HASANUDDIN JOURNAL OF BUSINESS STRATEGY
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
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<![CDATA[The Impact of Consumer Interests, Security Risks, and Financial Behavior on New Transaction Tool (E-Money). ]]>
<![CDATA[Medilla Laila]]>;
<![CDATA[Mahlia Muis]]>;
<![CDATA[Dian A.S. Parawansa]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.348
<![CDATA[This study aimed to analyze the impact of interests, security risks, and financial behavior on new tools in transactions (e-money). Five direct relationships have been built resulting in two equations. To evaluate the model, the study distributed questionnaires to 110 respondents from seven different companies. With the use of path analysis, the model is then tested. On the basis of the statistical results, the findings show that consumer interest and safety risk have a positive and significant impact on financial behavior. To the relationship to electronic money, customer interest and financial behavior indicate a positive and significant relationship. Interestingly, customer safety risk did not show an insignificant result.]]>
<![CDATA[The Influence of Organizational Commitment and Leadership Style Factors through Knowledge Sharing on The Performance of Employees of The State Civil Apparatus in The Investment and One-Door Integrated Services Office in East Luwu Regency ]]>
<![CDATA[Amiruddin Amiruddin]]>;
<![CDATA[Mahlia Muis]]>;
<![CDATA[Wahda Rasyid]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.349
<![CDATA[Improving the quality of government services in the era of globalization and digitalization is a demand for the State Civil Apparatus (SCA) to improve its performance. Employee performance is influenced by several factors such as organizational commitment, leadership style, and knowledge sharing. However, the phenomenon that exists in the field today is that the efforts made in building a sense of organization commitment, leadership style, and knowledge sharing of each SCA have not been maximized. This also happened at the Investment and One-Door Integrated Services Office (IODISO) of East Luwu Regency. For this reason, this research is expected to be able to provide solutions to the relevant agencies in improving employee performance. The three factors that have been mentioned are then measured using a questionnaire with question items in the form of a Likert scale that is submitted to each respondent. So the data obtained in the form of quantitative data. This data is then analyzed using path analysis. The analysis showed that organizational commitment and leadership style had a direct positive influence on knowledge sharing significantly. Then organizational commitment, leadership style, and knowledge sharing also have a positive direct effect on employee performance. Whereas organizational commitment and leadership style have an indirect positive influence through knowledge sharing on employee performance. This organizational commitment, leadership style, and knowledge sharing contributed to an influence of 92.1% on employee performance.]]>
<![CDATA[The Effect of Brand Image, Brand Experience and Brand Loyalty towards Purchase Intention On Apple Smartphone in Makassar ]]>
<![CDATA[William Sanjaya]]>;
<![CDATA[Muhammad Asdar]]>;
<![CDATA[Abdul Razak Munir]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.350
<![CDATA[This research aims to analyze the effect of brand image, brand experience, and brand loyalty towards purchase intention on Apple smartphones in Makassar. The method used in this research is a quantitative method using multiple regression. The population in this research was Apple Smartphone users in Makassar; the sample in this research was 100 people. Data collected using questionnaires. This study uses multiple regression analysis statistical tools; the hypothesis tested using the F test (simultaneous) and t-test (partial). The results of this research showed that brand image has a positive and significant effect on purchase intention, brand experience has a positive and significant effect on purchase intention, brand loyalty has a positive and significant effect on purchase intention. Brand image, brand experience, and brand loyalty simultaneously have a positive and significant effect on purchase intention.]]>
<![CDATA[The Power of Social Media in Influencing Customer Decision ]]>
<![CDATA[Indrianty Sudirman]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.351
<![CDATA[Social media currently plays a very important role as a process of communication and interaction between humans that is not limited by time and space. It is also used as a promotional media by companies to introduce their products to consumers. Many Muslim brands cosmetics also use social media and brand equity to attract consumer interest. This research was conducted on Muslim brand users in Makassar, who were dominated by women with an age range of 20-22 years who were students. The results showed that social media marketing and brand equity had a positive and significant effect on Muslim Cosmetic Brand cosmetics purchasing decisions in Makassar. Marketing online using social media has successfully built brand equity, which in turn affects the buying decision.]]>
<![CDATA[The Effect of Leadership and Work Motivation on Work Loyalty ]]>
<![CDATA[Hariyanto hariyanto]]>;
<![CDATA[Nurdin Brasit]]>;
<![CDATA[Muhammad Yunus Amar]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.352
<![CDATA[This study aims to examine and analyze the influence of leadership and work motivation on work loyalty in all training and development centers of the National Institute of Public Administration Republic of Indonesia located in Makassar, Samarinda, Aceh, and Bandung. Data was collected by a survey method, using a questionnaire instrument made on the Google Form platform and distributed to 290 employees with three job groups, namely structural, functional, and executor. Of the 290 employees, 125 responded. Data is then analyzed using the Structural Equation Model (SEM) with the help of the SPSS AMOS version 2.3 application. The results showed that leadership has a positive and significant effect on job loyalty. The results of the analysis also show that work motivation has a positive and significant effect on job loyalty.]]>
<![CDATA[Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies ]]>
<![CDATA[Ifah Finatri]]>;
<![CDATA[Maat Pono]]>;
<![CDATA[Jusni Jusni]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.353
<![CDATA[This study aims to determine the extent of the loyalty of prospective pilgrims (costumer) to travel Umrah and Hajj in Makassar using price as an independent variable and trust as a mediating variable. This research is mixed-method research using questionnaires to 30 respondents and FGD in Meida Wisata company as one of the Umrah and Hajj travel companies in Makassar. Based on the results of data analysis, it is found that the price offered by PT. Meida Wisata has a negative but not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of trust. The Covid-19 pandemic that occurred at this time did not reduce the enthusiasm of Umrah tourism consumers to continue to wait for the announcement from Saudi Arabia to receive Umrah pilgrims from Indonesia again and hope that the Covid-19 outbreak will soon end so that they can carry out Umrah through PT. Meida Wisata. There are still limitations in this study that can be continued by other researchers by increasing the number of respondents to get more general information.]]>
<![CDATA[Influence of Leadership Style to Transfer Knowledge and Culture Organization to Improve Performance of Office Officer ]]>
<![CDATA[Chairil Anwar]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Muhammad Asdar]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.354
<![CDATA[The purpose of this study was to determine and analyze the influence of leadership style, organizational culture on knowledge transfer, and employee performance. This research was conducted at the Boven Digoel Regent's office. The sample used in this study is the entire population or saturated samples as many as 90 respondents. The collection methods in this study were questionnaires and interviews. The data analysis method used path analysis with the Smart PLS application. The results showed that leadership style has no significant effect on knowledge transfer and employee performance. When mediated by knowledge transfer, the leadership style to affect employee performance was also insignificant. Organizational culture has a significant positive effect on knowledge transfer, but interestingly has no significant effect on employee performance. Organizational culture has a significant positive effect on employee performance if it is mediated by knowledge transfer. Transfer knowledge has a positive and significant effect on employee performance.]]>
<![CDATA[The Influence of Organizational Culture on Organizational Commitment and Job Satisfaction and Its Impact on Employee Performance ]]>
<![CDATA[Yusuf Harianto]]>;
<![CDATA[Muhammad Asdar]]>;
<![CDATA[Syamsu Alam]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.356
<![CDATA[This study aims to determine the influence of an organizational culture that has been applied to the Regional Civil Service Agency and Human Resources Development of Boven Digoel Regency on organizational commitment and job satisfaction. In addition, this study also aims to see the indirect effect of organizational culture on employee performance when mediated by organizational commitment and job satisfaction. This research is a quantitative study using a questionnaire to collect data and then processed using Smart PLS software with the path analysis method. The results of the study found that organizational culture has a positive and significant effect on organizational commitment and job satisfaction. Furthermore, the effect of organizational commitment and job satisfaction partially does not have a significant effect on employee performance. As for the indirect effect, it shows that organizational commitment and job satisfaction cannot significantly mediate the influence of organizational culture on employee performance.re on employee performance.]]>
<![CDATA[The influence application of Information Technology and Competence on Employee Productivity through Job Satisfaction in the Civil Apparatus at Hasanuddin University ]]>
<![CDATA[Muhammad Erfan]]>;
<![CDATA[Mahlia Muis]]>;
<![CDATA[Andi Ratna Sari Dewi]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.357
<![CDATA[This study aims to analyze (i) the effect of information technology variables on job satisfaction; (ii) the effect of competency variables on job satisfaction; (iii) the effect of information technology variables on work productivity; (iv) the effect of competency variables on work productivity; (v) the effect of job satisfaction variables on work productivity; (vi) the influence of information technology variables on work productivity through job satisfaction variables; and (vii) the effect of competency variables on work productivity through job satisfaction variables. The quantitative approach is used to test and analyze the factors that influence job satisfaction and work productivity. Research location at Hasanuddin University, Makassar City. The population in this study were Unhas employees with the status of ASN (State Civil Apparatus) as many as 935 people. The sampling method uses probability sampling with a simple random sampling technique. Withdrawing the number of samples using the Slovin formula, which produces 90 people as a minimum number. Data collection techniques using a questionnaire with a measurement scale used is a Likert scale with five components. Data analysis techniques in this study used path analysis. The results showed that information technology and competency variables significantly influence job satisfaction and work productivity. Information technology and competence have a significant effect on work productivity through job satisfaction variables. All hypotheses are accepted and supported by previous research.]]>
<![CDATA[Analysis of Accountability Performance of Financial Management in Hasanuddin University as Legal Entity State University ]]>
<![CDATA[Yohanis Sattu]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Mursalim Nohong]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v2i3.359
<![CDATA[Accountability for the performance of financial statements has experienced rapid development. This study aims to analyze the level of influence of human resource competence and accounting systems on the accountability of financial management performance through the quality of financial reports. The quantitative approach is used to test and analyze the factors that affect the quality of financial reports and the accountability of financial management performance. Research sites at Hasanuddin University, Indonesia. The population and samples in this study were 85 financial employees in the financial sector at all Faculties and Work Units at Hasanuddin University with the status of ASN (State Civil Apparatus) as many as 85 people. Primary data collection techniques used a questionnaire (google form). The measurement scale used is a Likert scale with five components. The data analysis technique used path analysis. The results showed that the accounting system had a dominant effect on the quality of financial reports and the accountability of financial management performance compared to the human resource competency variables. Thus, the application of an accounting system can assist organizations in improving the quality of financial reports and accountability for financial management performance.]]>
