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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Factors Influencing Customer Satisfaction in Woven Fabric Business Mediated by Trust Intention and Emotions Agus Nakkok Simanjuntak; Tri Melda Mei Liana; Christnova Hasugian; Jenny Mirony Simanjuntak; Grace Sitanggang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3257

Abstract

This study aims to analyze the effect of total quality management and digital marketing on customer satisfaction with trust intention and emotional response as mediating variables in small woven fabric businesses in an area. This quantitative study used 150 respondents and was processed with SmartPLS 4.0. The results show that digital marketing has a significant effect on customer satisfaction (p = 0.000) and emotional response (p = 0.001), but not significant on trust intention (p = 0.085). Emotional response and total quality management have a significant effect on customer satisfaction (p = 0.000). Quality management also has a significant effect on emotional response (p = 0.045) and trust intention (p = 0.000). Trust intention has a significant effect on emotional response (p = 0.000). In terms of mediation, digital marketing has a significant effect on customer satisfaction through emotional response (p = 0.006), while total quality management has a significant effect through trust intention and emotional response (p = 0.01). These results are expected to be a reference in improving service quality and policy making.
The Impact of Financing Digitalization on MSME Operational Effectiveness: The Mediating Role of Innovation, Digital Infrastructure, and Fintech Tri Dharma Sipayung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3258

Abstract

This study aims to examine the influence of financing digitalization on the operational effectiveness of Micro, Small, and Medium Enterprises (MSMEs), mediated by product innovation, digital infrastructure, and financial technology in Medan City. Utilizing a quantitative descriptive approach, the research employed Structural Equation Modeling (SEM) with SMART PLS 3.0 to analyze data from 100 MSMEs selected through simple random sampling from a population of 38.343 units in Medan City in 2023. Data were gathered through questionnaires, observations, and secondary sources, ensuring strong validity and reliability. The findings reveal that financing digitalization significantly improves MSME operational effectiveness both directly (T=6.233, p<0.001) and indirectly through product innovation (T=4.112, p=0.003), digital infrastructure (T=3.347, p=0.001), and financial technology (T=5.534, p=0.002). These mediating variables contribute to enhanced efficiency by simplifying transaction processes, strengthening infrastructure reliability, and automating financing operations. The study highlights the critical importance of adopting digital financing solutions within MSMEs to remain competitive. It also emphasizes the role of policymakers in facilitating this transformation by investing in digital infrastructure and implementing comprehensive digital literacy programs to foster a sustainable and inclusive digital economy.
Authentic Leadership and Fun Workplace Influence on Tourism Performance: The Mediating Role of Employee Engagement Emi Wakhyuni; Siti Nurhayati; Fitri Rafianti; Kevin Tarigan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3259

Abstract

This study aims to analyze the influence of Authentic Leadership and Fun Workplace on the Performance of Tourism Industry Workers, by considering the role of Employee Engagement as a mediator. The location of the study was conducted in a certain area. The sample used in this study was 60 respondents. The data will be analyzed using statistical techniques such as path analysis to test the influence of independent variables on dependent variables through mediators. The results of the study indicate that based on direct testing, Authentic Leadership has a significant positive effect on Employee Engagement. Authentic Leadership has a significant positive effect on Tourism Industry Worker Performance. Employee Engagement has a significant positive effect on Tourism Industry Worker Performance. Fun Workplace has a significant positive effect on Employee Engagement. Fun Workplace has a significant positive effect on Tourism Industry Worker Performance. Based on the results of the mediation test, Authentic Leadership has a significant positive effect on Tourism Industry Worker Performance through Employee Engagement. Fun Workplace has a significant positive effect on Tourism Industry Worker Performance through Employee Engagement.
The Effect of Emotional Intelligence on Employee Performance Through Work Ability as a Mediating Variable Abdul Rasyid; Mansur Mansur; Muhdi Ibrahim; Zakaria Zakaria; Olivia Sesilia Aronggear; Andri Irawan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3263

Abstract

This study aims to examine the effect of Emotional Intelligence on employee performance with work ability as a mediating variable. Using an explanatory quantitative approach, data were collected through a questionnaire with 12 interval scale statements from 117 office employees randomly selected from a population of 123 employees. The analysis was conducted using SPSS 24 and AMOS 24 software, applying Structural Equation Modeling (SEM) and the Sobel test. The results showed that Emotional Intelligence significantly improved employee performance directly and strengthened work ability, which in turn had a positive impact on performance. Work ability significantly mediated the Emotional Intelligence -performance relationship, strengthening the influence of Emotional Intelligence through increased task competence and emotional resilience. These findings confirm the role of Emotional Intelligence in driving work effectiveness and overcoming performance challenges. In conclusion, organizations need to integrate KE and work ability training to improve employee work outcomes and service quality, providing practical insights for PT PLN to improve operational effectiveness and public trust.
The Impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on Marketing Performance Business Laili Savitri Noor
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3267

Abstract

The purpose of this study is to analyze and discuss the impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on the Marketing Performance of Batik Businesses in Central Java. This research method uses a causal-verification method with a survey technique, and data processing is carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on 126 batik business units selected through a purposive sampling technique. The results of the study indicate that innovation strategy has a significant effect on marketing performance (KP), while relational marketing plays an indirect role by strengthening the innovation process. Customer knowledge has also been shown to be a key factor driving SI and KP, reinforcing the importance of market understanding in strategic decision making. However, the effectiveness of innovation is greatly influenced by the industry context, product type, and marketing approach used. This shows that there is no single strategy that applies universally. These findings emphasize the need for a contextual and adaptive marketing model, in line with the dynamics typical of batik SMEs. Integration between entrepreneurial, relational, and innovative approaches is key to improving competitiveness, customer satisfaction, and long-term sustainability of the batik industry.
Economic Management Challenges and Opportunities for Traditional Market Clothing Traders Nuzuliati Nuzuliati; Awaludin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3268

Abstract

The era of digitalization has brought significant changes in various sectors of the economy, including traditional markets that are an important part of the local economy. This research aims to analyze the challenges and opportunities of economic management faced by clothing traders in traditional markets in the face of the digital era. Drawing on secondary data analysis from market reports, media articles, and academic studies, the study identified major barriers to merchant competitiveness, including e-commerce competition, low digital literacy, shifting consumer preferences towards online shopping, unstable local supply chains, and inadequate market infrastructure. The results of the study show that the main challenges faced by merchants include low digital literacy, fierce competition with e-commerce platforms, and limited capital to adapt to technology. This research provides strategic recommendations for traders to increase competitiveness, such as digital literacy training, social media optimization for marketing, and the development of partnerships with digital economy players.
The Effect of Digital Competence, Social Capital, Emotional Intelligence on Teacher Performance through Job Satisfaction Nelly Chandrawati Manalu
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3270

Abstract

This study aims to analyze the influence of digital competence, social capital, and emotional intelligence on teacher performance, with job satisfaction as a mediating variable. The main focus is to provide recommendations to senior high school principals to improve teacher competence as a whole in order to support the effectiveness of school organizations in the digital era. This study uses a quantitative approach, with data collection through questionnaires to 389 senior high school teachers in Batam City. Data analysis was carried out using the Structural Equation Modeling–Partial Least Square (SEM-PLS) technique using SmartPLS 3.0 software. The results showed that social capital has a positive and significant effect on teacher performance. Strong social capital creates a conducive working atmosphere, mutual trust, and supports collaboration between teachers. Conversely, emotional intelligence does not have a direct effect on performance, but has a positive and significant effect on job satisfaction, which in turn can mediate the improvement of teacher performance. Job satisfaction is not proven to mediate the effect of social capital on teacher performance, because the direct effect is greater than the indirect effect. This study concludes that strengthening social capital and digital competence directly has a positive impact on improving teacher performance, while emotional intelligence plays a greater role in shaping job satisfaction. These findings provide a basis for school leaders to design human resource development policies that consider social and psychological factors in improving teacher performance in the era of digital transformation.
Human Resource Management Strategy to Strengthen the Quality of Islamic Boarding School Education Jafar Syahbuddin Ritonga
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3273

Abstract

quality of education at the Darul Mursyid Islamic Boarding School. The research approach used is qualitative with a case study design, involving observation, in-depth interviews, and documentation studies. The results of the study indicate that despite challenges in terms of limited budget, facilities, and variations in formal qualifications of educators, effective HRM has had a positive impact on the quality of education. The implementation of structured HRM and the principle of open communication between Islamic boarding school managers and educators creates a conducive educational environment, increases educator motivation, and strengthens the quality of teaching. Although most of the training is informal, the efforts of Islamic boarding school managers to provide coaching through mentoring have proven effective. This study also suggests increasing formal training, more routine professional development, and utilizing technology in learning as steps to further improve the quality of education. With these recommendations, it is hoped that the quality of education at the Darul Mursyid Islamic Boarding School can continue to develop and be relevant to the times.
The Relationship between Pricing and Brand Strategy with Customer Satisfaction Levels Pandi Putra; Basri Modding; Bakhtiar Tijjang; Nurfadhilah Nurfadhilah; Safrida Safrida
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3276

Abstract

The telecommunications industry in Indonesia faces intense competition, prompting companies like Telkomsel to optimize pricing and brand strategies to enhance customer satisfaction. This study examines the influence of price and brand equity on customer satisfaction among Telkomsel’s 5G service users at the PT. Telkomsel Branch in Pinrang Regency. Employing a quantitative descriptive approach, data were collected from 45 respondents through incidental sampling using observation, interviews, questionnaires, documentation, and literature reviews. Multiple linear regression analysis was conducted using SPSS 26. The findings reveal that price significantly affects customer satisfaction (t = 2.649, p = 0.011 < 0.05), indicating that competitive pricing enhances perceived value. Brand equity also has a significant impact (t = 7.665, p = 0.000 < 0.05), with its stronger influence (beta = 0.707) highlighting the role of brand reputation in driving satisfaction. Together, price and brand equity explain 72.5% of satisfaction variance (F = 55.358, p = 0.000 < 0.05). The study concludes that Telkomsel should maintain competitive pricing and strengthen brand equity through enhanced network reliability and marketing to sustain customer loyalty in Pinrang Regency’s competitive market. These insights provide strategic recommendations for optimizing 5G service offerings.
Integration of Type Z Model with Green and Healthy Hospital Practices Vip Paramarta; Sanny Putri Pertiwi; Brilian Segala Putra; Oktaviana Niken Prawitasari; Fransiska Camelia Subeno
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3279

Abstract

This study explores the application of William Ouchi’s Type Z Model—a blend of Japanese and American management practices—within the Green and Healthy Hospital (GHH) framework at RSJD Dr. RM. Soedjarwadi, a psychiatric hospital in Indonesia. By integrating principles such as long-term orientation, participatory culture, continuous employee development, and strong leadership, the hospital improved organizational resilience and service quality while addressing environmental sustainability issues. Qualitative methods, through in-depth interviews and document analysis, were used to examine the alignment of Type Z Model principles with GHH goals, such as energy efficiency and waste management. Findings indicate that participatory decision-making fostered cohesive policies, ongoing training reduced staff turnover, and leadership supported systemic change. These collectively improved patient satisfaction and the institution’s reputation. Despite challenges such as slow decision-making, the emphasis on trust and collaboration resulted in adaptive, values-based management. This case study serves as a potential blueprint for other healthcare institutions navigating complex operational and environmental demands. Further research is recommended to examine the adaptability of this model across healthcare contexts.

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