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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,608 Documents
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Pengaruh Kualitas Pelayanan dan Sarana Pendukung Pelayanan Terhadap Kepuasan Nasabah Dalam Masa Pandemi COVID 19 Nora Nurmayanti; Annaria Magdalena Marpaung
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1187

Abstract

This study aims to determine the effect of service quality and service support facilitieson customer satisfaction during the COVID-19 pandemic. The purpose of this study is toexamine the effect of service quality and supporting facilities on customer satisfactionof Bank BRI and Bank BNI. The population used in this study were customers of Bank BNI and Bank BRI. The samplein this study were 100 respondents and used Non Probability Sampling technique. Theanalytical method used is quantitative analysis, namely multiple regression analysis.This analysis includes validation test and reliability test, multiple regression analysis, t test, f test, analysis of the coefficient of determination (R2) and correlation analysis. Based on the results of the T test, the Service Quality variable (X1) has a positiveinfluence on customer satisfaction (Y) while the Service Support Facility variable (X2)does not have a positive influence on Customer Satisfaction (Y). Based on the F test, itcan be seen that the Service Quality variable (X1) and the Service Support Facility (X2)variable simultaneously have a positive effect on Customer Satisfaction (Y). Adjusted Rsquare shows that 18.8% variation of Customer Satisfaction can be explained by thetwo independent variables in the multiple regression equation. While the rest isexplained by other variables outside the two variables. Keywords: Service Quality, Service Support Facilities, Customer Satisfaction
PENGARUH LOAN TO DEPOSITE RATIO (LDR) DAN BEBAN OPERASIONAL PENDAPATAN OPERASIONAL (BOPO) TERHADAP PROFITABILITAS BANK Nur Kamilah Kusnadi; Sukandi Sukartaatmadja
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1188

Abstract

Bank Konvensional adalah lembaga keuangan yang usaha pokoknyamemberikan pembiayaan dan jasa-jasa lainnya dalam lalu lintas pembayaran sertaperedaran uang yang berdasarkan prosedur dan ketentuan yang ditetapkan olehnegara. Mengenai aktivitas penyaluran pembiayaannya, pihak bank perlu berhati-hatikarena ditakutkan akan mengalami resiko likuiditas yang menyebabkan bank tidakdapat memenuhi kewajiban jangka pendeknya dan selain itu bank akan terkenaresiko pembiayaan dari adanya penurunan kualitas pembiayaan yang menyebabkanpembiayaan bermasalah yang dialami bank semakin meningkat. Data yang digunakan dalam penelitian ini adalah data kuantitatif. Dalam penelitian ini penulis menggunakan analisa regresi linear berganda berdasarkanlaporan keuangan bank umum Konvensional dengan sampel pada PT Bank BRI,PT Bank BNI, PT Bank Panin, PT Bank Cimb Niaga, PT Bank Mandiri, PT BankBCA, and PT Bank Danamon. Berdasarkan pengujian hipotesis dengan menggunakan uji f statistik menyimpulkan bahwa LDR dan BOPO berpengaruh secara signifikan terhadapReturn On Asset (ROA) Berdasarkan uji secara parsial LDR berpengaruh negatifdan signifikan terhadap Return On Asset (ROA) dan BOPO juga berpengaruhnegatif secara signifikan terhadap Return On Asset (ROA).
The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction Theresia Omiwa Oktariani; Wisnalmawati Wisnalmawati; Surpiko Hapsoro Darpito
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
The Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Security, and Cashback Promotion on Behavioral Intention to the DANA E-Wallet Ratna Raninda; Wisnalmawati Wisnalmawati; Hadi Oetomo
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1218

Abstract

Changing patterns of behavior in public financial transactions during this pandemic has increased the use of e-wallet services. One of the Indonesian people's most widely used e-wallet services is DANA. This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived security, and cashback promotion on behavioral intention to the DANA e-wallet (a survey of people in the Special Region of Yogyakarta). The sampling technique used is non-probability sampling with the purposive sampling method. The number of samples in this study was 100 respondents with the criteria of people who have a DANA account but have never used it for transactions. The analytical technique used is multiple linear regression analysis. Based on the results of this study, it was found that perceived usefulness, perceived ease of use, perceived security, and cashback promotion simultaneously or together had an effect on behavioral intention in DANA e-wallet with a significance value of 0.00 < 0.05 and an Adjusted R-value by 55.1%. This shows that the variables perceived usefulness, perceived ease of use, perceived security, and cashback promotion can explain 55.1% of behavioral intention variables, and the remaining 44.9% is influenced by other variables outside of this study. In addition, this study also obtained results that perceived usefulness, perceived ease of use, perceived security, and cashback promotion partially or one by one affect behavioral intention.
Peran Kepuasan Konsumen Sebagai Mediator Pengaruh Persepsi Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Konsumen Nida Arista Ramadhanti; Sulistiono Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1275

Abstract

This study aims to find out if the Role of Consumer Satisfaction as a Mediator Between The Perception of Service Quality and Price Perception positively and significantly affects Consumer Loyalty. The population in this study is GOJEK Online Transportation Service Users In Bogor City with a sample number of 210 people. This research was conducted using SEM (Structural Equation Modelling) analysis using SPSS 23 and LISREL 8.8 Software. The results of this study are as follows: (1) Service Quality Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 4.55 > Critical Ratio (CR) value of 1.96. (2) Price Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 7.69 > Critical Ratio (CR) value of 1.96. (3) Service Quality Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.64 > Critical Ratio (CR) value of 1.96. (4) Price Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.13 > a Critical Ratio (CR) value of 1.96. (5) Customer Satisfaction as a mediator has a positive and significant influence on Consumer Loyalty with a t-Value of 4.09 > a Critical Ratio (CR) value of 1.96. (6) Service Quality Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.33 > Critical Ratio (CR) value of 1.96. (7) Price Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.93 > a Critical Ratio (CR) value of 1.96.
Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia Afra Afifah; Saefudin Zuhdi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Pengaruh Kualitas Produk Dan Potongan Harga Terhadap Minat Beli Produk Wuling Sugi Andrian Sukmana; Mashadi Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1277

Abstract

The purpose of this study was to determine how much influence the Product Quality and Price Discounts on Interest in Buying Wuling Products. The data of this study were obtained from a questionnaire distributed to prospective consumers who have an interest in buying Wuling products, marked by a walk-in at Wuling Bogor dealerships from March 1, 2020 to May 31, 2020 with a total of 65 respondents treated. This research uses quantitative research methods with multiple linear analysis methods as a hypothesis testing tool. The results of this study indicate that the Product Quality variable has no influence on the Wuling Product Purchase Interest. Discounts have an influence on interest in buying Wuling products Keywords: customer satisfaction, consumer behavior, marketing mix
Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Keputusan Pembelian Produk AMDK SUMMIT Ade Apriany; Gen Gen Gendalasari
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1278

Abstract

The purpose of this research was to determine the factors of brand awareness and brand imager which can affects customer’s buying decisions on AMDK Sumit. This research use independent variables (Brand Awareness and Brand Image) and dependent variable (Buying Decision). It was conducted in Bogor and spread quisioners to 120 citizen to collect the data. It was processed using SPSS program. The results shows that (1) Brand Awareness has no positive and insignificant effect on customer’s Buying Decision at AMDK Summit with a regression coefficent value of 0,039 and a significant value of 0,885. (2) Brand Image has a positive and significant effect on customer’s Buying Decisions at AMDK Summit with a regression coefficent value of 1,015 and a significant value of 0,000. (3) Brand Awareness and Brand Image have a positive and significant effect on customer’s Buying Decisions at AMDK Summit with an F value of 183,549 and greater than the F table of 3,07 with a significant value of 0,000.
Pengaruh Bauran Pemasaran Ritel Terhadap Keputusan Pembelian Ade Lina; Yulia Nurendah
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1279

Abstract

The purpose of this study was to analyze the influence of products, prices, distribution (physical facilities), promotions and purchasing decisions at Super Indo. The population in this study are all consumers who have made purchases at Super Indo. The sampling technique used was purposive sampling, with 100 respondents. Data were collected using a questionnaire as the main instrument, and the questionnaire used a Likert scale to measure respondents' answers. Data testing was performed using SPSS 22 software. The results of this study are as follows: (1) Product (X1) can be concluded that it has a positive effect (2,041> 1.98) on Purchasing Decisions (Y) and is significant. (2) Price (X2) can be concluded to have a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and is significant. (3) Distribution (Physical Facilities) (X3) can be concluded as having a positive effect (2,386> 1.98) on Purchasing Decisions (Y) and significant. (4) Promotion (X4) can be concluded positive (0.457 <1.98) of the Purchase Decision (Y) and not significant. (5) Product (X1), Price (X2), Distribution (Physical Facilities) (X3), Promotion (X4) can simultaneously be concluded to have a positive effect (9,758> 2.47) on the Purchasing Decision (Y) and significant. Keywords: Product, Price, Distribution (Physical Facilities), Promotion, Purchase Decision
Analisis Pengaruh Dana Pihak Ketiga Dan Tingkat Suku Bunga Kredit Terhadap Profitabilitas Bank BUMN Muhamad Tofan; Aang Munawar; Yoyon Supriadi; Marwan Effendy
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1280

Abstract

This study aims to see the effect of third parties and credit interest rates on profitability at state-owned banks. The analytical method used in this research is multiple linear regression with ROA profitability being the dependent variable and two independent variables, namely Third Party Funds and Credit Interest Rates. The results of data processing have obtained a regression model = Y: 0.934 + 2.369X1 + -0.089X2. The regression coefficient shows that if each increase in third party funds is 2.369 one unit, it is predicted that it will increase profitability by 0.934 units and vice versa. The coefficient of determination (R1) is 0.299, this shows that the variable Third Party Funds and the Credit Interest Rate contribute or influence 29% on the profitability variable ROA at BUMN Banks. Partially, the test results show that each variable of third party funds has a positive and significant effect on ROA so that it is accepted and credit interest rates have a negative and insignificant effect on ROA. Simultaneously, the results of the F test show that together the variables of Third Party Funds and Interest Rates have a significant effect on ROA so that they are accepted. Keywords: Third Party Funds, Profitability Ratios, ROA, Credit Interest Rates

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