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I Gede Aryana Mahayasa
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Fakultas Ekonomi Bisnis dan Pariwisata, Universitas Hindu Indonesia, Jalan Sanggalangit, Tembau, Penatih, Denpasar Timur
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INDONESIA
WIDYA MANAJEMEN
Published by Universitas Hindu Indonesia
ISSN : 26559501     EISSN : 26559501     DOI : https://doi.org/10.32795/widyamanajemen
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Widya Manajemen merupakan jurnal di bawah naungan Program Studi Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia Denpasar sebagai wadah informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen pariwisata dan kewirausahaan yang berupa hasil penelitian ataupun kajian pustaka. Jurnal Widya Manajemen terbit dua kali setahun Pebruari dan Agustus dengan maksimal tulisan yang dimuat adalah delapan tulisan per edisi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 89 Documents
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Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Santika, Rista; Indra Surya Diputra, Gde
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v7i2.6152

Abstract

Employee performance is one of the factors determining the success of a company in achieving its goals or objectives. To maintain and improve employee performance, motivation is necessary. Work motivation is a driving force or impetus within each individual to engage in activities so that they are willing to work using all their abilities and potential to achieve the desired goals. This study aims to determine the effect of work motivation on job satisfaction, to determine the partial effects of work motivation and job satisfaction on employee performance, and to examine the indirect effect of work motivation on employee performance through job satisfaction. The research was conducted at PT. BPR Artha Bali Jaya in Sukawati with a sample of 37 respondents. The research method used is quantitative. Data analysis techniques used in this study include Descriptive Analysis, Classical Assumption Test, Path Analysis, and Sobel Test. The results of the study indicate that work motivation has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, and work motivation has an indirect effect on employee performance through job satisfaction.
Analisis Keputusan Investasi: Tinjauan Literatur Sistematis Ni Putu Shinta Dewi; Isti Fadah
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/96q0es61

Abstract

This systematic literature review examines the key theories and factors influencing investment decision-making, based on 25 articles published between 2019 and 2024. The study highlights the role of behavioral finance and prospect theory in explaining how psychological biases, such as overconfidence and loss aversion, impact investor behavior. Financial literacy is identified as a critical factor in promoting informed decision making, while socio-economic and cultural factors, such as age and education, also shape investment preferences. The growing significance of sustainable finance, driven by environmental, social, and governance (ESG) considerations, is also discussed. The review emphasizes the need for future research to explore the interaction of these factors for better investment outcomes.
Analisis Strategi Global Marketing Disney Plus di Korea Selatan: Studi Kasus K-drama “Moving” Tahun 2023 Setyawan, Stephanie Sheren; Rasyidah, Resa
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/kemmht67

Abstract

This research analyzes Disney+'s international marketing strategy in expanding its market reach through utilizing South Korean popular culture. In entering the South Korean market, Disney+ adopted an adaptation strategy by collaborating with local partners to produce content that resonates with local culture and preferences. One example of the success of this strategy is the K-drama series Moving, which was adapted from Webtoon and won 6 awards at the Asia Contents Awards & Global OTT Awards 2023. The series tells the story of a group of intelligence agents who try to protect their children from potential exploitation by the government. This research uses a descriptive qualitative method with data collection techniques through literature study, content analysis, and observation of Disney+ marketing strategies in the South Korean market. The data will be analyzed using the 7P marketing mix concept to examine how Disney+ integrates local content in its international marketing strategy. The results show that content adaptation and cooperation with local partners are the keys to Disney+'s success in building competitiveness and increasing the number of subscribers in the South Korean market.
Bagaimana Strategi Pemasaran Rumah Sakit di Indonesia Agar Bisa Diakui di Dunia Internasional? Komariah Hildayanti, Siti; Mufid, Faris Anas; Sari, Ega Widiya
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/3kxyct03

Abstract

This study aims to analyze and formulate effective marketing strategies for hospitals in Indonesia to be recognized internationally. In facing global competition, Indonesian hospitals need to improve service quality and develop marketing strategies based on digital technology to reach international patients. Digital marketing through social media and websites plays a crucial role in expanding the hospital's reach in the global market. Furthermore, strong branding and leveraging international accreditations, such as Joint Commission International (JCI), are essential for enhancing the hospital's image internationally. This research identifies challenges faced by Indonesian hospitals, such as limited digital infrastructure and human resource skills in international marketing. The research method used is a literature review, analyzing various sources from journals, articles, and reports related to hospital marketing, digital marketing, branding, and international accreditation. The results show that Indonesian hospitals need to adopt stronger digital marketing strategies to compete in the international market. Digital marketing and social media are effective tools for reaching international patients, while branding that emphasizes service quality and local culture is also key. However, challenges related to infrastructure and marketing skills need to be addressed to optimize the global market potential.
Memaksimalkan Kinerja Karyawan dengan Total Quality Management dan Kepuasan Kerja Sasmita, I Gusti Bagus Nyoman Surya Candra; Wijaya, Putu Yudy; Sugianingrat, Ida Ayu Putu Widani
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/85g1n294

Abstract

This study was conducted to analyze the influence of total quality management (TQM) on employee performance directly and through job satisfaction uses an associative quantitative approach to analyze the causal relationship. This research was conducted at Prama Sanur Beach, Bali, which has a population of 257 people. The sample size determined using the Yamane Formula was 157 people with a proportional sampling technique. Data collection was carried out using interview and questionnaire methods. Instrument testing was carried out using validity and reliability tests. The analysis technique used was SEM-PLS. The results of the study prove that TQM has a positive and insignificant effect on employee performance, TQM has a positive and significant effect on job satisfaction, and job satisfaction has a positive and significant effect on employee performance. Job satisfaction mediates the effect of TQM on employee performance perfectly (full mediation).
Perspektif Gender dan Green Behavior dalam Keputusan Pembelian Produk Kuliner di Kota Denpasar Ayu Muliani, Ni Komang; Wijaya, Putu Yudy; Trarintya, Mirah Ayu Putri
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/npf98h10

Abstract

The culinary industry is growing rapidly due to lifestyle and supply of community behavior. Urban communities tend to behave by buying food rather than cooking. This study aims to analyze the effect of green knowledge and green marketing on purchasing interest and purchasing decisions for culinary products in Denpasar City, and to analyze the differences in their influence based on gender perspective. The population is the population of Denpasar City, with a sample size of 385 people, purposive sampling technique, using SEM-PLS with MGA (multi-group analysis) as an analysis technique. The results showed that Green knowledge had a significant effect, while green marketing did not have a significant effect on purchasing decisions. Green knowledge and green marketing had a significant effect on purchasing interest, and purchasing interest had a significant effect on purchasing decisions. Purchasing interest was able to mediate green knowledge and green marketing on purchasing decisions. Male customers had a stronger influence between green knowledge on purchasing decisions and purchasing interest. Female customers have a stronger influence between green marketing on purchase intention, while the influence of green marketing on purchasing decisions of male customers has a stronger influence than female customers.
Keterkaitan Online Customer Rating, Live Streaming dan Brand Experience Terhadap Keputusan Pembelian Skintific Diniah, Zahrotu; Setiawan, Fery; Ayuningtyas, Eka Destriyanto Pristi
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/3022s410

Abstract

This study is useful for exploring the impact of online consumer reviews, live streaming, and brand experience on the shopping accuracy of Skintific products on Shopee commerce, segmented. The background of the study is the high consumer interest in online skincare products and the utilization of digital features that have not yet been fully understood in terms of their effectiveness in driving shopping accuracy. This study employs a quantitative strategy through accidental sampling method on 112 respondents who have purchased Skintific products on Shopee. The evidence presentation is conducted using increasing linear regression supported by SPSS. The findings of the study show that all three variables significantly impact the purchasing decision, with brand experience being the dominant variable. This study suggests that business actors maximize digital features to build a strong brand experience. The limitations of this research include the scope of objects and the limited number of variables. Further research is recommended to explore other variables such as price, promotion, or the influence of influencers. .
Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi Widiasari, Ni Kadek Yuni; Efrata, Tommy Christian
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/nmgwhq20

Abstract

This study aims to determine the effect of brand image and after sales service on repurchase decisions for a house with perceived value as moderation. The research method uses a quantitative approach with data collection using a questionnaire. The number of research samples taken using the provisions of Hair et al. (2021), namely 190 consumers of Ciputra Beach Resort Bali who already own units at this location. Furthermore, hypothesis testing is carried out using structural equation modeling (SEM) using partial least squares (PLS) tools. The results showed that brand image and after sales service had a positive and significant effect on repurchase decisions, while perceived value was unable to moderate the effect of brand image and after sales service on repurchase decisions. The uniqueness of this study lies in its focus, where most previous studies have mostly highlighted aspects of the first purchase decision on a luxury item, while this study provides new insights into the factors that drive consumer loyalty in the property sector. Based on the results of the study, companies need to focus on strengthening brand image and after-sales service quality as the main strategies for building consumer loyalty in luxury goods. This is because consumers in the high-value property segment will prefer to make decisions based on trust in the brand and concrete experience, not just perceived value. This reflects bounded rationality and satisficing decision making as the main reasons for repurchase decisions.
Pengaruh Celebrity Endorser, E-Advertisement, dan E-Service Quality Terhadap Keputusan Pembelian Goddesskin by Athena di Shopee Rahmawaty, Putri; Hildayanti, Siti Komariah; Lazuarni, Shafiera
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/tn24pb04

Abstract

The shift in consumer behavior toward purchasing skincare products through e-commerce platforms presents challenges for companies in determining the most effective digital marketing strategies. This study aims to analyze the influence of celebrity endorsers, e-advertisement, and e-service quality on purchasing decisions, both partially and simultaneously. The research employed a descriptive quantitative method, with data collected through an online questionnaire. The population of this study consisted of consumers who had purchased Goddesskin by Athena products through the Official Online Store on Shopee, with a total sample of 140 respondents. Data analysis was carried out using multiple linear regression analysis. The results indicate that the three independent variables—celebrity endorsers, e-advertisement, and e-service quality—have a positive and significant effect on purchasing decisions. Simultaneously, these variables also contribute significantly to consumers’ decisions to purchase the product. These findings suggest that effective digital marketing strategies involving public figures, engaging online promotions, and quality online services can increase consumer purchasing tendencies for skincare products in the e-commerce environment.

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