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Jurnal Komunikasi Nusantara
Published by Universitas Tribhuwana Tunggadewi
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Articles 131 Documents
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STRATEGI KOMUNIKASI PEMASARAN SENTRA TENUN PRAILIU DALAM MENINGKATKAN PENJUALAN KAIN TENUN SUMBA TIMUR Rambu Babang, Ririn; Rachmad Rinata, Asfira
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.24

Abstract

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.
MEMPERKOKOH POSISI TAWAR POLITIK PEGIAT SISTEM PENYEDIAAN AIR MINUM BERBASIS MASYARAKAT LEWAT KOMUNIKASI LINGKUNGAN Effendy, Rochmad; Amin, Rofikul; Indra Kusuma, Ginanjar
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.25

Abstract

The limited ability in providing a good water services to all citizens, as well as the fact that water is a public good, the involvement of citizens in drinking water supply is one way to achieve this goal. The existence of a community-based drinking water supply system in the form of the Community Drinking Water User Association (HIPPAM) needs to be maintained to ensure the sustainability of its social services. The sustainability of the HIPPAM social enterprise is determined by internal aspects such as governance and institutional performance, financial management, technical performance of water distribution services. Other things related to external aspects such as the support of stakeholders such as customers, community members, environment activist and village government related to the issue of conservation as well as environmental sustainability and good water governance. Discussing these issues with all stakeholders in drinking water in the available local public space can be referred to as environmental communication that is hoped will be able to create awareness and citizen?s collective action citizens on the importance of good water governance. This study uses qualitative data with interviews and in-depth interviews as data collection techniques, the informants of this study consisted of the management of the HIPPAM Mangga Dua. The result showed that administrators had sufficient environmental and ecological literacy. For them, water is spiritual and social energy sources that enable them to develop dan enhance the community?s social capital.
STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Albet, Pransiskus; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.27

Abstract

This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.
Pola Komunikasi Keluarga Antara Menantu dan Mertua yang Tinggal dalam Satu Rumah Elisabeth Saro; M. Abdul Ghofur; Amanah Rakhim Syahida
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.29

Abstract

The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District”. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.
MEDIA SOSIAL SEBAGAI BUDAYA BARU PEMBELAJARAN DI SD MUHAMMADIYAH 9 MALANG Kamal, Mohammad
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.31

Abstract

This study tries to find answers to the application of social media as a new form of culture in learning. SD Muhammadiyah 9 Malang which is the object of research has characteristics that are in line with the research theme. SD Muhammadiyah 9 Malang has implemented social media in the last few years. In the results of this study found many interesting things that can be said as a form of habit which in social language is called culture. In addition, the impact of this new learning culture is very positive. This means it is different from the previous community's understanding that social media must be kept away from children because it can interfere with learning. From the application of social media for learning, SD Muhammadiyah 9 Malang can encourage students to be creative, innovative and able to adapt critically to the negative effects of social media. Although there are some notes that need attention or just tips and tricks from teachers or teachers to avoid the negative impact of social media.
PEMANFAATAN MEDIA SOSIAL DALAM PUBLIC RELATIONS DI SEKOLAH MENENGAH KEJURUAN Wahyuni, Prima Astri; Ernungtyas, Niken Febrina
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.35

Abstract

This study aims to analyze social media and public relations that have been implemented at SMK Gema Gawita Tangerang. This research uses a qualitative approach. There were 2 informants of the research informant and interview transcripts were processed. The interview results show that the community prefers to communicate using social media managed by the school to provide information and obtain information to make it easier and more practical. Based on research that has been done, these findings have 3 selective coding namely; Utilization of Social Media, Communicating with the Public, and Reactions Generated.
STRATEGI PEMASARAN TVRI DALAM MENAIKKAN BRAND IMAGE Christina, Christina
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.37

Abstract

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers
INTEGRASI ORKESTRASI PEMASARAN DENGAN FILOSOFI DWI SAPTA PADA KASUS VASELINE HEALING PROJECT Laurensia, Bella; Sitanggang, Hot Junita; Marta, Rustono Farady; Daniar, Agus; Menayang, Alfred Pieter
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.38

Abstract

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.
PENGELOLAAN KONTEN MEDIA SOSIAL KORPORAT PADA INSTAGRAM SEBUAH PUSAT PERBELANJAAN Mahmudah, Siti Muslichatul; Rahayu, Muthia
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.39

Abstract

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.
PENCARIAN INFORMASI OLEH FOODIE PADA FOTO MAKANAN DI INSTAGRAM Aprilia, Monika Pretty
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.40

Abstract

Information seeking reduces uncertainty. Information is needed by human for work needs and other daily activities. One of these activities is a hobby. Many people spend a lot of time and money when they seek information for a hobby rather than for work. Foodie is a person who loves food. Foodie is interested in learning and trying new food. When someone is called a foodie then they must be someone who loves to taste food. A foodie also needs information to be able to taste various food. Social media has become one of information sources used by foodie to get information that related to food. This research shows the process of information seeking by foodie on food photos in Instagram. This study used consumer behavior in the pre-purchase stage of service consumption from Tsiotsou and Wirtz?s theory. Its method was descriptive qualitative by interviewing five foodies who live in Jakarta. Research result shows that Instagram is the main source for foodie when they seek information that related to food such as dining place information.

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