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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare Nurvita, Ridha Afni; Saputro, Edy Purwo
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2517

Abstract

Purchasing decisions are consumers' understanding of the wants and needs of a product by assessing existing sources by setting purchasing goals and identifying alternatives. The purpose of this research is to analyze the influence of product quality, price promotions and brand image on purchasing decisions at Skincare Somethingnc. This research method is quantitative. The data used in this research uses primary data. The data collection method used in this research is by using a questionnaire or questionnaire via online media in the form of a goggle form. The population of this research is all consumers in Surakarta who have purchased and used various skincare products. The sampling technique used in this research is nonprobability sampling with the purposive sampling method. The sample for this research consisted of 100 respondents. The analysis carried out was assisted by using the SPSS version 25 application. The results of this research are that product quality has a positive and significant effect on purchasing decisions. Price promotions have a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions.
The Effect of Brand Image, Brand Trust and Price on Repurchase Interest Hidayatulloh, Fahmi; Susila, Ihwan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2518

Abstract

Public transportation and private vehicles are the community's solution for mobilizing all activities. The aim of this research is to analyze the influence of brand image, brand trust and price on interest in repurchasing Vario motorbikes (Study in the Soloraya community of Vario motorbike users). This research method is quantitative. The type of data used in research is primary data. The population in this research is all Soloraya people who use Vario motorbikes. The sample size for this research was 130 respondents. The data analysis technique used in this research is SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). The results of this research are that Brand Image has a positive and significant influence on Repurchase Intention. Brand Trust has a positive and significant influence on Repurchase Intention. Price has a positive and significant influence on Repurchase Intention.
The Effect Of Product Quality And Promotion On Purchase Decision Ristanti, Vivi; Haryati, Tety; Igo, Arif
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2519

Abstract

This study aims to determine: 1. The effect of product quality on purchasing decisions for Oppo smartphones for STIM Budi Bakti students; 2. The influence of promotions on purchasing decisions for Oppo smartphones for STIM Budi Bakti students; 3. The influence of product quality and promotion together on purchasing decisions for Oppo smartphones for STIM Budi Bakti students. This type of research is quantitative research. The sample in this study were STIM Budi Bakti students. The sample in this study was part of STIM Budi Bakti students, totaling 90 respondents. Data collection techniques in this study using a questionnaire. Data analysis techniques using Simple Linear Regression and Multiple Linear Regression. The results of research on Product Quality on Purchasing Decisions are known to have an influence of 60,7%. whereas for the results of Promotional research on Purchasing Decisions it is known to have an influence of 57,9%. The results of research on product quality and promotion on purchasing decisions are known to have an influence of 62,6%. From this study, it shows that there is an influence of product quality and promotion on consumer satisfaction of Oppo smartphones for STIM Budi Bakti students. Keywords: Product quality, Promotion, Purchasing decisions
Optimization of Daily Warehouse Storage PT. XYZ with Shared Storage Method Sofianty, Dian Maulidia; Hakim, Wafa Nurul; Indraswati, Haura Nailah; Zepanya, Fernando; Alawiyah, Tuty; Handayani, Melia; Tsani, Rubby Rahman
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2520

Abstract

PT XYZ is a company engaged in ship repair and maintenance services and port management services. The problems faced by PT XYZ in carrying out its business lines are related to the effective and efficient operational managerial activities of raw material warehousing. Problem solving steps are carried out by testing data processing and analysis using the shared storage method as a solution step related to the problem of warehousing layout and optimization.  Problem solving with the shared storage method is a method of reconditioning the warehousing layout with the principle of First in First out or fast moving where the layout of goods is classified based on the order of the flow of goods movement according to the operational needs of PT XYZ activities. Based on the calculation results, if the company applies the proposed layout, there is an average distance savings of 4 m2. The layout of the placement of raw materials based on the proposed improvements has a more organized condition and facilitates the flow of goods movement as well as inputting the flow of goods in and out which can be more efficient if the goods are organized and inputted administratively, this also affects the quality of goods.
The Effect of Social Media Marketing, E-Wom, and Store Atmosphere on Consumer Purchasing Decisions Nadeak, Beatrice Sarah Natalia; Sukarno, Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2522

Abstract

This study aims to determine the effect of Social Media Marketing, Electronic Word of Mouth (e-WOM), and Store Atmosphere on Purchasing Decisions of Lestari Corner Coffee Yogyakarta. The data collection technique used is non probability sampling with purposive sampling technique. The data analysis method in this study uses multiple regression analysis techniques using SPSS 23. This research is casual associative research using a quantitative approach. The population in this study were all consumers who had visited Lestari Corner Coffee Yogyakarta. The number of samples used in this study were 100 respondents. The results of this study reveal that Social Media Marketing, Electronic Word of Mouth, and Store Atmosphere together have a positive and significant effect on Purchasing Decisions, Social Media Marketing has a positive and significant effect on Purchasing Decisions, Electronic Word of Mouth has a positive and significant effect on Purchasing Decisions, Store Atmosphere has a positive and significant effect on Purchasing Decisions.
Determinants Of Digital Entrepreneurship Intention : Empirical Study of Senior High School Students in Bogor Mulyana, Mumuh; Silalahi, Agung Sugianto; Riwoe, Febry Lodwyk Rihe
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2523

Abstract

This research discusses how entrepreneurial knowledge, income expectations, self-efficacy, and family environment can play a role and influence students' interest in entrepreneurship in online- based businesses, especially high school/vocational school students in the Bogor area. The aim of this research is to analyze and test the influence of entrepreneurial knowledge, income expectations, self-efficacy, and family environment in order to find out how big their influence is and how these three variables are able to influence the interest of high school/vocational school students in the Bogor area to become online entrepreneurs. In this study, 4 exogenous variables and 1 endogenous variable were used. The data collection method in this research used a questionnaire with a total of 1 7 9 respondents from SMA/SMK students in the Bogor area. For the data analysis method, use an analysis model with SEM-PLS or Structural Equation Modeling–Partial Least Square. To process the data using an analysis test tool, namely SmartPLS v. 3.2.9. The results of this research show that partially income expectations have a significant effect on interest in online entrepreneurship with a significance value of 0.002 < 0.05. Partially, self-efficacy has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. And the family environment partially has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. However, partially entrepreneurial knowledge does not significantly influence interest in online entrepreneurship with a significance value of 0.380 > 0.05. Keywords: entrepreneurship knowledge, income expectations, self-efficacy, family environment, interest in online entrepreneurship
The Effect of Product Quality, Electronic Word of Mouth and Lifestyle on Purchasing Decisions in Generation Z Rizki, Muhammad; Santosa, Awan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2524

Abstract

Product quality is a characteristic of a product or service that depends on its ability to satisfy customer needs, whether stated directly or implied. Product quality influences purchasing decisions. Encouragement of product quality has become a need that must be met by companies, if consumers do not want it, they must switch to other competing products which are considered to have better product quality, the higher the product quality they have. This research aims to analyze the influence of product quality, electronic word of mouth, and lifestyle on the decision to purchase iPhone brand cellphones in generation Z. The population in this study is all iPhone users in generation Z using a purposive sample. This research used 100 respondents. The data collection technique used was a survey method with research tools used in the form of questionnaires with a Likert scale, and analyzed using IBM SPSS Statistics 25 Software. The results of this research analysis show that product quality has a positive and significant influence on purchasing decisions. Apart from that, electronic word of mouth has a positive and significant influence on purchasing decisions. Furthermore, lifestyle has a positive and significant influence on purchasing decisions.
Determination of Teacher Performance in Improving Education Quality in the Pandemic Era Fadhlansyah, Muhammad; Indupurnahayu, Indupurnahayu; Firdaus, Muhammad Aziz
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2527

Abstract

Determining Teacher Performance to Improve the Quality of Education in the Pandemic Era. The problem that is used as the object of research is teacher performance which is seen to have decreased due to the change in the learning system from offline to online. This can cause the quality of education to decline. This research aims to analyze: 1). The Influence of Internal Factors on Teacher Performance. 2). The influence of internal factors on the quality of education. 3). The influence of external factors on teacher performance. 4). The influence of external factors on the quality of education. 5). The influence of teacher performance on the quality of education. 6). The influence of internal factors on the quality of education is mediated by teacher performance. 7). The influence of external factors on the quality of education is mediated by teacher performance. The data collection technique was using a questionnaire given to 85 respondents (teachers) from 3 schools, namely SMA Al Adzkar, SM AI Sinar Cendikia and Sekolah Alam Bintaro. The hypothesis used is Smart PLS ( Partial Least Square ). The research results show that: 1). The statistical value of internal factors on performance is 3.116 with a p value of 0.00 2 and a p value of less than 0.05, so it has a positive effect on teacher performance. 2). The statistical t value of internal factors on the quality of education is 3.277, the p value is 0.001 and the p value is more than 0.05, then positive influence on the quality of education. 3). The statistical t value of external factors on teacher performance is 2.561 with a p value of 0.011 or less than 0.05, so it has a positive effect on teacher performance. 4). The statistical value of external factors on the quality of education is 3.920 with a p value of 0.000 or a p value of more than 0.05, so it has a positive effect on the quality of education. 5). The statistical t value of teacher performance on the quality of education is equal to a p value of 0.022, so teacher performance has a positive effect on the quality of education. 6). The VAF value is 0.598, this shows that teacher performance is a partial mediator in the relationship between internal factors and the quality of education. 7). The VAF value is 0.631, this shows that teacher performance is a partial mediator in the relationship between external factors and the quality of education. The research conclusion is that, 1). There is a positive and significant influence of f actors internal on teacher performance. 2). There is a positive and significant influence of internal factors on the quality of education. 3). There is positive and significant influence external factors on teacher performance. 4) There is a positive and significant influence external factors on the quality of education. 5). There is a positive and significant influence on teacher performance to quality of education. 6) There is a positive and significant influence between internal factors on the quality of education with teacher performance as mediation. 7). There is a positive and significant influence between external factors on the quality of education and teacher performance as mediation.
The Role of Personal Branding in Increasing Generation Z Career Success Rahayu, Tina; Marka, Mira Meilia; Septanti, Annisya Lutfi; Nijwah, Izzah Sarirotun
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2530

Abstract

The rapid development of human communication and interaction contributes significantly to intergenerational differences. Today's workplace is occupied by mostly generation Z, a generation that is skilled in technology. The aim of this research is to describe and analyze the relationship between personal branding and increasing career success for generation Z through the use of social media, Islamic human values, and skills among final students at the Faculty of Economics and Business, Muria Kudus University. The research population was 3846 students with 116 students being used as research samples. The data collection technique uses a questionnaire distributed via a digital platform, namely Google Form. The analysis technique uses Structural Equation Modeling (SEM) which is operated through the Partial Least Squares (PLS) program. The results of this research show that the use of social media, Islamic human values, and skills have a significant positive effect on personal branding. Personal branding has a significant positive effect on generation Z's career success.
Determinant of Return On Invested Capital: Empirical Study of Registered Conventional Commercial Banks on the Indonesian Stock Exchange for the 2017 - 2021 period Munawar, Aang; Harianty, Feby
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2531

Abstract

The banking sector is one of the most important sectors for the modern economy, because almost every industry involved in financial activities always requires banking services. This encourages the banking industry to function properly as seen from the capital it has. The amount of Third Party Funds for commercial banks continues to increase, reflecting that banking growth is getting better. Therefore, it is important to assess banking financial performance as measured by banking financial ratios. This is the reason why researchers are interested in conducting research on what influences the ROIC of Conventional Commercial Bank Companies. This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non Performing Loans (NPL), Net Interest Margin (NIM), Cash Ratio (CR), and Intellectual Capital (IC) on ROIC in Conventional Commercial Bank companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The type of research used in this research is quantitative research with non-probability sampling technique using purposive sampling design. The population in this study were 46 banking sub-sector companies listed on the Indonesia Stock Exchange. The type of data used in this study is secondary data in the form of annual financial reports of conventional commercial bank companies listed on the Indonesia Stock Exchange for 2017-2021. The data analysis technique used is the eviews 10 program. The processing method used in this study is panel data regression analysis. The results showed that partially there was a significant influence on Net Interest Margin (NIM) (regression coefficient value of 2.112874, t count value 2.973486 > t table 2.034515 and a significant value of 0.0070 <0.05) and Cash Ratio (CR) ( regression coefficient value of 0.001887, t count value 4.640386 > t table 2.034515 and a significance value of 0.0001 <0.05) on ROIC. While Capital Adequacy Ratio (CAR) (t-count value 0.598328 <t-table 2.034515 and significance value 0.5557> 0.05), Loan to Deposit Ratio (LDR) (t-count value 1.310563 <t table 2.034515 and significance value 0.2035 > 0.05) , Non Performing Loans (NPL) (t count value 0.393639 < t table 2.034515 and a significance value of 0.6976 > 0.05), and Intellectual Capital (IC) (t count value 0.948279 < t table 2 .034515 and a significance value of 0.3533 > 0.05) partially had no effect on ROIC. In addition, the results of simultaneous research Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non Performing Loans (NPL), Net Interest Margin (NIM), Cash Ratio (CR), and Intellectual Capital (IC) affect ROIC is indicated by the calculated f value of 65.88711 > f table of 2.445259 and a significance value of 0.000000 <0.05. Keywords: CAR, LDR, NPL, NIM, IC, ROIC

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