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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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The Influence of Digital Marketing, Marketing Communication, and Sustainability Awareness on Product Competitiveness Finta Aramita; Indawati Lestari; Nasrullah Hidayat; Wansuryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4101

Abstract

In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the competitiveness of SMES' products through sustainable awareness of SMES players. The sample was 136 respondents. The data analysis in this study uses path analysis to provide a clearer and more comprehensive picture of how various factors affect the competitiveness of SMEs and how marketing strategies can be optimized. These results show that digital marketing and marketing communication have a positive and significant effect on sustainable awareness and product competitiveness. The implications of this research emphasize the importance of digital marketing and marketing communication in increasing sustainable awareness and competitiveness of SMES’ products. The implementation of this research provides training on digital marketing and marketing communication to SMES players, facilitates access and use of digital platforms for SMEs, and implements effective marketing communication strategies to strengthen sustainable awareness.
Exploration and Exploitation Strategy for Innovation and Competitive Advantage of Companies Haikal Muhammad Hikam; Rofiaty; Christin Susilowati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4106

Abstract

This study aimed to analyze the exploration and exploitation strategies implemented by one of the largest orchid producers in East Java. The research method employed a qualitative approach using a case study, with data collection techniques including in-depth interviews, observation, and documentation. The data were analyzed using qualitative descriptive techniques through data reduction, presentation, and systematic conclusion drawing based on field findings. The results show that the company’s exploration strategies in the internal aspect include inclusivity, adaptive culture, digital-based financial management, product and process innovation, as well as the implementation of information systems, while external exploration focuses on value and new market creation, empowerment of plasma farmers, differentiation, and the adoption of new technologies. Meanwhile, internal exploitation strategies involve transparency, strengthened control, employee competency improvement, product and process development, and enhancement of information quality, whereas external exploitation is carried out through value and market improvement, collaboration with plasma farmers, product modification, and optimization of existing technologies. In conclusion, the consistent combination of exploration and exploitation strategies strengthens the company’s competitive position while ensuring the business sustainability in the dynamic orchid industry.  
The Influence of Marketing Mix on Customer Satisfaction, Trust, and Loyalty Gloria Ake Christianti; Hartoyo; Nur Hasanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4117

Abstract

In today’s highly competitive food and beverage industry, customer satisfaction, trust, and loyalty have become critical determinants of business sustainability. This study aims to analyze the influence of the 7Ps marketing mix on customer satisfaction and trust, and their subsequent impact on customer loyalty. A quantitative approach was applied by distributing structured questionnaires to 226 respondents aged 18–55 who had purchased within the last three months across selected outlets in Greater Jakarta. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct and indirect effects. The results show that product, price, promotion, people, and process significantly enhance customer satisfaction, while only the people dimension significantly builds trust. Furthermore, satisfaction directly strengthens both trust and loyalty, and trust itself exerts a significant impact on loyalty. Indirect effects reveal that product, price, place, promotion, people, and process positively influence loyalty through satisfaction, whereas physical evidence does not. These findings highlight that core elements of the marketing mix, particularly product quality, fair pricing, employee service, and operational efficiency, play a stronger role in fostering long-term customer loyalty compared to physical attributes of the restaurant environment
Utilization of Innovation and Business Diversification by Village-Owned Enterprises in Indonesia Roby Syaiful Ubed; Mohamad Syamsul Maarif; Marimin; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4133

Abstract

Village-Owned Enterprises in Indonesia face challenges in increasing the resilience, competitiveness, and empowerment of rural communities. Therefore, business diversification is an important strategy to support inclusive development. This study examines the utilization of business diversification techniques by village-owned enterprises in Indonesia to improve resilience, competitiveness, and empower rural communities. Employing a grounded theory methodology, data were gathered via comprehensive interviews and focus group discussions with principal stakeholders of village-owned enterprises. The coding method, which included open, axial, and selective coding with NVivo 12, produced a theoretical framework elucidating the determinants, strategies, and consequences of village-owned enterprises diversification. The results indicate that effective diversification is influenced by four interconnected factors: innovation, collaborative governance, digital transformation, and community participation. Janti Jaya village-owned enterprises had substantial growth via agrotourism, e-ticketing, Micro, Small, and Medium Enterprises facilitation, and Corporate Social Responsibility collaborations, generating IDR 4 billion in revenue during the first semester of 2023 and receiving acknowledgment as one of the Top 15 “Desa Brilian.” Karunia Sejahtera VOE utilized Umbul Ngrundul’s tourism and digital services to strengthen sustainability, while the study extends grounded theory and offers policy insights on innovation, governance, and collaboration for inclusive rural development.
The Effect of Current Ratio, Debt to Equity Ratio, and Return on Assets on Financial Distress Amin Hou; Sabaruddin Chaniago; Sri Kawuri; Tyus Windi Ayuni; Dwi Pertiwi Anggraini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4155

Abstract

The banking sector is a key driver of economic growth and financial stability, but it remains exposed to various risks that can lead to financial distress. Early detection using financial ratio analysis is therefore essential to strengthen resilience and protect stakeholder confidence. This study aims to examine the impact of financial ratios on financial distress. This study analyzes the current ratio, debt to equity ratio, and return on assets. The employed study methodology is a quantitative technique utilizing secondary data obtained from financial reports. Data were evaluated by multiple linear regression to ascertain both partial and simultaneous impacts of financial ratios on financial hardship. The findings indicate that current ratio, debt equity ratio, and return on assets significantly influence financial strain to some extent. Concurrent testing indicates that the three independent factors collectively exert a significant impact on financial hardship, with a determination coefficient of 75.9%. These findings affirm that effective management of liquidity, debt composition, and profitability is essential in mitigating the risk of financial distress within the banking industry. Practically, banks should actively manage liquidity, debt, and profitability to prevent financial distress.
The Influence of Work from Home on Work-Life Balance and Job Satisfaction Among Generation Z Employees in Bandung Mohammed Magistra Avicenna; Kiki Sudiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4179

Abstract

The rise of remote work has reshaped how employees balance their professional and personal lives, especially among younger generations who value flexibility. This study aims to examine the influence of work from home on work-life balance and job satisfaction among Generation Z employees in Bandung, Indonesia, where technology-driven industries have rapidly adopted flexible work arrangements. A quantitative approach was used, collecting data through questionnaires distributed to 385 Generation Z respondents who have worked remotely in Bandung’s technology and creative industries. The variables measured include work from home as the independent variable, and work–life balance and job satisfaction as dependent variables. Data were analyzed using structural equation modeling with SmartPLS software to ensure robust estimation of the proposed relationships. The findings show that work from home has a significant positive impact on work-life balance and job satisfaction. Despite its geographical and generational scope, this study suggests that organizations should design effective remote work policies to boost productivity and well-being, contributing to better employee outcomes in tech-driven environments.
Capacity Building of Entrepreneurial Human Resources Based on Green Skills to Support Sustainable Development in the MSME Sector Isa Indrawan; Irma Fatmawati; Elfitra Desy Surya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4183

Abstract

This study aims to analyze the influence of competencies, education and training, work experience, and individual performance on sustainable development with green skills as a mediating variable. A quantitative approach is used with the SEM-PLS method to process data from relevant respondents. The results of the analysis show that all independent variables have a significant effect on green skills and sustainable development directly. In addition, green skills have been shown to mediate the relationship between these variables to sustainable development. These findings are in line with the theory of human capital and the resource-based view, which emphasizes the importance of human resource development in achieving sustainable long-term goals. This research reinforces previous studies that highlight the role of training, competence, and work experience in improving green skills and supporting sustainable development. This study has limitations in the scope of the area and type of industry surveyed, and has not taken into account external environmental factors such as government policies. Further research is suggested to expand the sample and add external variables as controls. Organization should invest in employee competencies, education, and training to enhance green skills, which in turn support sustainable development.
The Impact of Fiscal Incentives on the Indonesian Recycling Industry: A General Equilibrium Analysis Indri Riesfandiari; Imam Tri Wahyudi; Rama Bhaskara Praja
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4191

Abstract

The recycling industry plays a strategic role in supporting sustainable economic growth through waste reduction, increased resource efficiency, and job creation. Providing fiscal incentives, such as tax breaks, subsidies, or reduced import duties on environmentally friendly machinery/technology, is believed to be able to strengthen the competitiveness of the recycling industry. This study aims to assess the impact of fiscal incentive policies on the macro economy, including growth, income, and welfare distribution, using a Computable General Equilibrium simulation model. The main design of this study uses a quantitative approach with Computable General Equilibrium. The results show that fiscal incentive policies through bonded recycling zones have been proven to increase the competitiveness of the recycling industry by encouraging real household consumption, exports, and reducing raw material import costs. However, its positive impact on the national economy is still limited and poses challenges in the form of declining domestic demand for local raw materials and potential negative impacts on the informal sector. Therefore, the long-term success of the Bonded recycling zones policy requires regulatory refinements, more targeted incentives, and investment support in research and technology to strengthen the recycling industry and optimize the potential of the circular economy in Indonesia.
Pro-Environmental Behavior of Indonesian Household Consumers Toward Single-Use Packaging (Application of the Extended Theory of Planned Behavior) Melly Indrawaty; Popy Novita Pasaribu; Lucky Hikmat Maulana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4226

Abstract

The increasing use of single-use plastic packaging has created serious environmental problems, while housewives, as the primary decision-makers in household consumption, play a crucial role in promoting sustainable behavior. This study aims to analyze the factors influencing sustainable consumption behavior among housewives in Bogor City by applying the Extended Theory of Planned Behavior (ETPB). Using a Likert-scale questionnaire, the research involved 219 housewife respondents in Bogor City. Data were analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings indicate that green purchase intention serves as a mediator influencing sustainable consumption behavior, while environmental knowledge and religious-cultural factors exert a direct effect on sustainable consumption behavior. These results highlight the importance of strengthening attitudes, socialization processes, and environmental knowledge through education, campaigns, and the role of religious and cultural figures, along with the provision of environmentally friendly products to foster sustainable consumption.
The Relationship Between Service Quality, Waiting Time, and Service Effectiveness on Patient Satisfaction Lia Nur Amalina; Debora Natalia; Waynhena Sarawa Nesia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4240

Abstract

Patient satisfaction and service quality are key indicators for assessing the performance of primary healthcare centers. Problems such as long waiting times, inconsistent service aspects, and varying service effectiveness can reduce patient satisfaction and affect service standard assessment. This study aimed to examine the relationships between service aspects, waiting time, and service effectiveness on patient satisfaction and service standard assessment. A quantitative approach with a cross-sectional design was used, involving 316 patients visiting the IMCI clinic, maternal and child health clinic, and general clinic in March 2025. Respondents were selected using proportional stratified quota sampling. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) in SmartPLS software, including both outer and inner model evaluations. The results showed significant positive relationships between service aspects, waiting time, and service effectiveness on patient satisfaction and service standard assessment. These findings provide a foundation for evidence-based quality improvement initiatives and can help identify priority areas for enhancing outpatient services.

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