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INDONESIA
HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Published by Universitas Hasanuddin
ISSN : -     EISSN : 26562707     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 11 Documents
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Search results for , issue "Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy" : 11 Documents clear
The Effect of Competitive Strategy and Innovation on Performance Asrianto Nasir; Syamsu Alam; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.444

Abstract

This study aims to analyze the linking of the competitive strategy on the operational unit performance through the innovation at PT. Semen Tonasa. The data collected using a survey method using the Google Form application and distributed to 117 employees of operational unit heads at PT Semen Tonasa consisting of echelon 3 and 4 employees. The data were then analyzed using the Structural Equation Model (SEM) with the IBM SPSS AMOS application version 22. On the basis of the findings, the study indicated that the competitive strategy and innovation significantly and positively affect the performance. The relationship between the competitive strategy and the innovation also showing a significant and positive relationship.
Linking Recruitment and Interpersonal Communication on Employee Performance through Work Motivation Andi Kusumawardani; Syamsu Alam; Nurdjanah Hamid
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.445

Abstract

This study aims to analyze the influence of recruitment and interpersonal communication on employee performance using work motivation as a moderating variable at Energy Equity Epic Pty Sengkang, in Wajo Regency. Of 105 employees In the company, the study distributed questionnaires to 81 permanent employees that have been working for more than three years in the company. To analyze the collected data, the study applied quantitative research using Moderated Regression Analysis (MRA) with the help of SmartPLS software. On the basis of the study, The results showed that interpersonal communication significantly affects employee performance with a positive sign. Interestingly, the relationship between recruitment and employee performance shows a positive sign, but insignificant. With regard to moderating a variable, the study found that work motivation cannot mediate both relationships, recruitment, and interpersonal communication, to employee performance.
The Application of the Quality Management System of ISO 9001 Syarifuddin T; Mahlia Muis; Andi Reni
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.446

Abstract

The research objective was to examine the application of the quality management system ISO 9001, and its supporting and inhibiting factors to leverage the employee performance at PT Tirta Sukses Perkasa. The paper applied a qualitative method using a phenomenological approach. Data obtained using observation and interviews from 3 informants. On the basis of the findings, the study found that the implementation of the 9001 quality management system to leverage employee performance refers to ISO 9001: 2008. The implementation follows several steps comprising of making company commitments, making company quality goals, forming an ISO team, making GAB assessment, making company policies, conducting ISO training, document preparation, quality management system implementation, internal quality audit training, management review, and external certification audit from ISO 9001 certification agency. The study found that the supporting factors for implementing the ISO 9001 management system are management commitment, facilities and infrastructure, effective communication, and availability of funds. Interestingly, there were several inhibiting factors that were work culture, understanding of the concept of the ISO 9001: 2008 Quality Management System, and time constraints.
The Effect of Firm Growth, Firm Size, and Asset Structure on the Debt Policy Hasirah Hasirah; Muhammad Ali; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.447

Abstract

This study aims to examine and analyze the effect of company growth, company size, and asset structure on the debt policy of State-Owned Enterprises in Indonesia. Data collection was carried out by using descriptive quantitative methods, using secondary data instruments on the annual financial statements of state-owned companies listed in the Indonesia Stock Exchange for the period of the year 2013-2019. The research sample used the purposive sampling method with certain criteria from 133 companies and resulted in 17 companies with 112 data samples. The data were analyzed using multiple regression analysis with the help of the SPSS AMOS version 2.0 application. The results showed that company growth had a positive and significant effect on debt policy. Furthermore, the results show that company size has a positive and significant effect on debt policy. The analysis also shows that the asset structure indicates a positive and significant relationship to debt policy
Evaluation of Service Quality, Prices, and Product Variants towards Customer Loyalty through Brand Image during the Covid-19 Pandemic Era Yayu Permatasari; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.448

Abstract

This study aims to examine the effect of service quality, price and product variants on customer loyalty through brand image as an intervening variable for pharmacy customers in Sidrap Regency during the Covid-19 pandemic. The sample is determined using a purposive sampling technique (determination with certain considerations). Respondents in this study amounted to 100 respondents from the results of calculations using the Slovenian formula. The data was collected using a questionnaire that was sent online to the people of Sidrap Regency. The questions posed in the questionnaire use a linkert scale 1-5 then the data obtained is tested using validity tests, reliability tests, normality tests and regression tests where the data is carried out using the application statistical program version 21. Product and service solution application (SPSS) . To test the mediation (intervening), the method of path analysis (path analysis) is used. The results showed that service quality, price and service variants had a positive and significant effect on the brand image of service quality, prices and product variants which had a positive and significant effect on loyalty, brand image could not mediate the effect of service quality and price on customer loyalty, while brand image can mediate the effect of product variants on customer loyalty.
Relationship of Compensation, Training and Work Environment to Employee Motivation Ade Ary Machmud; Mahlia Muis; Muhammad Yunus Amar
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.449

Abstract

Company performance comes from employee performance. One of the ways to drive up employee performance is motivation. This study aims to examine the relationship between compensation, training, and work environment on employee work motivation at CV. Amanda Brownies, one of the popular food processing companies in Makassar, South Sulawesi Province. The approach taken is a quantitative approach with multiple linear regression methods. To conduct the research, the study collected data from 60 employees of the company as respondents using a questionnaire of a five-Liker scale. Based on the research model developed, the data is then analyzed using multiple regression analysis. The result of the study found that the work environment has a significant effect on employee motivation. However, interestingly, the results of the study indicated that compensation and training do not have a significant effect on motivation. The work environment has a significant effect on employee motivation.
Marketing Mix and Quality-Mix Services in Building Satisfaction to Achieve Customer Loyalty Muzakkar Zul Fuadi; Nurdjanah Hamid; Jusni Ambo Upe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.450

Abstract

One of the businesses growing rapidly and facing the current tight competition is the culinary business. This group of businesses offer the same type of products but vary in prices and services. The purpose of this study was to analyze the linking effect of the marketing mix and service quality on loyalty with the use of customer satisfaction as a mediating variable. Of the 3.834 population calculated at Mokula Coffee Indonesia from October to December 2020, the study collected a sample of 94 customers by observation, interviews, and questionnaires. The data obtained is firstly tested their validity and reliability before applied path analysis. The results indicated that the marketing mix and service quality indicated a positive and significant effect on customer satisfaction. Customer satisfaction, marketing mix, and service quality also have a positive and significant effect on loyalty, indicating great concern for repeat visits and purchases.
Optimization of Employee Performance and Quality Service with Smart Office Implementation Andi Isnaeni Hamzah; Andi Reni; Kasman Damang
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.451

Abstract

This study aims to analyze and the influence of complementary, motivation, and use of information systems in improving performance and optimizing the quality of administrative services at the secretariat office of the government of South Sulawesi province with the application of smart offices. this type of research is quantitative, where this study uses survey methods with path analysis techniques. The data collected from 89 respondents using questionnaires given to 8 bureaus. On the basis of the findings, it indicated that competencies positively and significantly affect employee performance, but showing insignificant results when linking to service quality. Interestingly, information systems and motivation show a positive coefficient, but insignificant scores on employee performance and service quality. When evaluating employee performance as an intervening variable, competencies and information systems did show a significant score in relation to service quality, but it does for motivation.
The Effect of Product Diversity and Service Quality on Marketing Performance through Competitive Advantages Andi Muhammad Dhaifullah; Musran Munizu; Fauziah Umar
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.452

Abstract

This study aims to analyze the effect of product diversity and service quality on competitive advantage as well as the effect of product diversity, service quality, and competitive advantage on marketing performance in the case of two retailer companies, Hero and Transmark. Data collected 100 consumers with the distribution of questionnaires. The data is then analyzed using path analysis. The results of the study found that product diversity and service quality had a positive and significant effect in increasing competitive advantage. Product diversity, service quality, and competitive advantage can have a meaningful effect in improving marketing performance. Competitive advantage can partially mediate the effect of product diversity on marketing performance and also the effect of service quality on marketing performance at Hero and Transmart supermarkets.
The Effect of Work From Home (WFH) on Employee Performance through the Work-Life Balance (WLB) During the Covid-19 Period Nur Husnul Khotimah; Sumardi Sumardi; Ria Mardiana Yusuf
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.454

Abstract

The Athirah Islamic School Foundation in Makassar is one of the institutions owned by Kalla Group that implement Work From Home (WFH) due to the Covid-19 Pandemic. Different from working from the office, the nature of work from home cause the imbalance between work and personal life (work-life balance) and also leads to an impact on employee performance. This study aims to prove the effectiveness of work from home on employee performance through the work-life balance of employees of the Athirah Islamic School Foundation in Makassar. This study was conducted in path analysis, where 75 employees taken as samples from 297 populations at the Athirah Islamic School Foundation in Makassar. The sampling technique used the proportionate stratified random sampling method. The data were collected by using interviews and questionnaires and then analyzed by using SPSS 20 version. This research shows that work from home has a positive and significant effect on employee performance. Work from home has a positive and significant effect on work-life balance. Work-life balance has a positive and significant effect on employee performance. Meanwhile, work from home has a positive and significant effect on employee performance through the work-life balance.

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