kota Banda Aceh Kurniawan, Putra; Tanjung, Yulia Windi; Fuqara, Fantashir Awwal; Darmansyah, Dedy
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11923

Abstract

The procurement of raw materials is a crucial aspect for companies producing goods, as it significantly impacts the continuity of business operations. However, challenges often arise in ensuring the availability of raw materials that are timely, of good quality, and in the right quantities, as experienced by the OEN Coffee Processing Business. This study aims to analyze the Economic Order Quantity (EOQ) in the “OEN Kopi” Coffee Processing Business in Banda Aceh City. Using a quantitative descriptive approach, data was collected through in-depth interviews, focus group discussions (FGD), and observations. The results show that the application of the EOQ method to the inventory of coffee beans, sugar, sweetened condensed milk, and UHT milk brought significant changes. Both ordering and storage costs decreased drastically, resulting in a much lower total inventory cost after implementing EOQ. The savings achieved reached 98.3% for coffee beans, 98.4% for sugar, 98.1% for sweetened condensed milk, and 98.6% for UHT milk. This efficiency allows the company to allocate resources more effectively and increase profits. Thus, the EOQ method not only optimizes inventory management but also contributes to improved business profitability.
Evaluation of Agroecological and Economic Efficiency of Integrated Rice-Fish Farming in Lebak Swamplands Fyka, Samsul Alam
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12008

Abstract

This study aims to evaluate the suitability of soil and water and its implications for the productivity and income of farmers in integrated rice-fish farming in lebak swamp land. The research was conducted in Epeesi Village, Basala Sub-district, South Konawe District, using a descriptive quantitative approach with soil and water sampling, and interviews with farmers. Laboratory test results showed that the soil was classified as moderately suitable (S2 class), with a neutral pH and high organic matter content, but had limitations in the form of low phosphorus, potassium and soil porosity. Water quality was rated good in terms of temperature and pH, but dissolved oxygen content was slightly below the ideal standard. Rice productivity was recorded at 1,176 kg/ha and combined fish production reached 232 kg/ha. The economic efficiency value (R/C ratio) of 4.07 indicates that the system is financially profitable. These findings indicate that rice-fish integration has great potential to be implemented in lebak swamplands, provided that it is accompanied by adaptive land and water management as well as policy and institutional support for farmers.
Faktor-Faktor yang Mempengaruhi Keputusan Petani Dalam Melakukan Fermentasi Biji Kakao di Kabupaten Soppeng Provinsi Sulawesi Selatan Qalsum, Ummy; Qamarani, Jasmine Mardhina; Santri, Linda; Suryani, Nova
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12294

Abstract

Cocoa fermentation is a crucial post-harvest process that significantly determines the cocoa bean's flavor, aroma, and overall quality. Despite its importance, many Indonesian cocoa farmers still do not implement optimized fermentation due to various limitations. This research aims to analyze the factors that influence farmers' decisions to perform cocoa bean fermentation in Desa Pising, Kecamatan Donri-Donri, Kabupaten Soppeng. In this research's*  quantitative approach with descriptive qualitative methods and multiple linear regression analysis, the data were selected from 30 cocoa farmers through simple random sampling. The results reveal that cocoa fermentation in the area is generally conducted using plastic sacks due to ease of access and affordability. The factors that statistically significantly affect farmers’  motivation to ferment include the selling price of cocoa beans, farming experience, and participation in cocoa process training. In contrast, education level, age, and group activity did not show a significant influence. The study concludes that economic incentives and experiential learning play pivotal roles in the adoption of fermentation practices, suggesting the need for more targeted training and support programsKeywords: Cocoa fermentation; farmer behavior; price incentive; training participation; farming experience.Fermentasi kakao merupakan proses pascapanen yang sangat penting karena secara signifikan menentukan cita rasa, aroma, dan kualitas keseluruhan biji kakao. Meskipun memiliki peran yang vital, banyak petani kakao di Indonesia yang masih belum menerapkan proses fermentasi secara optimal karena berbagai keterbatasan. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan petani dalam melakukan fermentasi biji kakao di Desa Pising, Kecamatan Donri-Donri, Kabupaten Soppeng. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif kualitatif dan analisis regresi linear berganda. Data diperoleh dari 30 orang petani kakao melalui teknik simple random sampling. Hasil penelitian menunjukkan bahwa proses fermentasi kakao di wilayah tersebut umumnya dilakukan menggunakan karung plastik karena kemudahan akses dan keterjangkauannya. Faktor-faktor yang secara statistik berpengaruh signifikan terhadap motivasi petani dalam melakukan fermentasi meliputi harga jual biji kakao, pengalaman bertani, dan keikutsertaan dalam pelatihan pengolahan kakao. Sebaliknya, tingkat pendidikan, usia, dan aktivitas kelompok tidak menunjukkan pengaruh yang signifikan. Studi ini menyimpulkan bahwa insentif ekonomi dan pembelajaran berdasarkan pengalaman memainkan peran penting dalam adopsi praktik fermentasi, sehingga disarankan adanya pelatihan dan program pendampingan yang lebih terarahKata kunci: Fermentasi Kakao, Insentif Harga, Partisipasi Pelatihan, Pengalaman Berusahatani Perilaku Petani.
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Konsumen pada Sanjai Mega di Kecamatan Akabiluru Afriyona, Enjelita; Veronice, Veronice; Putra, Vicka Pramudya
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11891

Abstract

Sanjai Mega is one of the largest and most developed sanjai businesses in Akabiluru District. The existence of quite tight competition with similar businesses encourages business actors to pay more attention to efforts to attract consumer attention and strengthen competitiveness in order to achieve excellence in an increasingly competitive market, namely by understanding and considering the factors that influence consumers in deciding to purchase. The purpose of the study was to determine the effect of product quality, brand image, taste, service quality and culture on consumers in deciding to purchase at Sanjai Mega. The study was conducted in January-May 2025 in Akabiluru District, Lima Puluh Kota Regency, West Sumatra. The approach applied was quantitative by utilizing an instrument in the form of a questionnaire distributed to 100 respondents using a purposive sampling technique. Data sources were collected through two sources, namely primary data including observation, interviews, documentation and secondary data obtained based on relevant literature. Data analysis was carried out using SPSS by reviewing the effect of independent variables on the dependent variable. The study obtained results where simultaneously or partially product quality, brand image, taste, service quality and culture had significant value and had a positive effect on consumers in deciding to purchase.
Strategi Kebijakan Digitalisasi Pertanian Berbasis Petani Milenial di Indonesia: Pendekatan Analisis SWOT Noviar, Helmi; Fadhlain, Said
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12114

Abstract

AbstractDigital transformation in the agricultural sector is a strategic response to the challenges of production efficiency, farmer regeneration, and national food security. Millennial farmers, accounting for 21.89% of agricultural enterprises in Indonesia, hold great potential as agents of change due to their openness to technology and adaptive capacity. This study aims to formulate digital agricultural policy strategies based on millennial farmers using the SWOT analysis approach. Data were sourced from the 2023 Agricultural Census and relevant literature and policy documents. A descriptive analysis was conducted using a SWOT matrix and four strategic quadrants (SO, ST, WO, WT). The findings reveal significant challenges in digital literacy, infrastructure limitations, and weak institutional integration. Nonetheless, major opportunities exist through policy support, agritech advancement, and the entrepreneurial interests of young farmers. Recommended strategies include community-based digital training, development of digital cooperatives, farmer data integration, and reform of subsidy systems. In conclusion, millennial farmers serve as a strategic pivot for agricultural digitalization and require integrated, collaborative, and responsive policy interventions across sectors.Keywords: millennial farmers, agricultural digitalization, public policy, SWOT analysis.
Studi Bibliometrik: Faktor-Faktor Yang Memengaruhi Pembelian Produk Kopi di Jawa Timur Rachmadhan, Aditya Arief; Wijayati, Prasmita Dian; Hariputra, Akbar; Sari, Putri Nurmalita; Ramadhani, Mirza
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.12104

Abstract

Berbagai penelitian telah dipublikasikan pada tema faktor-faktor yang memengaruhi pembelian produk kopi di Jawa Timur. Penelitian ini bertujuan untuk menjawab kebutuhan akan pemetaan penelitian melalui pendekatan bibliometrik. Analisis dokumen menunjukkan tren positif publikasi dan sitasi tahunan; khususnya untuk tahun 2020–2024, dimana terjadi lonjakan jumlah publikasi dan sitasi tahunan pada penelitian tematik. Sedangkan analisis penulis dan afiliasi menunjukkan bahwa kontributor utama pada tema ini berasal dari Provinsi Jawa Timur. Analisis tematik menunjukkan kata kunci “consumer” (konsumen) dan “produk” menjadi subjek penelitian yang paling banyak muncul dalam penelitian tematik. Hasil analisis menemukan empat kluster kata kunci dalam penelitian tematik; sebagai berikut: (1) kluster consumer, (2) kluster produk, (3) kluster customer satisfaction, dan (4) kluster technology.
Green Consumerism: Determinants Of Green Product Purchase Decisions At Kedai Pustaka Coffee Shop, Bangkalan Regency, Madura Island Afriani, Ferina; Kurniyanto, Ifan Rizky; Hasan, Fuad; Suprapti, Isdiana
Jurnal Bisnis Tani Vol 11, No 1 (2025): Jurnal Bisnis Tani Volume 11 Nomor 1 April 2025
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbt.v11i1.11952

Abstract

The emergence of coffee shops in various corners of the city can impact the environment, especially regarding waste production. More and more consumers are environmentally conscious, demanding business actors to develop environmentally friendly products. Like the Kedai Pustaka coffee shop, it is one of the coffee shops in Bangkalan Regency that has implemented green products. Green products themselves have a more minor impact on the environment overall. Due to implementing this policy, a decrease in sales turnover is possible, which will affect business sustainability. This study aims to discover the factors influencing consumers' purchase of green products at Kedai Pustaka. The determination of the research location was purposive, so the Kedai Pustaka was chosen as the research object. Data was collected for 43 respondents with an axial sampling technique and then analyzed using the Smart-PLS application through the SEM-PLS approach. It was found that environmental knowledge influenced attitude, and environmental attitude significantly affected the purchase decision of green products. Kedai Pustaka is expected to grow and improve knowledge and attitude toward caring for the environment from the consumer side

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