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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Impact of E-Passport Adoption on Public Trust and Immigration Management Systems in Indonesia Gunawan Ari Nursanto; Rasona Sunara Akbar; Besse Hartati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3325

Abstract

This study examines the trends in passport issuance in Indonesia for the year 2024, focusing on the transition from traditional non-e-passports to e-passports. The research aims to analyze the impact of e-passport adoption on immigration management and public service delivery. Given the increasing demand for digital transformation in public services, understanding the role of e-passports in improving service efficiency and enhancing public trust is critical. The study utilizes empirical data, including monthly passport issuance statistics from January to October 2024, comprising both e-passport and non-e-passport categories. By employing descriptive and trend analysis, the study identifies shifts in passport issuance patterns and evaluates the factors contributing to the rise in e-passport adoption. Key findings suggest a clear increase in e-passport issuance, highlighting its growing popularity and the positive effects on service efficiency, such as faster processing times and reduced administrative burdens. The study discusses the implications of e-passports on public trust in the Indonesian immigration system, suggesting that the digital shift has led to improved perceptions of service reliability and transparency.
The Influence of Brand Trust, Brand Identification, Brand Involvement, and Brand Commitment on Brand Evangelism Anindita Imam Basri; Syahri Alkaf Hidayat; Bryan Ramadan; Kasnowo Kasnowo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3326

Abstract

This study aims to identify factors that influence brand evangelism at Bank Syariah Indonesia (BSI). This study uses a quantitative model with independent variables consisting of brand trust, brand identification, brand involvement, and brand commitment, and the dependent variable is brand evangelism. The sampling technique used is purposive sampling, with 140 Bank Syariah Indonesia customers as respondents who filled out the questionnaire via Google Form. Data analysis was carried out using multiple linear regression. The results showed that all independent variables had a positive and significant effect on brand evangelism. The brand trust variable has the greatest influence with a regression coefficient value of 0.435, while brand identification has the smallest influence with a coefficient value of 0.232. This shows that consumer trust in BSI is a dominant factor in encouraging them to recommend or promote the brand to others. The implications of this study are valuable information for the financial services sector, especially Islamic banks, to focus on increasing customer trust as a strategy to strengthen brand loyalty and advocacy.
Customer Satisfaction as a Mediator of Service Quality and Perceived Value in Building Customer Trust Muliyati Muliyati; Rahmat Jaya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3333

Abstract

As an archipelagic country with more than 17,000 islands, Indonesia relies heavily on-air transportation for efficient inter-regional mobility. The aim of this study is to examine the role of customer satisfaction in mediating the relationship between service quality and perceived value on customer trust. This study used a quantitative method with 215 respondents. Data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0. The results show that customer satisfaction, service quality, and perceived value have a significant effect on customer trust. Furthermore, customer satisfaction has been proven to mediate the relationship between service quality, perceived value, and customer trust. This study is expected to provide empirical evidence for future research and contribute to the development of knowledge in marketing management, particularly regarding the variables of customer satisfaction, service quality, perceived value, and customer trust. The practical implication suggests that customers will be satisfied when the quality of service meets their expectations.
The Impact of Job Satisfaction and Employee Engagement on Employee Performance Evada Rustina; Arief Dermawan; Bunga Vidyaningrum; Suwandi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3336

Abstract

This study aims to analyze the effect of job satisfaction and employee engagement on employee performance, and to test the role of work motivation as a mediating variable. The study was conducted at a shipping agent in Lamongan, East Java, using a quantitative approach and Smart PLS 4 analysis tool. Data were obtained by distributing questionnaires to 40 male employees selected using a purposive sampling technique. The results of the study indicate that job satisfaction and employee engagement have a positive and significant effect on employee performance. Likewise, work motivation directly has a positive effect on performance. However, work motivation does not act as a mediating variable in the relationship between job satisfaction and employee engagement on performance. These findings indicate that job satisfaction and engagement have an important role in improving performance directly, without going through motivation as an intermediary. Therefore, companies are advised to improve job satisfaction through improving the work environment, recognizing achievements, and employee welfare. In addition, employee engagement programs and continuous feedback systems are also important to implement in order to create a work culture that supports optimal productivity and performance.
The Influence of Virtual Reality on Consumer Decision Making through a Neuromarketing Perspective Sjukun
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3341

Abstract

Consumer decisions are not entirely rational, but are influenced by emotions, intuition, and unconscious biases. Neuromarketing approaches provide new ways to uncover previously undetected psychological mechanisms behind consumer decisions. This study aims to analyze the synergistic impact of neuromarketing devices and virtual reality experiences on consumer decision-making, with particular emphasis on the mediating role of consumer emotional engagement. This research method uses a quantitative research design. Data were collected from 100 university students in Medan City, Indonesia, who are active Shopee users, through a structured questionnaire. Data analysis was conducted using Smart PLS. The results revealed a significant direct effect of neuromarketing tools on emotional engagement and consumer decision-making, as well as a strong influence of virtual reality experiences on emotional engagement. Although the direct effect of virtual reality on decision-making was not significant, emotional engagement significantly mediated the relationship between neuromarketing tools and virtual reality experiences on consumer decision-making. These findings underscore the important role of emotional engagement as a channel for the effectiveness of advanced marketing technologies.
The Influence of Job Satisfaction and Organizational Commitment on Employee Performance Nina Nurhasanah; Siti Sarah; Purwanto SK
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3342

Abstract

In improving employee satisfaction, the company has tried to improve employee satisfaction through various programs such as improving incentives, creating the most comfortable working conditions or environment. The purpose of the study was to determine the extent to which job satisfaction and organizational commitment influence employee performance and the relationship between these variables. The research method used is a quantitative method with a survey approach using a Likert scale-based questionnaire. The research sample consisted of 110 State-Owned Banks employees who were domiciled in Jakarta and had worked for at least one year, with a purposive sampling technique. Data analysis was carried out using Structural Equation Modeling with the Partial Least Square (SEM-PLS) approach. The results of the study showed that job satisfaction had a positive and significant effect on organizational commitment, and organizational commitment had a positive and significant effect on employee performance. However, job satisfaction did not have a significant effect on employee performance directly.
Strategic Adaptation to Core Tax Administration System (CTAS): A Scenario Planning Analysis Panji Agung Nugroho
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3354

Abstract

Indonesia has introduced Core Tax Administration System (CTAS) as a foundation of its tax reform program in order to change tax administration with automation and integration. The subject research is PT Archroma Indonesia, a multinational chemical specialties manufacturing company. SWOT analysis shows that company’s strong IT infrastructure backed by IT team, provides significant strengths in CTAS adaptation. In other side, weaknesses like insufficient Coretax’s training, financial impact from system changes, and limited human resources hinder adaptation initiatives. CTAS’s capacity to combine tax administration procedures, automate reporting, and reduce redundancy creates opportunities. In this case, threats consist of system downtime, operational disruptive, cybersecurity weaknesses, and regulatory uncertainty. Scenario planning investigates more the interaction of two important uncertainties: government system reliability and regulatory stability. The research finds that reducing Coretax risk depends on strategic agility, improved cross-department communication, and collaborative involvement of stakeholders. Early warning systems based on leading indicators such as system uptime and stable regulatory which allow company for quick adjustment in compliance strategies.
Optimizing Multi-Purpose Vehicle Efficiency for Competitive Advantage in Indonesia’s Automotive Industry Heri Kusnanto; Jonathan N. Marpaung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3363

Abstract

The Indonesian automotive industry, a key economic driver, faces intense competition, with Multi-Purpose Vehicle models dominating due to their suitability for large families and challenging road conditions. This study aims to evaluate the operational and marketing efficiency of seven Multi-Purpose Vehicle models from Brand T, marketed from January 2023 to June 2024, to strengthen market strategy. Using the Data Envelopment Analysis method with an input-oriented Charnes, Cooper, and Rhodes model, the analysis incorporated inputs like marketing, sales, trial unit, and training costs, and outputs including sales volume, market share, and gross profit. Findings reveal that five models achieved maximum efficiency (1.00), with the Multi-Purpose Vehicle segment averaging 0.90, outperforming sport utility vehicles, hatchbacks, and sedans. This efficiency stems from alignment with Indonesia’s socio-economic needs, including price sensitivity and demand for durable, high-capacity vehicles. The study concludes that Brand T should prioritize resource allocation and innovation in Multi-Purpose Vehicles, repositioning less efficient models and using them as branding substitutes for halo cars. These strategies enhance profitability and competitiveness in Indonesia’s price-sensitive market, reinforcing Multi-Purpose Vehicles as a strategic cornerstone.
Determinants of Purchase Intention On TikTok As An E-WOM Platform Siti Mariam; Rizka Diah Agustia; Abdul Haeba Ramli
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3453

Abstract

Social media platforms have revolutionized how consumers receive and evaluate product information, particularly through Electronic Word of Mouth (E-WOM). TikTok, with its interactive features and large user base, has emerged as a powerful E-WOM medium that can influence consumer behavior. This study investigates the impact of E-WOM components—information quality, credibility, suitability, and needs—on information usefulness, information adoption, and ultimately purchase intention for Wardah cosmetic products. A quantitative, descriptive-causal research design was applied using purposive sampling, with 160 respondents from the JABODETABEK area who had purchased Wardah products at least twice in 2023. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all proposed relationships are statistically significant: E-WOM attributes positively affect information usefulness, which in turn influences information adoption and purchase intention. This study contributes to a deeper understanding of the role of E-WOM in digital consumer behavior and offers practical insights for cosmetic brands aiming to leverage social media platforms for marketing strategies. Keywords: E-WOM, information usefulness, information adoption, purchase intention, TikTok, Wardah cosmetics
Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections Suleman, Nursaban Rommy; Zaid, Sudirman; Lada, Suddin; Asari, Andi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3470

Abstract

This study aims to analyze and explain the influence of political marketing mix and brand personality on brand image and their implications for voting decisions for legislative candidates from the Golkar Party in Wakatobi Regency. Data collection was conducted through questionnaires and documentation. The study population consisted of 12,729 voters who selected legislative candidates from the Golkar Party in Wakatobi Regency, with a sample size of 75 respondents. The analysis tool used was SmartPLS. The results indicate that the political marketing mix significantly influences the brand image of the Golkar Party, and brand personality also affects the brand image of the Golkar Party in Wakatobi Regency. Additionally, the political marketing mix has a significant impact on voting decisions for legislative candidates from the Golkar Party, as does brand personality. Brand image itself also influences voting decisions for legislative candidates from the Golkar Party. Indirectly, the political marketing mix affects voting decisions through brand image. This study provides empirical evidence that an effective political marketing mix can enhance the brand image of candidates, thereby strengthening voters' decisions to choose legislative candidates from the Golkar Party. Furthermore, a strong brand personality positively impacts the improvement of the candidate’s brand image, ultimately reinforcing voters' decisions in favor of the Golkar Party's legislative candidates.

Page 108 of 162 | Total Record : 1619

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