cover
Contact Name
I Gede Aryana Mahayasa
Contact Email
widya.manajemen@unhi.ac.id
Phone
+6281337141505
Journal Mail Official
widya.manajemen@unhi.ac.id
Editorial Address
Fakultas Ekonomi Bisnis dan Pariwisata, Universitas Hindu Indonesia, Jalan Sanggalangit, Tembau, Penatih, Denpasar Timur
Location
Kota denpasar,
Bali
INDONESIA
WIDYA MANAJEMEN
ISSN : 26559501     EISSN : 26559501     DOI : https://doi.org/10.32795/widyamanajemen
Core Subject : Economy, Social,
Widya Manajemen merupakan jurnal di bawah naungan Program Studi Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia Denpasar sebagai wadah informasi ilmiah bidang manajemen baik itu manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, manajemen pariwisata dan kewirausahaan yang berupa hasil penelitian ataupun kajian pustaka. Jurnal Widya Manajemen terbit dua kali setahun Pebruari dan Agustus dengan maksimal tulisan yang dimuat adalah delapan tulisan per edisi.
Articles 91 Documents
Penyelenggaraan Kegiatan (Event) Berbasis CHSE Pada Program Vaksinasi Pekerja Pariwisata Di Hotel Grand Hyatt Bali Nelsye Lumanauw; I Gst. Bgs. Wirya Gupta
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1849

Abstract

In the midst of the Covid-19 pandemic, the implementation of a vaccination program can still be arranged on a strict CHSE-based, to prevent and control the spread of Covid-19. The tourism recovery has been being focused on accelerating the economic growth in Bali, therefore tourism workers have got priority to receive vaccines. The purpose of this study was to evaluate the CHSE implementation of a vaccination program for tourism workers at the Grand Hyatt Bali Hotel. This research uses the descriptive analysis method by collecting data at pre-event, on-event, post-event based on the concept and theory of event management, health protocols, new normal, and vaccination, through interviews and direct observation at the location. The conclusion is, there have been various negligence and indiscipline by both officers and participants who received the vaccine. The suggestion for event organizers is, it is a must to ensure the CHSE health protocol is implemented at pre-event, on-event, post-event.
Pengaruh Persepsi Harga, Kualitas Produk terhadap Customer Satisfaction dan Keputusan Pembelian Konsumen Mohammad Arief Baehaqi; Ida Bagus Nyoman Udayana; Henny Welsa
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1878

Abstract

This research is survey research, with a quantitative approach. This study aims to determine the relationship between price perception variables, product quality variables, customer satisfaction, and consumer purchasing decisions by conducting a survey of Yogyakarta Indomaret customers. The sample was determined by the Slovin formula. The sampling technique used was simple accidental sampling using a questionnaire. The results of this study indicate that the Price Perception Variable has a significant effect on customer satisfaction based on the t experiment with a potential of 9.488 with a significance of <0.05 resulting in Ho being rejected and Ha accepted. Product quality has a significant effect on Customer Satisfaction because based on the t-test of 2,973 with a significance <0.05, this results in Ho being rejected and Ha being accepted. The customer satisfaction variable has a significant effect on consumer purchasing decisions as evidenced by the t-test with a value of 4.574 with a significance <0.05 which makes Ho rejected and Ha accepted. The price perception variable has a significant effect on consumer purchasing decisions as evidenced by the t-test of 2.127 with a significance <0.05 which resulted in Ho being rejected while Ha was accepted. Product quality has a significant effect on consumer purchasing decisions as evidenced by the t-test of 3.246 with a significance <0.05 which makes Ho rejected while Ha is accepted
Strategi Promosi Agresif Melalui Pengayaan Media Sosial di Al Qadri Haji dan Umrah Jakarta Ahmad Asrorun Niam; Nova Eviana
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.1968

Abstract

The optimal promotional strategy functions to introduce and encourage increased sales of products and services offered by marketers. This research aims to formulate appropriate promotional strategies to increase sales figures in Al Qadri Haji and Umrah Jakarta. A SWOT analysis is carried out by identifying internal factors of strengths and weaknesses and external factors of opportunities and threats. The results showed that the strength in internal factors is higher than the weakness and the external factor aspect of opportunity is a higher value than the existing threat. SWOT graph shows that the position of promotional activities in Al Qadri Umrah and Hajj is in quadrant I, which is a very favorable situation. The company has the opportunity and strength so that can take advantage of the existing opportunities. The promotional strategy must support aggressive growth policies by strengthening media sosial in terms of diversity and content, and celebrity endorser involvement.
Pengaruh Kualitas Produk, Citra Merek, dan Promosi terhadap Keputusan Pembelian Mobil Toyota Sienta di Auto2000 Cabang HR Muhammad Surabaya Debito Andri Kristanto; Hery Pudjoprastyono
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.2156

Abstract

This research was conducted at the Auto2000 dealer, HR Muhammad Surabaya branch, East Java. The purpose of this research is to determine the effect of product quality, brand image, and promotion on purchasing decisions. The total sample is 60 respondents, using the non-probability sampling method. Collecting data using a questionnaire with a sample of consumers who buy Toyota Sienta cars at the Auto2000 dealer HR Muhammad Surabaya branch. The analysis technique uses Partial Least Squares (PLS). In the study, it was found that product quality and brand image had a significant positive effect on purchasing decisions. Meanwhile, the promotion has no significant positive effect on purchasing decisions
Analisis Tingkat Kepuasan Masyarakat terhadap Penerapan Blue Sistem pada Pelayanan Pengujian Kendaraan Bermotor di Kota Denpasar I Made Endra Lesmana Putra; Gede Agus Dian Maha Yoga
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.2157

Abstract

This study was conducted with the aim of evaluating the level of public satisfaction with the implementation of the vehicle test book public service by obtaining Evidence of Passing the Electronic Test as a substitute for the vehicle test book at the motor vehicle testing, Denpasar City transportation service. There are two variables used, namely the level of conformity of service expectations and the level of conformity of service performance. The servqual dimension used to assess customer satisfaction consists of tangible (tangible), reliability (reliability), responsiveness (responsiveness), assurance (certainty), and empathy (empathy). The results showed the average satisfaction of tangible dimensions (86.86), reliability (81.62), responsiveness (85.94), assurance (82.17), and empathy (86.73). The comparison between the level of conformity of expectations with the suitability of performance is 84.66 points which can be interpreted as "appropriate". In general, it can be concluded that the community is satisfied with the conformity of expectations and performance of BLUE services applied at the motor vehicle testing of the Denpasar city transportation service.
Pengaruh Dukungan Organisasi terhadap Kepuasan Kerja dan Komitmen Organisasi di SD Taman Rama Jimbaran Ni Wayan Cahya Ayu Pratami; Ni Nyoman Muryatini
Widya Manajemen Vol 4 No 1 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i1.2169

Abstract

Organizational commitment is very important in the working field. It is the commitment to show high performance. This organizational commitment is influenced by organizational support and job satisfaction. This study aims to analyze: (1) the effect of organizational support on job satisfaction, (2) the effect of organizational support on organizational commitment, and (3) the effect of job satisfaction on organizational commitment. In this study, the sampling technique used was random sampling and the data were collected using a questionnaire. The technique of analysis used was path analysis. The results of this study were organizational support has positive and significant effects on job satisfaction and organizational commitment, and also job satisfaction has a positive and significant effect on organizational commitment.
Pengaruh Green Practices, Functional Value, Satisfaction, dan Word of Mouth terhadap Revisit Intention pada Hotel Mercure Grand Mirama Priskadina Febriati; Erna Andajani; Veny Megawati
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2160

Abstract

The result of this research has a goal to understand there effect of Green Practices, Functional Value, Satisfaction, and Word of Mouth on Revisit Intention to Hotel Mercure Grand Mirama Surabaya. This research used 150 people's data and the collected data were analyzed using Smart PLS software version 3.2.2. The results of this study show that Green Practices have a positive and significant effect on Functional Value, Satisfaction, Word of Mouth, and Revisit Intention. Then Functional Value has a positive and significant effect on Satisfaction, Word of Mouth, and Revisit Intention. And Satisfaction has no significant effect on Word of Mouth but has a positive and significant effect on Revisit Intention.
Pengaruh Kreativitas terhadap hubungan Kepuasan Kerja dan Kinerja Karyawan pada Koperasi di Kecamatan Denpasar Utara Nyoman Resa Adhika; Putu Pradiva Putra Salain; Ni Made Dwi Puspitawati; Putu Agus Eka Rismawan; I Gede Rihayana; I Made Risma M Arsha
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2215

Abstract

Maximum cooperative management has an impact on cooperative performance that is getting better and healthier. Management of human resources in cooperatives is a way to improve cooperative performance. From the development of cooperatives and the results of interviews with cooperative employees about creativity that tends to be low, job satisfaction is lacking and employee performance is low, it will be very important and it is necessary to do research. Research respondents totaled 60 people, with a sampling technique that is non-probability sampling and analyzed using Smart PLS. The results and discussion of the data in this study indicate that the performance of employees at cooperative institutions in the North Denpasar sub-district is strongly influenced by the level of creativity and the role of employee job satisfaction itself. From these results, it is suggested that cooperative institutions in developing their businesses should be based on the value of creativity in providing services to the community, considering that cooperative institutions currently have almost the same service concept so they need to be supported by a dimension of creativity that provides innovation value in competition.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian AC Panasonic Fadia Afriyani; Reminta Lumban Batu
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2388

Abstract

This study aims to determine the effect of product quality on purchasing decisions for AC Panasonic, to determine service quality on purchasing decisions for AC Panasonic. To find out and explain the effect of product quality and service quality on purchasing decisions. This study uses two independent variables, namely product quality (X1), service quality (X2), and one dependent variable, namely purchasing decisions (Y). The types of data used in this research are primary data and secondary data. This research method uses descriptive and verification methods with a quantitative approach. The sample used was 104 respondents. The data analysis technique used is multiple regression analysis with the help of the SPPSS 21 tool. The results of the study prove that product quality has a significant effect on purchasing decisions for Panasonic ACs, and service quality has a partially significant effect on purchasing decisions for Panasonic ACs. Product quality and service quality simultaneously have a simultaneous influence on purchasing decisions
Pengaruh Word Of Mouth dan Kualitas Pelayanan Kredit Terhadap Profit Koperasi Serba Usaha Mitra Rakyat Kantor Cabang Betro Juanda Erlinda Yulia Damayanti; Hery Pudjoprastyono
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2454

Abstract

The economy is an important thing for human survival, because basically the economy is the main spear of human activity. In carrying out economic activities, humans also need activities that support these economic activities, including services from financial institutions and financial institutions such as banking services and cooperatives. In this study, it uses Explanative Quantitative Research where in this explanative quantitative research it produces accurate data from the right calculations. The data collection method in this study was carried out by distributing questionnaires to 94 customers of KSU Mitra Rakyat who became customers in 2016-2020. In this study to analyze the data, the author uses the PLS technique. Word of mouth can have a significant positive effect on increasing profits at KSU Mitra Rakyat. This proves that Word of Mouth affects the increase. Quality of Credit Services has a significant positive effect on increasing profits at KSU Mitra Rakyat. The better the quality of credit services used, the higher the profit at KSU Mitra Rakyat. From the results of the research that has been done, the company must maintain recommendations, physical evidence and empathy. Furthermore, it must be further improved, in order to achieve the desired profit of the company.

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