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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
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Library administrative service strategy on archives and library department in murung raya district Panjaitan, Hendri; Broto, Mani Festati; Djoko Rahardjo
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1803

Abstract

Mobile library services in Murung Raya Regency have not been carried out optimally. One of the main obstacles is geographical conditions, which causes mobile library services to be inefficient. The purpose of this study is to analyze the mobile library services carried out by the Archives and Libraries Office, especially at the mobile library itself. Qualitative descriptive methods are used with SWOT data analysis techniques, as well as Internal Factory Analysis Summary (IFAS) and External Factory Analysis Summary (EFAS) matrices, to determine the position of library administration services. The results of this study indicate that the wide geographical area requires an adequate number of librarians, so that scheduled training is necessary. The low budget allocation from the government makes mobile library services less than optimal, and the low reading interest of the community is a factor that must be improved. To achieve library services, it is necessary to increase collaboration between volunteers and employees, involve employees in visits to new locations, plan to open mini libraries, and use social media to convey important information to the publicMobile library services in Murung Raya Regency have not been carried out optimally. One of the main obstacles is geographical conditions, which causes mobile library services to be inefficient. The purpose of this study is to analyze the mobile library services carried out by the Archives and Libraries Office, especially at the mobile library itself. Qualitative descriptive methods are used with SWOT data analysis techniques, as well as Internal Factory Analysis Summary (IFAS) and External Factory Analysis Summary (EFAS) matrices, to determine the position of library administration services. The results of this study indicate that the wide geographical area requires an adequate number of librarians, so that scheduled training is necessary. The low budget allocation from the government makes mobile library services less than optimal, and the low reading interest of the community is a factor that must be improved. To achieve library services, it is necessary to increase collaboration between volunteers and employees, involve employees in visits to new locations, plan to open mini libraries, and use social media to convey important information to the public.
The influence of financial technology, financial literacy and financial attitudes on the financial behavior of micro, small and medium enterprises (MSMEs) Rohi Bire, Amram; Maria, Maria; Manteiro, Maria C. B.; Hamu, Adriyana Lemba Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1808

Abstract

The aim of the research is to investigate the Influence of Financial Technology, Financial Literacy and Financial Attitudes on the Financial Behavior of Micro, Small and Medium Enterprises (MSMEs) Data Analysis techniques were carried out through Multiple Linear Regression Analysis with Multiple Linear Regression Formula Y=a+bX1+bX2+bX3+e. The results showed that there was a partial influence of financial technology on the financial behavior of Micro, Small and Medium Enterprises (MSMEs) owners receiving People's Business Credit (KUR) from PT. Bank Rakyat Indonesia, Kupang Branch while Financial Literacy Does Not Partially Affect the Financial Behavior of Micro, Small and Medium Enterprises (MSMEs) Owners Receiving People's Business Loans (KUR) from PT. Bank Rakyat Indonesia, Kupang Branch and also the variable Financial Attitude have no effect on Financial Attitude. However, simultaneously there is the influence of financial technology, financial literacy and financial attitudes on the financial behavior of Micro, Small and Medium Enterprises (MSMEs) owners receiving People's Business Credit (KUR) from PT. Bank Rakyat Indonesia, Kupang Branch amounted to 6.6% while 93.3% was influenced by other factors not examined in this study. With the Regression Equation obtained Y=21.426+0.401X1-0.248X2-0.105X3+e
New strategy to increase sales in the post pandemic era (case of ivan gunawan cosmetics) Soviasari, Maya; Dung Do, Anh
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1809

Abstract

Ivan Gunawan Cosmetics (IGC), a local cosmetic brand established in 2017 and owned by a renowned Indonesian celebrity and fashion designer, experienced a sales decline during the pandemic. This study aims to identify challenges and propose authentic solutions for enhancing post-pandemic sales. Utilizing both qualitative and quantitative research, internal management interviews and loyal consumer feedback were collected through original questionnaires. Primary and secondary data were employed for a comprehensive analysis, integrating Porter's Five Forces, Value Chain Analysis, Competitor Analysis, SWOT, and Consumer Analysis. The proposed approach suggests adopting the Business Model Canvas as the foundational framework. The BMC encompasses product innovation, distribution expansion, revenue diversification, and improved customer relationships. Recognizing the competitive advantage of association with a public figure, must adeptly navigate heightened competition in both local and global markets with integrity. Chapter 5 offers concise recommendations for precise and authentic execution, including maintaining brand consistency, responsibly expanding distribution channels, and creating original, interactive, educational, and inspirational promotional content. As competition intensifies within the Indonesian cosmetic industry, the study underscores the pivotal role of authentically establishing a robust brand value and fostering genuine customer loyalty. Through survey methodologies, the research delves into an authentic analysis of consumer attitudes, incorporating original brand analysis variables and genuine consumer sentiments toward brand impressions.Implications of this research lie in the formulation of original marketing strategies for authentically fortifying post-pandemic sales, solidifying brand positioning with integrity, and genuinely nurturing customer loyalty amidst the competitive landscape, ensuring the sustained and ethically sound success of IGC's business.
Employee performance reviewed from motivation, discipline, leadership and environment (study at Surakarta city health office) Subagiyo, Didik; Istiatin, Istiatin; Titisari, Kartika Hendra
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1810

Abstract

This research aims to determine the influence of motivation, discipline, leadership and environment on employee performance at the Surakarta City Health Service. This research method uses a quantitative descriptive approach. The population in the study was 80 employees of the Surakarta City Health Service, all of whom were taken as research samples using total sampling techniques. Data collection using questionnaires. The data analysis techniques used for statistical analysis are multiple linear regression test, F test, t test, and coefficient of determination. The research results show that partially motivation, discipline, leadership and environment have a positive and significant effect on employee performance at the Surakarta City Health Service. Therefore, suggestions for the management of the Ssurakarta City Health Service need to continue to improve motivation, discipline, leadership and the environment so that they can achieve maximum performance
The CRM and product attribute toward purchase intention: the mediating role of brand image in Indonesia Azzam, Fahmi Renaldy; Mangruwa, Rajiv
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1811

Abstract

The rapid development of consumer's top choice by highlighting the value over. Through Customer Relationship Management (CRM), product attributes, and brand image, companies could provide impressions and values that distinguish them from competitors, all of which play an essential role in influencing consumer purchases. The study indicates the impact of customer relationship management and product attributes on consumer purchasing interests through brand image. The research employed a purposive sampling technique to select 150 respondents for the sample. Metode pengumpulan data melalui pemanfaatan kuesioner Google Forms. Data analysis using SmartPLS SEM Software (Structural Equation Model). The study's found that purchase intention is significantly influenced by CRM. On the other hand, Purchase intention is highly influenced by brand images, CRM, and product attribute through brand image; product characteristics have no discernible effect on purchase intention. This research suggests that CRM development, product attributes, and brand image are crucial to boosting consumer purchasing interests and making companies the top choice in today's digital age.
The leverage of brand image and perceived quality towards purchasing decisions mediating role of consumer satisfaction Rafli, Muhammad; Mangruwa, Rajiv
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1812

Abstract

The lifestyle has unique influence in the fashion. Indonesian fashion is continuously changing over the trends. There is an influx of fashion enterprises into Indonesia. Consumer purchases are one aspect of a business's success. Brand image, perceived quality, and customer satisfaction are just a few of the numerous variables that might have an impact on a purchase decision. The aim of this research is to determine how much brand image and perceived quality influences purchasing decisions through customer satisfaction. This study used a quantitative approach. Using purposive sampling, 150 samples total were employed in this investigation. Data analysis was used with the software Smart-PLS SEM. The study's found that purchase decisions are significantly influenced by brand image. Customer satisfaction is not much impacted by brand image. Decisions on what to buy are not much influenced by perceived quality. Customer happiness is significantly impacted by perceived quality. Decisions about what to buy are greatly influenced by customer happiness. Consumer happiness has no discernible impact on brand image in terms of purchasing decisions. The study recommends to increases customer happiness, perceived quality has a big impact on buying decisions
Budget implementation performance indicators and the government's internal control system on performance accountability of government agencies Adikusumah, Kreshna; Akhmadi, Akhmadi; Ichwanudin, Wawan
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1816

Abstract

This research uses a value for money concept approach to determine the influence of Budget Implementation Performance Indicators and the Government's Internal Control System on Performance Accountability of Government Agencies. The sample used was a Work Unit within the scope of the National Population and Family Planning Agency during the 2019-2022 fiscal year period. Data processing was carried out using the STATA Version 14.2 application. The results of the research show that statistically it is not proven that the Budget Implementation Performance Indicators have an effect on the Performance Accountability of Government Agencies, the Government Internal Control System is proven to have an effect on the Performance Accountability of Government Agencies, the Budget Implementation Performance Indicators and the Government Internal Control System are simultaneously proven to have an effect on the Performance Accountability of Government Agencies . These findings reinforce that if improvements in Budget Implementation Performance Indicators and the Government's Internal Control System are carried out simultaneously, it will improve the quality of budgeting which is economical, effective, efficient and will increase the Performance Accountability of Government Agencies in line with the concept of value for money
The acne positivity movement of beauty influencers (instagram @ratughania qualitative content analysis) Yahdini, Azka Tsania; Ulyanada, Febriandini Nisa; Dwiningtyas, Hapsari
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1817

Abstract

The acne positivity movement is a movement that voices that acne as a type of skin problem, is a normal thing and not a shameful thing. This movement leads to the spread of messages and motivations to others to love themselves no matter what the conditions. One of Indonesia's beauty inluencers who quite often conveys messages about acne positivity on Instagram is Ratu Ghania (@ratughania). This study will use qualitative content analysis methods to analyze posts listed in @ratughania Instagram account to find out the type of content, audience response, and the meaning of the message behind the photos and captions uploaded by @ratughania Instagram account. Instagram was chosen as the data source because it is a popular social media that is widely used to spread many movements or campaigns including acne positivity. The theories used in this study are Social Media Theory, Influencer Concept, and Standpoint Theory. The results of this study then found three categories in Instagram content from @ratughania namely confidence, motivation, and self-defense. The trio explains how social media and influencers have the power to influence audience perspectives, and shows how the courage of women with marginalized acne-prone skin fights against the social construction of beautiful women in society
Financial inclusion as mediating influence of financial literacy on performance of UMKM in Tanggulangin sub-district Faisol Banan , Muhammad; Zaki, Achmad
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1819

Abstract

MSMEs play an important role in creating jobs, especially in rural and urban areas that have high unemployment rates. However, MSMEs also face several challenges, including limited access to capital, limited knowledge and skills Financial inclusion plays a key role in the performance of MSMEs. Financial inclusion refers to wider aiccess tio finainciail services, such ais bainking, insuraince, aind other financial instruments. TIhis stiudy aims tio detiermine tihe mediatiing role of financial inclusion on tihe effecti of financial litieracy on MSME performance. TIhis reseairch cain be claissified ais quaintiitiaitiive reseairch using tihe paitih ainailysis metihod. TIhe daitiai collectiion tiechnique used wais ai questiionnaiire using ai 5-score Likerti scaile. TIhe populaitiion of tihis stiudy were MSME plaiyers in TIainggulaingin, Sidoairjo Regency who had registered with the cooperative and MSME offices in 2023. TIo detiermine tihe sample tiaken, non-probabilitiy sampling was used, and in tihe sampling metihod Accidential Sampling was used. TIhe number of samples stiudied was 63 respondentis. TIhe resultis showed tihati tihe financial litieracy variable had a negatiive and significanti effecti on MSME performance, tihe financial litieracy vairiaible haid ai positiive aind significainti effecti on finainciail inclusion, aind tihe finainciail inclusion vairiaible haid ai positiive aind significainti effecti on MSME performaince. In tihe intiervening vairiaible, finainciail inclusion hais ai positiive aind significainti effecti in mediaitiing finainciail literacy on the performance of Tanggulangin sub-district MSMEs
The effect of sales growth, asset structure, and profitability on debt policy of mining companies in indonesia stock exchange (BEI) Hendrawan, Antonius Reza; Prabawa, Sri Adji
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1820

Abstract

The purpose of this research is to analyze the influence of revenue growth, asset structure, and profitability on debt policy in the mining sector companies listed on the Indonesia Stock Exchange (BEI) from 2017 to 2021. This study utilizes the Sales Growth Rate (SG) to measure sales growth, Total Asset Return (TAR) to measure asset structure, and Net Profit Margin (NPM) to measure profitability. The research sample consists of 11 companies selected from 60 mining companies over a five-year period using purposive sampling method, resulting in a total of 55 observation data. The data analysis method employed in this research is multiple regression analysis using the Eviews program for data processing. The research data is secondary and sourced from the annual financial reports of mining companies listed on the Indonesia Stock Exchange (BEI) for the period 2017-2021. The findings indicate that sales growth does not have a significant impact on debt policy, asset structure positively influences debt policy, and profitability does not have a positive impact on debt policy

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