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INDONESIA
Enrichment : Journal of Management
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Articles 1,382 Documents
Implementation of credit risk management in an effort to minimize the level of non-performing loans (npl) at bank banten for the 2020-2024 period Nur Izati, Siti Salma; Lesmana, Ihwan Satria; Anwar, Khaerul
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2337

Abstract

This study aims to evaluate the implementation of credit risk management at Bank Banten in reducing the Non-Performing Loan (NPL) ratio from 2020 to 2024. In the banking sector, NPL is a key indicator that reflects the quality of the credit portfolio as well as the effectiveness of the bank’s risk management. Bank Indonesia has set a reasonable threshold for NPL at below 5%. If this figure is exceeded, it may indicate deficiencies in the bank's credit risk management. This research uses a descriptive qualitative approach, with data collected through in-depth interviews, observations, document analysis, and Focus Group Discussions (FGD). The key informants in this study included the credit risk manager, credit officers, and analysts from Bank Banten. The results of the study show that Bank Banten experienced a significant decrease in the gross NPL ratio, from 22.27% in 2020 to 7.53% in 2024. This decline is attributed to the restructuring of credit policies, improvement of the risk monitoring system, and the stricter application of prudent credit principles. In addition, an Early Warning System (EWS)-based technology was introduced in 2023. The credit risk mitigation strategies implemented included enhanced credit analysis, more thorough assessments of debtor feasibility, and tighter supervision of problematic loans. Bank Banten also involved internal stakeholders in the formulation of risk strategies to ensure effectiveness and compliance with Financial Services Authority (OJK) regulations. The conclusion of this study is that the implementation of credit risk management at Bank Banten during the research period has been effective in reducing the NPL ratio, although there is still room for improvement in debtor financial literacy and strengthening the risk management information system. These findings are expected to serve as a reference for other regional development banks to improve credit management quality and maintain financial stability.
The effect of advertisement attractiveness and discounts on the purchase decision of Ms. Glow Beauty Products (study on ms. Glow consumers in jombang regency) Krisdianto, Yusuf; Kurniawan, Indra
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2286

Abstract

This study aims to determine and explain the Influence of Advertising Attraction and Discounts on Purchase Decisions for Ms. Glow Beauty Products (Study on Ms. Glow Consumers in Jombang Regency). Data collection using questionnaires to 100 consumers, the research approach used in the study is explanation. The analysis technique used is multiple linear regression through the assistance of the Statistical Package for Social Science (SPSS) application. Based on the results of the study, it shows that Advertising Attraction and Discounts have a significant effect on Purchase Decisions for Ms. Glow Beauty Products. Based on the results of the study, it shows that Advertising Attraction and Discounts have a significant effect on Purchase Decisions for Ms. Glow Beauty Products. Therefore, the higher the Advertising Attraction and Discounts, the higher the Purchase Decision for Ms. Glow Beauty Products
The relationship between gross domestic product (gdp) growth and foreign direct investment in Indonesia 2010-2023 Wahyuliana, Eka; Ruslan, Nur Jaya Baiduri; Suhartini, Suhartini; Ansar, Ansar
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2326

Abstract

This study aims to analyze the relationship between Gross Domestic Product (GDP) growth and Foreign Direct Investment (FDI) in Indonesia from 2010 to 2023. The research employs a descriptive quantitative approach using secondary data from the Central Bureau of Statistics (BPS) and other relevant institutions. The analysis reveals a positive long-term relationship between FDI and GDP growth. Although in certain periods an increase in FDI was not immediately followed by a surge in economic growth, the data generally indicate that FDI has a significant contribution to GDP growth, especially when directed toward strategic sectors. The study also finds that the effectiveness of FDI in promoting economic growth is strongly influenced by factors such as infrastructure quality, macroeconomic stability, and supportive investment regulations. These findings are consistent with previous studies that emphasize the importance of the domestic environment in maximizing the benefits of FDI. Therefore, appropriate policies are needed to enhance investment competitiveness and optimize the positive impact of FDI on national economic development
Understanding academic burnout: the impact of social support and self-efficacy on final-year management students in Banjarmasin Maryanti, Annisa; Nastiti, Rizky; Bachtiar, Yanuar; Daud, Ibrahim
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2363

Abstract

Academic burnout is a critical issue affecting student well-being and academic performance, particularly among final-year university students engaged in thesis completion. Social support and self-efficacy are recognized as important psychological factors that can reduce stress, foster resilience, and improve students’ ability to cope with academic demands. This study investigates the effects of social support and self-efficacy on academic burnout among final-year management students in Banjarmasin. The study involved a sample of 100 students selected through proportional stratified random sampling, and the data were analyzed using multiple linear regression to examine the relationships between these variables. The findings reveal that social support has a positive but not significant effect on academic burnout, while self-efficacy shows a negative and significant effect, indicating its crucial role in mitigating burnout. Moreover, the combined influence of social support and self-efficacy is significant in reducing academic burnout. These results suggest that strengthening students’ self-efficacy and fostering supportive academic and social environments can help reduce burnout and enhance student resilience during thesis completion. The insights of this study provide valuable implications for higher education institutions in developing interventions and support systems that address the psychological needs of students in their final academic phase
Examining the role of berAKHLAK core values and work ethic in shaping civil servant performance Citrowiharyo, Atma Divendra; Nastiti, Rizky; Bachtiar, Yanuar; Daud, Ibrahim
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2364

Abstract

This research investigates the impact of the BerAKHLAK Core Values—comprising Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative principles—and work ethic on the performance of civil servants (Aparatur Sipil Negara/ASN) within the Banjarmasin City Government. Employing a quantitative approach, the study collected data from 201 civil servants using structured questionnaires, with the analysis conducted through regression analysis. The results indicate a contrasting effect of the two independent variables: the BerAKHLAK Core Values demonstrated a negative and significant influence on ASN performance, whereas work ethic showed a positive and significant influence. These findings highlight an intriguing dynamic, suggesting that while adherence to BerAKHLAK values may inadvertently constrain performance—potentially due to rigid interpretations or implementation challenges—strong work ethic consistently enhances employee output. The study underscores the importance of balancing value internalization with practical work behaviors to improve overall civil servant performance
Factors to improve organizational performance in PT Victorindo Pratama Mandiri in Medan Widjaja, Dennis; Karo-karo, Alex P.; Tj, Martinus; Sunijati, Elisha; Anton, Anton
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2309

Abstract

This study aims to see the improvement of employee performance influenced by leadership style and organizational culture where OCB (Organizational Citizenship Behavior) as an intervening variable because OCB is the behavior of employees who help each other where they work beyond their formal job responsibilities to support coworkers and improve the overall effectiveness of the company. Examples include offering assistance to coworkers, covering tasks during absences, and fostering a cooperative work environment. This study was conducted at PT. Victorindo Pratama Mandiri in Medan using a quantitative approach. The sample consisted of 153 employees selected through a random sampling technique based on the Slovin formula. Data collection was carried out using a survey, and This study was implemented with the Partial Least Squares Structural Equation Modeling method in - Path model expression modeling. The findings indicate that organizational culture and leadership style have a positive impact on leadership effectiveness, with OCB serving as a mediating variable. The model reveals a positive relationship between the variables, supporting the proposed hypothesis and aligning with the established theoretical framework.
The effect of human resource competence and accounting information system implementation on financial performance at PT. Perkebunan Nusantara IV Regional I: Pengaruh Kompetensi Sumber Daya Manusia Dan Penerapan Sistem Informasi Akuntansi Terhadap Kinerja Keuangan Di PT. Perkebunan Nusantara IV Regional I Pratiwi, Deswita; Lubis, Irna Triannur; Siregar, Fhikry Ahmad Halomoan
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2325

Abstract

The purpose of this study is to investigate and analyze the impact of human resource development and accounting information system on the financial performance of region I of PT. Nusantara Plantation IV.The research method used in this article is multiple regression analysis. The independent variables in this study are human resources competence and the use of accounting information systems, while the dependent variable is financial performance. The research population in this study consists of all employees in personal personnel. Perkebunan Nusantara IV Regional I, where purposive sampling method was used and 70 respondents were selected. The data type used is primary data. The results of this study prove that Human Resource Competence does not have a significant effect on financial performance because the t-count value is 0.713, with a t-table value of 1.99. Note that the t-count value (0.713) < t-table (1.99) with a probability or sig. of the human resource competency variable is 0.478 > 0.05. The accounting information system has a significant effect on financial performance because the t_count value is 9,963, with a t-table value of 1.99, note that the t-count value (9,963) > t-table (1.99) with a probability or sig. of the accounting information system variable is 0.00 < 0.05. Human Resource Competence and the Implementation of Accounting Information Systems simultaneously have a significant effect on financial performance.
The impact of working capital management on the return on assets of e-commerce companies in Indonesia from 2022 to 2024 Oktafiani, Fida
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2327

Abstract

This research discusses how working capital management affects return on assets (ROA) among Indonesian e-commerce companies from 2022 to 2024. Effective working capital management is crucial for companies' sustainability and profitability, especially in the highly dynamic e-commerce sector, which requires a high level of liquidity. In this study, a quantitative method and secondary data are used to analyze three e-commerce companies that are listed on the Indonesia Stock Exchange (IDX). The data is taken from the annual financial reports of Indonesian e-commerce companies. The independent variables include the cash turnover, accounts receivable turnover, and inventory turnover ratios, as well as the trade debt-to-sales ratio, which are indicators of working capital management. ROA is used as the dependent variable to measure company profitability. The data was analyzed and the research hypotheses were tested with the help of panel data regression. The study's objective is to provide empirical evidence regarding the contribution of optimizing working capital components, such as cash management, accounts receivable, and inventory, to the profitability of e-commerce companies. However, the study revealed that there is no significant relationship between cash turnover, accounts receivable turnover, or inventory turnover and a company's ROA.
The effect of service quality in providing on customer satisfaction at Bank Syariah Indonesia Bandung Sulastri, Tuti; Hendriana, Tengku Ine; Rachmawati, Syagita
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2329

Abstract

PT Bank Syariah Indonesia Tbk (BSI) is the result of a merger between PT Bank BRI Syariah Tbk, PT Bank Syariah Mandiri, and PT Bank BNI Syariah. It officially commenced operations on February 1, 2021. As a service provider, BSI is required to provide quality service to enhance customer satisfaction. This study aims to determine the effect of service quality through the provision of Hajj souvenirs on the satisfaction of Hajj savings customers at BSI KCP Bandung Kopo. The method used was quantitative with a saturated sample of 43 respondents, and data analysis was performed using SPSS version 26. The results indicate that the provision of Hajj souvenirs significantly influences customer satisfaction, with a calculated t-value of 4.750 > t-table 2.019. The coefficient of determination of 35.5% indicates that this factor contributes significantly to customer satisfaction, while 64.5% is influenced by other factors outside this study. Practically, these findings suggest that BSI can leverage the provision of relevant and meaningful souvenirs as part of its service differentiation strategy to strengthen customer loyalty, improve overall service experience, and gain a competitive advantage in the Islamic banking industry.
Emotional storytelling in building global brand loyalty: a cb-sem model approach Baihaqi Alfakihuddin, Muhammad Lukman
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2367

Abstract

In the digital era, emotional storytelling has emerged as a strategic tool for global brands to foster deeper consumer relationships and long-term loyalty. This study investigates the effects of Emotional Brand Attachment (EBA), Brand Love (BL), Electronic Word-of-Mouth (eWOM), and Psychological Brand Ownership (PBO) on Brand Identity (BI) and Consumer Loyalty (CL). Using Covariance-Based Structural Equation Modeling (CB-SEM), data from 395 Indonesian respondents were analyzed. Results indicate that EBA and PBO significantly influence both BI and CL, while BL and eWOM primarily drive CL. BI is also shown to mediate these relationships, reinforcing its role in sustaining consumer loyalty. The model demonstrates strong fit (RMSEA = 0.035, CFI = 0.970, TLI = 0.981) and explanatory power (R² = 96.5% for BI; R² = 98.1% for CL). These findings highlight the critical role of emotionally rich, digital brand narratives in shaping consumer-brand relationships, offering practical insights for marketers to design emotionally resonant strategies that build identity, ownership, and loyalty in competitive global markets

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